B2B Marketer for Tech products | Agile Project Manager

🤓 Full-stack Marketer focused on demand gen for SaaS products.
✨ Managed marketing campaigns for NGOs and education, then switched to Tech and Fintech SaaS solutions.
🌍  Experienced in working across timezones with international teams, from startups to corporate, targeting audiences worldwide.
🔄 Agile practitioner, always aiming to make the customer happy.

Gabriela Deleanu

Clear Channel Europe

•	Leading the Marketing Automation team as part of a pan-European business transformation initiative.
•	Leading the implementation of HubSpot as the Marketing Automation solution across 14 markets, enhancing efficiency and customer engagement.
•	Orchestrating a comprehensive review and evaluation of all European Sales & Marketing applications, optimizing systems and processes.
•	Managing and maintaining business websites across 14 markets, utilising platforms including Wordpress, Drupal, HubSpot, and Statamic.
•	Defined and prioritised the Marketing Automation product roadmap, aligning with business requirements.
•	Ownership of the Marketing Automation product backlog within JIRA, effectively ranking and prioritising features to meet stakeholder requirements.
•	Innovation of internal processes using agile methodology, enhancing productivity and responsiveness to change.
•	Guiding Scrum ceremonies, including Sprint Planning, Sprint Refinement, and Sprint Retrospective, fostering collaboration and continuous improvement.

Product Owner

Barnet Council

- Conservative Member for East Barnet
- Vice Chairman, Chipping Barnet Residents Forum
- Member of Planning Committee B
- Member of Adults and Safeguarding Committee

Councillor

QS Quacquarelli Symonds

•	Liaised between key stakeholders in Product, IT, Marketing, and Sales, facilitating the definition of key initiatives and alignment of the product roadmap.
•	Designed requirements and documentation for project, such as the development of student and university matching functionality, introduction of a new events delivery platform, and implementation of a university lead generation model. 
•	Developed new internal processes using the agile methodology.
•	Held responsibility for the product backlog within JIRA, expertly ranking and prioritizing features to accurately reflect stakeholder needs and strategic objectives.

•	Led a range of technology projects within a bespoke events management system, ensuring seamless execution and optimal outcomes.
•	Led on all technology projects managed by the MarComms team, aligning strategies with technical implementations.
•	Collaborated with the IT team develop technical business requirements to enhance the bespoke events management platform, custom HubSpot events landing pages, and B2C websites.
•	Lead the technical implementation of key projects, including an internal partnership management CRM, new virtual event website pages, a global scholarship platform, and a new events delivery app.
•	Collaborated with stakeholders to deliver system updates and enhancements.
•	Worked alongside developers, designers, and testers to ensure successful project delivery, fostering a collaborative and results-driven environment.
•	Proficiently managed tasks using JIRA, overseeing backlogs, prioritizing tickets, and maintaining project alignment.
•	Actively participated in sprint planning meetings, contributing to prioritization efforts and optimizing work allocation.
•	Developed comprehensive product requirement documentation, serving as a foundation for clear project understanding and execution.

Project Manager - Marketing & Communications / Event Operations

•	Oversaw the creation and management of email communication for QS Clients to send to a B2C audience.
•	Designed and executed communication strategies and email campaigns for QS events using HubSpot and IBM Watson 
•	Utilised expertise in HTML to build and edit emails.

Email Marketing Manager

-       Collecting and analysing Marcomms teams requirements & feedback for online marketing  campaigns MBA, Masters and Undergraduate events and individual meetings with the teams if necessary.
-       Communicating with each team, giving them instructions & training and collecting online marketing tasks (Registrations, conversions, post event email analysis)
-       Collecting and analysing business requirements for event pages on the TopMBA.com and TopUniversities sites
-       Creating and communicating technical requirements and bugs
-       Working with IT teams to build event pages respecting business requirements
-       Overseeing QA
-       Preparing for the launch, collecting content and helping Web support to upload them, bug testing, requesting changes, QA
-        Proficiency in JIRA 
-       Online marketing campaigns management: working with international teams, across departments, to develop, plan, implement and monitor online marketing campaigns to drive candidate engagement, acquisition and retention for QS global educational fairs: QS World MBA Tour, QS Connect MBA, QS World Grad School Tour, QS Connect Masters and QS World University Tour
-       Process design and implementation: for internal processes to improve efficiency and deliver best online marketing results for international events. Responsibilities cover content marketing & SEO, social media, pay-per-click advertising, email marketing, display advertising
-       Business analysis and product development: coordinating with Events Marketing Director, business heads, Online, IT as well as regional Events Marketing departments to collect, define and oversee implementation of business requirements for online events and internal events management systems. 
-      Project Management: coordinating with conference teams to plan and execute improvements to the backend application and awards system and front-end WordPress website for the Wharton-QS Stars Reimagine Education Conference.

