I help you craft your social media strategies | Social Media Strategist & Consultant

I help you:

1. Get attention from your ideal clients
2. Clarity and direction - Have a clear plan to follow rather than feeling uncertain or overwhelmed
3. Consistency - Easy-to-follow plan that helps you without the struggle
4. Go after the quick wins

If this sounds good to you, send me a DM

Frank Velasquez

Finding good ghostwriters is almost impossible. Most have writing skills or LinkedIn knowledge. Rarely both. These are three types:

Writers who know how to write but have no LinkedIn experience. They don't know yet what makes a good post stand out. But they easily could if they know how to hook people.

LinkedIn creators who are good at their own content but can't shed their voice for someone else. Just because things work for them doesn't mean it works when they do it for somebody else. It's hard to find the tone of the client and make it sound like them.

And then there are people who've done this for multiple clients across different agencies. After writing for different clients, taking on someone new is almost straightforward. 

(These have been extremely hard to come across 🥲)

A client I recently took on has a style similar to that of someone I worked with before. I had to experiment on that previous client to nail the tone of voice and writing style. That gave me what I needed for the next one.

That's why hiring is so difficult. It's usually one or the other. It's hard to find the mix. There's always a learning curve, and it can be very long. You might be very good for some types of people and writing styles, and not for others.

I've been able to be adaptable. 

But even for me, it's not always the case.

Consultant and Ghostwriter | Scale LinkedIn presence with strategy & systems. Helping other ghostwriters do the same.

At the end of 2025, I moved to a new place and decided to transform the guest bedroom into a proper home office. Not just a desk pushed against the wall - a full setup fitted to my needs.

I kept thinking about the desk I had back in China. So I went all in. Researched the plank of wood, the color of the paint, bought a bunch of accessories, and a new desktop. As I kept doing research on IG and YouTube for office aesthetics, I caught myself thinking: why am I not doing the same thing for my content and eventually my clients' content?

The research and aesthetics of how I wanted my personal office to be led to a new save list on different storytelling styles, new content pieces, and different ways of sharing content I want to try in 2026. 

Realized I can't find fresh angles by studying the same platform all day. Sometimes you need to step outside your feed. Just because of this, I think the investment in the new office is already paying off.

2 years ago, I left my job in China at 30. I had no backup plan and no idea what I'd do next.

I'd spent seven years building systems for companies and agencies there. Scaling social media departments from scratch. Managing email marketing campaigns that generated millions for clients. But I didn't want to stay there anymore.

So I moved back to Ecuador and figured it out.

Today, I'm growing a LinkedIn ghostwriting agency. We grew from 2 to 8 clients in 2025, and we want to double that number this year. 

In 2025 alone I did: 500+ posts for my clients, 17,060 followers, 5.2M impressions.

That’s two years of trial and error on LinkedIn. Testing what captures voice and what clients actually respond to.

Turns out you don't need a perfect plan. You just need to be willing to figure it out as you go.

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I broke LinkedIn's number one best practice, and engagement actually went up.

I started writing on LinkedIn in 202,3 and there was a particular style that was working. One-liners. Short hooks. Line breaks everywhere. Some people still do it, but it's clear that it has caused some fatigue all across. 

Although big creators who focused on building solid communities still thrive with that. After all, it's not just the formatting.

However, in the niche we are in, we stopped using what we thought were best practices. For some of our clients, one-liners don't work. They think it's cheap. They think you're trying too hard. Big bulk paragraphs actually work very well. But then there's an art to what is a good paragraph.

The hard part is knowing when to break the "rules" versus when to follow them. 

That's where most people get stuck. 

They either follow best practices blindly or reject everything because they want to be different.

I guess the point is that playbooks are starting points, not the gospel.

I came across a clip from Anthony Smith, the editor for The Diary Of A CEO, where he explains how he needs to justify every single edit decision. It hit me immediately.

In my case, when writing for a client, every single line needs a reason to be there. There are many ways to write a hook. I need to justify why I think that hook will perform over others. Could be because others in that niche do it. It could be because it stacks credibility or shows contrast. It could be because it starts with a personal story, and that has worked in the past for that client.

