SmartBite

Key Problems I’m working on
•Outdated food and benefits programs that waste time and money
•Fragmented vendor management with no real-time insights
•Low employee engagement in hybrid, distributed, and fast-paced teams
•Lack of cost control and ROI visibility for HR teams

Key Responsibilities:
•Lead SmartBite’s GTM (go-to-market) strategy across SG, MY, and PH
•Design and deploy modular workplace engagement tools
•Align product, sales, and operations around HRBP needs
•Drive corporate partnerships with Fortune 500 and mid-sized companies
•Oversee margin strategy, vendor quality, and last-mile delivery innovation

Co-Founder

• Spearheaded SmartBite's post-COVID recovery and regional expansion into the Philippines and Singapore.  
• Transformed the company from a food marketplace to a comprehensive workplace engagement platform.  
• Launched innovative services like SmartCanteen, now serving over 100 companies, including Fortune 500s.  
• Focused on enhancing profitability and scalability while fostering smarter, more human workplaces.

Co-Founder | Group CEO

SEA Founders

Member

• Co-founded SmartBite, a centralized food ordering platform for corporate clients in KL.  
• Developed a vendor onboarding framework ensuring quality and variety for meal options.  
• Launched pilot programs with startups and MNCs, enhancing meal coordination efficiency.  
• Established an operational backend to streamline logistics, payments, and vendor performance.

Intuity Lab

Setup off-shore companies in Labuan (Malaysia)
	
About Labuan Companies
A Labuan company: 

- Company limited by shares or by guarantee or an unlimited company. 

- Can facilitate in business activities and enjoy attractive tax benefits provided under the Labuan Business Activity Tax Act 1990 (LBATA).

- Can establish any business that is legal in Malaysia in, from or through Labuan. 
would need to be license if it intends to undertake specific businesses as define under the Labuan Financial Services and Securities Act 2010 or the Labuan Islamic Financial Services and Securities Act 2010, which may include the banking, insurance/insurance-related, fund management, leasing, factoring and company management businesses.

Business Consultant | Non executive Director

Kuazoo Sdn Bhd

Marketplace for health and wellness products and services. Active until 2016
- Over 200 vendors on board
- Over 500 special deals within Malaysia

Kuazoo is Malaysia’s most unique online destination for Health & Well-being. With a wide range of high quality, affordable products and experiences on offer, Kuazoo aims to be your answer to heart, body, mind and spiritual well-being.

Managing Director | COO | Head of BD

10EQS

Remote business analyst.
- Market research projects in several industries

10EQS works with leading corporations, consulting and investment firms. We support large and small to medium sized organizations with their market intelligence needs.

Business Analyst | Part time

Frost & Sullivan

Frost & Sullivan
- Support Sales team with identification of clear leads and communication plan for over 1000 leads
- Business development and Sales
- Part of the project team for GIL Event in Milan 2013

Growth Diagnostic Executive | Pre-Sales

Willis Towers Watson

Large clients team of 2012 - Fortune 500 companies
- Focused on F&B industry (90%)
- Focused on Aerospace (10%)

Some of the clients in 2012.
- Perfetti VM
- Autogrill SpA
- Amadori

Large Client Team | Broker team 

Bain & Company

Bain & Company is a global consultancy that helps change-makers define the future.

Across 58 offices in 37 countries, we work alongside our clients as one team with a shared ambition: to achieve extraordinary results that outperform their competition and redefine their industries. We complement our tailored, integrated expertise with a curated ecosystem of digital innovators to deliver better, faster and more enduring outcomes to our clients.

BIZ 2011 | Participant 

Rizzani de Eccher

Thesis project for Rizzani De Eccher.
Sales Forecast and planning in construction business.
- Analysis of political risks
- Analysis of Growth & Expansion of RdE over the last 20 years
- Prepare a report of 30 pages 
- Rizzani de Eccher grew 10X in revenues in the last 2 decades 

Final Thesis: The sales planning and forecasting in construction companies-the case of Rizzani de Eccher.
Supervisor: Paolo Guenzi

MSc Student | Thesis author

Chief Workplace Officer of SmartBite, Southeast Asia’s workplace engagement platform helping HRBPs, admins, and workplace managers simplify food programs, team events, gifting, and employee allowances—all in one modular system. 

Trusted by over 100 companies, including Fortune 500 clients. We operate across Malaysia, Singapore, and the Philippines—combining real-time delivery, cost control, and a better employee experience.

