Evarto

At Evarto, we’re transforming how businesses find and book meeting and event venues. With over 1000 amazing locations across Scandinavia, we’ve made it easier than ever for venues to connect with the right clients and for companies to plan successful events.

Since our launch, we’ve grown quickly—expanding into regions like Skåne, Västra Götaland, Småland, Blekinge and soon Stockholm. We’re proud to work with well-known names while also helping unique, smaller venues get the visibility they deserve.

As Country Manager Sweden, my focus is on building strong relationships, driving growth, and ensuring we stay at the forefront of the industry. We’ve already achieved so much, but this is just the beginning. By 2025, I’m determined to make Evarto the go-to platform for venues and event planning across Scandinavia.

It’s an exciting journey, and I’d love to connect with anyone interested in partnering with us or learning more about what we’re building at Evarto.

Country Manager

As the first employee and part of the team that introduced Evarto to the Swedish market, I had the pleasure of helping to build one of the fastest-growing platforms in the event and booking industry. In less than four months, we went from having no presence to becoming the largest platform in Skåne, with over 100 partnered venues. Through strategic collaborations with some of the region's most prestigious conference centers, hotels, and event spaces, we quickly established Evarto as the go-to platform for both private and corporate clients.

Sales Manager

Fredrik Persson

I help entrepreneurs, start-ups, and scale-up companies, guiding them in marketing, sales, systems, and product and service development.

Business Mentor and Consultant

Everyday Baby®

Sold my part of the company summer 2023.

Everyday Baby offers smart and healthy products for families with babies and young children. We, Fredrik, Edon and Andreas, are the founders of Everyday Baby and today also parents, but the seed to Everyday Baby started to grow even before we had children of our own.

Living an active and healthy lifestyle has always been a basic ground for all three of us. Andreas is a dedicated cyclist with trophies on the shelf, Edon is a multiple time champion in Karate and Fredrik a professional soccer player. 

In 2012 we were thinking of starting families of our own and curious as we were, we read a lot about being a parent. In one of the many baby magazines there was a question from a parent who wondered how hot the milk should be inside the baby bottle.
A doctor had answered that it should be around 37°C/98°F and referred to the normal body temperature. So, how do we know that the temperature of the milk is safe for the baby to drink?

After a lot of searching we found that there were NO solutions that could check the temperature in an safe and effective way, so we created what is today known as the Heat Sensing Glass Baby Bottle which saves the babies from getting burned by changing colour and also makes them stay healthy as it is made of glass. 
As some parents say, it is probably the best baby bottle in the world.

Everyday Baby has since then been awarded as the best Company in 2016, seen on national TV channels in different countries around the world and is now a well-established brand known for innovative and healthy products.

Now, a few years later, we are all dads who still live active lives with our families and Everyday Baby. We have been focusing on helping families with babies and young children to stay healthy and safe by creating more innovative and healthy products.

Co-Founder (Exit)

Onboarding new distributors, retailers and educating and developing our current International Customers in Europe, Asia and North America

International Sales Marketing Director

Setting the strategic direction and vision for the organization.
Ensuring effective practices and compliance with regulations providing guidance to the Board of Directors and executive team.

Chairman of the Board

Market researched to identify new product opportunities and customer preferences. 
Development from idea to finished product. Prototype, design and testing and certified according to standard.

Product Developer

Developed our digital presence world-wide with content, photos, videos and translations modules. New websites and email marketing funnel. 
Worked with Facebook Ads and Google Ads

Director of Online Marketing

Developing and executing marketing plans that target international markets and drive growth. Conducting market research to identify customer needs and preferences in different countries. Building and maintaining relationships with international retailers, distributors and partners, to promote brand awareness and drive sales.

Marketing Manager

Managing and growing relationships with key accounts across international markets.
Developing and implementing strategic plans to increase sales revenue and market share. Collaborating with cross-functional distributor teams to ensure customer satisfaction and deliver high-quality products.

Key Account Manager

Lek- och Babybranschen

Election Committee

Svenska institutet för standarder, SIS

Committee participants for SIS/TK 404, Children's articles

Utbildningsbyrån i Sverige

We are an unbiased education search engine and community. We don't sell any education services ourselves, we leave that to the experts, i.e. the education companies themselves. Our job is to make it easier for you to find the right education, at the right price.

Founder

Prospector Marknadssupport i Sverige AB

Account Manager

Helping YOU Create More Sales and Margins | 📬 DM for personalized strategies

Entrepreneur | Business Leader | Growth Strategist | Digital Marketing & AI Expert

With over 15 years of entrepreneurial experience, I have had the privilege of developing both people and businesses, fostering growth and sustainable success across a broad range of industries. My passion for innovation, combined with a commitment to excellence, has allowed me to lead companies from startup to international scale, successfully expanding operations into over 35 countries. Throughout my journey, I have worked with exceptional teams, guiding the design, development, and launch of cutting-edge products that challenge the status quo and drive results.

I am proud to have consistently demonstrated an ability to execute winning sales strategies, exceed ambitious targets, and build enduring partnerships. Leveraging my deep expertise in digital marketing, AI, content creation, SEO, SEM, and social media strategy, I have played a pivotal role in helping brands improving their market presence, streamline operations, and connect with their ideal customers. 

