B2B Marketer for Tech products | Agile Project Manager

🤓 Full-stack Marketer focused on demand gen for SaaS products.
✨ Managed marketing campaigns for NGOs and education, then switched to Tech and Fintech SaaS solutions.
🌍  Experienced in working across timezones with international teams, from startups to corporate, targeting audiences worldwide.
🔄 Agile practitioner, always aiming to make the customer happy.

Gabriela Deleanu

Axioma Europe

Head of Marketing

Mobilo Finance IFN

Building a robust performance marketing channel with a focus on lead quality and CPL. While setting up Mobilo Finance to be a top player in the Romanian Credit Finance vertical.

Performance Marketing Consultant

Performance Marketing & Digital Marketing Strategy Consultant

OTTER DISTRIBUTION

Scaling Otter Group Performance Marketing Channel with a focus on margin and ROAS

Director of Performance Marketing

Opera

Managing and Planning for Performance media channels for Opera GX - The only Browser for gamers and for all the Opera Gaming Unit
Recruiting, Managing & Integrating New CPA/Affiliate Gaming Partners  with ROI-positive results

Senior Performance Marketing & CPA Partners Manager - Opera GX & Gaming Unit

Medbelle

• Revamp and restructure the paid channel  to decrease CAC while boosting the daily lead inflow
• Manage a team of 2 in implementing profitable new acquisition strategies & channels
• Responsible for the planning, execution, testing, budget, growth and
analysis of all paid marketing campaigns, of more than 300  localized campaigns running simultaneously
• Work cross-functionally on all creative elements from concept to creation
• Conduct multiple A/B tests, maintaining above-average CRs on
ads and landing pages (>20% CR on
lead generations pages)
• Conduct and analyze online user tests
Current Results: CPL decreased by 50%, Daily Lead Inflow Increased by 100%

Digital Marketing - Performance Marketing Director

Jungle Scout

Jungle Scout is the leading Amazon product research tool, which helps more than 200k  sellers to sell on Amazon, to optimize and monitor their Amazon business. Jungle Scout has ownership over 5 more web-based apps: Jump Send(Review Management), Fetcher (Profit Analytics), Splitly( Amazon A/B testing), Forecastly (Inventory Management) and Jungle Market( Amazon Services Marketplace). 

• Led paid and organic customer acquisition strategies to efficiently attract new paying users and qualified leads  for all the 6 apps
• Built from the ground-up Direct global, multimillion-dollar paid program( current results: ROAS 100%, 6 figures Monthly Revenue)
 • Built from the ground-up the whole tracking and tag management infrastructure for all 6 apps
• Responsible for the planning, execution, testing, budget, growth and analysis of all paid marketing campaigns (including but not limited to: search, social, display, mobile, video, remarketing) for 6 distinct apps
• Work cross-functionally on all creative elements from concept to creation
• Conduct multiple A/B tests, maintaining above-average CRs on ads and landing pages (including but not limited to: >50% CR on lead generations pages and >5% for sales focused pages)
• Conduct and analyze online user tests
• Work cross-functionally on data-centric focus to improve ROAS (including but not limited to: multi-channel funnel (MCF), cohort analysis, customer lifetime value (CLTV), position based attribution modeling)

Senior Digital Marketing Manager, New User Acquisition

QS Quacquarelli Symonds

QS is the leading provider of University & MBA rankings, offering student recruitment services to hundreds of MBA Schools and Universities Worldwide, organizing more than 500 MBA/Master and University fairs per year. 

• Managing the QS Paid Advertising Team (4 Members) in order to achieve Monthly/Quarterly/Yearly Targets 
• Yearly Planning and Budgeting for the Paid Advertising Program
• Devising Strategy and Milestones for the Paid Advertising Program
• Coordinating several Projects between the BI, Dev and Paid Advertising Teams in order to improve tracking and overall program Performance
• Managing the SEO Team in order to grow the companies search engine visibility and to drive more organic traffic to the companies web properties

Global PPC&SEO Marketing Manager

Ubisoft

PPC Manager

Bitdefender

Global PPC Campaigns Manager

SEM Specialist

I help companies grow with scalable and repeatable marketing strategies. Over ten years of experience in digital marketing and more than 5 years of experience in the software and SaaS marketing space.
Proven track record in achieving high profitability and low CAAC. My focus lies on Paid Acquisition, content creation, analytics, testing, and automation.

Core Competencies / Specialties:
• Demand Generation (Paid Acquisition, Lead Generation, Growth Marketing)
• Search Engine Marketing (SEM / Paid Search / PPC, Mobile Advertising, Campaign Management)
• Social Ads (Facebook Ads, Pinterest Ads, Linkedin Ads, Quora Ads, Reddit Ads)
• Display (Google Display Network, Native Advertising (Taboola, Outbrain), GSP (Gmail Sponsored Promotions))
• Remarketing (Remarketing for Search (RLSA), Remarketing for Display (GDN), YouTube, Facebook Retargeting)
• Testing (Landing Page, Funnel, Ad Text, Display, A/B, Multivariate, Online User Testing, Data-Driven Hypothesis, Copywriting)
• Web Analytics (Funnel Analysis, Heat Map Analysis, MCF Attribution, CLTV, Pirate Metrics)
• Conversion Rate Optimization (ROI, ROAS, KPIs)
• Ecommerce (Start-Ups, SMB, B2B, SAAS, Enterprise)
• Driving Revenue (Strategic Planning, Forecasting, Goal Creation, Execution, Budget Management)

taplio

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Gabriela Deleanu

Dan Brasoveanu

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