SmartBite

Key Problems I’m working on
•Outdated food and benefits programs that waste time and money
•Fragmented vendor management with no real-time insights
•Low employee engagement in hybrid, distributed, and fast-paced teams
•Lack of cost control and ROI visibility for HR teams

Key Responsibilities:
•Lead SmartBite’s GTM (go-to-market) strategy across SG, MY, and PH
•Design and deploy modular workplace engagement tools
•Align product, sales, and operations around HRBP needs
•Drive corporate partnerships with Fortune 500 and mid-sized companies
•Oversee margin strategy, vendor quality, and last-mile delivery innovation

Co-Founder

• Spearheaded SmartBite's post-COVID recovery and regional expansion into the Philippines and Singapore.  
• Transformed the company from a food marketplace to a comprehensive workplace engagement platform.  
• Launched innovative services like SmartCanteen, now serving over 100 companies, including Fortune 500s.  
• Focused on enhancing profitability and scalability while fostering smarter, more human workplaces.

Co-Founder | Group CEO

SEA Founders

Member

• Co-founded SmartBite, a centralized food ordering platform for corporate clients in KL.  
• Developed a vendor onboarding framework ensuring quality and variety for meal options.  
• Launched pilot programs with startups and MNCs, enhancing meal coordination efficiency.  
• Established an operational backend to streamline logistics, payments, and vendor performance.

Intuity Lab

Setup off-shore companies in Labuan (Malaysia)
	
About Labuan Companies
A Labuan company: 

- Company limited by shares or by guarantee or an unlimited company. 

- Can facilitate in business activities and enjoy attractive tax benefits provided under the Labuan Business Activity Tax Act 1990 (LBATA).

- Can establish any business that is legal in Malaysia in, from or through Labuan. 
would need to be license if it intends to undertake specific businesses as define under the Labuan Financial Services and Securities Act 2010 or the Labuan Islamic Financial Services and Securities Act 2010, which may include the banking, insurance/insurance-related, fund management, leasing, factoring and company management businesses.

Business Consultant | Non executive Director

Kuazoo Sdn Bhd

Marketplace for health and wellness products and services. Active until 2016
- Over 200 vendors on board
- Over 500 special deals within Malaysia

Kuazoo is Malaysia’s most unique online destination for Health & Well-being. With a wide range of high quality, affordable products and experiences on offer, Kuazoo aims to be your answer to heart, body, mind and spiritual well-being.

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Remote business analyst.
- Market research projects in several industries

10EQS works with leading corporations, consulting and investment firms. We support large and small to medium sized organizations with their market intelligence needs.

Business Analyst | Part time

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Frost & Sullivan
- Support Sales team with identification of clear leads and communication plan for over 1000 leads
- Business development and Sales
- Part of the project team for GIL Event in Milan 2013

Growth Diagnostic Executive | Pre-Sales

Willis Towers Watson

Large clients team of 2012 - Fortune 500 companies
- Focused on F&B industry (90%)
- Focused on Aerospace (10%)

Some of the clients in 2012.
- Perfetti VM
- Autogrill SpA
- Amadori

Large Client Team | Broker team 

Bain & Company

Bain & Company is a global consultancy that helps change-makers define the future.

Across 58 offices in 37 countries, we work alongside our clients as one team with a shared ambition: to achieve extraordinary results that outperform their competition and redefine their industries. We complement our tailored, integrated expertise with a curated ecosystem of digital innovators to deliver better, faster and more enduring outcomes to our clients.

BIZ 2011 | Participant 

Rizzani de Eccher

Thesis project for Rizzani De Eccher.
Sales Forecast and planning in construction business.
- Analysis of political risks
- Analysis of Growth & Expansion of RdE over the last 20 years
- Prepare a report of 30 pages 
- Rizzani de Eccher grew 10X in revenues in the last 2 decades 

Final Thesis: The sales planning and forecasting in construction companies-the case of Rizzani de Eccher.
Supervisor: Paolo Guenzi

MSc Student | Thesis author

Chief Workplace Officer of SmartBite, Southeast Asia’s workplace engagement platform helping HRBPs, admins, and workplace managers simplify food programs, team events, gifting, and employee allowances—all in one modular system. 

