B2B Marketer for Tech products | Agile Project Manager

🤓 Full-stack Marketer focused on demand gen for SaaS products.
✨ Managed marketing campaigns for NGOs and education, then switched to Tech and Fintech SaaS solutions.
🌍  Experienced in working across timezones with international teams, from startups to corporate, targeting audiences worldwide.
🔄 Agile practitioner, always aiming to make the customer happy.

Gabriela Deleanu

plaeto.io

Working at Plaeto, a platform that wants to innovate the dining experience by using technology.

Taking care of daily business operations and making sure we implement as fast as possible every new client we have.

Chief Operating Officer

Recruiter House

Recruiter House is a French recruiting agency dedicated to scaling startups. It has the purpose of innovating traditional recruiting by offering specialized support at each stage of the recruitment process. 

What I did as main activities: 

- Helped the team deliver 95+ hires to our clients and generate 850k+ euro income
- Designed and overviewed business objectives (OKRs)
- Coordinated daily business operations, helping the 5 departments achieve their quarterly objectives
- Helped the CEO craft the business strategy and offered support for making the strategic decisions
- Coordinated the team development from 15+ members to 30+ members from 4 countries and 2 continents
- Designed and overviewed newcomers' onboardings making sure they had all the resources needed to accommodate into the organization
- Led the Monthly All Hands meetings by creating the presentations and moderating the events
- Offered support in designing the ideal candidate profiles and interview scripts using behavioral psychology
- Designed the organizational culture and overviewed its implementation
- Created the recruitment process for the organizational level and SOPs for each role
- Created dashboards for every team member to manage their daily work
- Created dashboards to overview business progress and each department's metrics
- Designed and implemented the business databases to store each piece of data correctly
- Created automation to reduce operational time and offer better communication between departments
- Performed data analysis to collect valuable insights

FREYA Sense

- Coordinated and implemented the daily business operations to help our clients recruit talent faster and improve their marketing campaigns using behavior psychology
- Helped 30+ startups and SMEs recruit 85+ talents 87% faster than the average results of the recruiting industry
- Helped 5+ SMEs understand better their audience and clients by performing behavioral interviews with their customers and offering insights about how to improve their marketing activities
- Helped 1 national client understand their organizational culture by performing behavioral interviews with their employees and offering insights into what motivates them at the job and what are the things to improve
- Designed business OKRs and overviewed their progress
- Designed and implemented marketing activities to increase startup awareness and generate new clients organically

Co-Founder & COO

Growth Warriors

- Coordinated daily business operations to deliver high-quality outbound email campaigns for clients from the United Kingdom, USA, and Australia
- Developed a distributed team from 2 (me and the CEO) to 7 members to improve delivery and prepare the business to scale
- Designed business objectives and strategies to achieve the objectives
- Designed SOPs and business processes for each newcomer on the team
- Coordinated onboardings and offered support to each team member so they had everything they needed to perform

Head of Operations

TEDxUniversitateaPolitehnicaBucurești

- Searched and proposed speakers according to the event theme to inspire the audience and offer new perspectives
- Helped speakers to create their speech by suggesting ideas and offering constant feedback
- Kept the relationships with the speakers and be sure they have all the information and resources needed to perform on the event day

Speaker Coach

implicit.digital

- Designed organizational OKRs
- Coordinated a team of 6 members to achieve the objectives we set together
- Helped clients become digital and stay human at the same time
- Implemented business automation to reduce team's workload
- Designed and implemented process automation to reduce costs and time spent by the team
- Designed business workflows and processes to accomplish business objectives
- Developed and implemented business strategies to achieve the business objectives

Co-Founder & Head Of Operations

LEADERS Foundation

Ambassador

darwinLabs

- Designed and implemented digital automation to reduce costs and time spent by the team with repetitive tasks
- Used email marketing to communicate with clients, generate new leads, and nurture relationships
- Created and managed sales funnels to generate leads for the company's products and services
- Used social media campaigns and growth hacking strategies to generate new leads for the company's used technologies
- Created and implemented a social media strategy to generate brand awareness and thought leadership

Marketing Operations Manager

Nexus Electronics

- Conducted market research to find answers about consumer requirements, habits, and trends
- Worked closely with the sales team on proposals and pitches for potential clients
- Put together business cases for the sales teams to support their proposals
- Maintained a marketing database
- Conducted monthly competitive marketing research and analysis to understand the market move and seize the market opportunity
- Planned and executed initiatives to reach the target audience through appropriate channels

Marketing Assistant

CareerTeam

CareerTeam was the sales division of the Electronics Students League and its main role was to build bridges between students and IT companies. To accomplish our objective, I helped my team accordingly:
- Developed a sales strategy to generate leads to create new professional opportunities for students
- Designed products, services, and sale offers to attract IT companies
- Analyzed trends and market opportunities to help students benefit from a headstart in their professional careers
- Discovered IT market needs and objectives and 
- Created custom offers for companies
- Sold Career Team services to IT companies

Assistant Coordinator

Hi there! 👋

I’m Florin Lazar, a results-driven Chief Operating Officer with a proven track record of helping startups and SMEs scale efficiently and optimize their operations. I specialize in building workflows, developing distributed teams, and creating clear business strategies that deliver measurable growth.

🚀 Here’s what I bring to the table:
- Team Scaling: Grew teams from 15+ to 30+ members across 4 countries and 2 continents.
- Revenue Growth: Helped deliver services generating over €750K in annual turnover.
- Efficiency Optimization: Designed processes that reduced delivery times by 80%.
- Recruiting Excellence: Assisted 50+ businesses in recruiting 200+ talents up to 87% faster than the industry average.
- High-Impact Onboarding: Developed onboarding programs with a 95% success rate.

I thrive in fast-paced environments and enjoy tackling complex challenges that stand in the way of business growth.

Whether you need to refine your operations, improve team efficiency, or scale sustainably, I’m here to help!

✅ Services I Offer:
- Operations Strategy & Optimization
- OKRs Setup and Overview 
- Team Scaling & Development
- Workflow and Process Improvement
- Recruiting Strategy & Execution
- Organizational Culture Design

💬 If you're a startup founder, CEO, or business leader looking to optimize operations, scale your team, or improve efficiency, let’s talk! 
I'm always open to sharing insights, discussing challenges, or exploring opportunities to build together.

taplio

The Battle

Gabriela Deleanu

Florin Lazar

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