Freddie Chatt

Helping ecommerce stores and DTC brands worldwide to get more sales from organic search.

Over a decade of SEO experience with expertise in full-spectrum SEO, from strategy, technical, on-page, content & link building.

Ecommerce SEO Consultant

Village Cricket Co.

Cofounder and qualified cricket fitness instructor, enabling cricket to be played by more people.

We exist to make cricket more accessible. Whether you are new to the game, getting back into it after a few years out, or a passionate player who doesn’t want to pay crazy prices for new gear – we are for you.

Co-Founder

Amara Living Ltd

Creating & supporting strategy and execution across the company ensuring that the customer at the forefront of everything we do.

Product Strategist (Growth)

SEO & International Growth Manager for the one of the fastest growing pure play retailers in the UK, managing UK, USA, Australia & International strategy via fully in-house SEO team driven by a desire to be best in class and to constantly outrank our competitors. 

As SEO & International Growth Manager at Amara.com I am responsible for technical SEO, SEO content & outreach strategy and implementation across 9 international websites that sell products from over 400 different brands. 

Since becoming SEO Manager at Amara I have redefined the entire SEO strategy by setting out a structured development road-map focusing on technical SEO improvements and content focused link acquisition campaigns.

This has resulted in the SEO team growing from 1 to 5 people over the last 3 years, and growing the organic sales channel by over 150% each year (traffic & revenue). I recruit, coach, grow and nurture my team, helping them to produce the best possible results for the business and always stay ahead of the curve. 


Key achievements:

• Average YoY Organic traffic increase 150% (previous 4 years)
• Migrated amara.co.uk to amara.com seeing an immediate 10% boost in traffic 
• Increased average click through rate from ranking category & product pages by 25%
• Ranking #11 in 2015, and #30 in 2016 for International sales growth in The Times SME Export Track 100
• Growing international revenue 100% YoY for the past 3 years through a mix of traffic driving campaigns and conversion boosting localisation initiatives 
• Launching the Amara Interior Blog Awards – a coveted industry leading campaign that reaches over 15m people worldwide

SEO & International Growth Manager

Joined a two-person marketing team at a small ecommerce brand. Learned the full spectrum of marketing channels suitable for an ecommerce business, from SEO, PPC, affiliates, Facebook ads, etc.

Web Marketing Assistant

Growing ecommerce brands with SEO & content

Hey 👋 I’m Freddie!

I’m a freelance SEO consultant who specialises exclusively in ecommerce SEO. I help ecommerce and DTC brands unlock sustainable growth from organic search through increasing traffic, conversions and revenue - whilst decreasing dependency on paid channels.

A top-level overview of what I do 👇
✔️ Clear SEO strategy and competitor analysis to reach business goals
✔️ Conducting a full SEO audit to discover the best areas for growth
✔️ Content strategy that can help you grow traffic by over 100%
✔️ Finding opportunities to drive high converting traffic to landing pages
✔️ Consultation with international ecommerce brands to maximise SEO potential across different markets

I’ve worked with brands on almost every platform including:
💡 Shopify (incl. Plus)
💡 Woocommerce 
💡 Bigcommerce 
💡 Magento 
💡 Prestashop
💡 Custom-built platforms

My approach to ecommerce SEO has helped me get results like this for my clients: 
📈 Create content strategies that bring in $10k per month
📈 Reduce 100% reliance on paid traffic to under 50%
📈 Build campaigns that bring in £100k per month in under a year
📈 Take a fresh domain and store to over 10k/month traffic in under 12 months


I've been lucky enough to work with some incredible brands. Here are just a few: Amara, Manual, The Bottle Haus, Swisse, Blendtopia, Mattress Insider, ConvertKit, Zest Tea, Lamp Twist.

Interested in working with me? 

👉 Send a DM or Head over to freddiechatt.com and get in touch.

Helping ecommerce stores and DTC brands worldwide to get more sales from organic search.

Over 9 years of SEO experience with expertise in full-spectrum SEO, from strategy, technical, on-page, content & link building.

I shouldn't be giving this away for free... 😳

I made a 96-point SEO checklist built specifically for ecommerce brands.

Why?

Because most SEO checklists are written by SEOs for other SEOs.

Not for store owners. 

Not for marketers.

Not for people who actually need SEO to drive revenue.

That’s where this one’s different:
✅ 96 points, you’ll understand
✅ With step-by-step guides to implement each one
✅ So you can stop Googling and start ranking

And it’s 100% free.
(Yes, really.)

If you run or grow an online store and want to implement SEO that actually works …

Comment “CHECKLIST” down below 👇

And keep an eye on your DMs!

SEO Consultant 🏏 Founder of Village Cricket Co. 🧑🏻‍💻 Helping freelancers find their best clients

Most freelancers are leaving money on the table.

And it's not because they don't know their worth.

It's because they're terrified to raise prices.

"When should I raise my prices?" is the wrong question.

