SmartBite

Key Problems I’m working on
•Outdated food and benefits programs that waste time and money
•Fragmented vendor management with no real-time insights
•Low employee engagement in hybrid, distributed, and fast-paced teams
•Lack of cost control and ROI visibility for HR teams

Key Responsibilities:
•Lead SmartBite’s GTM (go-to-market) strategy across SG, MY, and PH
•Design and deploy modular workplace engagement tools
•Align product, sales, and operations around HRBP needs
•Drive corporate partnerships with Fortune 500 and mid-sized companies
•Oversee margin strategy, vendor quality, and last-mile delivery innovation

Co-Founder

• Spearheaded SmartBite's post-COVID recovery and regional expansion into the Philippines and Singapore.  
• Transformed the company from a food marketplace to a comprehensive workplace engagement platform.  
• Launched innovative services like SmartCanteen, now serving over 100 companies, including Fortune 500s.  
• Focused on enhancing profitability and scalability while fostering smarter, more human workplaces.

Co-Founder | Group CEO

SEA Founders

Member

• Co-founded SmartBite, a centralized food ordering platform for corporate clients in KL.  
• Developed a vendor onboarding framework ensuring quality and variety for meal options.  
• Launched pilot programs with startups and MNCs, enhancing meal coordination efficiency.  
• Established an operational backend to streamline logistics, payments, and vendor performance.

Intuity Lab

Setup off-shore companies in Labuan (Malaysia)
	
About Labuan Companies
A Labuan company: 

- Company limited by shares or by guarantee or an unlimited company. 

- Can facilitate in business activities and enjoy attractive tax benefits provided under the Labuan Business Activity Tax Act 1990 (LBATA).

- Can establish any business that is legal in Malaysia in, from or through Labuan. 
would need to be license if it intends to undertake specific businesses as define under the Labuan Financial Services and Securities Act 2010 or the Labuan Islamic Financial Services and Securities Act 2010, which may include the banking, insurance/insurance-related, fund management, leasing, factoring and company management businesses.

Business Consultant | Non executive Director

Kuazoo Sdn Bhd

Marketplace for health and wellness products and services. Active until 2016
- Over 200 vendors on board
- Over 500 special deals within Malaysia

Kuazoo is Malaysia’s most unique online destination for Health & Well-being. With a wide range of high quality, affordable products and experiences on offer, Kuazoo aims to be your answer to heart, body, mind and spiritual well-being.

Managing Director | COO | Head of BD

10EQS

Remote business analyst.
- Market research projects in several industries

10EQS works with leading corporations, consulting and investment firms. We support large and small to medium sized organizations with their market intelligence needs.

Business Analyst | Part time

Frost & Sullivan

Frost & Sullivan
- Support Sales team with identification of clear leads and communication plan for over 1000 leads
- Business development and Sales
- Part of the project team for GIL Event in Milan 2013

Growth Diagnostic Executive | Pre-Sales

Willis Towers Watson

Large clients team of 2012 - Fortune 500 companies
- Focused on F&B industry (90%)
- Focused on Aerospace (10%)

Some of the clients in 2012.
- Perfetti VM
- Autogrill SpA
- Amadori

Large Client Team | Broker team 

Bain & Company

Bain & Company is a global consultancy that helps change-makers define the future.

Across 58 offices in 37 countries, we work alongside our clients as one team with a shared ambition: to achieve extraordinary results that outperform their competition and redefine their industries. We complement our tailored, integrated expertise with a curated ecosystem of digital innovators to deliver better, faster and more enduring outcomes to our clients.

BIZ 2011 | Participant 

Rizzani de Eccher

Thesis project for Rizzani De Eccher.
Sales Forecast and planning in construction business.
- Analysis of political risks
- Analysis of Growth & Expansion of RdE over the last 20 years
- Prepare a report of 30 pages 
- Rizzani de Eccher grew 10X in revenues in the last 2 decades 

Final Thesis: The sales planning and forecasting in construction companies-the case of Rizzani de Eccher.
Supervisor: Paolo Guenzi

MSc Student | Thesis author

Chief Workplace Officer of SmartBite, Southeast Asia’s workplace engagement platform helping HRBPs, admins, and workplace managers simplify food programs, team events, gifting, and employee allowances—all in one modular system. 

Trusted by over 100 companies, including Fortune 500 clients. We operate across Malaysia, Singapore, and the Philippines—combining real-time delivery, cost control, and a better employee experience.

Workplaces today are extremely dynamic. 

Engagement strategies must evolve, and food—once a perk—is now a critical part of workplace culture and employee retention. What started as a solution for operational efficiency has become a must-have for companies that care about people and performance.

I’m passionate about go-to-market strategy—having launched in multiple markets, onboarded hundreds of merchants, and distributed thousands of meals per day. 