Online and Events Liaison

-       Collecting and analysing Marcomms teams requirements & feedback for online marketing  campaigns MBA events and individual meetings with the teams if necessary.
-       Communicating with each team, giving them instructions & training and collecting online marketing tasks (Registrations, conversions, post event email analysis)
-       Collecting and analysing business requirements for event pages on the TopMBA.com sites
-       Creating and communicating technical requirements and bugs
-       Working with IT teams to build event pages respecting business requirements
-       Overseeing QA
-       Preparing for the launch, collecting content and helping Web support to upload them, bug testing, requesting changes, QA
-       Online marketing campaigns management: working with international teams, across departments, to develop, plan, implement and monitor online marketing campaigns to drive candidate engagement, acquisition and retention for QS global educational fairs: QS World MBA Tour, QS Connect TopMBA 121, Women in Leadership and TopMBA Executive
-       Process design and implementation: for internal processes to improve efficiency and deliver best online marketing results for international events. Responsibilities cover content marketing & SEO, social media, pay-per-click advertising, email marketing, display advertising
-       Business analysis and product development: coordinating with Events Marketing Director, business heads, Online, IT as well as regional Events Marketing departments to collect, define and oversee implementation of business requirements for the launch of Topmba.com website

Online Events Marketing - Undergraduate, Postgraduate and MBA Events

Marketing Assistant

•	Provide input into the product development process and support to the Head of  Product, Executive MBA with strategy development and implementation
•	Develop the strategy for messaging, promotion and selling of the EMBA product in the European, North American, and Asian market.
•	Make data-driven decisions to move the product forward externally to help hit company and product development goals.
•	Educate both internal and external stakeholders on the EMBA product as well as target audience 
•	Create documentation, website copy, content marketing, direct mailings, infographics, whitepapers, webinars, presentations, print collateral that support product awareness and sales
•	Collect and analyze data that supports our solutions to address market needs and wants.
•	Conduct primary research in the form of focus groups and surveys to gather data and feedback from our customers and the Executive target
•	Responsible for all online marketing activities: email marketing & social media content and delivery, website updates, increasing online presence, banner advertising, article submissions, contributing to SEO, generating leads on LinkedIn 
•	Coordinating events related to EMBA product 
•	Conduct administrative duties as necessary

Marketing Assistant – Executive MBA

Assistant to the Global Marketing Director

•	Managing the marketing campaigns for 4 QS World MBA Events in the North American Region (Atlanta, Denver, Salt Lake City and San Diego)
•	Actively researching, identifying and developing relationships with potential and existing media partners to collaborate with us on events.
•	Assisting managing and fulfilling content for regional partnerships
•	Creating HTML emails from existing templates through BlueGriffon and Silverpop software including some basic HTML code amending
•	Writing fresh content for e-mails and social media promotions
•	Finding new opportunities for online and print engagement with local markets
•	Creating pre-event and post-event campaign analysis 
•	Collation of data from Google Analytics and compilation of an end of season report that analyses the campaign results
•	Managing and monitoring budget 
•	Budgeting and payment activities of the paid partnerships
•	Closely working with design team to create promotional material for print and online marketing
•	Ensuring website content is kept up-to-date, monitoring ongoing campaigns through Google Analytics 
•	Managing event Google Ad, Facebook Ad and Instagram Ad campaigns
•       Overseeing Temp Telemarketing Staff 
•	Team administration tasks when required

Marketing Assistant - North America

Xexec

Temporary Positon

AXIS EDUCATIONAL TRUST

• Create and manage schools database using ZOHO Recruit software
• Support office staff with administration duties

Administrative Assistant

WIZO.uk

•	Internship within the Fundraising and Marketing Department
•	Maintained the organisations social media accounts and promoting events
•	Fulfilled and mailed card orders
•	Maintained and updated CRM database and other administration work

Intern

Labour Friends of Israel

•	Responsible for answering phones and making calls to different stakeholders such as MP’s
•	Researching and updating files on topical issues
•	Maintaining and updating databases and other administration work

Community Security Trust

•	Internship with the Information Management Department. 
•	Gained experience in a range of different database processes, handled different types of documentation and information and assessed their usefulness. 
•	Carried out data entry, looked at and assessed broadcast footage and helped to assemble press material.

Leeds Metropolitan University Students' Union

	Faculty Officer for Arts, Environment and Technology – the role involves looking after course representatives; holding forums to understand the needs of students and feeding this back to academic staff and help make improvements to create the best educational experience for students.
	Sits on the highest academic board within the Faculty of Arts, Environment and Technology, as well as a number of sub-committees.  
	Trustee on the Board of Trustees – making the vital decisions for the Union as Trustee of a multi-million pound charity

Faculty Officer for Arts, Environment and Technlogy

Member of the Board of Trustees

Burton's Biscuit Company

	•	Work placement with the marketing team. 
•	Developed a new product idea for the Cadbury Animals brand. For this project a marketing brief was created consisting of different areas including product idea and packaging, price promotion plan, consumer campaign, consumer research and a brief to retailers.  
•	Presented the product plan to the marketing team.

Work Experience

Graduated from Leeds Metropolitan University with a 2:1 BA (hons) History. I have gained a Merit in the Chartered Institute of Marketing Certificate in Professional Marketing at the University of Hertfordshire.

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Gabriela Deleanu

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