The right question is: "Why haven't I already?"

Here's the dead simple system:

→ Pick your day rate (£300)
→ Fill your calendar completely
→ Hit capacity? Raise rates for new clients (£400)
→ Give existing clients 30 days notice

"But everyone will leave!"

No. They won't.

The math proves it:

4 clients at £300/day = £1,200/week

Raise to £400/day:
• 1 client leaves (good riddance)
• 3 clients stay = £1,200/week
• You work 1 day less

Land 1 new client and you're at £1,600/week.

More money. Less work.

The brutal truth?

The clients who leave over price were always going to be problems.

Price-sensitive clients question everything, pay late, and demand the most.

The ones who stay? They value quality and understand it costs money.

Stop undercharging out of fear.

Your bills don't care about your imposter syndrome.

When did you last increase your rates?

SEO Consultant for ambitious ecommerce brands 🏏 Founder of Village Cricket Co. 🧑🏻‍💻 Helping freelancers find their best clients

Shopify is incredible for SEO (except for this ONE thing)

Google struggles to find your product pages.
 
And it's as simple as this:

<a href="{{ product.url | within: collection}}">

Updated to

<a href="{{ product.url }}">

I still find myself recommending this fix on a weekly basis.

Your freelancer just spent 2 hours chasing an overdue invoice.

That's 2 hours they didn't spend on your project.

I've watched this pattern destroy good working relationships.

When payments are prompt? I'm 100% focused on delivering exceptional work.

When I'm chasing payments? Part of my brain is always elsewhere. Checking bank accounts. Following up on emails. Calculating which bills I can delay.

You're not getting the freelancer you hired.

The hidden cost of late payment:

→ Distracted freelancers who can't give you full attention
→ Rush jobs because they need quick income from other clients
→ Resentment that shows up in work quality
→ Good freelancers who eventually walk away

The clients who pay straight away get something different.

They get freelancers who invest in premium tools. 
Who turn down rushed projects to focus on theirs. 
Who go the extra mile because they're not worried about survival.

I've seen the same freelancer deliver mediocre work for slow-paying clients and exceptional work for prompt payers. 

Same person. 

Different mental state.

Late payment isn't just a cash flow problem for freelancers.

It's a productivity killer for your business.

What could your freelancers accomplish if 100% of their mental energy was focused on your success instead of chasing what they're owed?

Want to annoy a freelancer?

These 10 sentences will do the trick:

 1. We'll pay you in exposure.
 2. We need this done by tomorrow.
 3. Can you do this as a quick favour?
 4. This should only take an hour, right?
 5. Net 90 is our standard payment term.
 6. We found someone cheaper on Fiverr.
 7. AI can probably do this for free anyway.
 8. Can you start before we sign the contract?
 9. Just a few more revisions (for the 10th time).
10. Let's kick this off now (after 4 months of ghosting)
    
Am I missing anything?

Add it in the comments. 👇

How to optimise category pages and grow your ecommerce sales (6 tips) 

If your eCommerce sales are stalling

And you're struggling to increase conversions

Your category pages might be the problem. 

Most brands ignore them. But here's the truth:

People search for categories, not specific products (unless you're selling Nike Dunks).

Here's how to optimise eCommerce category pages: 

1. Target an achievable keyword
- Don't target 'necklaces' (unless you're Tiffany & Co.) 
- Target something specific to your USP (like 'waterproof necklaces'

2. Clean above the product grid section
- Category name = target keyword
- Short description ~50-70 words
- Internal links to subcategories

3. Useful filters & sorting
- Give users the ability to filter for their needs
- Price, colour, size, whatever is relevant
- Block these from being crawled

4. Consistent imagery
- Make it a pleasant experience for the user
- Make it easy for them to tell the difference between products

5. Helpful content below the product grid
- Extra ~200 words of context for the user
- 3-5 useful FAQs that actually answer real questions
- Feature warranty details if relevant
- Feature social proof from reviews
- More internal links to complementary or sub-categories

6. Implement structured data
- ItemList, CollectionPage
- Validate across all pages

Follow these 6 tips and your ecommerce store will see a significant boost in organic traffic.

Whoever runs CRAFTD's SEO deserves a raise 💰

And I’ve broken down exactly why it’s working so you guys can do the same.

In this FREE reverse case study, I check out what an 8-figure ecommerce brand is getting right with SEO.

You’ll learn from the pros:
🧘‍♀️ what a clean technical setup looks like
🧘‍♀️ how to nail your menu, structure & content
🧘‍♀️ smart plays that drive traffic AND conversions
🧘‍♀️ plus a couple high-leverage wins they could still achieve

What I looked at:
→ Homepage
→ Technical SEO
→ Authority & CRO
→ Content & backlinks
→ Menu & site structure
→ Category & product pages
→ Even the revenue side

If you run an ecommerce brand and want to see what great SEO looks like in 2025 (and how to copy it)...

