Andrey Gadashevich

MakeBeCool

MakeBeCool is your strategic Shopify partner for development and growth. We're not just a team, we're co-authors of history with our partners. From Shopify Store Development to Ongoing Support, our expertise drives growth. Your success is our commitment

We have grown 5 times with clients from New York, Los Angeles, London and Australia in the last 5 years.

We work with small and medium-sized businesses, which face many obstacles and together we overcome them. This adventure is breathtaking and inspiring.
Some of our partners:
- dslaboratories.com
- Grace Management Group (bridgewatercandles.com, greenleafgifts.com, votivo.com, freshscents.com)
- colorbyfeliks.com
- forchics.com
- avon.uk.com
- bananabeauty.de by Invincible Brands
- Ingarden.com
- bumpli.de
Our specialties are:

Shopify Growth
- improve performance KPI for stores
- eCommerce management
- Merchandising
- Automation process
Shopify development
- UX & UI design
- Development Themes and Apps
- 3rd party integration
- Shopify & Shopify Plus Implementation

CEO and Founder

CPTN Limited

CEO and Co-Founder

Mariupol IT Cluster

Mofy.life

I am engaged in the strategic planning and growth of the Mofy.life service. This is a service that allows you to save moments of life, form family values and share your emotions with loved ones.

Co-Founder and Strategist

SysIQ, Inc.

He was engaged in the support and development of the internal CRM based on SugarCRM

PHP developer

MariupolCity

Senior PHP developer

NewAgeLab

Let’s rock it! 🤘 We make History with our Partners.

Once upon a time, I started my first business to do things better. Today, I lead two companies that help ambitious eCommerce brands grow: 
🤘 MakeBeCool, a Shopify Agency that partners with ambitious eCommerce brands to build winning customer journeys and drive sustainable growth. 
🚀 CPTN Limited - Elevating Shopify Apps for Smarter Growth

🤘 What We Do
- MakeBeCool Shopify Agency: Transform Shopify stores with performance-driven processes that optimize AOV, LTV, CR, and more.
- CPTN Limited: Revolutionize customer's journeys to increase revenue and reduce operational costs with Shopify Apps

🚀 Some of Our Wins
Beauty & Personal Care
- Avon.co.uk: Increased revenue by 7% YoY by cross-sell & upsell strategies and reduced warehouse costs with smart automation 
- DSLaboratories.com: Grew one store into six global Shopify markets with enhanced scalability. Increased revenue by 800% in 5 years

Health & Wellness
- NL.nupure.eu: Re-launched eCommerce direction and made an expansion to 5 countries. Increased the revue by 2 times in the first year
- Alyvewellness.com: Designed a custom customer journey for vitamin selection, boosting conversions and repeat purchases
- Awarenutrition.se: Total sales increased by 12% in the first 3 months and AOV by 25%

We also like to work with Sports & Outdoors and Fashion & Apparel

💡 Why Work With Us?
We don’t just hit KPIs—we craft customer journeys that turn visitors into loyal buyers. Through faster stores, smarter strategies, and seamless automation, we help brands scale profitably while keeping customers coming back

🌟 From Mariupol to the World
It all started in Mariupol, Ukraine. Today, we’re proud to be one of the Top 15 Shopify Agencies in the World (Clutch, 2019) and a trusted partner for brands across the US, UK, Netherlands, Sweden, Italy, and beyond.

Let’s make History together! 🤘
https://bit.ly/linkedin-ceo-bio

Realytics

Realytics' AI technology provides brands with an instant 360° consumer intelligence and benchmarking solution, empowering them to quickly iterate, align with consumer expectations, and drive revenue growth.

- Go-to-Market Strategy (GTM): Designed and implemented a comprehensive GTM strategy leveraging AI-powered analytics, leading to improved customer acquisition efficiency and business growth.
- AI-Driven Process Optimization: Engineered and launched AI-driven tools to streamline sales and marketing processes, enhancing operational efficiency and contributing to revenue growth.
- Investor Relations & Fundraising: Led investor engagement efforts by crafting data-backed pitch decks and driving strategic communications, resulting in successful fundraising efforts.
- Customer Acquisition and Growth: Developed scalable lead generation strategies, leveraging growth hacking techniques to expand the customer base and enhance market presence.
- Performance Analytics: Deployed A/B testing frameworks and analytics tools to evaluate and refine marketing campaigns, driving higher conversion rates and campaign performance.

Product Marketing & Growth | AI Solutions, Go-to-Market (GTM) Strategy, SaaS

ISPsystem

ISPsystem develops software for managing IT infrastructure, including physical equipment, server virtualization, web servers, and websites.

- Data-Driven Product Management: Established an analytics department and implemented a Business Intelligence (BI) system across all products, improving data-driven decision-making.
- Revenue Growth: Spearheaded the development of a unified ecosystem of enterprise solutions, resulting in a 2x increase in company revenue within two years.
- Strategic Leadership: Developed 3- and 5-year product strategies, positioning ISPsystem for a successful acquisition by Astra Linux in 2022.
- Cross-Functional Collaboration: Led cross-functional teams to enhance product innovation, improve user experience (UX), and ensure alignment with market needs.

