B2B Marketer for Tech products | Agile Project Manager

🤓 Full-stack Marketer focused on demand gen for SaaS products.
✨ Managed marketing campaigns for NGOs and education, then switched to Tech and Fintech SaaS solutions.
🌍  Experienced in working across timezones with international teams, from startups to corporate, targeting audiences worldwide.
🔄 Agile practitioner, always aiming to make the customer happy.

Gabriela Deleanu

Global Ecosystem Solutions Marketing Manager, IBM Storage

As a Growth Lead within Product Led Growth,I am  leading the cross functional team for a specific product and work closely with marketing experts, product managers, and sellers. 
Some of my main responsibilities: the design, development and optimization for omni-channel marketing programs associated with demand motions:
1.	Strategy Planning & Customer Journey Design
•	Understand the market landscape, business objectives, target personas, key use cases and product offers for your product
•	Translate business objectives into actionable marketing outcomes across the funnel
•	Create an omnichannel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routing
•	Ongoing experimentation and maniacal focus on outcomes
•	Ongoing experimentation and maniacal focus on outcomes
2. Execution Orchestration
•	Communicate demand strategy to relevant stakeholders, including but not limited to: PLG team, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc.
•	Manage the execution of actions for your specific PLG product team
•	Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan
3.	Performance Optimization
•	Understand brand to demand performance trends for the assigned product & optimize performance issues
•	Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line
•	Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates
•	Readiness to explain emerging performance opportunities or challenges
•	Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business
•	Insight into action – cycling of performance insights directly back into planning and orchestration

Global Growth Leader

Global Marketing Demand Lead UEM

Senior Marketing Campaign Manager AI Applications & Solutions, EMEA

Senior Campaign Manager, Public Cloud- Europe GEO

Support in achieving the European IBM Cloud objectives in terms of revenue, by creating a compelling and seamless buyer journey using digital, programmatic, and non-digital tactics at each stage. Apply buyer insights and use data-driven techniques to tailor a “client first” marketing strategy

Collaborate in building and executing an annual marketing plan and quarterly guidance for teams located in Europe, focusing on maximizing both the customer experience and IBM revenue.

Drive a weekly performance analysis in order to identity gaps and root causes, and then take the appropriate actions, in order to ensure that achievement of the marketing campaign contribution to BU targets.

Collaborate with and project manage a team of highly skilled marketing professionals, in order to progress the customer in his buyer journey, from response into lead and eventually win. 

Run Lead Management interlock with digital development reps to drive opportunity and win conversion and collect DDR feedback as input to campaign optimizations & performance management. Ensure that responses are properly routed or nurtured.

Responsible for Demand Generation budget; manage overall campaign execution within the projected budget and timeline, issue POs and own the Invoice Payment Verification process.

Senior Marketing Campaign Manager, Watson Applications and Solutions

Avira

Managing global online sales strategy and CRM across multiple products, platforms and user segments with focus on the Activation/ Retention and Monetization program  for Free Users

Analyze purchasing behavior, identify new customer needs / trends and measures on-going efficiency / effectiveness of all marketing channels.
Designed the go to market strategy for brand new Avira products (for both free and paid/ bundles products).
Define the best working triggers to drive product usage and engagement. 
Constantly A/B tested tactics to optimize traffic usage, conversion, monetization, product usage and ROI.
Developed strategies to engage existing users, (re-)activate lapsed users and customers.
Used the agile methodology to optimize conversions across the entire AARRR funnel (acquisition, activation, revenue, retention, referral).
Provide input into creative brief based on analytic insights for target segments.
Work closely with Product Marketing Managers and/or Product Managers in order to better understand the products and come up with appropriate communication plans.

Senior Global Marketing Campaign Manager

Leading a team of Campaign managers in achieving their objectives;
Improving the efficiency of our way of working;
Focal point for the management team;
Driving focus on finding and sharing best practices;
Enforcing campaign optimization efforts;
Workload balancing at team level together with the Team Manager;
Team coaching and facilitating enablement and training sessions.