Drop "Craftd" in the comments and I’ll DM you the link 🔥

6 years ago, I bid farewell to corporate life.

I decided to go all-in on freelancing.

What I'd miss:

→ The steady monthly salary hitting my account
→ Company pension contributions and benefits
→ Paid holiday and sick leave without question
→ Clear career ladder with predictable promotions

What I'd get instead:

→ Working from anywhere with decent WiFi
→ Choosing exactly which clients I work with
→ Setting my schedule around my life, not the other way around
→ Never sitting through another "quick sync" that could've been an email

The hardest part wasn't the financial uncertainty.

It was realising how much of my identity was tied to corporate titles and external validation.

Six years later, I've learned that security isn't about a steady paycheck.

It's about betting on yourself.

Your skills. Your judgment. Your ability to solve problems people actually care about.

The corporate ladder promised safety.

But it was just another form of risk - the risk of never discovering what you're truly capable of when nobody else is setting the rules.

If you're thinking about making the jump, ask yourself this:

What would you regret more - trying and failing, or never trying at all?

Life's too short to live someone else's version of success.

The best feeling as a consultant?

Getting an email like the one I received last week.

Someone who just started as Head of Growth at a new company. First week on the job. And I'm one of the first people they reach out to for SEO strategy and support.

That's the validation right there.

When someone changes roles, they could work with anyone. They have a fresh budget, new priorities, a clean slate.

But they think of you first.

It happens when you focus on delivering brilliant work instead of chasing the next shiny thing. The results speak for themselves. Trust travels with people.

When someone puts their reputation on the line by recommending you in their new role, that's the real measure of what you've built.

Still gives me a buzz every time.

Gymshark has one of the best SEO games out there right now.

I was lucky enough to chat through some of what makes their SEO so impressive on Sean Barber's YouTube Channel, Search with Sean.

Check it out: https://lnkd.in/ePmsE5vd

We discuss how ecommerce brands can balance brand building with optimisation, why Gymshark’s content strategy works so well, and what the rise of AI search and Google Lens means for the future of product discovery.

We cover this + more:
→ What ecommerce sites can learn from Gymshark’s homepage and internal linking
→ How product naming and reviews impact AI search and Google Lens
→ How Gymshark built brand authority and organic visibility
→ Why “helpful content” still matters for SEO in 2025
→ The future of SEO for DTC and lifestyle brands

Here's the link to watch: https://lnkd.in/ePmsE5vd

Making a proper coffee at 10:30am.

Not the instant crap from the office kitchen.

A real one.

Good beans. Proper milk. Take your time with it.

Mid-morning. In your pants if you fancy it.

These are the simple joys of freelancing nobody warns you about.

And honestly? They matter more than you'd think.

It's back! 

The Ecommerce SEO Summit returns this Thursday.

The Digitaloft team have secured a cracking line up including: 
→ Crystal Carter
→ Ryan Jones
→ James Brockbank
→ Amy Gibson
→ Anthony Barone

I'm back on the Ecommerce SEO Summit panel talking about where ecommerce SEO is actually heading in 2026 - you'll be much better listening to the other panellists, though of: Liv Day, Matt Coughlan & Juliette van Rooyen

Don't miss it: https://lnkd.in/eFXTGrW6

No fluff. Just the tactics that are working right now from SEOs managing proper revenue growth.

The Digitaloft team have pulled together some solid sessions covering:
→ What's actually driving ecommerce organic growth (not what the LinkedIn gurus tell you)
→ First look at their State of eCommerce Search report with fresh data on how shopping behaviour is shifting
→ Real predictions from in-house and agency SEOs on what to prep for in 2026

Grab a coffee and tune in to the afternoon session, completely virtual, and free.

If you're trying to figure out your SEO strategy for next year, this will sort you out.

Register for free: https://lnkd.in/eFXTGrW6

You know that feeling when a client email lands in your inbox and your stomach drops?

I had a client who'd email me at 9pm demanding to know why we weren't ranking #1 after two weeks. They'd question every keyword I recommended, insist on checking rankings daily, and panic when competitors ran paid ads.

Every call left me exhausted. Every discussion felt like a battle.

Then I had another client who said "you're the expert, show me what works" and actually implemented my technical recommendations within the week.

Same SEO strategies. Same expertise. Completely different energy.

[no guesses who got the better results]

That's when it hit me.

You are the average of the five people you spend the most time with. For freelancers, those people aren't just friends - they're clients too.

Bad clients don't just hurt your revenue. They make you second-guess solid strategies, rush work that needs time, and drain the confidence that makes you good at what you do.

Great clients make you better. They push you to think bigger, trust your instincts, and deliver work you're genuinely proud of.

The green flags I look for now:

→ They implement recommendations instead of debating them endlessly  
→ They trust your expertise without micromanaging every decision
→ They celebrate ranking wins and understand SEO takes time
→ They respond to emails and requests quickly
→ They pay invoices on time without chasing
→ They refer other great clients

You don't have to fire everyone tomorrow.