Chief Product Officer | Product Strategy, Business Growth, Enterprise Software

Cartbee

Cartbee is a web service that allows users to create an online store in just a few steps and start an online business.

- Product Launch & Growth: Designed, developed, and launched Cartbee from concept to market, achieving 500+ online stores created and 40% user retention in the first year.
- Market Research & Strategy: Conducted in-depth market research, testing 3 monetization models and 5 marketing channels, ultimately identifying a strategy that boosted revenue by 20% quarter-over-quarter.
- User Acquisition: Developed a digital marketing strategy leveraging social media, SEO, and PPC campaigns, resulting in a 70% increase in user sign-ups within six months and reducing customer acquisition cost by 15%.
- Exit: Successfully negotiated and completed the sale of Cartbee in 2021, transferring operations to a strategic buyer.
- Entrepreneurial Development: Gained hands-on experience in startup management, resource allocation, and strategic planning with limited resources.

Founder & Product Manager | E-commerce, Product Development, SMB

Mail.ru Group

Youla is a free, location-based marketplace launched by Mail.Ru Group in 2015.
Led the Product Management and Growth efforts for Youla, a leading location-based marketplace, achieving significant user growth and monetization through product innovation and strategic integrations.

- Web Version Success: Launched and maintained Youla's web version, achieving 12 million MAU and 2.5 million DAU.
- Monetization Strategies: Drove revenue through goods promotion, advertising, and subscription models, hitting a KPI of 1 billion rubles in 2018.
- Feature Implementation: Launched "Safe Deal" and "Delivery" features, increasing conversion rates and product liquidity.
- Integration & Growth: Integrated Youla with Mail.ru Group services, boosting user acquisition and retention to reach 27 million MAU by end of 2019.

Head of Product Management and Web Products | E-commerce, Marketplace, Classified

anywayanyday.com

Anywayanyday is a leading online flight booking service in Russia.

- Conversion Optimization: Doubled conversion rates through UX improvements, A/B testing, and data-driven design adjustments.
- SEO Enhancement: Increased organic traffic by 20% by developing advanced SEO tools and creating targeted promotional landing pages.
- Revenue Growth: Introduced innovative services, such as online ticket exchange and expanded upselling options, boosting ancillary revenue by 15%.
- Cross-Functional Leadership: Led collaboration between development, marketing, and analytics teams to align business goals and deliver high-impact digital solutions.

Senior Product Manager | E-commerce, SEO,  Product Development

VimpelCom, Russia

Beeline is one of Russia's leading mobile operators with over 58 million subscribers.

- Conversion Optimization: Redesigned the "Internet for Everything" promo page, increasing conversion rates by 10x to 6.3% through A/B testing and UX enhancements.
- E-commerce Development: Spearheaded the launch of the Beeline online store, collaborating with cross-functional teams to ensure timely delivery and seamless user experience.
- SEO Improvement: Optimized the B2C website’s SEO strategy, driving a significant increase in organic traffic by improving keyword targeting and site performance.

Product Owner | Product Management, Data-Driven Decision Making, Conversion Optimization

Alpari (RU)

Alpari is an international Forex broker and one of the largest in the CIS.

- Digital Product Development: Led the development and optimization of digital products, including the company website and client service portals.
- Agile Implementation: Introduced Agile methodologies and bi-weekly sprints, improving team efficiency by 20% and reducing project delivery timelines.
- Quality Assurance Optimization: Streamlined QA processes, reducing testing time by 25% while maintaining high-quality standards.
- Cross-Functional Collaboration: Coordinated with cross-functional teams, ensuring alignment between product, marketing, and technical departments to deliver seamless customer experiences.

Project Manager | Agile, Scrum, Digital Transformation

I thrive at the intersection of technology, user experience, and strategy. I have 14+ years of experience in product management. During this time, I built products from scratch and helped scale one to 28 million active users. My work focuses on creating strategies that drive measurable results.

At Realytics, I lead the go-to-market strategy for our AI-powered platform. This solution gives brands insights into consumer behavior, helping them make smarter, data-driven decisions. My role spans product development, business growth, and marketing, ensuring the platform meets market needs and delivers success.

As Chief Product Officer at ISPsystem, I created an analytics department that transformed how we managed products. This shift made our decision-making process more data-driven and efficient. Earlier, I founded Cartbee, an e-commerce platform that enabled over 500 online stores to grow within two years. Watching these businesses thrive was incredibly rewarding.

At Mail.ru Group, I led product management for Youla, a location-based marketplace. Through innovative strategies, we achieved substantial user growth. Each experience has sharpened my skills in leadership, collaboration, and delivering results.

Outside of work, I enjoy attending meetups and conferences to share insights and learn from peers. Exploring new ideas inspires me to find innovative solutions for my projects.

Are you looking for a Chief Product Officer or Growth Leader? I specialize in product management, data analytics, and go-to-market strategies. Let’s connect! Reach me on Telegram: @foxis2.

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Andrey Gadashevich

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