House of VIBES

Leaders, It’s not about who you know. It’s about who knows you. (I scale your reputation so you get seen by the right people). 

LinkedIn Personal Branding for CEOs, C-suite execs, and Leaders.

Founder & CEO

Gabriele Grikstaite

Self-employed External Marketing Consultant for various tech companies.

Digital Marketing Consultant

KPMG Denmark

In my position as Marketing Consultant at KPMG in Denmark my primary responsibilities included: 

- Establishing the corporation's LinkedIn presence 
- Planning, coordination and execution of KPMG and third party events
- Coordination and management of corporate sponsorship agreements 
- Developing and creating marketing deliverables such as collateral, newsletters, sales brochures and videos and coordination with internal stakeholders and agencies
- Collaboration with different internal business units to support marketing programs and deliverables that position KPMG for future sales opportunities 

Started as a student assistant in the team while completing my Master's degree.

Marketing Consultant

Agentur LOOP

Community Manager for the agency's Scandinavian brand activities on Facebook.
Primary tasks:

- Leading the team of four Scandinavian Community Managers
- Active Community Management for two global brands in Denmark 
- Creation of editorial calendars and creative content 
- Stats, screenshots of best conversations and short explanation in order to create monthly report for the client 
- Improve ideas on community management

Lead Community Manager Scandinavia

Copenhagen Fashion Week

While working as project assistant at Copenhagen Fashion Week I assisted with the execution of the following projects: 

- Danish and international press contact
- Maintainance of the contact database 
- Maintainance of the websites: danishfashioninstitute.dk, copenhagenfashionweek.com and copenhagenfashionfestival.com, including writing news bites, uploading event information and images  
- Coordinating the backstage lounge at the official Copenhagen Fashion Week show venue, including contact with sponsors 
- Editorial assistance with the Copenhagen Fashion Festival programme  
- Assisted the coordinators of the volunteer crew during fashion week 
- Assisted the sales coordinator at the office with various tasks 

Furthermore, I assisted on the event planning and execution of Copenhagen Fashion Summit 2012 in the Copenhagen Opera House.

Project Assistant

Personal Branding Catalyst | LinkedIn Ghostwriting for Purpose-Led Founders & Execs @vibecopy.io

As a Leader, your personal brand is a powerhouse.

Investors, customers, business partners, and top talent don’t just invest in ideas; they invest in people - in you and the vision you represent.

You’ve spent years building a strong professional reputation offline. Now, it’s time to scale it online.

That’s where I come in.

I help CEOs, C-suite execs, and leaders like you build a strong personal brand online and scale your reputation on LinkedIn (and beyond), positioning you as the go-to person in your field.

"Gabi absolutely knows what she’s doing! Within just a month of partnering with Gabriele, we've seen a noticeable uptick in inbound leads and coffee meetings being scheduled. Her expertise in LinkedIn personal branding is unparalleled.”

- Alex Pavlou, CEO, NYC

”Gabi is an expert at building thought leadership on LinkedIn. She transformed my LinkedIn presence from day one, expertly aligning my personal brand strategy with impactful posts. Her deep understanding of communications, PR, branding, and LinkedIn dynamics is unmatched.”

- Nicolas B., General Manager, GCC 

"Working with Gabriele is an absolute must for any business Leader looking to grow their personal brand on LinkedIn."

- Susanne Larsson, Executive advisor and former Big 4 Partner, CPH

Building your reputation behind closed doors is no longer enough. 

If you want to: 

- Build trust at scale
- Stand out in your field
- Get seen by the right people 
- Open doors to new opportunities 
- Be the go-to expert (even when you’re not in the room)

Then, you need to build authority at scale. 

In business, it’s not only about who you know. It’s about who knows and trusts you. 

If that’s of interest to you, you’re in the right place. 

I work with CEOs, C-suite execs, and leaders across all stages of their career, from leading companies to expanding to a portfolio career, transitioning from corporate to investor (and more).

There are 2 ways I help Leaders scale their reputation on LinkedIn: 

1. one-on-one coaching (LinkedIn personal branding)
2. I create content for you to scale your reputation on LinkedIn (and beyond)

Send me a DM if you want to get the details.