Just quietly move towards the green flags.

When a great client refers someone, prioritise that conversation. When choosing between projects, pick the one that energises you.

Over time, your entire client base transforms. Your energy changes. Your work gets better.

What's one green flag you wish all your clients had?

£18.3 trillion.

That's the global disposable income controlled by people with disabilities.

Yet 54% of assistive technology users say ecommerce companies don't care about earning their business.

Let that sink in for a second.

With the holiday season upon us, we've got an underserved market worth trillions, who are actively telling us we're excluding them, and most retailers are... doing nothing about it.

This isn't charity. This is business.

Some quick maths on what you're potentially missing during your biggest trading period:
• 1.3 billion people globally have a disability affecting web use
• 26% of the US population alone (that's 1 in 4 people)
• Average retail site has ~330 accessibility issues per page
• 43% have abandoned purchases due to accessibility problems
• 81% won't return after hitting a barrier

Your competitors are probably ignoring this too. Which means there's a genuine first-mover advantage for retailers who get this right before the holiday rush.

Plus, here's the bit everyone forgets: accessible design benefits everyone, especially during peak shopping season. 

• Captions help people shopping in busy environments. 
• Clear navigation helps stressed holiday shoppers in a rush. 
• High contrast helps people browsing on their phones outdoors.

You're not building a separate experience for a niche audience. You're building a better experience for all your holiday customers.

And you're tapping into a market opportunity most of your competitors haven't even noticed yet.

Check the link in the comments for AudioEye’s accessibility holiday retail guide.

Brand partnership • SEO Consultant 🏏 Founder of Village Cricket Co. 🧑🏻‍💻 Helping freelancers find their best clients

5 SEO quick wins you can knock out on your lunch break: 👇

I’ve used all of these in the last year.
Each one moved the needle.

1. Submit your sitemap to GSC

Sounds obvious…
..but I once onboarded a client doing 7 figures who hadn’t done it.
We fixed it in 2 minutes. Traffic started rising within a week.

👉 Go to GSC → select your domain → click “Sitemaps” → submit yourdomain. com/sitemap . xml

2. Remove deadweight pages

One ecommerce client had over 2000 collection pages.
Only 250 had products…
Additionally they had 1000+ thin blogs driving zero traffic.. 

It was a mess. We cleaned it up.
Result? +50K visits in 3 months.

👉 Use Screaming Frog to find: 

• Empty collections
• Blog posts with 0 visits in 6+ months
Then: noindex, redirect, or delete.

3. Fix Shopify’s product URL structure

Shopify duplicates product URLs across collections by default.
It bloats your site and splits link equity.

👉 Start in your Shopify dashboard by going to:

Online Store > Themes > Customize > Theme Actions > Edit Code > Snippets > product-grid-item.liquid:

→ Find “within:collection”
→ Delete it.
→ Hit Save and all your links should be fixed.

4. Build a discount code page 

Voucher sites are eating traffic that should be yours.
A simple landing page with a first-time offer can reclaim it.. and convert it.

👉 Create a `/discount` page. Add:
• Intro offer (e.g. 10% off)
• Sign-up form
• Why buy from you
• Trust signals
Google will index it - and people WILL search for it.

5. Fix your broken links

One UK brand I looked at had 100+ broken backlinks.
From major publications.
That’s authority just… wasted.

👉 Use Ahrefs or GSC’s “Links” report
→ Filter for 404s
→ Redirect those URLs to relevant live pages
→ Start with the ones from high-authority sources.

These fixes aren’t sexy. But they work.

Tweak them today, thank yourself next quarter.

I made £500K+ from freelancing in the last 4 years without working all the time.

Here's everything I learned.

Solo operation. No courses, no agencies.

Just me, a laptop, and clients who needed problems solved.

But here's what nobody mentions about that success:

It took me 4 years of freelancing to hit my first £100K year.

And during those years? I travelled regularly, renovated a house, and had two kids.

This wasn't about working all the time. It was about working differently.

The only real growth hack: Narrow your focus and stick around

Most freelancers jump between niches chasing quick wins. I picked one thing and became known for it.

Reputation spreads exponentially when people know exactly what you do.

Here's the simple math that drives everything:

(Work quality + service quality) × marketing ability = freelance potential

Do a good job. Do a good job. Do a good job. Do a good job. Do a good job.

Everything else is noise if you can't deliver consistently.

But delivery alone isn't enough. You need the mindset shift that separates successful freelancers from everyone else:

From "I need the client" to "The client needs me"

This changes everything.

When you build authority, you gain leverage. Leverage creates optionality. Optionality enables impartiality.

You stop being desperate. You start being selective.

The pricing follows naturally:

Raise your rates regularly. Experiment constantly. Pricing is 50% confidence, 50% credibility.

The confidence comes from knowing your worth. The credibility comes from proving it repeatedly.

