SmartBite

Key Problems I’m working on
•Outdated food and benefits programs that waste time and money
•Fragmented vendor management with no real-time insights
•Low employee engagement in hybrid, distributed, and fast-paced teams
•Lack of cost control and ROI visibility for HR teams

Key Responsibilities:
•Lead SmartBite’s GTM (go-to-market) strategy across SG, MY, and PH
•Design and deploy modular workplace engagement tools
•Align product, sales, and operations around HRBP needs
•Drive corporate partnerships with Fortune 500 and mid-sized companies
•Oversee margin strategy, vendor quality, and last-mile delivery innovation

Co-Founder

• Spearheaded SmartBite's post-COVID recovery and regional expansion into the Philippines and Singapore.  
• Transformed the company from a food marketplace to a comprehensive workplace engagement platform.  
• Launched innovative services like SmartCanteen, now serving over 100 companies, including Fortune 500s.  
• Focused on enhancing profitability and scalability while fostering smarter, more human workplaces.

Co-Founder | Group CEO

SEA Founders

Member

• Co-founded SmartBite, a centralized food ordering platform for corporate clients in KL.  
• Developed a vendor onboarding framework ensuring quality and variety for meal options.  
• Launched pilot programs with startups and MNCs, enhancing meal coordination efficiency.  
• Established an operational backend to streamline logistics, payments, and vendor performance.

Intuity Lab

Setup off-shore companies in Labuan (Malaysia)
	
About Labuan Companies
A Labuan company: 

- Company limited by shares or by guarantee or an unlimited company. 

- Can facilitate in business activities and enjoy attractive tax benefits provided under the Labuan Business Activity Tax Act 1990 (LBATA).

- Can establish any business that is legal in Malaysia in, from or through Labuan. 
would need to be license if it intends to undertake specific businesses as define under the Labuan Financial Services and Securities Act 2010 or the Labuan Islamic Financial Services and Securities Act 2010, which may include the banking, insurance/insurance-related, fund management, leasing, factoring and company management businesses.

Business Consultant | Non executive Director

Kuazoo Sdn Bhd

Marketplace for health and wellness products and services. Active until 2016
- Over 200 vendors on board
- Over 500 special deals within Malaysia

Kuazoo is Malaysia’s most unique online destination for Health & Well-being. With a wide range of high quality, affordable products and experiences on offer, Kuazoo aims to be your answer to heart, body, mind and spiritual well-being.

Managing Director | COO | Head of BD

10EQS

Remote business analyst.
- Market research projects in several industries

10EQS works with leading corporations, consulting and investment firms. We support large and small to medium sized organizations with their market intelligence needs.

Business Analyst | Part time

Frost & Sullivan

Frost & Sullivan
- Support Sales team with identification of clear leads and communication plan for over 1000 leads
- Business development and Sales
- Part of the project team for GIL Event in Milan 2013

Growth Diagnostic Executive | Pre-Sales

Willis Towers Watson

Large clients team of 2012 - Fortune 500 companies
- Focused on F&B industry (90%)
- Focused on Aerospace (10%)

Some of the clients in 2012.
- Perfetti VM
- Autogrill SpA
- Amadori

Large Client Team | Broker team 

Bain & Company

Bain & Company is a global consultancy that helps change-makers define the future.

Across 58 offices in 37 countries, we work alongside our clients as one team with a shared ambition: to achieve extraordinary results that outperform their competition and redefine their industries. We complement our tailored, integrated expertise with a curated ecosystem of digital innovators to deliver better, faster and more enduring outcomes to our clients.

BIZ 2011 | Participant 

Rizzani de Eccher

Thesis project for Rizzani De Eccher.
Sales Forecast and planning in construction business.
- Analysis of political risks
- Analysis of Growth & Expansion of RdE over the last 20 years
- Prepare a report of 30 pages 
- Rizzani de Eccher grew 10X in revenues in the last 2 decades 

Final Thesis: The sales planning and forecasting in construction companies-the case of Rizzani de Eccher.
Supervisor: Paolo Guenzi

MSc Student | Thesis author

Chief Workplace Officer of SmartBite, Southeast Asia’s workplace engagement platform helping HRBPs, admins, and workplace managers simplify food programs, team events, gifting, and employee allowances—all in one modular system. 

