Senior Product Manager / Lead Product Manager

I just figure out what needs to be solved in what order, build relationships and get to work.

• 7 years as an Analyst (revenue, pricing, data science).
• 7 years in Product (travel ecommerce, media, fintech).
• Worked in growth, platform & core product roles.

I'm interested in GenAI, search, b2c.

George Nurijanian

PMs (especially juniors) should use Claude Code for the simple reasons that

- it will make you more comfortable with the terminal and git, erasing a lot of the anxiety about those "scary" tools engineers use
- you won't learn product sense, but you will get into the mind of shipping real stuff, not those Lovable prototypes that don't impress anyone. touch the metal (to a degree), don't play in the sandbox. so you'll be well ahead of your peers even if you haven't yet built a breakthrough product
- you'll be surprised how many great ideas you'll start to get, from automating workflows to trying new AI skills and building apps. if you were in a rut, it'll get you out of it
- and the cool thing is that THESE IDEAS WILL BE POSSIBLE. you won't just get an idea and be stuck dealing with implementation details! CC can do it all honestly
- install great product development plugins like compound-engineering (find more at prodmgmt.world/claude-code) -- they will help you think through product decisions, it's like pairing with an engineer who won't sneer at you for asking questions
- if you get access at work, omg even better. but honestly $100-200 for a magical genie in a bottle that can do anything on your computer is dirt cheap and it will get cheaper i think. you earn enough, stop being cheap
- if you bought into the anti-AI hype, try to apply inversion for a moment. what if these slop peddlers on X who are talking about AI all day... what if they are right? upside is uncapped, downside is minimal, this is a perfectly asymmetric bet. it's Pascal's wager in new clothes. it's a better bet to believe than to not believe.

Daily product management tips & tools • Get my Product Management System, stop worrying about work • See what’s inside ↓

Open article: Claude Code for Product Managers by prodmgmt.world

Junior PM: I feel like I'm doing PM wrong. Our company doesn't work like anything in the books.

Senior PM: Which books?

Junior PM: Cagan. Ries. All of them. They talk about empowered teams and continuous discovery. We have none of that.

Senior PM: And this makes you feel like you're failing.

Junior PM: Constantly. I keep trying to implement these frameworks but they never stick.

Senior PM: Have you asked yourself who those books were written for?

Junior PM: For product managers. Obviously.

Senior PM: No. Those books describe how things worked at specific companies, during specific eras, with specific leaders.

Junior PM: But they're best practices.

Senior PM: They're case studies dressed up as universal truths. 

Junior PM: So the books are wrong?

Senior PM: The books are accurate. For those companies, at that time. Your company is neither of those.

Junior PM: So what am I supposed to do? Ignore everything I've learned?

Senior PM: Read the book. Note the principle. Then look at your actual company.

Junior PM: Look for what?

Senior PM: What works here. Not what should work. Understand the problem, don't jump to the solution - same advice as you would get about solving your customer problems, just turned inwards.

Junior PM: That feels like giving up.

Senior PM: It's the opposite. You stop being a student applying theory. You become a scientist running experiments.

Junior PM: But how do I even know what works if I've never seen good product management?

Senior PM: Watch who ships. Who actually gets things out the door.

Junior PM: Ok, yes, I can think of a few examples.

Senior PM: There you go. Study them. What do they do differently?

Junior PM: They never wait for permission. They build small things, show people, and suddenly it's real.

Senior PM: You just described better product management than most books.

Junior PM: But I thought we needed proper discovery. User research. Evidence.

Senior PM: You need to understand constraints. Know why something is hard. Detect when someone is hand waving.

Junior PM: That's it?

Senior PM: That's more than most PMs ever learn. The books give you vocabulary. Your company gives you reality. Your job is to bridge them.

Junior PM: So I should stop feeling bad that we're not like the companies in the books?

Senior PM: Those companies mostly don't exist anymore. Or they've changed so much the authors wouldn't recognize them.

Junior PM: That's oddly comforting.