You'll want more money until you want more time. Finding "enough" is the real skill.

When you're charging what you're worth, 3-4 hours of focused work is plenty.

Exercise is everything. Physical and mental separation between work and life is non-negotiable.

The business fundamentals matter:

Freelancing means becoming a businessperson first, specialist second. Make marketing part of your job, not an afterthought.

Don't sell all your best time to clients. Work hard until you can work smart too.

The path isn't overnight success stories or secret frameworks.

It's showing up consistently, delivering quality, and gradually building authority in your corner of the market.

Almost £200k in the last 12 months.

All while having a life outside of work.

Stop chasing shiny tactics. Start building something sustainable.

What's your one thing going to be?

p.s. Want my free 5-day crash course to create a thriving freelance business? Comment FREELANCE and I'll send over the link

31 steps to scaling SEO for your ecommerce brand

I've scaled a brand from £0 to £10M/year with SEO.
Just last month, a client crossed £2M in organic revenue alone

If I had to start from scratch, here’s EXACTLY how I’d build an SEO strategy that drives real revenue:

Step 1: Find high-intent keywords that actually drive sales
1. Research competitors → What keywords are making them money?
2. Use Ahrefs/Semrush “Keyword Gaps” → Find buyer-intent keywords they missed
3. Skip broad keywords → Ranking for “dining room ideas” won’t convert
4. Instead, go after "revenue-driving searches" → “farmhouse dining tables”
5. Look at Google’s People Also Ask & Autocomplete → See what real customers ask
6. Find quick-win branded search queries → “[brand] reviews”

Step 2: Optimise product & category pages for search (and conversions)
1. Have a focus keyword → Add it to the key areas (page title, H1, description)
2. Stop using manufacturer descriptions → Google hates duplicate content
3. Add structured data (schema markup) → Helps rank in rich snippets
4. Optimise images → Compress + add keyword-rich alt text
5. Link from high-ranking blog posts → Pass authority to revenue-driving pages
6. Use AI-powered heatmaps (like Hotjar) → Find where users drop off & fix weak points
7. Add scarcity & urgency signals → "Only 3 left in stock" boosts conversion rates
8. Test discount code pop-ups → Exit-intent pop-ups can recover up to 15% of lost sales

Step 3: Create content that ranks & converts
1. Find 20-50 high-intent KWs → Comparisons, alternatives, buying guides
2. Study the top 3 ranking pages → Reverse-engineer what’s working
3. Make your content better → More in-depth, clearer, faster, more actionable
4. Use FAQs & structured data → Helps grab featured snippets
5. Internally link blog posts → Guide traffic to product & category pages

Step 4: Fix technical SEO issues that silently kill rankings
1. Find crawl errors & broken links → Use Google Search Console & Screaming Frog
2. Fix slow-loading pages → 1-second delay = 7% drop in conversions
3. Ensure mobile-friendliness → 70%+ of e-commerce traffic is mobile
4. Eliminate duplicate content issues → Canonical tags prevent SEO cannibalisation
5. Use lazy loading for images → Improves page speed without killing UX
6. Remove unnecessary Shopify apps → Each extra script slows your site
7. Fix Shopify’s product URL issue → biggest and quickest win

Step 5: Build links that actually move the needle
1. Supplier & manufacturer links → Ask brands you work with to link back
2. Digital PR → Get featured in niche publications
3. Get featured in gift guides → easiest win to get links to products
4. Leverage your images → add your images to distribution sites (like Unsplash)
5. Stop buying spammy guest posts → 99% of them are useless

I charge thousands to help ecommerce brands implement link building systems.

And I'm giving away my top 5 tactics for FREE

That's the SOPs, templates, trackers and real life examples - delivered right to your inbox.

Here’s the deal:

Link building is still one of the most important parts of your SEO strategy (even in the magical AI world).

Why?

Because by having the best links in place, you can: 

→ Use publications logos to boost social proof
→ Accelerate the "trust building" process
→ Get ahead of all of your competitors

Yet, most ecommerce brands don't have scalable systems.

(They're probably stuck buying the same terrible guest posts like their competitors.)

NOT ANYMORE.

So I created a free mini-course showing you how to create your own link building systems to scale your SEO.

It includes:
→ How to use your products for links
→ How to use your expertise for links
→ How to use your images for links
→ How to use the news for links
→ How to use your brand for links

Want access?

→ Like this post 
→ Comment the word “LINKS”
→ Send me a connection request (so I can DM you)

I’ll send you the link to get access ASAP.

There’s a better way to handle discount code hunters.

Start here.
 
People will inevitably search for discount codes for your brand. 
 
"[brand] discount code" 
"[brand] coupon code" 
"[brand] promo code" 
 
It's happening whether you like it or not. 
 
Google knows it - start searching any brand and the autocomplete will include it. 
 
You can choose to own this conversation or run away from it. 
 
Whether you offer discount codes or not, this is your traffic. Claim it! 
 