Trusted by over 100 companies, including Fortune 500 clients. We operate across Malaysia, Singapore, and the Philippines—combining real-time delivery, cost control, and a better employee experience.

Workplaces today are extremely dynamic. 

Engagement strategies must evolve, and food—once a perk—is now a critical part of workplace culture and employee retention. What started as a solution for operational efficiency has become a must-have for companies that care about people and performance.

I’m passionate about go-to-market strategy—having launched in multiple markets, onboarded hundreds of merchants, and distributed thousands of meals per day. 

I’m also compiling a regional report on modern workplace engagement and HR trends—connect with me if you’d like early access or want to contribute your insights.

Italian based in Southeast Asia, I enjoy food, sports, learning, and building meaningful connections with people in the space. 

Gabriele FD

The Humble Food Company

* Responsible for initiating all sales revenue from Corporate, Government, Private Sector and other market segments for Humble Food Company
* Drives business by identifying and selling prospects and maintaining relationships with clients
* Cultivating solid relationships with major corporate clients to ensure a continuous flow of sales revenue
* Identifying promising prospects though cold- calling, networking, and customer referrals
* Ensuring that all sales administration and customer service activities run smoothly
* Maintaining accurate records of total number of sales made, potential and existing Clients 
* Prepare sales-related documents throughout the sales process (e.g., proposals, contracts, catering event orders, invoices, etc).
* Planning event details and aspects, including seating, dining and guests
* Involved in setting up client events includes menu creation, buffet setup, sourcing, decoration and provide service crew.
* Work closely with head chef regarding clients menu and request
* Preparing banquet checklist, equipment and make sure all of the item has been recorded properly 
* Brief kitchen crew on event details and make sure they’re ready for the event 
* Manage multiple companies in Malaysia and develop positive working relationships 
* Preparing proposals for new business opportunities and manage to bids contract with companies to increase business opportunities for the Companies
* Coordinate sales report and strategic planning for next projects to the management 
* Drive client retentions, up- sell and achieving client satisfaction by providing a good services to the client. 
* Managing events and addressing potential problems that may arise and Providing a solution to Clients 
* Maintaining a working knowledge of the complex needs of a wide variety of events
* Establishing and maintaining relationships with vendors and venues
* Planning event details and aspects, including seating, dining and guests

Sales And Marketing Specialist

- Developing and sustaining solid relationships with key clients that bring in the most income for the company.

- Addressing and resolving Vendor complaints.

- Acting as the main point of contact between key vendors and internal team

- onboarding new potential Merchants and involved with onboarding process, setting up vendor profile, account and training. 

- Communicating and collaborating with the advertising, design, marketing, sales, and logistics departments to ensure that key clients’ needs are met.

- Ensure delivery of the correct products and services to major clients in a timely manner

- Manage and expand relationships with existing restaurants and proactively identify further new business opportunities

Account Manager

Customer Service
• Analyzing data to identify trends in customer preferences, satisfaction levels, and complaints about products or services 

• Managing the overall performance of customer service representatives by coaching them on improving their performance 

• Leading a team of customer service representatives and other staff members to ensure that all customers needs are met 

• Conducting market research to identify new trends in customer preferences and behavior 

• Training employees about new products or services, including how to properly use equipment or software

• To make sure we provide a good service to our corporate client.

Operations
• responsible for overseeing the day-to-day activities of logistics department. 

• Logistics operations  may also be tasked with developing and implementing new processes or procedures that will help improve efficiency, reduce costs, or otherwise streamline the flow of goods through their organization

• Maintaining relationships with vendor and clients in order to provide or maintain good relationships with them

• Coordinating shipping schedules (j&t /DHL) with carriers to ensure that goods arrive on time.  Also to make sure logistics partner arrive to our client address on time.

• Monitoring and analyzing smart logistics costs for operations

• Operations logistics are responsible to organizing all transportation needs for Smartbite client.

• To perform tasks and assigned work given by superior as and when required.