Senior PM: The PM influencers on LinkedIn describe scenarios that happened at maybe ten companies total. Everybody else is figuring it out as they go.

Junior PM: So what's the actual job then?

Senior PM: Observe what works at your company. Contrast it against the literature. Build your own hypothesis about how to ship things.

Junior PM: That sounds harder than just following a framework.

Senior PM: It is. But it's the only thing that actually works.

I lowkey predict product roadmaps will look nothing like they do today by 2028

- quarterly planning cycles will compress to monthly or less
- "features" disappear as units of work, replaced by outcome targets agents ship against continuously
- the roadmap itself becomes a live dashboard of experiments running, not a Gantt chart of what's coming
- PMs stop thinking in terms of narrow slices of the products/features they own and start shipping complete experiences
- orgs will compete for compute the way they once competed for engineering talent
- the quality of the specs will still matter, but more so for how well the agents can execute them
- product ops will merge into devx and will have access to agentic traces looking for automation opportunities

a new era is starting.

every PM building new products should watch this (1.5 hrs)

Mihika (Figma) shares how to go from idea → company-wide hype → shipped product

I distilled 12 actionable insights, but watch the whole video:

No alternative text description for this image

The PM plugin is telling

Ten Anthropic-verified plugins at launch. Product Management alongside Productivity and Marketing.

That's where Anthropic sees the highest-value enterprise use cases in 2026.

For PMs, this has `/write-spec` for PRDs, `/roadmap-update` for stakeholder comms, `/synthesize-research` for discovery synthesis, `/competitive-brief` for market intel, `/metrics-review` for product analytics.

I'll be testing this out to see how it stacks up against other alternatives shortly, but I already know this won't be as in-depth as my library of skills (https://lnkd.in/gC_dM6Gf)

Most PMs don't use Claude Code at all.

Meanwhile, there are PMs using it to run their entire product workflow - from strategy docs to engineering tickets.

Here are 6 ways to actually use Claude Code as a PM:

1. Prototyping (the obvious one)

Build working MVPs in hours instead of weeks of cross-functional coordination.

But this is where most PMs stop. They treat it like a fancy wireframe tool.

2. Product strategy docs

Point Claude Code at your user research, competitive analysis, and metrics.

Ask it to draft your strategy doc. It sees connections across documents that you miss when switching tabs.

The output needs editing. But you're editing instead of staring at blank pages.

3. Order of operations consulting

"I have these 12 things to do. What order makes sense?"

Claude Code can read your project context, see dependencies, and suggest sequencing that accounts for blockers you forgot about.

It's like having a principal PM on call to gut-check your priorities.

4. Research synthesis

15 user interviews sitting in transcripts.

Claude Code processes all of them in minutes, surfaces patterns, contradictions, and quotes you'd miss after interview fatigue sets in.

Do this while research is fresh - not 2 weeks later when you've forgotten half the context.

5. PRD drafting

A decent PRD draft in 10 minutes instead of 2 hours.

Give Claude Code your user problem, success metrics, and constraints. It generates the structure.

You spend time refining the thinking, not formatting sections and remembering what template to use.

6. Complete workflow automation

User research to PRD to stakeholder slides to engineering tickets.

One continuous session. Each output feeds the next.

This is where Claude Code stops being a tool and becomes a junior PM who never gets tired and has perfect memory.

The common thread across all of these: Claude Code works better when it has context.

Feed it your actual docs. Point it at your real files. Let it see the full picture.

