To be honest, I never planned to work on layoffs.
In fact, I always tried to avoid them.

But over the years, I kept getting pulled into the same stressful situations.
Founders & CEOs forced to make hard decisions.
Senior leaders suddenly facing exits they didn’t choose (despite stellar performances).

And both sides carrying more risk than they realised.

I’ve spent 15+ years in recruitment and talent acquisition, working with startups, scale-ups, and leadership teams across growth and contraction.

I’ve seen what happens when exits are rushed, poorly framed, or left unmanaged.

For Founders & CEOs:
->Reputation damage on LinkedIn and Glassdoor.
->Higher risk of lawsuits for wrong practice.
->Loss of trust from the team that stays.
->Hiring becoming slower, harder, and more expensive.

For Senior Talents:
->Financial loss for 6-8 months in average.
->Loss of confidence and career clarity.
->Reactive job searches (100+ applications -> 0 interview).
->Strong careers drifting into compromised next moves (stress, salary, no other choice).

That’s the intersection I work in today.

I support Founders & CEOs through a confidential, outplacement retainer service designed to reduce risk on both sides of the exit.

Instead of leaving HR to manage everything, or asking employees to “figure it out,”
I step in as a neutral, experienced partner.

Advising founders on timing, messaging, and sequencing.
Protecting employer brand and internal morale.
Helping senior talents reposition their CVs, LinkedIn profiles, and job search strategy.
Preparing them to re-enter the market with credibility and momentum.

One approach.
One standard.
One accountable partner.

For Founders & CEOs, this is about leadership, reputation, and future hiring.
For Senior Talents, it’s about dignity, direction, and control over what comes next.

I typically work with:
*Asia-based Founders & CEOs
*Tech / SaaS / Startups (10–200 employees)
*Senior professionals navigating voluntary or involuntary career transitions

This isn’t generic coaching.
It’s structured risk management for moments that define careers and companies.

If you’re a Founder or CEO navigating exits — or a Senior Leader impacted by one —
and want to handle it properly, you know where to find me.

All conversations are confidential.

Frederic Bonifassy

Community Building & Social Media: Developed online communities and managed social media presence for indie game developers.
Marketing Strategy: Formulated data-driven marketing plans to maximize reach and player engagement.
Pre-Launch Engagement: Designed engagement strategies before launch, leveraging SEO and competitive market analysis.
Content & Growth: Created compelling content and interactive campaigns to enhance visibility and attract players.
Analytics & Optimization: Tracked key performance metrics to refine marketing approaches and improve audience retention.

Social Media & Community Manager 

Women in Games WIGJ

• Representing WIGJ in India and empowering women into the games industry

Ambassador

• Handling the community engagement of the channels- Design, Creative & Writing for the WIGJ Discord Server

 Events Engagement Coordinator 

• Part of the WIGJ Discord mod staff team which consist of more than 2k+ members globally, handling Tickets and community engagement.

Discord Community Moderator

J D Wetherspoon

Bar Associate

Kingston University

Game Design Student

Garena

-Game (Esports )Operations Team of BOOYAH! India- Game Streaming Platform
-Managing & Engaging the community of BOOYAH! India.
-Planning, executing and tracking new initiatives involving the community & KOLs.
- Creating social campaigns, content planning & hosting events.

Social Media Community Manager

Learning Yogi

Junior Game Designer

Goethe-Institut e.V.

Participant in the Game n Train Mixer Online of the Goethe Institut, in cooperation with Stiftung Digitale Spielekultur (German Games foundation) and Games Bavaria. Working together as a team with game developers from around the globe, I am developing a meaningful game under the topic of digital literacy.

Game Designer 

Gamestacy

- Reworking on the design documents and flows.
- Playtesting & Collaborating with Artists and developers.
- Involved in handling social media content and posts. 
- Creating ideas and campaigns related to the company and game promotion. 
- Also involved in the business development part of the company.

Game Designer & Social Media Strategist

IDZ Digital Private Limited

Game Designer and Content developer

Gamers Treasure Box

•Started as a passion but succeeded in being part of the Google for Startups community.
• Helping the founder build a project from scratch while learning in a testing environment.  
• Developed an online community: Discord Server, Social Media.  
• In a year, I successfully recruited 10k gamers.

taplio

The Battle

Frederic Bonifassy

Tanishka Shareef

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