• Responsible for preparing orders, arrange logistic for delivery service

Senior Customer Service and Operatios lead

Payfo

Conducting thorough market research, which may include taking surveys, doing desktop research, sending emails and making calls, and even attending product launches of rival companies.

Answering all product-related questions in a polite manner and addressing queries promptly.

Collaborating and strategizing with the business and engineering teams.

Attending workshops and refresher courses in sales and marketing.

Planning and assisting with new product releases and events.

Performing product demonstrations for customers, staff, and other stakeholders.

Assisting with the development of business plans.
Scheduling training sessions and attending meetings as required.

Identifying new market opportunities and relaying this information to the Manager and other relevant department.

Making helpful product recommendations and suggestions to increase revenue.

Product Specialist

Max Money

CUSTOMER SERVICE EXECUTIVE & SOCIAL MEDIA

Main customer service point of contact, Received Inbound calls, Manage and reply customer queries on Brandchat, Facebook Messenger, Facebook post, Instagram post and Email.

Managed Company website and work closely with IT 
department, Filling document for new Registration for new Agent/Merchant, keep track merchant and do calls at least once a month to check how their business, if they need marketing tools, prepared Commission Payout.
Determined customer needs by asking relevant questions and listening actively to the responses. resolve service problems and answer product query, clarifying the customer complaint, determining the cause of the problem, selecting and explaining the best solution to solve the problem. manage large amount of incoming calls.

involved with setting up process flow and user guidelines for Customer. 

have work closely with Tech team and developer for UAT / SIT test .

Involved with KYC process before submitted to compliance department CS need to review and check customer account, profile, evaluate high risk account and analysis new policies and processes 

Setting up KYC process flow. And understanding more about AML/CFT framework

Senior Customer Service Specialist

Customer Service Executive

FJ Benjamin (M) sdn Bhd

Handling Walk in customer, Received inbound calls from customer to inquiries regarding watches, spare part. Do customer Quotation,  reply customer email, inquiry and handle customer complain.
order strap & spare part from principle, Follow Up With Principle/Warehouse On The Incoming Shipment (Inquire Shipment Document & Cites Document).

Customer Service

SG Global Support Services

SG GLOBAL SUPPORT SERVICES – Customer Services Executive ( Nov 2012 – June 2015) Handle outbound, inbound calls, inbound email and mail for Malaysia and Singapore, respond promptly to donors and client inquiries, handle and resolve donor and client complaints, obtain and evaluate all relevant information to handle product or services inquiries, perform donor and client verification, Organize workflow to meet donor and client  timeframes,Communicate and coordinate with internal together with clients,Customer service executives manage teams of customer service representatives, taking responsibility for training new team members, handling complaint and issues from donor’s or client manage donor’s account, keep records of donor interaction and transaction, manage administration (filling and etc.), prepare monthly report to clients (charity), Respond to processing case ( charge back) with the bank.

Appco Group Asia

To assist in preparation of various sales reports.
to prepare sales bulletins and produce sales report and analysis in order to tracks sales performance vs KPI given.
- Taking responsibility on administrative work, prepare big event, handling exit feedback calls for those FR (fundraising) for have resigned. Monitor marketing office report for 7 countries which is Malaysia, Singapore, Thailand, Philippines, South Korea, Hong Kong and Indonesia. 
- Produce graph from comparison Chart, lease with admin across the region for report and exit feedback calls. Analysis data from bulletin reports.
- Update monthly and weekly sales report to respective country head. Organize workshop for Owner across the region, observe Field Representative do their sales in certain areas in KL to monitor how they pitch or handle potential customer. 
- Coordinate and compile feedback form from Owner and Assistant Owner and Responsible for organizing the setting up and clearing down rooms in line with bookings for events /meetings etc.

Sales Support Executive

Experienced in Customer Service Specialist with a demonstrated history of working in the consumer services industry. Business Development & Marketing in e-hailing services. Skilled in Microsoft Word, Customer Service Representatives, Customer Relationship Management (CRM), Business Devoplement , Social Media Marketing, content writer, Administration and Management. Strong support professional graduated from City Univercity Science & Technology.

taplio

The Battle

Gabriele FD

NURUL AIN MOHAMMAD NASRI

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