🎥 🟠 Video Producer & Strategist | Elevating Brands through video content 🚀 | Video | Content | Marketing

After studying commercial economics, my entrepreneurial journey led me to establish multiple businesses where I passionately merged my interests in business, online marketing and visual content.

Today, my mission is to help companies grow through video marketing. I specialize in crafting branded videos that effectively communicate messages, engage target audiences and drive tangible results.

Are you ready to unlock the potential of video marketing for your business? Send me a direct message, and let's talk!

Fred Vermeij

Filmmakers have a secret weapon for dreamy shots.

You know what?

I’m obsessed with foggy weather.

We had some misty days again: Pure magic.

Misty conditions add mystery.
It isolates the subject.

Most people look at sharp images.
Overly sharp images don't look natural to the human eye.
That's why filmmakers make images softer.

How? By using mist filters. 
They soften the image. 
They boost the light sources. 
They add that subtle glow you normally only get on foggy days.

They create that cinematic glow.

Here are some of my favorite misty shots.

Which one do you love most? 1-6

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More video-related content? Follow me Fred Vermeij

Creating Video Content to Help Your Business Grow. Video | Marketing | Content | Branding

How to do a running shot without a crew? (BTS vs. Final Shot)

Normally, this kind of shot is done from a tracking vehicle with a small team.

Here’s how I pulled it off solo:
-A gimbal for stabilization
-In-camera + post stabilization
-A running technique that minimizes bounce

After a few takes, we got the shot.
Not perfect in one go, but perfect enough in the edit.

It's cool to see that technology keeps evolving.

What used to take a full crew, you can now do alone.

What do you think of the result?

More video-related content? Follow me: Fred Vermeij

How was your weekend? I spent my Friday night on a free shoot.

We just wrapped a passion project: 
No client. No constraints. No rules.

Just a team of creatives making something we believe in.

Why? Because it gives you space to experiment.

To test new formats, different storytelling and visual styles.

Creating something that would normally be considered “too risky” for a commercial production.

Working with talented people like this is not only inspiring.
It's the best way to grow as a creative professional.

All the learnings become the foundation for future projects.

How do you improve your skills?

Huge shout-out to the crew who brought this to life:
 Cast: Matteo Pasquini & Faten Bushehri
 Director: Semme de Loor
 Producer: Timothy Rijsdijk
 Audio: Bram Verheijden
 DoP: Ruben de Kemp
 DoP/light: Fred Vermeij

I spent 32 hours on this video project. Was it worth it?

Here's a breakdown:

From a performance standpoint, 5,000 views across the platforms, it’s not my top performer.

And yet, I consider it a success.

This project wasn’t driven by metrics.
It started from inspiration.

It started with a song I had on repeat during a film session outside.
The repetition makes it almost meditative.

After the first edit, the video felt a little too minimal.

I wrote a voice-over, recorded it, and… ultimately chose not to use it.

It disrupted the quiet and stillness.

Since posting, I’ve received kind and thoughtful messages. That feedback means more to me than the view count ever could.

Because in video production and in creative work, it’s not always about views.

It’s about intention.
About aligning every creative choice to the story you want to tell.
About learning, exploring, and enjoying the process.

Was it worth 32 hours?

Absolutely.

Have you seen the video? Let me know what you think!

What’s been happening lately?  

A lot of exciting video work:

Over the past month, I’ve had the chance to collaborate on some fun projects. 

It's fun to work on diverse projects like brand films, social ads, or talking head videos.

But what drives me most is helping clients reach their goals through creative video marketing. 

Seeing that the work has led to measurable results, like higher conversion rates, is incredibly rewarding. 

Which project should I share the final result on first?

More video-related content? Follow me Fred Vermeij

1. Brandfilm for Maurits Harkema  
2+3. Content for Doublesmart with Rick Zuidbroek and Bo Bette Neven
4. Film for my personal brand
5. Product videos to improve conversion for REMENKO Automotive
6. Event content for Fish&Burger
7. Event content for Miniclip Thanks to Styn Burkels 🙏

Constraints push creativity.

Filmmaking is problem-solving:

Some shots require a crew and proper gear.

But sometimes you just don’t have the resources.

So you get creative with what you do have.

I wanted to create a dolly shot from my fermenting project.

So I used my skateboard as a camera dolly. 

But there was a problem: the floor was too bumpy.

So I took a door from my closet and used it as a smooth surface.

And that’s exactly what I do with my paid projects.

Finding smart solutions and maximizing results.

What do you think of the shot?

More video-related content? Follow me Fred Vermeij

This week's view from the office.