That's when it stops being a chatbot and starts being useful.

i compiled 11 must-read articles on AI agents I have read and favorited in my Reader app

had to filter for the last 3 months, even that feels old-ish
heck, 50% is by Anthropic, go figure 🤷 

here's the full list:

1. https://lnkd.in/eRGB77qm

2. https://lnkd.in/e8X9rZvK

3. https://lnkd.in/efbEpPUa

4. https://lnkd.in/egTxPZbY

5. https://lnkd.in/eAcRsTJj

6. https://lnkd.in/efXKxcaS

7. https://lnkd.in/ey58piNy

8. https://lnkd.in/ex-MAeVp

9. https://lnkd.in/ektus5Fi

10. https://lnkd.in/ei46yMEd

11. https://lnkd.in/eR96xPMK

Open article: A Guide to Claude Code 2.0 and getting better at using coding agents by sankalp.bearblog.dev

A Guide to Claude Code 2.0 and getting better at using coding agents

I've been reviewing product opportunity selection decisions from product teams (including my past work) and I keep seeing the same mistake. Let me share what separates the best from the rest:

1. Most PMs kill their best opportunities before exploring them. They ask "how hard is this to build?" during opportunity selection. That question is poison.

2. When you estimate effort before committing to an opportunity, you're not evaluating the opportunity. You're evaluating the first solution that comes to mind. These are wildly different things.

3. RICE and ICE frameworks train you to weight effort heavily. This makes sense for solution prioritization. For opportunity selection, it introduces solution bias before you've explored the solution space.

4. A team I know rejected "help users find relevant content" because engineering estimated 6 months for a personalization engine. A different team committed to the same opportunity without asking about effort. They found a 2-week solution with manual curation that solved 80% of the problem.

5. The second team separated opportunity selection from solution selection. They committed to the customer problem first, then found creative ways to solve it cheaply.

6. Constraint-driven creativity only happens when you've already committed. "We must solve this with minimal eng resources" produces better solutions than "is this worth our eng resources?"

7. Another filter that catches hidden problems: every opportunity must be solvable independently without touching sibling opportunities. If you can't address opportunity A without also fixing B, you've smuggled in a solution assumption.

8. Most "opportunity statements" are actually themes or outcomes disguised as opportunities. Real opportunities are tied to a single moment in the customer journey. This prevents boil-the-ocean thinking.

9. Speed matters more than accuracy in early opportunity selection. Accept conservative mid-scores for missing data and flag the gaps. Getting to assumption testing in week 1 teaches you more than three weeks of "better" analysis.

10. Customer satisfaction should be deliberately under-weighted in your scoring. Pain alone doesn't make something worth doing. Strategic fit predicts long-term defensibility. High-pain, low-fit opportunities are traps.

11. Your first opportunity selection will be wrong. The goal is to learn why it's wrong, not to avoid being wrong. Perfectionism in opportunity selection is just analysis paralysis with a fancier name.

If you want a prompt that implements this exact framework with distinctness filters and scoring weights built in, I put together a collection of 180 AI prompts for every stage of product work:

I spent a day testing Anthropic's PM plugin through a complete workflow - research synthesis to PRD to stakeholder update. 
                                                         
The outputs look professional. They fail every reality test.                                                                                  
                                                                                                                                                
But that's not the point. The plugin gives executives permission to ask "why do we need so many PMs?"                                         
                                                                                                                                                
What individual PMs do about this matters more than plugin quality.                                                                           
                                                                                                                                                
Full test results:

https://lnkd.in/ecqq5Smk

Claude Code is for technical work:

- debugging across 6 files to track down a state management bug 
- refactoring a component that touches 12 different imports                                                       
- git operations when I need to see which files changed                                                              
- anything where I need the full codebase context                                                                  

Claude Cowork is for admin work:   

- filling out forms in PDFs
- editing DOCX files                    
- cleaning up Downloads folder (drag, rename, delete)

https://lnkd.in/ekzNWdXg

RICE and ICE frameworks optimize for the wrong thing.

They treat roadmap items as independent. Ship highest score, then next, then next.

But your roadmap is a system. Each item changes conditions for every other item.

Better question than "what's most valuable next?": What creates the most leverage for everything that follows?

- Best starting point is often NOT the highest-priority item - it's the foundational piece that makes everything else easier
- Some "low priority" items are root causes driving multiple high-priority outcomes
- Map which items have outgoing influence vs incoming effects
- Fix one driver and three problems disappear

Same items, different sequence. The team sequencing for reinforcement ships faster because each item makes the next one easier.