Bestactik

• Helped over 100 clients land interviews and opportunities in top companies including Amazon, Boeing, Colliers, Delta Airlines, Facebook, FourSeasons, Google, Grammarly,  IBM Consulting, Infosys, Jones Lang LaSalle, Majid Al-Futtaim, Oliver Wyman, Qatar Airways, RBI, Roche, Royal Bank of Canada, Royal Caribbean, Spotify, Wix, Visa, Zoopla, and many more.
• Secured $Millions in Compensation Packages, Bonuses, Benefits, Equity plans, and RSUs, ranging from Low-$100Ks to over $0.6 Million in Yearly Compensation packages

In short, I help clients uncover their full professional potential, show them how to build their professional brand, and use that professional brand to get the job they want. All of this without the need of submitting applications.

Lead Career Strategist & Career Consultant

• Created Proof of Concept for Career Strategy Program, where we'd work on building a new Professional Self Image, followed by a Customized Career Strategy, and executing through specific, subject-driven tactics. 
• Helped Sr. and Jr. professionals design their dream life, through the attainment of their dream job and most importantly, their dream work culture.

Career Strategist and Career Coach

• Performed +500 interviews in 4 continents including North and South America, Europe, the Middle East, and Asia; closed Interviews valued in over $1Mn in cumulative compensation as a Sr. Analyst  
• Supported Investment Banking CFO secure a +€4Mn Package at a top European Bank; enhanced Executive client's transition from Latin American Banking to UK Capital Markets Industry

Interview Coach and Strategic Advisor

• Performed +1,000 Resume and Cover Letter reviews and edits; wrote Resume copy for Professionals in the IT/Tech, Data, Finance, and Engineering industries
• Created specialized ATS-proof Resume and Cover Letter templates, based on Top ATS Systems Taleo, Brassring, and iCims
• Created ground-breaking professional-experience audit formula (C.E.O. Experience Formyula™) to generate accomplishments-based, extremely relevant Resume Copy

Certified Resume Writer

Santander Corporate & Investment Banking

• Designed, built, and implemented a full-scale Operational Risk, Internal Control SOX Model in Santander's Investment Bank, Santander London Branch (SLB - +$80Bn in assets) while championing a customer focused culture that leveraged relationships, systems, and knowledge. Reported directly to the CFO with a dotted-line report to CEO

Head Of Internal Control

Santander Asset Management

• Supported the strategic planning and analysis of €180Bn+ AuM and 12 business-unit reporting while leading the enterprise-wide IBM's Cognos & TM1 ERP system implementation in Europe, North, and South America; Reported directly to Finance Sr. Manager, with dotted line to CFO; Promoted to SCIB position due to top work ethic, and delivery

Sr. Finance Associate, CFO's Office

Logicor (The Blackstone Group)

• Managed financial reporting and operations of an €8.3 billion logistics real estate portfolio, comprising of over 130 million sq.ft. in 18 countries spread across all European regions. Evaluated and validated the financial reporting data and data system transition from Excel-based reporting to the new ERP system.

Portfolio Associate

Embry-Riddle Aeronautical University

Full-Time Graduate Student - Thesis Writing and Review

Gulfstream Aerospace

• Integrated advanced analytic systems into industry-leading spare parts inventory ($1.3 Bn) through the advanced use of Excel, VBA modelling, Access, SQL and Tableau, IBM Cognos, and QlikView

Sr. Bus. Process Optimization Analyst - Graduate Mgmt. Program (GMP), Global Product Support

Worked as a Research Analyst in the following projects:
• Conduct high-stakes safety analytics and statistical analyses for FAA-driven research needs as part of my involvement in the Flight Department's Research efforts. 
               