Locations matter more than you think:

I am filming a project for one of my early-day clients, Dakbloemenweide

It's amazing to see how we both grew in the past years.

And now they are realizing this large green rooftop in the business heart of Rotterdam.

A beautiful scenery for the project video, showing their expertise and product.

Locations can make or break a film. In this case, it shapes the video. 

Can't wait to start editing.

PS: Should I wear a helmet more often? 

Thanks for the job: 
Dakbloemenweide (Joost Vlot)
Oranjedak
IKO North America
Groendakspecialist

Video used to dominate LinkedIn.

Right now? Not so much:

Take these two examples from my feed:
1. A simple text post with 1 comment → 6K+ impressions
2. A cinematic video with 35 comments → 1.5K impressions

Usually, engagement means more reach, but the reach of video is down across the board.

Reach isn’t everything.

Video consistently gets more meaningful interactions; it builds connection, trust, and emotion in a way text never will.

That’s why the best strategy is a mix:
→ Static posts for reach
→ Video for connection

Have you seen the same drop in video reach lately?

More video-related content? Follow me: Fred Vermeij

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betterview

How do you tell your business story? As a creative director and content creator I will help you give your brand the visibility and credibility it deserves.

Freelance Creative Director & Content Creator | Owner

Indus

Een dag in de week ondersteun ik het marketingteam van Indus bij de creatie van fotografie, grafisch ontwerp, brochures en het optimaliseren van de website.

Creative Director

Cycling Destination

Cycling content creator

Maatwerk Online

Als Lead of Development ben ik verantwoordelijk voor de doelstellingen, het team en de omzet van de development tak van Maatwerk Online. Daarnaast ben ik als projectmanager de sleutel tussen onze klanten, specialisten en het bouwen van geweldig converterende websites!

Lead of Development & Medior Projectmanager

Lead of Development & Junior Projectmanager

Als Projectmanager ben ik verantwoordelijk voor het aansturen van developers, designers en marketing specialisten tijdens het realiseren van een website voor onze klanten.

Project Manager

Donkey Mobile

During my graduation internship I researched, designed and prototyped a content management system for the application of Donkey Mobile. Ended the internship with an 8.

User Experience-designer

Inbox Storage

Sales And Service Agent

Pepperminds

Responsible for the training of new trainee's and face-to-face ambassador for big brands such as the Dutch State lottery.

Salescaptain

Stage gevolgd bij Maatwerk Online. Ik ben daar bezig geweest met opzetten van de nieuwe bedrijfstak Conversieoptimalisatie (CRO) voor de klanten van Maatwerk Online. Hier aan de slag gegaan met Psychologische aspecten op websites en data verzamelen door middel van klantonderzoek. Hiermee een groot aantal klanten en Maatwerk Online geholpen om de conversie hoger te maken. De stage is met een 7,6 afgerond.

CRO specialist

Navigators Studentenvereniging Leiden

Het Sociëteitsbestuur is verantwoordelijk voor het reilen en zeilen binnen de Sociëteit. 

Als Lid Licht en Geluid was ik verantwoordelijk voor het Licht en Geluid binnen ons pand. Hiernaast ook verantwoordelijk voor afstudeerborrels en feesten.

Sociëteitsbestuur

Casteleijn Brood B.V.

Assistent Baker

As a freelancer, I help agencies and small businesses elevate their creative presence and achieve measurable growth by becoming a flexible, on-demand creative partner. I go beyond just delivering design—I work closely with clients to fully understand their needs and goals, providing strategic creative solutions that make a tangible impact. Whether you need a fresh, compelling website, stunning brand photography, or expert-level graphic design, I bring a comprehensive skill set to each project.

As a one-person powerhouse, I offer expertise in website design, photography, graphic design, and marketing strategy, delivering cohesive and consistent branding across all touchpoints. You can hire me for individual projects or ongoing collaborations, giving you the flexibility to scale up your creative efforts without the overhead of a full-time hire. My clients enjoy the efficiency and convenience of working with a single creative partner who can handle it all—without sacrificing quality or consistency.

Key Services:
• Website Design & Development
• Brand Photography
• Graphic Design
• Creative Ideation & Strategy
• Visual Brand Storytelling
• Marketing Strategy & Execution

Hire me to develop creative solutions tailored to your business’s unique needs. Let's collaborate on your next project and create impactful visuals that set your brand apart in today’s competitive marketplace.

taplio

The Battle

Fred Vermeij

Mark Heij

Followers

Posts

Engagements

Likes

Performance ScoreFred Vermeij's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Fred Vermeij

Mark Heij

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fred Vermeij's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFred Vermeij's LinkedIn Performance