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Founder and CEO

Scandi.ee

Co-Owner

Antler

Founder

Nowescape

Change Invest

Product Management Consultant

Your Bourse

Chief Sales Officer

Admiral Markets Group

Chief Marketing Officer (CMO)

Rīgas Ekonomikas augstskola - Stockholm School of Economics in Riga

Lecturer

Vincorex AG

Business Development Manager

Linedata Services, Asset Management Hedge Fund Solutions (BFT)

Commercial Manager

Startup founder and CEO with fintec and marketing background

Fred Pedersen

Financial Conduct Authority

Advise, develop and lead on all crypto-related communications activities at the FCA

Strategic communications advisor

Economist Education

- Supporting course delivery by providing personalised feedback to a range of professional students wishing to improve their business communication and storytelling skills.

Course Assesor (Professional Communication: Business Writing and Storytelling)

- Helping early-stage B2C and B2B tech startups to find their voice and get their story heard.

- Implementing the foundations for crisis management by delivering tailored crisis communication plans. 

- Training leadership to become more confident communicators.

Communications & Brand Consultant

Change

- Established the first Communications and Brand functions, identified key areas for growth and measurements for success. 

- Managed cross-functional projects and initiatives aimed at raising wider awareness and engagement with the brand internally and externally. 

- Developed and advised on Change's brand positioning. 

- Implemented communication processes and crisis communications frameworks. 

- Recruited, onboarded and nurtured Change's Brand team within the Marketing function.

Brand & Activation Manager

Clanbeat

- Established the marketing and communication essentials in an early-stage EdTech startup.

- Developed and executed the first marketing plans and activities.

- Supported the founding team in finding product-market fit. 

- Created and owned all English marketing/communications collateral.

Head of Communications & Marketing

Yolo Group

- Built the Brand Communications team from a one-person show to a five-person team serving over 10 of the Group's B2B and B2C brands.

- Identified and negotiated high-profile, strategic partnership deals to elevate the Group's profile and provide a strong return on investment.

-  Initiated and grew the company's internal comms function from the ground up to serve 500+ employees. 

- Sourced, briefed and managed multiple agencies spanning PR, Design, Creative and brand.

- Supported the Group's communication needs, from media training to crisis communication, internal communication and marketing comms.

- Led an intensive Research & Development project for the business that generated revenue within six months.

Head of Brand Communications 

- Developed the company's core key messaging in line with business strategy. 

- Identified, pitched and secured coverage opportunities across print, radio, live and online.

- Established and led the crisis communications framework for the company.

- Organised meetups, local and international events and sponsorship of events to gain wider exposure for both the brand and senior leadership. 

- Initiated the first CSR projects and developed a framework for future partner cooperation in line with the company's mission. 

- Managed external agencies, establishing and expanding our network of contacts.

PR & Sponsorship Manager

SSVC

- Scripted, edited and produced the daily news show.

- Managed our social media feeds, creating engaging and factually correct content.

- Pitched, self-shoot and published story concepts for TV, digital and radio.

TV & Digital Producer

European Forum Alpbach

- Secured interviews within extremely tight deadlines with hard-to-reach, high-ranking officials in global politics and tech.
- Spoke publically on behalf of the European Forum Alpbach to over 300 of the world's most prestigious media members.

- Collaborated with other freelance reports to film edit, develop and write stories for various conferences' social media. 

- Was published in two leading Austrian publications, Der Standard and Die Presse.

Reporter/U.K Ambassador

- Co-created our communications strategy alongside fellow Editors.

- Owned our channels and all their outputs.

- Proofread and edited all copies to ensure they reach the standards and tone of voice required.

Editor

Lexica Centre of European Languages

- Helped learners of all ages understand, practice and improve their English language skills.

- Created, adapted and lead dynamic corporate English lessons based on the communicative theory. 

- Delivering bespoke business English language workshops for various companies in the Saint Petersburg area.

English Teacher

rAVe Publications

- Created fresh content daily covering the launches and news at InfoComm15 in Orlando, USA.

- Assisted with the running of the news booth at the conference as well as engaging participants in our branded activities. 

- Interviewed and filmed attendees and speakers on behalf of rAVe Publications for publication online.

Reporter

As a journalist turned tech and communications strategist, I've spent over a decade mastering the art of storytelling for brands and businesses. My journey began as a producer and reporter, which led me to Estonia's thriving tech scene in 2017. Transitioning from reporting on technology to immersing myself in the startup ecosystem, I leveraged my media acumen to elevate PR, communications, and branding for crypto-focused startups and high-growth tech companies on an international scale.

My adventure in the startup realm has been rich and varied, handling everything from PR and CSR to crisis management, brand strategy, R&D, project management, digital marketing, creative direction, and team leadership. I've built and nurtured high-performing teams, guiding them through challenges to deliver tangible business results.

Now based in the UK, I continue to lead the charge in crypto communications for the financial regulator, shaping the narrative around emerging technologies.

Professional highlights include:

- Seeing my documentary on solar panels aired on TV over in the USA. 
- Activating the CONIFA Euros as lead sponsor and watching football teams with a cause flourish.  
- Landing a co-authored feature on trends in European politics in leading Austrian national papers. 
- Securing 95+ media placements with one reactive brand marketing idea. 
- And, most importantly, having the pure joy of helping develop some seriously talented professionals along the way.

While I'm a self-confessed politics, podcasts, history and language nerd, you'll also find me working towards my Psychology Masters in my spare time.

taplio

The Battle

Fred Pedersen

Lucy Bostritski

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