Same with the stories we tell in the post. Does this benefit or entertain our audience? Is there clear value to them? Is there a lesson or advice they can take away from reading this? We try to justify every single line.

What Anthony said about his trailer editing process applies directly to ghostwriting: if someone asks why you chose this approach, you should be able to explain it. Not just "it sounds good" - actual reasoning based on what's worked for this client, what performs in their niche, what their audience responds to.

It holds you accountable. Makes you think harder about every element you're adding. And if you can justify it, it's meant to be there.

Want faster decisions from clients? Do 90% of the thinking first.

I used to send messages asking what we should do about something. Then I’d wait three days for a vague response that created more questions. The content would inevitably be delayed. 

Now, I’d rather present three options, recommend one, and ask for a yes or no.

It’s not that clients don’t want to help. It’s that open questions require way more mental energy than reacting to something concrete. 

When you ask someone to figure out the approach from scratch, you’re asking them to do work. When you present options, you’re making it easy to steer.

My job isn’t to make people do the hard thinking. It’s to do the thinking, then make it easy for them to decide.

So how did you end up writing with Harry Phokou ?

Noemi Kis✨

Founder, CEO

Serial Entrepreneur / AI enthusiast / TEDx speaker

Hey there! 👋

I write about ideas for building a microbusiness.

I used this model to build a 7-figure company and grow a community of 160K+ on LinkedIn. Now, I help non-techie execs and founders do the same.

Get the 50 high margin business ideas FREE when you join.

Join here: https://stan.store/NoemiKis

Brands & sponsorship inquiries: hello@noemikis.com

AquaQuote is a global digital marketplace for buying and selling industrial water treatment products in the aftermarket space.  Brands have an opportunity to digitize their catalog and offer their products to a wider audience, while end users can easily find and purchase products via a self-service dashboard.  We focus on fast and excellent customer service and sourcing products from the best suppliers with the shortest lead times. 

Society taught us to value time over expertise.

But we’ve been measuring value all wrong.

We’ve always been taught:

→ Count the hours, not the skill
→ Pay for the process, not the outcome
→ Fast usually means carelessly done

I used to have a similar mindset before I got into business. 

That if something didn't take hours, it wasn't valuable.

But when I actually started hiring people who were both good AND fast at their job, I realized how wrong I was.

I once hired a developer who fixed a problem in 20 minutes that I'd been stuck on for 3 weeks.

And those 20 minutes weren’t just 20 minutes.

They were years of him:

→ Breaking things
→ Fixing them
→ Breaking them again

…until he could spot the issue before I even finished explaining it.

I wasn't paying for 20 minutes. I was paying for the 10 years it took him to solve my problem that fast.

So next time you hire an expert:

1. Pay for the outcome, not the hours. 
2. Ask about problems solved, not time taken.
3. Value the years of expertise, not the speed of delivery

When someone solves your problem in 30 minutes, you're not paying for 30 minutes.

You're paying for every hour they invested before you showed up.

You owe them for those years, not the minutes.

Found this valuable? Please reshare with your network! ♻️ 

And follow @Noemi Kis✨ for daily growth tips!

Microbusiness Ideas / AI enthusiast / TEDx speaker

Most people avoid risk because they overestimate the risk.

They don't start that business.
They don't apply for their dream job.
They don't ask out someone they're interested in.

But here's what they miss:

The downside is temporary discomfort.
The upside can change your entire life.

Think about it:

You apply for your dream job and get rejected?
→ You feel bad for a week. Then you move on.

But if you get it?  
→ You build a career you actually want.

You ask someone out and they say no?
→ Awkward for a day. So what.

But if they say yes?
→ You could meet your future partner. Build a life together.

You start a business and it fails?
→ You learn and try again smarter.

But if it works?
→ Financial freedom. Purpose that makes you excited to wake up.

This is clear:

Worst case: temporary pain, valuable lessons, you try again.
Best case: life-changing results.

Most risks aren't risky at all.

They're asymmetric bets with minimal downside and unlimited upside.

So why not just go for it.

Found this valuable? Save for later.

And follow Noemi Kis✨ for daily growth tips!

The hardest part of growing isn't the work.