Workplaces today are extremely dynamic. 

Engagement strategies must evolve, and food—once a perk—is now a critical part of workplace culture and employee retention. What started as a solution for operational efficiency has become a must-have for companies that care about people and performance.

I’m passionate about go-to-market strategy—having launched in multiple markets, onboarded hundreds of merchants, and distributed thousands of meals per day. 

I’m also compiling a regional report on modern workplace engagement and HR trends—connect with me if you’d like early access or want to contribute your insights.

Italian based in Southeast Asia, I enjoy food, sports, learning, and building meaningful connections with people in the space. 

Gabriele FD

Dreamland Genesis

Dreamland Genesis is an Web 3.0 native brand built & revolving the community with goals to lead gaming & IP innovation within this dynamic environment.

GoRocky

Angel Investor

Storyverse

Seed Investor

Datakrew

iMotorbike

Peeba (YC W23)

Casion

Agros

OLIPOP PBC

Investor

Web3 Growth & GTM Expert | Co-Founder of Dreamland Genesis

Almost a decade of experience in marketing, including being a growth lead & advisor in Web3 across startups, GameFi & NFT projects. 

Active Angel Investor & Web3 Advisor.  

Creates content on business, web3.0 and experiences.

I love amazing, fast teams.

Benjamin Chua

my competitors literally steal my content & lead magnets every week.

𝗵𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆 𝘁𝗵𝗮𝘁'𝘀 𝗮𝘄𝗲𝘀𝗼𝗺𝗲 𝗻𝗲𝘄𝘀 👇 

Most of you aren't worried about the right thing.

You're scared someone will 

𝗰𝗼𝗽𝘆 𝘆𝗼𝘂𝗿 𝗵𝗼𝗼𝗸𝘀, 
𝘀𝘁𝗲𝗮𝗹 𝘆𝗼𝘂𝗿 𝗳𝗼𝗿𝗺𝗮𝘁, 
𝗿𝗲𝗽𝗹𝗶𝗰𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝘀𝘁𝘆𝗹𝗲, 
𝗱𝘂𝗽𝗹𝗶𝗰𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗹𝗲𝗮𝗱 𝗺𝗮𝗴𝗻𝗲𝘁 

and you're also sitting on zero posts because you're protecting ideas nobody's even seen yet.

𝗹𝗶𝗳𝗲 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗮𝗸𝗲: 𝗶𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝗰𝗼𝗽𝘆𝗶𝗻𝗴 𝘆𝗼𝘂, 𝘆𝗼𝘂'𝗿𝗲 𝗪𝗜𝗡𝗡𝗜𝗡𝗚!!

It means you found something that works.

The real competition isn't other creators stealing your content.

It's irrelevance.

And 99% of you are losing to irrelevance right now because you're too busy 
protecting content you haven't even posted.

I see founders spend weeks perfecting one video while their competitors are posting 10 mediocre ones and learning 10x faster.

Who do you think wins?

The person with the perfect post sitting in drafts, or the person with 50 posts collecting data on what actually works?

You're not big enough to have competitors worth worrying about yet.

Create more. Worry less.

The full breakdown on why copycats are actually your competitive advantage is in the comments.

Benjamin C.

I spend 𝗢𝗡𝗟𝗬 3 hours a week to maintain a 6 figure content engine.

𝗦𝗧𝗘𝗔𝗟 my process and thank me later 😘 

Most founders have this backwards.

They spend 15 hours creating mediocre content themselves because they think "no one can do it like me."

Meanwhile I'm filming 20 videos in 2 hours while they're still staring at a blank screen trying to write the perfect hook.

Here's what changed:

I stopped trying to do everything and started building a system that multiplies my 
3 hours into 33 hours of output.

1 hour planning
2 hours filming
30 hours of team execution I never touch

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁: 10 TikToks daily, plus LinkedIn content, all from one Monday afternoon.

And if I wanted to push it further, I could compress this to 3 hours per MONTH.

But I don't. Because weekly iteration gives me faster feedback loops.

This is the difference between being a content creator and being a CEO who creates content.

Creators trade time for content.

CEOs trade systems for scale.

The full breakdown of how I structure these 3 hours (and what my team does with the other 30) is in the comments.

taplio

The Battle

Gabriele FD

Benjamin Chua

Followers

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taplio

The Battle

Gabriele FD

Benjamin Chua

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Benjamin Chua's LinkedIn Performance

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Performance ScoreBenjamin Chua's LinkedIn Performance