I codified this sequencing methodology as an AI skill for Claude Code or a prompt for ChatGPT. Transforms unstructured task lists into momentum-generating sequences using interrelationship diagrams.

Open article: 180+ AI skills that turn real product work into repeatable workflows by prodmgmt.world

180+ AI skills that turn real product work into repeatable workflows

How many great product ideas have you had that died because you couldn't build them?                                         

• Claude Code (my preference, not sponsored) eliminates the implementation gap                                                                              
• You get an idea → you can prototype it that afternoon                                                                      
• No more "I wish we had a tool that..." - just build it                                                                     
• No more waiting on eng bandwidth for simple automations                                                                    
• Start here: prodmgmt.world/claude-code                                                                                     

The best PMs I know ship things, so ship. It doesn't really matter what, don't overthink it.

While on a break I made:

- a BookTok to Goodreads PWA that helps me add books from images to my queue
- updated my personal site nurijanian. com with a lot of new content and most importantly 4 different styles that randomly rotate
- made lockinfocus. app for focusing before a deep work session using Andrew Huberman's insights
- made a better tab manager for Chrome that helps me sort my tabs by domain and even chat to the tabs with AI and sort them based on my stated goals
- gamified my goals with a personal dashboard that uses Supabase as backend

these apps will never be monetized or even public, but I made them just because I wanted to

now I am working on 2 new actual products:

- a car rental vertical SaaS that capitalises on my yield optimisation background
- an onboarding software that explores what an AI-first/mobile+web synced onboarding tool would look like

the sky is the limit

You're the most productive PM I ever met... and you're too busy copy-pasting between ChatGPT sessions to notice you rebuilt the same context many times over                    
                                                                                                                                                                                          
Most PM work is this loop: refine a process, explain it to ChatGPT, explain it again to Claude, explain it to your team, explain it again because you forgot the details. Same explanation, reconstructed from memory every time.                                                                                                                                      
                                                                                                                                                                                          
The issue isn't individual skills or Custom GPTs. Those are single-shot tools. The unlock is chained workflows where each step feeds the next automatically.                            
                                                                                                                                                                                          
Example ↓

everyone working with AI coding tools should watch this (41 mins)                                                                                                                       
                                                                                                                                                                                          
Geoffrey Huntley and Dexter Horthy break down the real architecture behind Ralph Wiggum loops - why the official plugin isn't it, and how to actually build AI coding workflows that work
                                                                                                              
I distilled the key techniques, but you need to watch them debug this live:

https://lnkd.in/eU3zeFH4

how AI has changed PM work, from an old-school PM on Reddit

less labor now, more speed

glad pre-AI PMs are embracing this so well, not enough cases like this

prodmgmt. world now supports .md files you can use with AI agents

grab the prompts, load them into Claude Code as skills
now you have an army of product managers doing your bidding

some of my favorite use cases:

- impact sizing the specs you're developing with AI
- researching users (assumptions, interviewing, analysis)
- product thinking (via Negativa aka inversion is my favorite)

collecting my favorite resources that I personally use with Claude Code as a PM

+ the guides I've written and the people who post about Claude Code on X

Bookmark it -- updating it daily!

🤾 prodmgmt.world/claude-code

Sofico

* Develop and execute a clear UX strategy that aligns with organizational goals
* Translate this strategy into aclear plan I coordinate and folow up on.
• Lead and mentor the UX team.
* Establish and grow the current design system and design guidelines.
* Offer guidance and collaborate with product teams to drive consistency and excellence in UX
• Develop a "voice of the customer" program and set up best practices regarding user research and product discovery.

UX and User Research Lead

ProductMicrobe

Bringing a concept to consumer in 120 days
• Finding a business models around your product or service.
• Applying Design Thinking to reduce desirablilty, viability and feasibility risks.
• Understand what makes users and customers choose your product over the competetion through jobs-to-be-done user interviews.
• Validate ideas and make sure bad ones are cancelled before they become a sunk cost.
• Setup experiments and monitor their performance through multivariate testing and bayesian statistics. 
• Innovation accounting with a Lean Canvas, Traction Model and Customer Factory.

