Employment Hero

UK SDR Manager

MySalesCoach

MySalesCoach match SDRs who need coaching with SDR leaders who are willing to share their knowledge and deliver expert 1-1 coaching on-demand.

Over the course of 2024, I've coached 19 SDRs at 15 different SaaS businesses.

As of 2025, I'm regularly coaching 5 SDRs and 2 SDR Managers at different stages of their journey in:

- Cold Calling
- Cold Emailing
- LinkedIn Outreach
- Objection Handling
- Account Based Sales
- Outbound Prospecting
- Confidence & Direction
- Personal Growth & Mindset
- Conflict management & resolution

SDR Coach

Sales Development Leaders (SDL)

Member

Flexprts

Too many SDR teams are failing because their organisation lacks the expertise to build and scale them right, stunting growth for everyone involved.

With a trusted trio of flexible sales development experts (AKA “flexperts”) - Chris Ritson, Laurence Langstone and Gabs Bojilova - Flexprts provides SaaS founders and sales leaders with the expertise they need to build a high-performing SDR team, how and when they need it.

We offer:
- Bootcamps for SDRs and SDR Leaders
- SDR Training Programme
- Fractional Management
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Worked on Flexprts full-time after quitting Hook in Aug 2023 until my next full-time role at Employment Hero in Jan 2024.

In those 6 months, I built my own pipeline of companies to work with - the highlight being building out and selling my own 8-week outbound selling progam. As a result, I trained 15 SDRs at two different companies over the course of my program, and consulted those companies on GTM strategies for sales development.

Co-Founder

Hook

Joined as the first SDR leader at Seed-stage:

- Hired, onboarded and trained team of 4 SDRs
- Built frameworks for outreach & experimented with messaging
- Built SDR <> AE rules of engagement, HubSpot processes & data hygiene
- Built SDR playbook on Notion for scalability and benefit of SDRs & AEs
- Prospected and cold called with the team to lead by example
- Promoted 1 SDR; built development plans & career progress paths for SDRs
- Tech stack = HubSpot, SalesLoft, Gong, Apollo, Cognism, Lavender, Sales Nav

Awarded Top 50 SDR Managers 2022 by Sales Confidence.

SDR Team Lead

SaaSLeads.io

This was an Academy for SDRs - we hired & trained SDRs for top start-ups.

Company went into insolvency, but before it did:

- I was one of the first CSMs, advising Founders & VPs of Sales on building & scaling their SDR process, strategy & team.

- Transitioned into training SDRs over a 12-week programme.

- Coached SDRs at companies like Talkwalker, Papirfly & Lokalise.

Sales Development Coach

Tessian

Gave being an IC a go - it was great exposure & experience - but an opportunity to go back into the SDR world came along, and I wholeheartedly wanted to do it!

Account Manager

- Took on more leadership opportunities
- Mentoring new SDRs
- Hosting upskill workshops

Senior SDR

Full year attainment after ramp = 113%.

I won't lie though - I had a sub 100% quarter and learned how to not get myself in that position again!

Reflect > Adapt > Grow :)

Sales Development Representative

DSJ Global

- Completed a 2-week intensive sales academy.
- Closed my first deal just 8 weeks after starting for £17,500.
- My candidate then wanted to pull out due to personal reasons so I had to manage that process and make sure that both her and the client were pleased with the outcome - she still went through with it and even bagged her a 19k increase on her previous salary!

A big first win and a high to ride, however, I decided that recruitment was not for me and wanted to progress my career in SaaS.

Recruitment Consultant

Became an SDR in 2019.

5 years later:

- Promoted 5 times
- Moved into leadership
- Coached 30+ SDRs in a year
- Generated over $3m in pipeline
- Quit my job to become an SDR Coach & Trainer
- Realised that solopreneurship wasn't for me in the end
- Joined a fast-growth scale-up, Employment Hero, as SDR Manager

Enter 2024.

Follow me for free content on outbound prospecting, cold outreach & all things SDR! :)

Gabs Bojilova

LastPass

Business Development Representative

Home Care Pulse

● Successfully completed a comprehensive training program and quickly ramped up to meet performance targets
within the first three months of employment.
● Consistently maintained accurate and up-to-date CRM records, ensuring data integrity and facilitating effective
sales forecasting and analysis
● Developed and implemented a personalized outreach strategy that resulted in a 20% increase in qualified leads
generated.
● Consistently exceeded daily call and email activity metrics, demonstrating strong work ethic and commitment to driving prospect engagement

Melaleuca:The Wellness Company

● Maintained customer satisfaction and exceeding company targets by taking the initiative to qualify customers
for their appointments
● Award-winning technician and recognised as employee of the month
● Early member of mentoring program designed to increase customer retention. Results showed, customers
reported being happier overall and dedicated employees&#39; paychecks increased by 50%.
● Served as a Mentor to new staff members, providing guidance and support towards their career development.

Home Security Technician 

Vivint

● Sourced qualified referral leads for home security and insurance quotes
● Managed client retention by performing upgrades to maximize customer satisfaction
● Helped maintain clientele to keep customers happy and informed by educating and answering customers
inquiries
● Installed alarm systems, troubleshooting, locksmithing, camera and home security automation for Vivint: the
billion-dollar, second biggest and fastest growing alarm company in the country.

Alarm Technician

Biolife Plasma Services 

● Took donor vitals to ensure donor safely and eligibility to donate plasma.
● Performed venipuncture with precision and accuracy to ensure safe and successful donation.
● Answered donor questions and concerns to create a safe and comfortable environment. Reported medical emergencies promptly

Donor Technician

High-performing and results-oriented sales professional with a passion for building strong client relationships and generating revenue through effective prospecting and lead qualification. My ability to identify customer pain points, tailor solutions, and book meetings has resulted in consistent conversion rates and revenue generation. A team player at heart and a natural collaborator, I thrive in fast-paced, target-driven settings and excel at building rapport with prospects and key stakeholders.

taplio

The Battle

Gabs Bojilova

Patrick Rhodes

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