To be honest, I never planned to work on layoffs.
In fact, I always tried to avoid them.

But over the years, I kept getting pulled into the same stressful situations.
Founders & CEOs forced to make hard decisions.
Senior leaders suddenly facing exits they didn’t choose (despite stellar performances).

And both sides carrying more risk than they realised.

I’ve spent 15+ years in recruitment and talent acquisition, working with startups, scale-ups, and leadership teams across growth and contraction.

I’ve seen what happens when exits are rushed, poorly framed, or left unmanaged.

For Founders & CEOs:
->Reputation damage on LinkedIn and Glassdoor.
->Higher risk of lawsuits for wrong practice.
->Loss of trust from the team that stays.
->Hiring becoming slower, harder, and more expensive.

For Senior Talents:
->Financial loss for 6-8 months in average.
->Loss of confidence and career clarity.
->Reactive job searches (100+ applications -> 0 interview).
->Strong careers drifting into compromised next moves (stress, salary, no other choice).

That’s the intersection I work in today.

I support Founders & CEOs through a confidential, outplacement retainer service designed to reduce risk on both sides of the exit.

Instead of leaving HR to manage everything, or asking employees to “figure it out,”
I step in as a neutral, experienced partner.

Advising founders on timing, messaging, and sequencing.
Protecting employer brand and internal morale.
Helping senior talents reposition their CVs, LinkedIn profiles, and job search strategy.
Preparing them to re-enter the market with credibility and momentum.

One approach.
One standard.
One accountable partner.

For Founders & CEOs, this is about leadership, reputation, and future hiring.
For Senior Talents, it’s about dignity, direction, and control over what comes next.

I typically work with:
*Asia-based Founders & CEOs
*Tech / SaaS / Startups (10–200 employees)
*Senior professionals navigating voluntary or involuntary career transitions

This isn’t generic coaching.
It’s structured risk management for moments that define careers and companies.

If you’re a Founder or CEO navigating exits — or a Senior Leader impacted by one —
and want to handle it properly, you know where to find me.

All conversations are confidential.

Frederic Bonifassy

AFM Ltd.

Here to fast track your talent acquisition initiatives, reduce hiring costs, and improve the quality of your technology hires. Leverage my deep and diverse network across Asia Pacific and Japan for:  CISO, CTO, SREs, Supply Chain and Logistics experts; MarineTech and FinTech engineers.

Technology Talent Acquisition

Self

* Conducted an ISO27001 review for a leading producer, distributor and marketer of premium food and beverage products with over US $1B in revenue. 
* Developed a GTM strategy for a Silicon Valley start-up to enter Asia Pacific. Their SaaS solution provides a low code, cost-effective AI tool to build enterprise cross-platform Chatbot applications.

Business Management Consultant

OwlGaze

GTM business development for a cybersecurity start-up with a ground breaking SaaS AI SIEM solution.  Worked directly for the founders to grow pipeline through direct and indirect sales initiatives.

Regional Business Development 

Dell Technologies

Dell's Alliances Presales Leader for the Asia Pacific and Japan region, leading a team of talented presales managers and individuals in India, Japan, Singapore, and A/NZ.  Built lasting business relationships with leading technology services companies like NTT, DXC, ATOS, Kyndryl, Wipro, Datacom and TCS.

Snr Director,  APJ Presales, Cloud Service Providers and Global Alliances 

My role was driving the transformation of Channel Partner's SEs and SAs to help them become "Top Gun" specialists in Cloud, Big Data, and Trust.  Accomplished this through mentoring, bootcamps, webinars, and joint customer calls to showcase EMC Backup and Recovery solutions, and how to whiteboard, demo, and size solutions. Required cross-team collaboration with sales, presales, Alliances, SIs, product management, field engineering and professional services,

Partner Presales Director for EMC in APJ

Practice Manager for EMC's BC/DR and Data Center Migration business in Asia Pacific & Japan. 
1. Provided technical and project leadership on Data Centre consolidation and relocation projects for regional banks that included discovery, risk analysis, detailed migration planning, and migration execution. 
2, Built EMC's BC/DR consulting practice in Asia Pacific.  Hired, trained, and led a team of BC / DR consultants for projects in transportation, banking, insurance, manufacturing, FMCG industries.

Practice Manager - EMC Infrastructure Consulting 

Standard Chartered Bank

Managed a number of technology projects for the Bank including:  reengineering the Service Delivery processes to adopt ITIL best practices.  Provided subject matter expertise on technology risk assessments.  Advised on third party technology risks. Led significant event reviews. Provided written and verbal communication of results of risk assessments to management, executive directors, and stakeholders. Strong understanding of the Bank's Risk Management framework, with a focus on resilience and availability.

Senior Manager, Technology Risk Management

Practice leader for IBM Consulting Group in Asia Pacific. Responsible for sales/delivery of transformation projects such as: Business Continuity, Site Reliability, Systems Management, Disaster Recovery, Data Center Consolidation and Migration.

Practice Leader

A number of technical roles including field SE, Program Manager, Incident Manager, Tech Writer, and Technical Support Manager.

Systems Engineer. Incident Manager, SRE.

Information Technology professional with leadership experience at great technology firms like IBM & Dell, and with leading financial institutions, like Standard Chartered Bank, Chase, HSBC, and ABN AMRO.   Known for being a people-oriented leader with a reputation for hiring and nurturing world-class technical teams.

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The Battle

Frederic Bonifassy

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