Sample customers: Loop Earplugs, Excentis, Goshaba, SalesArchitects.

Innovation manager and lean startup coach

As a product manager, leader and coach, I am passionate about the product for which I am responsible. I develop the product vision/strategy and translate it into a an outcome based roadmap and product backlog. I am always in close contact with my business stakeholders, end users and the development team. I succeed in uniting them and create a shared understanding of the customer and the product by setting a common goal and OKRs.

• Product Vision and Product Roadmap
    I define and maintain the product vision and long-term objectives of the product.
    I translate and communicate the product vision into a concrete, goal-oriented product roadmap.
    I handle the intake of new requests and ideas, and say "no" when necessary, without falling into compromises.

• Product Research
    I understand the needs of users by conducting user research and checking with internal stakeholders.
    I facilitate innovation by validate assumptions and learn from experiments.
    I analyze product KPIs, ensure they are measured and analyzed and share insights.

• Product Development
    I provide focus through prioritizing product backlog items.
    I ensure that the product backlog is refined to enable incremental and iterative product development.
    I lead and provide focus by setting a clear product goal during the sprint.

Sample customers: Hudson, Belgian Union, Lansweeper

Product Management Strategist and Expert

As a product management leader, I pursue excellence and customer satisfaction. I prioritize fostering a customer-centric culture within your organization, ensuring that every product decision resonates with your market's evolving needs and aligns with our company's vision.

I am dedicated to deeply understanding the "why" behind your products. This means not only crafting strategic directions but also ensuring these strategies harmoniously align with your business objectives. My approach is driven by a mix of curiosity and analytical rigor; I constantly explore your customers' changing needs to ensure our products meet and exceed their expectations today and into the future. Leveraging data is key in my role – I oversee feature development, track progress, and derive actionable insights to enhance user experience, retention, and product adoption.

As a fractional leader I can take one or more responsibilities:

• Product Strategy and Roadmap:
    I craft a comprehensive strategy aligned with your vision and strategy, translating it to OKRs
    I conducting market research, competitive analysis, and integrating customer feedback to identify new opportunities
    I monitor product changes for their impact on the business model and adapt the model when needed

• Team Leadership and People Management:
    I coach, mentor and advise peer product managers
    I can craft learning and development plans for product people and monitor their progress
    I interview and recruit product team members

• Product Lifecycle Management:
    I oversee the entire product lifecycle, from concept to paying consumers, focusing on timely delivery and successful market adoption. 
    I manage both discovery and delivery aspects, 
    I ensure quality and risk mitigation at every stage.

My goal is to not just lead but inspire, driving innovation and excellence in every aspect of your product development journey.

Sample customers: Napoleon Games, Swave

Fractional Head of Product

• Helping digital product teams respond to change and maximise customer value
• Guiding people who take the role of Product Owner doing a good job
• Act as Scrum Master

Agile coach and Scrum Master

Cevora

Trainer of two Design Thinking courses for professionals in Dutch and English.
See:
https://www.cevora.be/nl/opleidingen/Design-Thinking-creatieve-oplossingen-voor-relevante-uitdagingen
and
https://www.cevora.be/nl/opleidingen/Design-Thinking-de-weg-naar-een-succesvolle-marktintroductie

Trainer Design Thinking at Cevora

Start it Accelerate | @KBC

Helping startups find their early adopter, right product, product market fit, UVP and business model.

Mentor at StartIT KBC

LEANSTACK

Most products fail not because entrepreneurs fail to build what they set out to build, but because they waste needless time, money, and effort building the wrong product. In other words, they build something nobody wants. We call this the Innovator's Bias for their solution.
I help to challenge your thinking and transform your current mindsets.

This is where coaches comes in.

As a LEANSTACK Certified Coach I consult with individual businesses to help them implement Continuous Innovation principles and create an innovation process that works.

