Andrey Gadashevich

MakeBeCool

MakeBeCool is your strategic Shopify partner for development and growth. We're not just a team, we're co-authors of history with our partners. From Shopify Store Development to Ongoing Support, our expertise drives growth. Your success is our commitment

We have grown 5 times with clients from New York, Los Angeles, London and Australia in the last 5 years.

We work with small and medium-sized businesses, which face many obstacles and together we overcome them. This adventure is breathtaking and inspiring.
Some of our partners:
- dslaboratories.com
- Grace Management Group (bridgewatercandles.com, greenleafgifts.com, votivo.com, freshscents.com)
- colorbyfeliks.com
- forchics.com
- avon.uk.com
- bananabeauty.de by Invincible Brands
- Ingarden.com
- bumpli.de
Our specialties are:

Shopify Growth
- improve performance KPI for stores
- eCommerce management
- Merchandising
- Automation process
Shopify development
- UX & UI design
- Development Themes and Apps
- 3rd party integration
- Shopify & Shopify Plus Implementation

CEO and Founder

CPTN Limited

CEO and Co-Founder

Mariupol IT Cluster

Mofy.life

I am engaged in the strategic planning and growth of the Mofy.life service. This is a service that allows you to save moments of life, form family values and share your emotions with loved ones.

Co-Founder and Strategist

SysIQ, Inc.

He was engaged in the support and development of the internal CRM based on SugarCRM

PHP developer

MariupolCity

Senior PHP developer

NewAgeLab

Let’s rock it! 🤘 We make History with our Partners.

Once upon a time, I started my first business to do things better. Today, I lead two companies that help ambitious eCommerce brands grow: 
🤘 MakeBeCool, a Shopify Agency that partners with ambitious eCommerce brands to build winning customer journeys and drive sustainable growth. 
🚀 CPTN Limited - Elevating Shopify Apps for Smarter Growth

🤘 What We Do
- MakeBeCool Shopify Agency: Transform Shopify stores with performance-driven processes that optimize AOV, LTV, CR, and more.
- CPTN Limited: Revolutionize customer's journeys to increase revenue and reduce operational costs with Shopify Apps

🚀 Some of Our Wins
Beauty & Personal Care
- Avon.co.uk: Increased revenue by 7% YoY by cross-sell & upsell strategies and reduced warehouse costs with smart automation 
- DSLaboratories.com: Grew one store into six global Shopify markets with enhanced scalability. Increased revenue by 800% in 5 years

Health & Wellness
- NL.nupure.eu: Re-launched eCommerce direction and made an expansion to 5 countries. Increased the revue by 2 times in the first year
- Alyvewellness.com: Designed a custom customer journey for vitamin selection, boosting conversions and repeat purchases
- Awarenutrition.se: Total sales increased by 12% in the first 3 months and AOV by 25%

We also like to work with Sports & Outdoors and Fashion & Apparel

💡 Why Work With Us?
We don’t just hit KPIs—we craft customer journeys that turn visitors into loyal buyers. Through faster stores, smarter strategies, and seamless automation, we help brands scale profitably while keeping customers coming back

🌟 From Mariupol to the World
It all started in Mariupol, Ukraine. Today, we’re proud to be one of the Top 15 Shopify Agencies in the World (Clutch, 2019) and a trusted partner for brands across the US, UK, Netherlands, Sweden, Italy, and beyond.

Let’s make History together! 🤘
https://bit.ly/linkedin-ceo-bio

Gehtsoft USA LLC

Mission: Coach and work closely with cross-functional, self-organized teams to ensure they consistently deliver value to end-users with the necessary quality. Focus on developing each domain of EBM metrics and identifying opportunities to create additional value

- Create an environment where teams are aware of their responsibility to develop the product fully, 
   monitor and develop metrics domains such as Current Value, Unrealized Value, Time to Market, 
   and Ability to innovate

- Focusing teams on delivering added value to customers, expanding contracts, and creating sub- 
   products

- Evangelize Agile values and principles across the organization to influence leaders and culture 
   change.

- Ensuring team effectiveness through the application of Scrum and supporting practices. 
   Organizing and being responsible for the team's assessment based on Evidence-based 
   Management (EBM) metrics and organizing continuous improvement processes.

- Facilitate complex and/or organizational level meetings for purposes of idea generation, planning, 
   retrospection, problem-solving, and alignment

- Mentor, coach, and train team members and other scrum masters

- Drive the design and facilitation of innovative experiments focused on improving the performance of teams,

- Design and facilitate training classes and workshops on Agile-related topic

Sr. Scrum Master | Functional Manager

Agile Rocket

Mission: Engaged as a consultant to coach and train Scrum teams in Swiss energy companies and software houses, solving specific project issues in environments where Scrum was not fully adopted or understood. Facilitator of strategic sessions 

-	Helped stakeholders and clients understand Scrum Theory and how to interact with Scrum Teams by utilizing improved transparency to inspect and adapt throughout iterations. This led to a 65% improvement in stakeholder engagement and collaboration.

