To be honest, I never planned to work on layoffs.
In fact, I always tried to avoid them.

But over the years, I kept getting pulled into the same stressful situations.
Founders & CEOs forced to make hard decisions.
Senior leaders suddenly facing exits they didn’t choose (despite stellar performances).

And both sides carrying more risk than they realised.

I’ve spent 15+ years in recruitment and talent acquisition, working with startups, scale-ups, and leadership teams across growth and contraction.

I’ve seen what happens when exits are rushed, poorly framed, or left unmanaged.

For Founders & CEOs:
->Reputation damage on LinkedIn and Glassdoor.
->Higher risk of lawsuits for wrong practice.
->Loss of trust from the team that stays.
->Hiring becoming slower, harder, and more expensive.

For Senior Talents:
->Financial loss for 6-8 months in average.
->Loss of confidence and career clarity.
->Reactive job searches (100+ applications -> 0 interview).
->Strong careers drifting into compromised next moves (stress, salary, no other choice).

That’s the intersection I work in today.

I support Founders & CEOs through a confidential, outplacement retainer service designed to reduce risk on both sides of the exit.

Instead of leaving HR to manage everything, or asking employees to “figure it out,”
I step in as a neutral, experienced partner.

Advising founders on timing, messaging, and sequencing.
Protecting employer brand and internal morale.
Helping senior talents reposition their CVs, LinkedIn profiles, and job search strategy.
Preparing them to re-enter the market with credibility and momentum.

One approach.
One standard.
One accountable partner.

For Founders & CEOs, this is about leadership, reputation, and future hiring.
For Senior Talents, it’s about dignity, direction, and control over what comes next.

I typically work with:
*Asia-based Founders & CEOs
*Tech / SaaS / Startups (10–200 employees)
*Senior professionals navigating voluntary or involuntary career transitions

This isn’t generic coaching.
It’s structured risk management for moments that define careers and companies.

If you’re a Founder or CEO navigating exits — or a Senior Leader impacted by one —
and want to handle it properly, you know where to find me.

All conversations are confidential.

Frederic Bonifassy

I'm a results-driven marketer with expertise in SEO (AI & Google), CRO, Paid Ads to Content, with experience across both B2B and B2C industries. As my track record reflects, I am passionate about growing businesses and delivering results. 

—----------
MY JOURNEY

I have lived in 4 countries and embraced an ‘exotic’ career path as a mental health therapist, entrepreneur and now a digital marketer. Each chapter of my journey has shaped the person and professional I am today.

Growing up in Indonesia and the United States, studying in Australia, and now settling in Singapore, I’ve gained a unique global perspective and deep understanding of cultures and people.  

After earning my degree in psychology and spending several years in the mental health field, I took an unexpected turn — I founded a bridal boutique and jumped straight into entrepreneurship. With no formal marketing background, I taught myself SEO, built partnerships, leveraged PR, and grew the brand into one of Singapore’s most recognised bridal shops. It was the hardest “job” of my life, but taught me that with persistence, hustle, creative problem-solving (and enough time), NOTHING is impossible. 

But I also discovered my true passion wasn’t running operations—it was marketing. So I sold the business at its peak and shifted gears to focus on what I love most: helping other businesses thrive through strategic marketing. Fast forward to now, it has never felt more right. 

WHAT I BRING TO THE TABLE
- Deep digital expertise across SEO/GEO, CRO, Paid Ads, Content and more— with hands-on experience and knowledge of agencies' best practices.  
- A bias for action and getting things done. I focus on making strategies happen — not just discussing them. Most of the initiatives I've talked about actually saw the light of day. 
- Strong business acumen from having built and grown a small business.
- Laser-sharp empathy and deep understanding of human psychology honed by years of being a therapist– although used for less noble purposes now ;)
- A global perspective shaped by living and working across cultures.

Some people follow a straight path; mine has been winding. And I wouldn’t change a thing. Every twist taught me invaluable lessons that have shaped me into who I am personally and professionally today. 

If my story resonates with you or if you're looking for someone who brings passion, strategy, and creativity to the table, let’s connect!

taplio

The Battle

Frederic Bonifassy

Natalia Lukito

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?