What you should do... 
 
→ Create a dedicated page on your site 
→ URL is /discount-code 
→ Page title is [Brand] Discount Code 
→ Short description mentioning discount codes (if you offer them, if you don't etc) 
→ Embed a sign-up form to collect emails 
→ If you offer an intro discount, use this offer 
→ Highlight your USPs for extra incentive 
 
These pages can easily get thousands of visitors a month and convert to subscribers as much as 50% of the time. 
 
I've seen attributed revenue of people landing on these pages be over £250,000 per year! On first purchase alone.

My new newsletter just passed 100 subs 🎉

If you're a freelancer - you might want to sign up...

In the coming weeks, I'll be sharing: 

→ The curse of knowledge
→ How to find your BEST clients
→ Tools of the (freelancing) trade
→ How to overcome imposter syndrome
→ How to find 'secret' freelance opportunities
→ A simple approach to always be increasing your rates

I've got so much planned for this to help you get more clients without losing your soul (or your Saturdays)

Let me know if you want in and I'll send over a link

Brand ClickX

Head of SEO

MUTTII®

Digital Marketing Manager

AFFILITO

SEO Web Content Creator

Digitally Up

As a Digitally Up SEO Expert, my role involves enhancing website visibility, boosting traffic, and fostering revenue growth through strategic SEO initiatives. I perform comprehensive keyword research, execute targeted SEO campaigns, analyze website data for optimization opportunities, and offer recommendations for on-page enhancements.

SEO Expert

Google DSC - MUET, Jamshoro

Editorial Officer

Relymer Group

SEO Content Writer And Blockchain Analyst

Digital marketing Agency

Digital Marketer

Hire an SEO Expert for an AI Battle, to Dominate SEO, Achieve Top SEO Rankings on Google 

Boost Organic Traffic, Specialize in Ecommerce SEO, Shopify & WordPress Optimization

Google SEO Techniques, On-Page Optimization, Link Building, SEO Audits, Keyword Research, Engaging SEO Content, Off-Page SEO, Technical SEO, Ahrefs 

Our SEO Marketing Services Improve Websites in US, Germany, Canada, AU, UK, Israel !! 

ADVANCED: 

Enhanced SEO Services:  
Comprehensive SEO Audit & Strategy ☑️ Implementation of Technical SEO ☑️ 
SEO Keyword Research and Keywords Clustering ☑️ On-Page SEO Optimization ☑️ 
Off-Page SEO and Web 3.0 Link Building ☑️ SERP (Search Engine Results Page) / SERM (Search Engine Reputation Management) ☑️ 

Key Abilities:  

📌Effectively communicate 

📌Technical SEO Audit information in a simplified manner. 

📌Conduct SEO Competitor Analysis to gain insights into Organic SEO performance and major strategies. 

Skilled in Website Creation, in-depth Keyword Research, Content Strategy development !! 

Proficient in Web Research and Search Engine analysis 

⭐ Proficient in Web Crawling, Web Content Strategy, and Keyword optimization techniques. 

🟨 Additional 

📌Conduct Competitive Analysis for Rankings Research and Search Engine Marketing.  

📌Implement effective Keyword Ranking strategies, Competitor Research, and SEO Link Building for Web Traffic Optimization and Lead Generation.  

📌Conduct Website Audits, improve SEO Content, analyze Backlinks, and enhance SEO performance 

📌Expertise in SEO Backlinking and optimizing Backlinks using tools like Ahrefs for Website Ranking and Keyword optimization.  

📌Image Optimization skills, including Images alt & title attributes, Image resizing, Image Editing, and Image Search techniques.  

📌Conduct Usability Testing and provide comprehensive reports.  

📌Knowledge of Core Web Vitals and ability to improve Page Speed Optimization.  

📌Proficient in Off-Page SEO strategies such as SEO Link Building, PBN Links, SEO Backlinks, Off-Page Optimization, Guest Posting, Outreach, Social Media Marketing, Forum Posting.  

📌Familiarity with Ahrefs, Semrush, Serpstat, Screaming Frog SEO Spider, SEO Moz, SimilarWeb, and Netpeak Spider for effective SEO analysis.  

📌Google Ads, PPC, Google Analytics, Google Ads Audit, Google Keyword Planner, Google Search Console ! 

