B2B Marketer for Tech products | Agile Project Manager

🤓 Full-stack Marketer focused on demand gen for SaaS products.
✨ Managed marketing campaigns for NGOs and education, then switched to Tech and Fintech SaaS solutions.
🌍  Experienced in working across timezones with international teams, from startups to corporate, targeting audiences worldwide.
🔄 Agile practitioner, always aiming to make the customer happy.

Gabriela Deleanu

Kyndryl

Senior Lead, Web/Digital Marketing @Kyndryl

Senior Lead, Web/Digital Marketing

- Build the Digital Strategy for Think Digital Summits and offer guidance to the local markets from EMEA
- Focus on developing a strong organic promotion for Think Digital Summit events on ibm.com pages
- Create/update the paid media plan for Think Digital Summit and Think events in line with the campaign and markets needs.
- Improve performance of assets – measured by number of high-quality responses and lead
- Increase engagement rates on our event landing pages
* Improve preference among customers and prospects
- Work closely with the local Digital Strategists and agency to ensure that messages / narratives are consistent across all digital touchpoints
- Track the performance for digital and deliver against KPIs
- Have a very good understanding of data and analytics tools to look at web / digital performance
- Have a strong focus on Hypothesis building, Testing and Optimization of messages, offers & content across the digital channels
- Optimize navigation, page performance, indexation, fix errors, metatag optimization, competitor analysis.
- From a conversion perspective: Analyse web customer journeys, Diagnose performance issues using web behavioural and marketing analytics, Design and implement A/B and multivariate tests to drive continuous improvement.

Europe Digital Strategist - Think program

- Build the Digital Strategy for Systems team from Digital Marketing Center Europe aimed at making our offerings hyper-discoverable.
- Focus on developing a strong organic footprint by optimizing the performance of web pages.- 
- Create/update the paid media plan (Banner & Display + Content Syndication) in line with the campaign needs.
- Improve performance of assets – measured by number of high-quality responses and lead
- Increase engagement rates on our Offering Experiences
- Work with the team to ensure that messages / narratives are consistent across all digital touchpoints
- Track the performance for digital and deliver against KPIs
- Have a very good understanding of data and analytics tools to look at web / digital performance
- Have a strong focus on Hypothesis building, Testing and Optimization of messages, offers & content across the digital channels
- From a discovery perspective : Implement SEO and site-search. Optimize navigation, page performance, indexation, fix errors, metatag optimization, competitor analysis.
- From a conversion perspective: Analyse web customer journeys, Diagnose performance issues using web behavioural and marketing analytics, Design and implement A/B and multivariate tests to drive continuous improvement.

Digital Strategist - Digital Marketing Center

-Build the Digital Strategy for the Nordic team (Systems Hardware and middleware) aimed at making our offerings hyper-discoverable.
- Focus on developing a strong organic footprint by optimizing the performance of web pages.
- Create/update the paid media plan (Banner & Display + Content Syndication) in line with the campaign needs.
- Work with the team to ensure that messages / narratives are consistent across all digital touchpoints
- Track the performance for digital and deliver against KPIs
- Have a very good understanding of data and analytics tools to look at web / digital performance
- Analyse web customer journeys, Diagnose performance issues using web behavioural and marketing analytics, Design and implement A/B and multivariate tests to drive continuous improvement.

Nordic Digital Strategist

OgilvyOne

Main activities and responsibilities:
Responsible for the production of digital campaigns, planning and controlling budgets. 
Fully responsible project manager and lead projects from setup to achieving goals, managing them through all project phases. Working remotely in several teams across our offices (London, Hamburg, Düsseldorf, Frankfurt, New York, Vienna, Dubai).

Responsibilities:
- Working closely with internal and external clients to understand their needs.
- Lead the production of digital media projects with clients, vendors and consultants:
  Website, CMS, HTML5, Video Production, Graphic Design, Mobile Apps. 
- Monitoring all work to guarantee overall quality and ensure the project is delivered
  on time and on budget.
- Manage the day-to-day client relationship and satisfaction throughout the project 
  lifecycle.
- Ensure correct resources are allocated and assess need for additional staff and/or 
  freelancers.
- Updating project plans to include agreed changes.
- Assist sales and business development staff in pre-sales activities such as defining 
  solutions and crafting proposals.
- Responsible for costing, estimating and planning projects.

Digital Project Manager

DDB Romania

Main activities and responsibilities:
Responsible for the day-to-day management of the agency accounts. This includes delivering a highly proactive, reactive and responsive account management service and building close and trusted relationships with both internal and external stakeholders.

Responsibilities:
- Develop and implement national communication strategies / campaigns for agency 
  clients.
- Manage all advertising and marketing needs (including strategy, research, 
  promotional TVCs and digital campaigns, production, packaging, BTL) for 
  international and local clients. 
- Lead contact for Brand and Product Managers including internal stakeholders and 
  third party agencies.
- Management and collaboration with production and media partner agencies.
- Working closely with creative teams, copywriters, printing houses and other 3rd party
  suppliers. 
- Day-to-day management of accounts, including production support, competitive
  reviews, and finance.
- Fiscal management of monthly retainers, timesheets and project job costs reports.

Account Manager

Editura C.H. Beck

Main activities and responsibilities:
Responsible for overseeing multi-channel campaigns and working with managers to create innovative marketing strategies.

Responsibilities:
- Producing integrated marketing campaigns.
- Develop creative advertising concepts for leaflets, flyers, promotional items.
- Implementing marketing campaigns into social media platforms and websites of the
  publishing house: www.beck.ro and beckshop.ro.
- Executing both short and long term marketing plans.
- Working on the scope, budget, strategy and timelines of a marketing campaign.
- Handling all marketing communications and public relations enquiries.
- Using social media listening tools to gather data and prepare reports.
- Identifying and developing partnerships with media partners.
- Managing vendor relationships.
- Communicating with the sales team and the other department of the publishing
  house every day in order to update the books offer.
- Daily newsletter planning & sending.
- Monitoring of partner sites and competing sites.
- Monitoring and implementation of the Google Analytics reports and Trafic.ro.
- Creating Google Adwords campaigns.
- Writing regular news for the pubblishing house websites.
- Database maintenance.
- Organizing and participating as a representative of the company at book fairs, conferences, seminars and product launches.

MARKETING SPECIALIST

NATO Strategic Communications Centre of Excellence

I supported the COE (Communications Centre of Excellence) during the 2008 Bucharest Summit helping the delegation press officers present on the event.

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Gabriela Deleanu

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