Last year, after successfully growing my company and positioning it as a market leader, I made the strategic decision to sell my share of the business. This move has opened the door for me to explore new opportunities and tackle fresh challenges in the dynamic world of business and technology.

Key Achievements:
- Founded and scaled a global business with operations in over 35 countries.
- Awarded Company of the Year at a prestigious business event in Sweden.
- Nominated five times for Product of the Year, showcasing innovation and product excellence.
- Recognized as Entrepreneur of the Year, a testament to my leadership and vision.
- Featured on national and international television in six countries, highlighting both my entrepreneurial journey and the success of my ventures.
- Successfully distributed unique products across multiple retail channels, establishing a strong presence in more than 30 countries worldwide.

Let’s connect and explore how I can support your business to grow and thrive in today’s competitive landscape. I am always open to new collaborations and am excited to engage with forward-thinking companies ready to innovate and scale.

Feel free to reach out directly—I'm available for advisory roles, consulting, or long-term strategic partnerships.

Best regards,  
Fredrik

Christian Payne

Fire and Rescue NSW

Provided technical leadership and software development support in the E000 Comms Centre, ensuring the stability, security, and functionality of mission-critical applications used in emergency response operations.

Key Achievements:
✔ Led the development & deployment of a web-based incident tool, consolidating multiple stakeholder requirements while ensuring privacy, security, and solution design constraints.
✔ Managed penetration testing for an internally developed application, working with external security specialists to ensure compliance with cybersecurity standards.
✔ Oversaw technical decision-making for internal tools, balancing conflicting short-, medium-, and long-term priorities to optimize resource allocation and project feasibility.
✔ Modernized legacy systems by migrating critical tools from VB5 & VB6 to .NET Core, including fire alarm emulators for training and call recording/playback tools.
✔ Adopted Agile methodologies, utilizing JIRA for task & issue management and Scrum project management to prioritize and deliver features efficiently.
✔ Collaborated with Cyber Security & Support teams to ensure compliance with policies, risk management strategies, and regulatory reporting requirements.
✔ Converted & optimized legacy desktop applications into web-based solutions, leveraging React, Web APIs, and cloud-ready architecture for improved accessibility and maintainability.
✔ Implemented automation & DevOps practices, streamlining daily system checks, RFC documentation, and change management processes via Fire & Rescue’s CAB (Change Advisory Board).

Tech Stack:
✔ Backend: .NET Core 8, Web API
✔ Frontend: Angular 17, React.js, TypeScript
✔ Cloud & Infrastructure: On-premise with cloud migration readiness
✔ Automation & DevOps: CI/CD (TeamCity), MS Test
✔ Security: Penetration testing, risk management compliance
✔ Project Management: JIRA, Scrum, Agile methodologies
✔ Database: MS SQL 2019, MongoDB, MySQL

Principal Engineer

Origin Energy

Software Engineer

Fantastic Furniture

Senior Software Engineer

Tanngo 

Technical Product Manager

Humaniti

Humaniti helps consumers by providing a budgeting tool & cash for surveys.  It helps our customers by providing data insights.

I was Humaniti's first technical hire where I built the dev. team from scratch.  We released MVP (desktop) in 5 months, and then added mobile (iOS & Android) 6 weeks later.

Next phase was to take ownership of our internal processes and procedures.  I implement traditional Software Development practices (SCRUM etc.) and fill the product pipeline.

From there my focus was on scale & growth - increase velocity (more features more often) while reducing bug count,

Tech stack is AWS, Python, Angular & ionic with Postgres & Snowflake.

HR functions included recruitment and defining personal & team KPI's.

10 head count including Dev, Support & QA.

Chief Technology Officer

Fin Coach

- Define and manage product road map.
- Released MVP in 3 months
- Liaise with internal & external stakeholders
- Develop content for product and company collateral
- Sales, trend, and profitability analysis
- Researching, reviewing & reporting on competitors & rival products

Product Manager

Moneysoft AU

Head of Development

Rugby Rank

The aim of Rugby Rank is to deliver maximum benefit, with minimum fuss at a price which makes high end data analysis available to all clubs/schools/universities at all levels of the game. 

The interface has been rigorously tested by highly qualified junior representative and senior coaches and is designed to provide the maximum benefit to the user.

I.T. Manager

eSavvy Pty Ltd

Developed products for Dynamics CRM
Managed a portfolio of +25 products
Developed & deployed web & mobile solutions

SAI Global

Responsible for Standards database
- including Australian, US, UK and European Standards
- managed KPI's for data accuracy and completeness

Data Team Leader (Publishing)

I help teams ship software that actually works - scalable, maintainable, and built to last. 

With 25+ years in tech, I’ve seen every software disaster imaginable - from legacy code, nobody dares to touch to cloud migrations that “should be easy”. My job? Keep teams focused, stakeholders informed, and software delivered- while still being hands one and without unnecessary drama.

My expertise is modernising legacy systems, integrating cloud solutions, and leading teams through complex software transitions. I’ve worked in startups, government, and large enterprises, where I focus on removing bottlenecks, streamlining development, and helping all do their best work.

Great software is as much about people as it is about technology. A good plan, clear priorities, and a team that understands the goal make all the difference. Whether it’s technical strategy, stakeholder alignment, or making tough decisions that keep projects moving, I thrive in bringing structure and clarity to software delivery.

taplio

The Battle

Fredrik Persson

Christian Payne

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