SEM professional : 
Advanced Search / SEO / Hire SEO / Technical SEO / Link Building /Keyword Ranking / Local SEO / SEO Research / On page SEO / Off Page SEO

Kashmala Malik

Let me be blunt

SEO is not enough anymore

You can rank #1 on Google all day long… and still get ignored inside AI answers

Because AI is not showing links

It is showing brands

That is where GEO comes in

→ SEO gets you clicks
 → GEO gets you mentioned

In SEO, the journey starts when someone sees your link and clicks to your site

In GEO, the journey often ends right inside an AI answer, with your brand mentioned but no click needed

That single shift creates five key differences:

→ SEO depends on clicks, GEO depends on visibility.
 → SEO traffic is high-volume, GEO traffic is smaller but more conversion-ready.
 → SEO performance is measured in rankings and backlinks, GEO in mentions and citations.
 → SEO relies on your own site, GEO relies on third-party mentions across the web.
 → SEO traffic browses, GEO traffic arrives with intent

Here is the kicker: AI-driven visitors converted 23x higher for Ahrefs compared to traditional organic search

That is the power of GEO

But don’t make the mistake of skipping SEO

SEO is your foundation

GEO is your upgrade

Start with strong SEO

Then layer in GEO by:

→ Publishing fresh, original data.
→ Getting your brand listed in trusted third-party sources.
→ Making your content structured and machine-readable.
→ Building visibility on platforms AI cites often (YouTube, Reddit, review sites)

SEO is how you get found

GEO is how you stay chosen

And if you want to win inside AI search, you need the right tools

I use Visiblie for my GEO strategy

→ Track how often your brand appears in ChatGPT and AI Overviews
 → Analyze your visibility against competitors
 → Get actionable recommendations to boost your presence where AI is making decisions

Your competitors are already optimizing for Ai

The only question is, will Ai recommend you or them?

Be the brand Ai recommends

Follow Kashmala Malik for daily AEO, GEO and SEO Case studies, tips, and guides!!!

Kashmala Malik 

Ai SEO Strategist - Not Just SEO Anymore, Make Your Brand Ai Visible

LLM SEO is not a tactic

It’s how you stay visible in the age of AI

Most SEOs are still optimizing for crawlers

But LLMs don’t crawl
They reference
And if you’re not being mentioned, you’re not being seen

Here are 20 LLM SEO myths that are quietly killing your AI visibility

 Ignore them, and your brand disappears

 Understand them, and you become unignorable

→ Citations Beat Structure

 You can’t schema your way into authority
 LLMs cite what others already trust

→ Freshness Beats Memory

 LLMs forget fast
 You’re either part of the current conversation, or gone

→ Context Trumps Keywords

 Exact match is old news
 What matters now: Are you being understood without needing to be precise?

→ Links Still Matter

 LLMs notice what gets linked
 Backlinks = credibility signals in the new world, too

→ Niche Can Rank

 You don’t need to be a giant
 You need repetition, recognition, and presence

→ Snapshots, Not Crawlers

 Google indexes your site
 LLMs train on public mentions. Big difference

→ Recency Is Key

 Outdated = invisible
 LLMs only surface sources that still echo

→ Markup Isn’t Magic

 Structured data doesn’t earn trust
 Other people talking about you does

→ Authority, Not Volume

 100 posts that nobody cites? Worthless
 One post cited 20 times? That’s power

→ If Public, Visible

 Anything hidden, login wall, paywall, buried deep, never existed to the LLM

→ Silent Source Use

 You may never get credit
 But if your work gets referenced, you win

→ Unique Beats Redundant

 Regurgitated = forgotten
 Original = cited

→ Multilingual Mentions Win

 English isn’t the limit
 LLMs pull from credible content across languages

→ Different Signal Systems

 Search engines rank pages
 LLMs cite ideas
 You need both

→ Separate Scoring Systems

 Google gives you traffic
 LLMs decide if you’re worth quoting
 Not the same game

→ Timeliness Drives Inclusion

 Recent mentions train the model
 Old content is noise

→ Only Trust Counts

 Not all mentions are equal
 LLMs filter by source reputation, ruthlessly

→ Patterns Define Trust

 Once isn’t enough
 Repetition, corroboration, consistency. That’s how you get in the dataset

→ Answers Can Include

 AI answers aren’t zero-sum
 You can show up with your competitors, if you’re worth citing

→ Long-Term Strategy Shift

 This isn’t a tweak
 This is the new playbook

 And the brands that win will be the ones who adapt first

Just dropped something 🔥 for SEOs, content leads, and AI marketers

 30-Point LLM SEO Audit Sheet

 Advanced but super practical, shows exactly how to optimize your content for visibility, citations, and AI interpretation

 💬 Comment “LLM Audit” below and I’ll send it to you

 Limited to the first 50, lmao Just kidding (i love you all)

Comment and get your sheet in your inboxes!!

PS: Follow Kashmala Malik For daily GEO, AEO and AIO content!!!

AI Mode has everyone freaking out, but the truth is simple

Google stopped ranking keywords

It started ranking how well you understand people

When someone types a complex question, AI Mode breaks it into a whole stack of hidden questions the user never said

Those are the questions that decide who ranks and who gets left in the “why did our traffic drop?” group chat

The funny part? Most content does not answer half of them

And that is why so many “optimized” pages are vanishing

They look good
They are structured well

But they do not answer the real questions the user cares about

Here is what actually works now, and yes, it is way more human

→ Cover the full topic instead of chasing one lonely keyword
→ Run Reverse Question Answering on your page to see the exact questions you already answer
→ Fill the gaps with clear, direct sentences that sound like a human explaining something to another human
→ Get your brand mentioned across the web, because AI is basically learning who to trust from all the places your name shows up
→ Use images and videos that actually help the user understand something, not just “make the page look pretty.”

