Noscribe

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Founder and CEO

Scandi.ee

Co-Owner

Antler

Founder

Nowescape

Change Invest

Product Management Consultant

Your Bourse

Chief Sales Officer

Admiral Markets Group

Chief Marketing Officer (CMO)

Rīgas Ekonomikas augstskola - Stockholm School of Economics in Riga

Lecturer

Vincorex AG

Business Development Manager

Linedata Services, Asset Management Hedge Fund Solutions (BFT)

Commercial Manager

Startup founder and CEO with fintec and marketing background

Fred Pedersen

Senior Investment Associate, Global and Iberia

· Coached 6 pre-seed portcos on business and fundraising (€1.5m raised, +€2m pipeline).
· Facilitated 920 investment meetings between international VCs and portfolio companies.
· Supported 140 founders through Antler Iberia's program in Lisbon and Madrid.
· Prepared tender for €20m+ public LP investment.

Investment Associate, Iberia

SOGRAPE

•	Devised Sogrape Ventures, Sogrape's CVC fund, liaising with internal and external stakeholders
•	Provided support to the company's existing venture ecosystem
•	Devised a potential turnaround strategy for a portfolio company
•	Analysed, forecasted, and conducted initial due diligence on 3 Series A investment targets
•	Devised B2B monetisation strategy for internally-developed operational software
•	Led a team of 4 in the implementation of 5 digital transformation projects

Strategy & Innovation Manager

Betmarkets

•	Investors’ favourite at the Web Summit 2018 and SXSW Pitch 2020 finalist
•	Startup grew from pre-revenue (May’20, upon receiving the license to operate) to €50k in monthly revenue (Mar’21)
•	Startup raised €400k from Shilling.vc, RocaX, ZeroGravity Acceleration Program and Tue Lumbye
•	In charge of daily company operations, of managing the team, of analysing and structuring data and business information, of partnerships, of pitching, and cooperated in fundraising

Co-founder & COO

SOZIE

•	Proofed financial model and developed forecasting scenarios
•	Outreached potential investors for Seed II round and prepared investment circular
•	Defined set of KPIs and structured system for business solutions dashboard
•	Assisted legal and financial process of fundraising

Financial Analyst

Citi

•	Assisted creation of pitchbook and revised underlying merger and operating models for potential buy-side advisory deal valuing 3 opportunities in the Insurance ecosystem
•	Built a case study exploring the rationale and impact of CYBG/Virgin Money £1.7b merger
•	Researched the Fintech space and updated the respective comparables’ file with the latest data present in the 1Q18 Interim Financial Reports and in FactSet

Investment Banking Summer Analyst

JA Alumni Portugal

•	Represented association at JA Alumni Europe Conference 2016 in Stuttgart, solved business case regarding smart mobility within cities, proposed solution to cut vehicle idle time by 40%
•	Set objectives for entrepreneurial literacy projects and for optimization of current startup competitions, part of semestral National Coordinators Meeting held in Vienna

International Coordinator

SONAE

•	Managed workstream evaluating company's loyalty programme through financial modelling, pitched recommendations to top management
•	Enhanced an algorithm-supported system for decision-making towards product pricing, flagged 121 price-capacity and price-quality mismatches on first cycle
•	Guided implementation, proofed and devised developments of dashboard for real-time promotion analysis and forecasting, 80% less time required for task
•	Analysed a foreign competitor's market entry strategy and established potential price reactions, presented 5,500 price suggestions to commercial teams
•	Scrutinised company's price index methodology, constructed a report exploring 3 caveats of formulas, and interviewed 12 users to collect feedback on development opportunities
•	Created macro-enabled workbook anticipating retail competitiveness study's quarterly results, permitted improved customer perception through proactive pricing strategy
•	Conducted competitive analysis and benchmarked over 40 international players, provided strategic recommendations for cost reduction and process improvement
•	Compiled information and generated insights of stores' competitiveness against other major retailers and sector-specific stores through Excel, VBA and SQL usage.

Value Analyst Intern

CEdUP - Clube de Empreendedorismo da UP

•	Organised annual startup festival’s - StartUP Fest'16 - logistics and promotion and designed graphic materials for event, 2,000+ people attended
•	Framed StartUP Fest'17's guidelines, key resources and key activities, prepared press releases and other communications, surpassed reach objective, 5,000+ people present

Board Member

FEP International Case Team

•	Coordinated a team of 4 with tasks ranging from social media coverage to graphic design for the club's events and talks
•	Worked with McKinsey & Co. for the creation and the implementation of Solve.UP, a case-solving competition designed for U.Porto's students

Head of Marketing Department

I'm a highly driven and detail-oriented individual who wants to leave an impact. As a former tennis player, there are two things I never turn my back to: exciting challenges and opportunities to improve myself.

After being honored with a Distinction by London Business School and completing a short stint at investment banking in Citi's London office, I've co-founded and grew a startup within the fintech space to €50k MRR.

I'm now on the other side of the table, investing in and supporting exceptional entrepreneurs building the companies that will define the future.

taplio

The Battle

Fred Pedersen

André Flórido

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