Trusted by over 100 companies, including Fortune 500 clients. We operate across Malaysia, Singapore, and the Philippines—combining real-time delivery, cost control, and a better employee experience.

Workplaces today are extremely dynamic. 

Engagement strategies must evolve, and food—once a perk—is now a critical part of workplace culture and employee retention. What started as a solution for operational efficiency has become a must-have for companies that care about people and performance.

I’m passionate about go-to-market strategy—having launched in multiple markets, onboarded hundreds of merchants, and distributed thousands of meals per day. 

I’m also compiling a regional report on modern workplace engagement and HR trends—connect with me if you’d like early access or want to contribute your insights.

Italian based in Southeast Asia, I enjoy food, sports, learning, and building meaningful connections with people in the space. 

Gabriele FD

https://www.amitghosh.org/

Are you a Founder, CxO, or Senior Leader?
Do you want to find insights that shift mindset?
Do you want be accountable and act on your insights? 
Do you need advise on strategy, ops or your leadership style?

If yes, learn more about me here - https://www.amitghosh.org/, and let's connect!

Executive Coach

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http://consciousreboot.substack.com/

Learning through writing. Sharing what I know with those who it might help.

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- Information Security and Corporate IT

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Passionate about finding commercial value for our partners, building unique product constructs with strong market fit, and building/negotiating complex commercial contracts. Long term focus on solution scalability.

#customer success, business development, strategy and solution design

Digital Partnerships Lead - Payment Platforms/Acquirers & Social Networks

Coach and confidante to founders and senior leaders | Sharing tips and stories on leadership and transforming self | Ex R3, Visa, PayPal, and BCG

I coach founders and senior leaders – but really, I coach and guide the human behind the job title. 

People work with me to: 
- Learn from my experience and accelerate growth
- Simplify how they lead themselves and their teams
- Develop skills and new ways to think or see the world
- Clarify who they want to be and what they really want in life
- Change behaviours that dampen their performance
- Feel lighter instead of constant overwhelm or stress 

Coaching is fulfilling, joyful and energetic. Every client and session teaches me something new – about leadership or myself. 

I spent 20+ years in startup and corporate roles – learning behaviours and mindsets to lead myself and my teams effectively. I discovered leading can be both fun and results-driven.

I experimented with my career and my life: 
- I took many roles - engg. manager, strategist, ops guy, and then partnerships and sales 
- I worked and lived in different parts of the world - Middle East, USA, South East Asia.

I made life pivots. I dealt with the fear of bringing my income down to zero (twice!) before rebuilding it to higher levels.

I started leading in 2004 (at Wipro), and realised that inspiring and motivating others requires self-awareness and continuous personal development.

At BCG, I learned the foundations of business and leadership.

At HP, PayPal and Visa, I managed, influenced, and motivated without reporting line authority. I survived and thrived in matrixed organisations. I learned how to align, inspire, and clarify. 

At R3, I dug deep to explore myself. I discovered how to support leaders who were topic experts and more experienced than me. I learned how to tap into their intrinsic motivation to enable results we cared for.

These experiences led me to be a coach. I decided to spend the second half of my life actively serving others. I am on constantly learning, feeling challenged, and serving. I share my learnings on LinkedIn regularly.

If you want to work with me, here’s how I can support you:

1) 1:1 COACHING: We would work on what matters most to you – your biggest challenges and opportunities, over several months. We will meet at least twice a month.

2) 360 FEEDBACK: Leaders rarely get high quality (or any) feedback. I will speak to your stakeholders to understand how they see you. I will bring that back to you to reflect and take action.

3) GROUP COACHING / LEADERSHIP PROGRAMMES: With trusted partners, I coach leadership teams towards high performance.

Ready to explore what is possible? Email me at amitghosh7@gmail.com and let’s talk.

taplio

The Battle

Gabriele FD

Amit Ghosh

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