It's leaving people behind on the way.

I've had friends criticize me for hiring a coach. 
Make judgements about "always working." 
Comment about me "changing".

The criticism is almost never coming from people ahead of you.

It's coming from people who feel left behind.

Sometimes you outgrow people and life takes you in different directions.  

You know who your people are when:

• They cheer you on when you win.
• They push you to keep going when you want to quit
• They celebrate your growth instead of feeling threatened by it.

Protect those relationships with everything you've got.

And the ones who judge you for trying?

Wish them well. And keep moving.

Your growth is a gift, and your true friends will celebrate it with you.

♻️ Share this if you needed to hear it today.

Follow me Noemi Kis✨for daily growth tips.

Hard pill to swallow:

The room you're in determines the person you become.

Most people think growth is about working harder.

But growth isn't about effort. It's about environment.

→ Sit with people who gossip, you'll start gossiping
→ Sit with people who complain, you'll start complaining
→ Sit with people who dream small, you'll shrink your vision

But sit with people who:

→ Talk about ideas, not people
→ Discuss growth, not drama
→ Build futures, not excuses

And suddenly, you're not the same person.

The conversations you're in shape the thoughts you think.

The thoughts you think shape the actions you take.

The actions you take shape the life you build.

Most people are stuck because they're in the wrong rooms. I used to be same 10 years ago.

Talking about:

→ Who did what
→ What went wrong
→ Why things are unfair
→ Who's to blame

Meanwhile, the people actually winning are in rooms talking about:

→ What's possible
→ How to execute
→ Where to invest
→ What to build next

Same 24 hours.

Different conversations.

Different outcomes.

But you can't grow in rooms that talk small.

You can't build big surrounded by people who think small.

So if you want to level up, here's what to do:

1/ Audit your rooms:

↳ Where do you spend most of your time?
↳ What are the dominant conversations?
↳ Are people building or just talking?

2/ Exit the wrong rooms:

↳ Stop showing up where gossip is the currency
↳ Leave group chats that drain your energy
↳ Distance yourself from people who only discuss problems

3/ Find bigger tables:

↳ Join communities where your goals are normal
↳ Invest in rooms where growth is the baseline
↳ Surround yourself with people 5 steps ahead

Your network isn't just who you know.

It's who you become by knowing them.

So stop sitting at tables that make you smaller.

Find the room that talks about God, universe, growth, money, dreams, and goals.

Not people.

That's where your next level lives.

Found this valuable? Please reshare with your network! ♻️ 

And follow Noemi Kis✨ for daily growth tips!

Every idea has three audiences.

And only one of them ends up successful.

The Critics:
→ Point out what's wrong
→ Explain why it won’t work
→ Wait to say “I told you so”

The Talkers:
→ Love debating the plan
→ Always have advice
→ Rarely take their own

The Doers:
→ Start before they’re ready
→ Learn by trying
→ Adjust as they go

Guess which group changes the world?

While critics analyze and talkers strategize, doers are already three steps ahead.

Here’s what they do differently:

Critics need proof before they believe.
Talkers need certainty before they begin.
Doers create proof by doing.

Doers understand this:
→ Done is better than perfect
→ Feedback from action beats theory
→ You can’t steer a parked car
→ Mistakes teach faster than meetings
→ Progress lives in the doing, not the discussing

But the problem is:
Most people would rather look smart than make progress.
They’d rather be right than rich.
They’d rather critique than create.
But the market doesn’t reward opinions.
It rewards execution.

So while everyone else is getting ready to get ready… start.

Your first try won’t be your best.
But it’ll be better than no try at all.

Found this valuable? Please reshare with your network! ♻️ 

And follow @Noemi Kis✨ for daily growth tips!

Taking things personally is exhausting.

For years, I did it constantly.

Someone didn't text me back? I assumed they were mad at me.

This is called cognitive distortion where your brain convinces you of something that isn't true.

Here's what helps to break the pattern:

1. Label your story

↳ It's not the event that upsets you. It's the story you tell yourself about it.

2. Questioning isn't rejection

↳ When someone challenges you, your ego translates it as an attack. Reframe it.