-	I have successfully assembled and initiated Scrum processes with 6 different teams for various project needs.

-	Conducted 34 hours of mentorship sessions with junior Scrum Masters, significantly improving their skills and understanding of Agile practices.

-	Delivered over 15 training workshops across various teams, increasing Agile proficiency and promoting best practices.

-	Guided teams through the Forming, Storming, Norming, and Performing stages, leading to faster team cohesion and a 30% improvement in team performance and morale 

-	Conducted approximately 5 business games to teach teams how to implement OKRs, enhancing their goal-setting and alignment capabilities.

Scrum | Agile Consultant

Orange

Mission: Led Agile Transformation in a global telecommunications leader's digital department, being the sole Scrum Master for 300 employees, primarily in sales and marketing teams. 

-	Successfully led agile transformations across multiple product teams specializing in technical sales enablement, marketing, and robotics solution development. Initially, the teams were operating in a "Zombie Scrum" state. We began by revisiting and reinforcing Scrum fundamentals, adapting them to the specific needs of sales, marketing, and robotics teams. The primary achievement was delineating roles and responsibilities and addressing the issue of having up to six Product Owners within a single team. This initiative resulted in a 20% improvement in project delivery timelines and a 25% increase in team productivity.

-	Identified and addressed vulnerabilities within processes, fostering a culture of continuous improvement and innovation. This initiative led to a 15% reduction in process inefficiencies and a 30% increase in workflow effectiveness.

-	Conducted dependency mapping exercises to enhance collaboration and streamline workflows, reducing inter-team dependencies by 20% and improving overall project coordination.

-	Established a formal contract with all stakeholders—sponsors, team leaders, and key project members—which facilitated the development of a unified goal and strategic approach. This alignment resulted in enhanced cooperation and a cohesive strategy for project execution.

-	Developed comprehensive learning materials, including 3 trainings, 4 workshops, and 3 handbooks for teams and Product Owners, enhancing understanding and application of agile practices.

-	Implemented a structured approach to rapidly formulating and testing hypotheses, significantly shortening feedback loops. This practice enabled the team to quickly validate assumptions, make data-driven decisions, and iterate on product improvements faster.

Agile Coach | Scrum Master

ReynaRay

Mission: Successfully launched two new brands in Poland and Spain, establishing local production and offices, to capture a 10% market share within the first year.

-	Established and maintained strong business relationships with customers, suppliers, and local partners. These relationships contributed to a 15% increase in repeat business and a 10% improvement in supplier terms and conditions.
-	Conducted market benchmarking and analysis of trends and competitor activities, leading to strategic insights that drove a 20% increase in competitive positioning and market share
-	Implemented robust documentation processes, including project status reports and sales forecasts, keeping stakeholders informed and up-to-date. This transparency improved stakeholder trust and engagement, contributing to more informed decision-making and a 15% increase in project funding. 
-	Hired and managed teams ranging from 3 to 25 people, ensuring high performance and achieving project goals.
-	Developed and executed marketing strategies to popularize the brand, resulting in increased brand recognition and market presence.

Project Manager 

Cornerstone

- Carried out projects on hiring top managers and highly qualified professionals
- Used various search methods: online resources, database, direct search, recommendations.
- Participated in the adaptation of candidates, control of the candidates' passing of the probationary period
- Interacted with clients at the level of HR manager, line manager, CEO.
Clients: The largest foreign and Russian companies in Oil, Refinery, Machinery, Energy, Chemistry sectors.
Hiring of candidates level: CEO, Product Director, Commercial Director in holding of federal level, Sales director - Russia and the CIS, Head of "Metallurgy", Director of service and spare parts, Head of "Gas industry", the Expert in chemical sector, Key Account Director, Head of business unit, Project Manager, Chief Engineer, etc.

Recruitment Consultant

Agile Coach | Sr. Scrum Master | PSM II | ICP-ATF | ICP-ACC | PAL-EBM | Fintech

As a certified team coach and Agile practitioner with a background in leadership development, I help organizations build high-performing, self-managed teams that drive measurable results.

Over the past 6 years, I’ve worked with cross-functional teams across Europe to cultivate coaching cultures, foster trust-based collaboration, and accelerate business growth. My approach blends ICF coaching principles, systemic thinking, and Agile values.

✦ Certified in [ACTC / Agile frameworks]
✦ Deep experience with distributed & hybrid teams
✦ Focused on sustainable change, not just quick wins

I'm passionate about human-centered leadership, emotional intelligence, and building organizations where people feel safe, inspired, and empowered.
Let’s connect if you’re building a culture of ownership, creativity, and continuous improvement.
📥 To contact me, feel free to email me via Anastasia.taf@outlook.com or private messages on LinkedIn

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Andrey Gadashevich

Anastasia Tafintseva

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