This is the part people hate hearing

We are in the post keyword era

Google is rewarding brands people talk about, content that answers actual questions, and pages that feel like someone made them for a real human

Nothing else gets a seat at the table

If your content does not match the way people think, ask, and learn, AI Mode will scroll right past you

But if you adapt now, you will outrank everyone who is still stuck on keyword maps and outdated methods tbh

Modern SEO Funnel for AI & Answer Engines

Here’s how it works:

1. Discovery (Find what people actually ask)

 → Use AlsoAsked, Glasp, Reddit, Quora
 → Search site:reddit.com + keyword for real phrasing
 → Create intent buckets like “how to”, “is it safe”, “vs”, “best way”

Example:
 Search: best protein for bloating site:reddit.com

2. Optimization (Structure answers for snippets)
 → Answer in the first 30 words
 → Use prompt-style headings like “How does ___ work?”
 → Add structure: bullet lists, tables, FAQs

Pro Tip:
 Copy Reddit-style answers → clean them up → reuse as “Reddit Style Answer” blocks

3. Authority (Earn trust fast)

 → Link to Reddit or Quora answers as “What the community says”
 → Quote or paraphrase upvoted comments
 → Use first-party data and unique user trends

Example:
 “According to 2,300+ upvotes on r/Fitness, most users reported X…”

4. Conversion (Trigger soft action, no click needed)

 → TL;DR boxes, snippet cards, or checklists
 → Use Reddit Qs as prompts for gated content
 → Add CTAs like:

 “Want the full breakdown? → [View complete guide]”

Design for zero-click UX
Fast loading. Mobile first. Value right in the snippet

This funnel gets surfaced inside AI results, earns Reddit style trust, and moves the user before they even click

Want your site to rank where users actually decide?

DM me.

Google just broke the biggest myth in SEO

And almost no one is talking about it

I spent the morning reading a new UX study on Google AI Mode, and the findings flip the current panic narrative on its head

Everyone keeps screaming that AI Mode will kill all traffic

But the data tells a different story

Here is what actually matters

→ 69% of transactional AI Mode searches still send users to real websites

That number shocked me

I expected drop-off

Instead, I saw people clicking when it was time to choose a doctor, dentist, or provider

People do not trust AI summaries to make high stakes decisions

They use AI Mode to build a shortlist

→ Ranking #1 is no longer the trophy

The study showed that 89% of users clicked on more than one business

This is the shift almost everyone in SEO is missing

Users are creating a consideration set, not picking the first name on the screen

Your new job is simple: get into the top five

If you land there, you have a real shot

→ Scrolling is alive and well

84% of people went below the fold
They treated the list like a curated menu, not a final answer

→ Photos barely matter, but reviews dominate decisions

Only 21% opened photos
But 74% read reviews before they clicked
Social proof is doing the heavy lifting now

Google AI Mode is not stealing the traffic that pays your bills

It is only killing low value informational clicks that were never going to convert anyway

If you run SEO for local businesses or service providers, stop panicking

Shift your goal

→ Old goal: Chase the #1 spot
→ New goal: Get into the top 5 and win with reviews

AI did not kill transactional intent

It just changed the game

How to structure content for AI summaries

AEO Content Framework shows how AI decides which brands deserve to appear in summaries

Most content is written for rankings, but AI is scanning structure, signals, and clarity

If your content is not aligned with how models interpret information, your brand gets skipped

Your structure determines whether AI understands you → or ignores you

Here is the breakdown that gives brands the highest visibility inside AI answers

→ Layer 01: The Question

Every interaction starts with the exact question a user types.
The words shape the entire flow of how AI searches, filters, and evaluates relevance.
Clear questions help AI map the rest of your signals.

→ Layer 02: The Entity

AI recognizes brands as entities, not pages.
Your brand, category, product, and details must be defined as one unified node.
When this layer is weak, AI cannot recall your brand during answers.

→ Layer 03: The Context

Context tells AI why your brand matters for a question.
Use cases, intent, industry, and comparisons act as structured pathways.
The richer the context, the more scenarios you show up in.

→ Layer 04: The Credibility

Credibility signals confirm that your brand is trustworthy.
Schema, citations, authority, and reviews strengthen the model’s confidence.
These signals raise your chances of being recommended inside summaries

AEO is not about ranking pages.

AEO is about structuring content so AI understands, remembers, and recommends your brand

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The Battle

Freddie Chatt

Kashmala Malik

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The Battle

Freddie Chatt

Kashmala Malik

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Freddie Chatt's LinkedIn Performance

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Performance ScoreFreddie Chatt's LinkedIn Performance