3. Use the 2-second buffer

↳ Give yourself space between someone's reaction and your response.

4. Focus on what you control

↳ You can't control if someone replies. You can control your next move.

Their reaction is about their world.

Not yours.

♻️ Repost if this hit home.

Follow Noemi Kis✨ for daily growth tips.

Underrated growth hack:

Make mistakes at full speed.

That's where you learn to drive.

Here's what separates people who grow from people who stall:

→ Fast learners make 100 mistakes in a year
→ Slow learners make 10 mistakes in a year
→ Non-starters make zero mistakes in a year

Guess who's furthest ahead in 3 years?

The one who failed the most.

Because every mistake is a lesson you can't unlearn.

Every failure is data you didn't have before.

Every crash teaches you what the theory never could.

Think about it:

→ You don't learn sales from reading. You learn from the 50 calls that went wrong.
→ You don't learn leadership from books. You learn from managing badly and adjusting.
→ You don't learn business from courses. You learn from launching, failing, and trying again.

The pattern is always the same:

Do the thing → Fail → Learn → Do it better → Repeat

But most people get stuck at step one.

Because they're terrified of looking stupid.

Of being wrong.

Of failing publicly.

So they wait.

They prepare.

They research.

They plan the perfect approach.

And while they're perfecting their strategy in the parked car...

Someone else already crashed twice, rebuilt, and is miles ahead.

So if you want to grow faster, here's what to do:

1/ Set a failure quota:
↳ Commit to 10 failures this month
↳ Track each one and what it taught you
↳ Celebrate hitting your failure goal

2/ Build a rapid testing system:
↳ Launch weekly, not monthly
↳ Get feedback within 48 hours
↳ Iterate immediately based on what broke

3/ Stop researching, start doing:
↳ Give yourself 1 week max to plan
↳ Ship the messy version
↳ Learn from real users, not hypothetical ones

The businesses that scale fastest aren't the ones with perfect launches.

They're the ones that launched 10 times while everyone else was still planning version one.

The creators who grow aren't the ones with flawless content.

They're the ones who posted 100 times while others were perfecting their first post.

The people who win aren't the ones who never failed.

They're the ones who failed fastest and learned the most.

So stop waiting for the perfect moment.

Stop trying to avoid mistakes.

Start making them at full speed.

Because you can't learn to drive in a parked car.

You learn by crashing a few times and figuring out how not to.

That's the game.

Play it fast.

Found this valuable? Please reshare with your network! ♻️ 

And follow Noemi Kis✨ for daily growth tips!

It's easy to confuse motion with direction.

You're on a path. It's moving fast. You feel productive. 

You are going somewhere.

But you never stopped to check if it's taking you where you actually want to go.

People stay in jobs that drain them because they're "making progress" in their career. They're getting promotions, raises, new titles.

It feels like progress.

People stay in relationships that don't fit because they've invested so much time. 

They're building a life together, checking boxes, moving forward.

But movement isn't the same as progress.

Progress means you're getting closer to where you want to be. 

Movement just means you're going somewhere.

The hardest thing to do is stop a moving train.

It feels like failure. It feels like starting over. It feels like admitting you were wrong.

But staying on the wrong path doesn't get easier. It just takes you further from where you need to be.

I've done this. Stayed in situations way too long because I confused momentum with meaning.

The real question isn't "Am I moving?"
It's "Am I moving toward something I actually want?"

Sometimes the bravest thing you can do is to switch direction.

P.S. Save this for later.

Follow me for daily growth tips.

I'm 12 years in to my business, and I'm not "successful" by traditional standards.

I don't wake up at 5am.
I don't have 50 employees.
I don't feel like I've made it.
I don't know my 5-year plan.
I don't have a $10M in revenue.
I don't have a morning routine.
I don't always focus on the right things.
I don't have a fancy office... I work from home.

My business and life isn't what I imagined.

But in many ways, it's better.

Because I am...

The most peaceful I've ever been.
I take vacations without guilt.
I built something that runs without me.

This is your reminder:

Build the business & life YOU want.
Not what others expect you should want.

♻️ Repost if this resonates.

Follow Noemi Kis✨ for daily growth tips.