I’m also compiling a regional report on modern workplace engagement and HR trends—connect with me if you’d like early access or want to contribute your insights.

Italian based in Southeast Asia, I enjoy food, sports, learning, and building meaningful connections with people in the space. 

Gabriele FD

HR2O Asia

HR2O is a generalist recruitment agency designed to be different. We aim to be your dedicated talent resource partner in an ever progressing and evolving world of work. We also believe there can be a direct positive link between the business world and the world we live in. And we plan on making both a better place.

visit our website: www.hr2oasia.com 
or our Job portal: https://www.careers-page.com/agensi-pekerjaan-hr2o-asia-sdn-bhd

CEO & Co-Founder

SYNOVIVO MANAGERIA ASIA

SYNOVIVO & MANAGERIA are pure players in recruitment for executives, top managers and experts’ profiles specialized in Agriculture & Agro-Food Industries. In addition to an effective HR methodology, our added-value relies on the excellent knowledge of markets and business skills in our areas of expertise. Leaders and decision-makers appreciate our differentiating approach, which provides much more than recruitment.

Asia Director & International Consultant

ManageriA - France

Consultant Asia

SYNOVIVO Consulting - HR & Agribusiness

People2.0

- General Management of Asia Operations
- Set up, development and management of a global Service Delivery Centre
- Servicing 5 countries (Malaysia, Singapore, Hong Kong, Australia and New Zealand)
- Recruitment of a team of 30 staffs in the Kuala Lumpur Office
- Focus on Customer service excellence

General Manager Asia 

- Contractor management operations overview and process improvement
- Finance Manager for 3 entities (Malaysia, Singapore, Hong Kong)
- Service delivery implementation and structuration.
- Compliance and Process improvement

Finance and Operations Manager - Asia

Finance and Administration Coordinator

Principia Asia Sdn Bhd

Finance: 
- Support to the project Manager for the follow-up of technical Projects: 
     o Establishment of a monthly project review. 
     o Creation of templates for financial review. 
- Creation of Key financial indicators to be reported to the Management. 
- Responsible of monthly reporting to the French Headquarter: 
     o Implementation and optimization of this reporting. 
     o Budgets preparation. 
- Creation of financial Data base (productivity/workload, cost control, backlog) 
- Treasury / Cash Flow monthly follow up (including forecast)

Quality:
- Implementation of quality management system for ISO 9001 certification. 
- Improve the Quality Management System and ensure the development and application of this system in 2 different entities.

Legal: 
- Interface person for the contractual review: offers, commercial agreements, and contracts. 

HR:
- Assistance on Human Resources management. (Payroll, assistance on Recruitment/Retrenchment, administrative part) 

Admin:
- Interface with clients and Suppliers. (invoicing, PO, Payments) 
- Single point of Contact with Accounting firm, Auditor, Bankers. 
- Improvement and Optimization of the administrative services (accounting and auditing processes, works on the organization and the internal/external services)

Finance and Administrative Manager

- Support to the project Manager for the follow-up of technical Projects: Establishment of a monthly project review, creation of templates for financial review.
- Creation of Key financial indicators to be reported to the Management.
- Responsible of monthly reporting to the French Headquarter: Implementation and optimization of this reporting, budgets preparation.
- Creation of financial Data base (productivity/workload, cost control, backlog)
- Implementation of quality management system for ISO 9001 certification.
- Interface person for the contractual review: offers, commercial agreements, contracts.
- Assistance to the Group development in Asia. (settlement of new company in Malaysia and JV in Brunei)
- Single point of Contact with local partners (Accounting firm, Audit, Bankers and local Administration).
- Interface with clients and Suppliers. (invoicing, PO, Payments)
- Assistance on Human Resources management. (Payroll, Recruitment, HR officer)

Financial Controller

- Legal audit mission in different companies (industry, marketing, communication, movie distribution, services).
- Works on cycles : suppliers, customers, stocks, treasury and fixed assets.

Junior financial auditor

AREVA

- Management of the internal control self assesment campaign : administration and coordination of the campaign, analysis and reports of the results. (18 entities, 4 Business Units)
- Adaptation of the corporate procedures to the Business Group and writing new procedures. 
- Monitoring of the audit recommandations in collaboration with the audit team.
- Specific internal control mission for Business unit or entity.
- Reporting and presentation to the financial services meeting and audit commitee of Business Group.

Internship as Internal controller.

The Yacht Week

Skipper & assistant skipper manager

Nautic Sport

- Client focus position with customer relations
- Additionnal role for logistic and planning management of the fleets.

Summer employee.

General Manager turned HR entrepreneur with a passion for understanding organization as well as for identifying top talents. I specialize in helping European companies build their South East Asia teams through tailored executive search services. 

My philosophy? “Embrace challenges, stay positive, and keep growing."

taplio

The Battle

Gabriele FD

Thomas LE GOFF

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