I write reader-optimised content

If YOUR business is making AT LEAST six figures per year…

Then let’s be honest – you don’t *really* want a copywriter. 

You’re not sitting around in your office, thinking:

“If only we had copy, things would be fine.”

Because it’s not what you *really* want.

What you *really* want is… 

🥁… Drumroll… 🥁

… Customers!

(Y’know, the people who keep you in business.)

But let’s go a level deeper…

Why do you want a successful business?

It’s not a trick question – it’s sales psychology:

– Maybe you do it for the fancy things or social status.
– Maybe you do it for personal freedom or to do good in the world. 
– Maybe it’s to prove your teachers wrong for saying you’d never amount to anything.

Hey, I’m not here to judge!

But this is the kind of stuff that matters. 

You see, I’m not like most “copywriters” who’ll happily write you some pretty words for a pretty penny and call it a day. 

That won’t get you sales.

Here’s what *will* get you sales:

– Understanding what keeps your customers tossing and turning at night.
– Presenting your offer as a no-brainer solution to their most burning problems. 
– Creating a sense of FOMO and urgency to make them smash the “buy now” button.

And that, my friend, requires more than pretty words on a page.

It requires empathy and persuasion.

Something you’re unlikely to squeeze out of ChatGPT, even with the most carefully crafted prompt — no matter what the AI gurus tell you.

Now, let’s get down to business.

If you know a few extra sales will mean THOUSANDS of dollars in your bank account, then you also know it’s worth it to invest in good copywriting.

Maybe you need some…

→ Social media copy
→ Email campaigns
→ Autoresponders
→ Landing pages
→ Sales pages
→ Newsletters
→ SMS copy
→ Web copy
→ Ad copy
→ VSLs

… to help you get you there.

Here are some of my claims to fame:

✅ Among the top 3% of freelance writers on Upwork
✅ Generated $25M+ in client revenue across all projects
✅ Worked with big-name clients like NordVPN and PandaDoc
✅ Published in globally syndicated media like The Independent

Now, of course…

You *could* hire a copywriter for $20/hour and hope they don’t deliver a mess you’ll have to hire another copywriter to fix.

You *could* use ChatGPT and then spend countless hours tweaking and editing the output to make it sound remotely human.

But neither option would be worth your precious time or money.

And no, I’m not cheap – but I’m also not unreasonable.

So if you’re sold, hit me up: https://calendly.com/wordssoundsvisuals/meeting

Speak soon,

– F

Frederik B.

The Startup Founders Club

The Startup Founders Club is a a website, podcast, and community BY Founders, FOR Founders. It's the real stories of what it's like to launch a product, get sales, raise money, boot-strap  and everything that matters to founders.

Founder

WorkGuru.io

WorkGuru.io is a lightweight ERP solution for SME customers. It moves every part of your business away from manual labour and spreadsheets, and into a cloud-based solution, designed with the customer firmly at the centre. WorkGuru comes with CRM, Quotes, Projects, Timesheets, Inventory tracking and usage, Asset history tracking, and invoicing.

If you're in Manufacturing, Architecture, Construction or any Engineering Discipline, WorkGuru has features built specifically for you.

The Rype Group

The Rype Group is Australia's premier business process and cloud software consulting company. With a focus on the SME market, Rype works with our clients to streamline their business processes and systems.

With divisions focused on Hospitality, Retail, Professional Services and Integrated Solutions Consulting, whatever challenge your business is facing, Rype has a team that can provide a solution.

Chief Executive

Independent

I work with companies to improve financial and operational performance by analysing and improving their business systems and processes.

Focusing on software and service delivery companies, I work with my clients to set and achieve realistic financial and operational targets for their business.

Business Operations and Strategy Consultant

TheCyberInstitute

As head of production for TCI and Cutting Edge Digital, I am responsible for the production output of a team of nearly 20 Software Engineers, Designers and Instructional Designers. I liaise extensively with clients, Sales team and the company executive to ensure our team always meets and exceeds client expectations and performance targets.

Head of Production

Operations Manager

In my position as Manager of IT at TheCyberInstitute I have led a team of highly skilled software engineers as well as being an integral part of the senior management team determining direction and strategy for the business. 

During my time at TCI, I championed and headed a project which led to  the development of a lightweight and highly functional LMS used by some of Australia's biggest mining companies to manage their compliance requirements.

Manager of Information Technology

Zanetti's

Owner

Intec

Graduate Developer

University of Queensland

Researcher on Event Driven Languages

Co-Founder at WorkGuru.io

Tony is a consultant, software engineer and speaker on business processes and cloud systems. He has worked with clients ranging from mining giants to family businesses on their systems, platforms and processes. Tony is passionate about helping small-businesses grow and prosper, and believes that it's impossible to do that without the best-of-breed cloud solutions to save time, and increase business visibility for a real-time review of your business operations.

Having led The Rype Group for 6 years, in 2018 Tony Co-founded WorkGuru.io with Michael Davis to fill a gap in the market. Tony is currently focusing on helping manufacturing businesses scale and improve the profitability of their enterprises particularly in mining related sectors, and  rural and regional Australia.

Tony's Motto: People are smart! Don't make them do dumb jobs!  


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The Battle

Frederik B.

Tony Harcourt

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