To be honest, I never planned to work on layoffs.
In fact, I always tried to avoid them.

But over the years, I kept getting pulled into the same stressful situations.
Founders & CEOs forced to make hard decisions.
Senior leaders suddenly facing exits they didn’t choose (despite stellar performances).

And both sides carrying more risk than they realised.

I’ve spent 15+ years in recruitment and talent acquisition, working with startups, scale-ups, and leadership teams across growth and contraction.

I’ve seen what happens when exits are rushed, poorly framed, or left unmanaged.

For Founders & CEOs:
->Reputation damage on LinkedIn and Glassdoor.
->Higher risk of lawsuits for wrong practice.
->Loss of trust from the team that stays.
->Hiring becoming slower, harder, and more expensive.

For Senior Talents:
->Financial loss for 6-8 months in average.
->Loss of confidence and career clarity.
->Reactive job searches (100+ applications -> 0 interview).
->Strong careers drifting into compromised next moves (stress, salary, no other choice).

That’s the intersection I work in today.

I support Founders & CEOs through a confidential, outplacement retainer service designed to reduce risk on both sides of the exit.

Instead of leaving HR to manage everything, or asking employees to “figure it out,”
I step in as a neutral, experienced partner.

Advising founders on timing, messaging, and sequencing.
Protecting employer brand and internal morale.
Helping senior talents reposition their CVs, LinkedIn profiles, and job search strategy.
Preparing them to re-enter the market with credibility and momentum.

One approach.
One standard.
One accountable partner.

For Founders & CEOs, this is about leadership, reputation, and future hiring.
For Senior Talents, it’s about dignity, direction, and control over what comes next.

I typically work with:
*Asia-based Founders & CEOs
*Tech / SaaS / Startups (10–200 employees)
*Senior professionals navigating voluntary or involuntary career transitions

This isn’t generic coaching.
It’s structured risk management for moments that define careers and companies.

If you’re a Founder or CEO navigating exits — or a Senior Leader impacted by one —
and want to handle it properly, you know where to find me.

All conversations are confidential.

Frederic Bonifassy

Hello- Here's a bit about me!!

As a seasoned Talent Acquisition Specialist focusing on APAC and Europe, I bring over 12 years of experience sourcing, attracting, and hiring top talent. My career has spanned from the competitive recruitment agency world in Singapore to the fast-paced environment of tech startup, where I focused on recruitment, people, and growing culture across various regions.

I have a proven track record of filling challenging roles and implementing recruiting strategies that reduce time to fill positions by 30%. By leveraging AI tools, I increased the quality of hires by 25%.

I pride myself on building lasting relationships with my stakeholders and understanding their strengths to ensure seamless integrations. My network spans multiple industries, with a particular focus on the tech and financial services sectors.

After being affected by layoffs in December 2023, I took a leap of faith and started my soy candles business. I individually source materials, create the products, package them, and ship them myself. In addition to this entrepreneurial venture, I am constantly networking and upgrading my knowledge, particularly in Blockchain and AI. I also love travelling (having visited 45 countries to date), volunteering, and spending quality time with my daughter and our dog.

Let’s connect and discuss anything from recruitment, HR strategies, and employee branding to entrepreneurship, travel, family and dogs! I am all in.

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The Battle

Frederic Bonifassy

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