To be honest, I never planned to work on layoffs.
In fact, I always tried to avoid them.

But over the years, I kept getting pulled into the same stressful situations.
Founders & CEOs forced to make hard decisions.
Senior leaders suddenly facing exits they didn’t choose (despite stellar performances).

And both sides carrying more risk than they realised.

I’ve spent 15+ years in recruitment and talent acquisition, working with startups, scale-ups, and leadership teams across growth and contraction.

I’ve seen what happens when exits are rushed, poorly framed, or left unmanaged.

For Founders & CEOs:
->Reputation damage on LinkedIn and Glassdoor.
->Higher risk of lawsuits for wrong practice.
->Loss of trust from the team that stays.
->Hiring becoming slower, harder, and more expensive.

For Senior Talents:
->Financial loss for 6-8 months in average.
->Loss of confidence and career clarity.
->Reactive job searches (100+ applications -> 0 interview).
->Strong careers drifting into compromised next moves (stress, salary, no other choice).

That’s the intersection I work in today.

I support Founders & CEOs through a confidential, outplacement retainer service designed to reduce risk on both sides of the exit.

Instead of leaving HR to manage everything, or asking employees to “figure it out,”
I step in as a neutral, experienced partner.

Advising founders on timing, messaging, and sequencing.
Protecting employer brand and internal morale.
Helping senior talents reposition their CVs, LinkedIn profiles, and job search strategy.
Preparing them to re-enter the market with credibility and momentum.

One approach.
One standard.
One accountable partner.

For Founders & CEOs, this is about leadership, reputation, and future hiring.
For Senior Talents, it’s about dignity, direction, and control over what comes next.

I typically work with:
*Asia-based Founders & CEOs
*Tech / SaaS / Startups (10–200 employees)
*Senior professionals navigating voluntary or involuntary career transitions

This isn’t generic coaching.
It’s structured risk management for moments that define careers and companies.

If you’re a Founder or CEO navigating exits — or a Senior Leader impacted by one —
and want to handle it properly, you know where to find me.

All conversations are confidential.

Frederic Bonifassy

DarkHorse

At The Dark Horse, I create engaging website and UI designs, and social media graphics. My work focuses on:

- Website Design: Delivering responsive and user-friendly designs that align with our goals.

- UI Design: Creating functional, user-centric interfaces in collaboration with our development team.

- Social Media Design: Producing fresh and relevant graphics for our clients' target audience.

Website and UI/UX Designer 

cure.fit (cult.fit)

At Cult.fit, I specialize in:

- Website Design: Creating responsive designs that enhance user experience and align with Cult.fit's wellness vision.

- Social Media Design: Crafting engaging graphics that resonate with our fitness-conscious audience and reflect Cult.fit's brand ethos.

Website design 

Google

As a freelance graphic designer at Google, I:

- Design: Create visually compelling graphics that align with Google's brand and project requirements.

-Collaboration: Work closely with various teams to ensure designs meet their needs and expectations.

- Innovation: Continually stay updated with design trends to deliver fresh and innovative graphics.

This role combines my passion for design with the exciting opportunity to contribute to Google's diverse projects.

Graphic Designer

University of the Arts London

At University of the Arts London, I have the opportunity to bring my creative vision to life in a dynamic and innovative environment. My role involves:

- Website Design: I am responsible for creating responsive and user-friendly website designs that align with the university's vision and goals. This includes conceptualizing and implementing design elements, as well as optimizing the website for the best user experience.

- Graphic Design: I produce visually compelling designs that effectively communicate the university's brand ethos. My work spans various mediums and platforms, from print materials to digital graphics.

Graphic Web Designer

GoProtoz - UI UX Design Studio

At GoProtoz, my role involves:

- Website Design: Creating responsive designs that align with GoProtoz's vision and client requirements.

- UI Design: Designing user-centric interfaces that enhance user experience and interaction.

This role allows me to use my design skills to contribute to GoProtoz's mission of delivering world-class design solutions.

User Interface Designer

I help businesses succeed with beautiful websites that convert and acquire leads | UX/UI Designer | Website Designer | Brand Designer I Delivered with Creativity and Innovation Ideas

Hey, there! I'm Amrit, a Designer with a passion for solving design problems with creativity and strategy. 

With experience in UI/UX design, website design and brand design, I have a unique skill set that allows me to deliver innovative and effective solutions for my clients.

As a designer, I believe that it's important to take a user-centered approach to design and to constantly strive for simplicity and elegance in my work. 

Whether I'm designing a website, a mobile app, or a brand identity, my goal is always to create designs that are intuitive, visually appealing, and effective at achieving their goals.

If you're in need of creative and strategic design solutions, don't hesitate to reach out! I'd love to help bring your vision to life.

taplio

The Battle

Frederic Bonifassy

Amrit Raju

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