Authored Reports:

Full-Time Graduate Student  -  Flight Department Graduate Research Assistant

Behr Paint Company

•	Supported the implementation, and execution processes of Behr's expansion in Latin America
•	Constructed the Chile FP&A Process including budgeting, forecasting, and variance reporting
•	Evaluated and monitored POS sales performance at a weekly and monthly level for regional Sales Director of South America business.
•	Served as LATAM’s BI and market research liaison to Masco International headquarters
•       Performed research and feasibility analyses on Chilean, Argentinean, Colombian, and Brazilian      markets

International Financial Analyst

Lehman Brothers - Archstone Properties

• Supported the budgeting, planning, and forecasting of a +30,000 unit, +100-property, residential and commercial real estate portfolio
• Created and maintained DCF valuation models underwriting +$200M institutional quality                        multifamily assets; Implemented budget vs. pro forma analyses in 14 new property acquisitions
• Maintained and updated the portfolio's special projects and lease documentation records             
• Built monthly and quarterly KPI reporting process including vacancy and lease renewal metrics 	
• Performed ad hoc analysis, identified trends, and implemented revenue enhancing and expense mitigation initiatives performing the necessary corrective actions and accounting journal entries
• Attended VP meetings, translating performance metrics to inform business decisions; served as liaison to field management communicating financial goals and providing ad hoc analytical tools 
• Formed part of Archstone's scrapped IPO and subsequent $16-billion sale

Financial Analyst  -  West Coast Operations

Loyola Marymount University

• Analyzed Voluntary Environmental Programs (VEPs) including the ISO 14001 and local Mexican Clean Industry standard. Contributed to PhD.-level research publication regarding the environmental, quality control, and licensing obstacles that Mexican small and medium agricultural exporters encounter in international trade.

• Created a full-scale Qualtrics Software survey to collect data from Mexican exporters and for analysis of the licensing trends.

Publication:
"Spillover effects of voluntary environmental programs on greenhouse gas emissions: Lessons from Mexico."

Graduate Research Assistant - RAINS Research Fellow

Ready To Land Your Dream Career? | DM Me To Get My Linkedin Dream-Job Messaging Guide

“I thought I just needed a Resume and a Linkedin makeover, but after talking to Gonzalo I realized I could live to my full potential. I ended up landing my dream job - if someone questions it works, it works maybe too well”. 

I’m going to start off with an unpopular opinion, but as an industry expert who’s actually gotten results time and time again, it’d be unethical to not mention this.

It seems like this “misunderstanding” is the root of today’s job seekers' problems. Really not their fault either, as:

• Resume “professionals” who never take accountability for results
• Career coaches who’ve never landed their own dream job, so they speak off theory (instead of practical results)

Lead them to think this is all they need, making for an easier sale, but not the truth either.

Anyway, what’s this unpopular opinion?

The fact that a resume won’t be everything you need to land your dream job.

Sure, it can get you past the ATS system, but what after that? Do you think you will stand out doing what everybody else is?

If you really want to stand out as the #1, you have to give them reasons to like you. Few ways you can do that, but from experience, where I did 167 interviews in 4 months - the best way is with…

“Congruent pre-suasion”.

That is, the art of positioning yourself as THE choice before the first interview. I.e. your interview persona matches up with your self-image (more on that later). Subtle things that’ll give you a huge upper hand.

And that’s what brings me here today.

Not going to cover everything now, but so you get a hint of how well this worked, let’s say I went from barely getting an “Intern” job - to landing my dream job as Head of Internal Control of Europe's largest bank.

Don’t think I need to explain what this did for me financially, but one thing people don’t realize, is the “lifestyle design” it brings. Where I am able to travel the world with no fear, as I know I can get a top job whenever I want. 

This has brought so much freedom to my life, that I’ve decided to help others do the same.

Might sound a little exaggerated, I know - but give me 45 minutes and you might see differently.

Worst case scenario, you become aware of a blind spot in your approach before you put too much time and effort into finding a new job.

Best case scenario, you allow me to fix this blind spot - help you get your dream job (and make more money as well).

Sounds fair? A 45-minute strategy session in exchange for a potential lifetime of rewards?

If so, hit “Strategy Call” above, and I’ll be in touch within 24 hours.

-Gonzalo

taplio

The Battle

Gabriele Grikstaite

Gonzalo Hurtado, MBA, MSc

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