Bamboo can grow 35 inches in a single day.

But before that, it spends years underground.

Just building roots.

This is exactly how growth works in life.

---

Phase 1: The Invisible Work

You're showing up. Doing the reps. Taking action.

But nothing is happening above the surface.

Just tiny roots spreading underground where no one can see.

Most people quit here.

---

Phase 2: The Small Wins

A sprout breaks through.

You land a client. A new opportunity opens up.

Not many people notice yet. 

But you keep watering. Keep doing the work.

---

Phase 3: Explosive Growth

The big client comes through.
The investor calls back.
The opportunity you've been building toward finally lands.

People call it "overnight success."

They didn't see the time underground.

They didn't see the tiny roots.

They only see the "overnight success"

Growth is never linear.

It's invisible, then slow, then all at once.

If you're in the underground phase right now, keep building roots.

The surface will come.

♻️ Repost if this resonates

Follow Noemi Kis✨ for daily growth tips.

The Japanese have this art called kintsugi.

When a ceramic bowl breaks, they don't throw it away.

They repair it with gold-laced lacquer, turning the cracks into something more beautiful than the original.

The breaks become the most striking part.

I think about the people I love most. It's never their perfection that draws me in.

It's their quirks. 
The way they stumble over words when they're nervous.
How they laugh too loud at their own jokes.

The scars from things that broke them.

That's what makes them real.
That's what makes them human.

We spend so much energy trying to hide our cracks.

Pretending we have it all together.
Smoothing over the rough edges.
Presenting this polished version of ourselves that doesn't actually exist.

But your imperfections are your story.

↳ A business failing publicly
↳ Burnout that forces you to stop everything
↳ Realizing you wasted years on the wrong path

The good that comes out of that:

• Clarity on what actually matters
• Confidence because you survived it
• A story that inspires others
  
Those aren't flaws to hide.

They're best part.


Liked this?  Save for later.

Follow me Noemi Kis✨for daily growth tips.

A top life skill is getting along with people you don't like.

And most people never develop it.

Stanford professor Robert Sutton studied this for years.

His finding: dealing with difficult people drains your cognitive resources.

That's energy you could use for creative problem solving. 

You can't avoid difficult people. But you can learn to work with them.

Here's how to actually do it:

1. Find common ground in shared goals

↳ You don't need to like someone to work well together
↳ Focus on the outcome, not the personality

2. Separate personality from competence

↳ Someone can be annoying and still be good at their job
↳ Respect their skills even if you don't enjoy their company

3. Focus on what you can learn

↳ Every difficult person teaches you something
↳ Communication. Patience. Conflict resolution.

4. Keep things professional without being fake

↳ You don't have to pretend to be best friends
↳ Just be respectful and direct

Your network isn't just the people you like.
It's the people who can help you grow.

And growth rarely happens without conflict.

And that's how you level up.

Found this valuable? Please save to revisit later.

And follow Noemi Kis✨ for daily growth tips!

What changed my life wasn't waiting for the perfect moment.

It was starting messy.  Getting uncomfortable.

Here's what I've learned:

The gym is uncomfortable.
↳ But so is being out of breath climbing stairs.

Asking for a raise is uncomfortable.
↳ But so is watching others get promoted.

Starting a business is uncomfortable.
↳ But so is wondering "what if" for 20 years.

Having hard conversations is uncomfortable.
↳ But so is a relationship built on things left unsaid.

Just show up. Made mistakes. Learn. Repeat.

You're going to suck at first.  
Everyone does.

But here's the thing: that awkward phase where you feel like an imposter is where the growth happens.

You're learning faster than you ever have before.

The first 90 days are brutal.
You'll want to quit. 
You'll wonder if you're cut out for this.

Keep going anyway.

Picture yourself December 2026.

You've built something real. 
You've become someone different.

You're not the person who "wanted to" anymore. 
You're the person who did.

2026 is your year if you decide it is.

------

Save this for later.

Follow me for daily growth tips.

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Frank Velasquez

Noemi Kis✨

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taplio

The Battle

Frank Velasquez

Noemi Kis✨

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frank Velasquez's LinkedIn Performance

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