Leanstack Profile: https://leanstack.com/l/jonasvanpoucke

Continuous Innovation Program Coach

Toptal

Toptal recruits and deploys the top 3% of freelance talent worldwide in design, development, finance, project management and product management. I'm currently part of their product management network so you can also source me through Toptal. My public profile is available at https://www.toptal.com/product-managers/resume/jonas-van-poucke

Freelance Product Manager

Napoleon Sports & Casino

Leading product managers to minimize output and maximize outcome and impact. Help them focus on customer value first.

Product Management Coach (as Head of Product)

Swave

Swave helps you save rewards while keeping your mobile phone in your pocket.

Product leader and advisor

POMentor.com

Find an expert that can help you answer questions as a product owner, product manager, HR or Leader.

Product Leader

ACA IT-Solutions

Mediagenix
Building a product vision and roadmap for the several opportunities. Advising on establishing a product company structure. Product management of a new product line.

Product Manager and Coach

Product Manager and Coach for various clients, for example: Mediagenix, Teamleader, Mobility+, Beckton-Dickinson, Nike.

* Checking projects within the software factory on criteria such as budget, time, scope, client relations, team atmosphere.
* Recruitment and selection
* Optimisation of team composition
* Evolution coaching of 6 people
* Member of the leadership team of the business unit (tactical and strategic decisions)

People Operations Manager

Mobility+
Ad-hoc product management advise on starting a new platform on e-charging vehicles.

Nike
Answering the question on business and IT-alignment by pointing to product management practices.

Product management pre-sales

Securex
* Agile coaching of an identity management team
* Business analysis of the onboarding of Securex employees

Agile coach, project manager & business analist

Proxy product owner & project manager

It's hard to solve relevant and meaningful problems for your customers. It's also hard to convince bosses, investors and shareholders of the need to innovate. So that you stay relevant to customers and have a solution that is hard to copy by the competition. A lot of teams are stuck because they have too many solutions in mind. Others convert their first idea in a working product asap not having validated that customers want it.

🍜 Hi, I am Jonas. When I am not working, I mostly talk about food over a good bowl of steaming Ramen. And love to cook it myself. As a professional, I bring decades of experience in software development, user research and digital strategy on the table. I help you and your team to find a viable business model around solving a meaningful customer problem. By leading them through the project and showing them how to bring a concept to paying consumers (repeatedly).

Here is how:
1. Use a Lean Canvas to create a business case that is easy to read
• Capture the initial idea and give an informed go/no-go decision
• Derive a convincing story for your customers, investors and co-founders
• Use Design Thinking techniques to de-risk your idea

2. Understand your customers better than they do
• Understand what makes your customers say "Today is the day that I finally need to buy [insert you solution]!"
• Find the most important job that your solution should do for your customers
• Know what trade-offs they make when comparing your solution against that of the competition

3. Craft a solution that customers cannot say "no" to
• Build contrasting prototypes so you learn what sticks with your customer. Even when you have less than 30 potential customers
• Check if you have product-market fit
• Find the growht engine that works

💁‍♂️ Roles I excel in:
• Product management expert
• Innovation manager
• Head of product
• Agile coach and Scrum Master

🗣️ What other people say:
“In his own, calm and enthusiastic way, Jonas found the best minimal viable product with the highest chances of success with a step by step approach“ - Ellen (Hudson)

"When I feel stuck in product or process, I just need a 1-on-1 with Jonas. It's like I have taken an aspirin, having a clear head an knowing what to do next" - Sabrina

“The coaching and training with Jonas are a great experience. He is always ready to point you to next do's and don'ts. And inspire the whole team” - Dries (Excentis)

👏 Ready to solve meaningful problems for your customers?
• https://calendly.com/jonas-van-poucke-productmicrobe/45min
• +32 486 965 980
• jonas.vanpoucke@productmicrobe.com

taplio

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George Nurijanian

Jonas Van Poucke

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The Battle

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Posts

Engagements

Likes

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