Campaign Manager Team Lead

• Build integrated end-to-end campaigns inclusive of events, digital, social and nurture
•  Define the tactic and offer mix that will engage prospects and buyers and help progress opportunities to sales
• Prepare and manage the program marketing budget
• Ensure the campaigns are delivered effectively, within deadline and aligned to business objectives
• Provide reporting and analysis of campaigns to ensure results are delivered
• Responsible for creating, monitoring and adapting the response management plan
• Collaborates with marketing discipline peers to ensure that messages are well coordinated and timed in the marketplace
• Utilize social media platforms to better promote our campaigns (which involve communities creation, designing messages, understand target audience & conducting live promotional activities)
• Systematically apply data driven marketing techniques to drive Marketing effectiveness and change outcomes based on insights
• Contribute to the successful implementation of MCC Redesign for Performance Marketing in Europe with regards to the Campaign Manager role and discipline

Marketing Campaign Manager 

• Present to new comers a high level overview of the marketing process, for a basic understanding of tools used across Marketing
• Ensuring the learning environment and resources support learner needs;
• Designing course materials and other documents such as handouts, manuals and exercises;
• Preparing the learning environment and resources, including setting up IT equipment where appropriate;
• Delivering training in formal (e.g. a classroom), informal (e.g. floor-walking) or online (e.g. e-learning and webinar) settings;
• Evaluating the effectiveness of training and learning outcomes;
• Cover refresher training to keep skills up to date
• Share and /or adopt best practices and apply lessons learned, 
• Offer support to the colleagues in solving any questions or issues they might face with regards to the Marketing process, or point them to persons in charge.

Subject Matter Expert and  internal trainer (Event Solution Tool & Process, Marketer Workspace)

Marketing planning - plan tactics in accordance with the given budget to achieve defined targets;
Event coordination - planning, setting up, promoting and delivery of events. Ensuring proper event development by coordinating with all the stakeholders involved: sales, local marketing, on site agencies, speakers.
Marketing analysis - monitor and measure campaign performance in order to adapt and improve ongoing and future marketing activities;
Budget management - ensure proper budget spending through adaptive and accurate reporting;
Agency management – prepare creative briefs & media strategy for agencies

Marketing Campaign Specialist

Carestream

-The first point of contact for any specialized info needed about the countries in the cluster, communicates with the TL / GL regularly about the operational cluster needs and activities;
-informs the team with regard to changes, new procedures or processes
-Taking ownership of escalations, works with the team in order to extract relevant data and present it to the TL country representatives/ client
-coordinating cluster activities; taking action on escalations using authority and knowledge to indicate to the rest of the team the required course of action
-performing checks on Service requests still open (mails, faxes, part orders, open cases) and if needed takes action with the team
-ensures following of process maps and workflows, including the keeping up to date of trackers and data bases
-handle the general cluster schedule
-Ensure all Work instructions are updated
- Constantly and actively contribute to the Standardization and Improvement process
-Transaction Monitoring/ Calls Monitoring and Quality checks for the cluster

Cluster Coordinator

-Participate to all process related calls/ meetings organized by the client in order to stabilize the process or to implement new process changes.
-Create or adapt existing training material depending on new instructions received from the client/ changed procedures.
-Act as a Trainer/ Mentor to the new comers, ensuring process knowledge is well absorbed
-Detect possible weak areas based on Quality/ TL/ client findings;
-Constantly and actively contribute to the Standardization and Improvement process

Subject Matter Expert

Wipro

-Offering Client operational support and processing all transactions received from Clients and Technicians.
 -Providing back office / administrative support to technicians / field engineers.
-Issuing quotes and price offers for spare parts and service calls upon request from clients and field engineers.
-Monitors constantly the status of open cases; administers and coordinates the fastest possible solving of cases, considering contractual limits, contributing to the prioritization of interventions (site visits) in order to meet customer expectations.
-Places spare parts orders for field engineers, respecting indicated destination details. Plans and keeps track of activities performed by field engineer
-Plans and keeps track of activities performed by field engineers
-Performs needed formalities in order to register newly installed equipment in the system

Analyst Customer Care

A resourceful, creative, and solution-oriented Senior Marketeer, with a challenge-accepting nature. Client-centric day-in and day-out, ability to work in multi-cultural environments, business oriented, committed, reliable. 
I’m an analytical person, focused on achieving KPIs and performance, experienced in digital strategies for B2B and B2C sectors


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Gabriela Deleanu

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