Andrey Gadashevich

MakeBeCool

MakeBeCool is your strategic Shopify partner for development and growth. We're not just a team, we're co-authors of history with our partners. From Shopify Store Development to Ongoing Support, our expertise drives growth. Your success is our commitment

We have grown 5 times with clients from New York, Los Angeles, London and Australia in the last 5 years.

We work with small and medium-sized businesses, which face many obstacles and together we overcome them. This adventure is breathtaking and inspiring.
Some of our partners:
- dslaboratories.com
- Grace Management Group (bridgewatercandles.com, greenleafgifts.com, votivo.com, freshscents.com)
- colorbyfeliks.com
- forchics.com
- avon.uk.com
- bananabeauty.de by Invincible Brands
- Ingarden.com
- bumpli.de
Our specialties are:

Shopify Growth
- improve performance KPI for stores
- eCommerce management
- Merchandising
- Automation process
Shopify development
- UX & UI design
- Development Themes and Apps
- 3rd party integration
- Shopify & Shopify Plus Implementation

CEO and Founder

CPTN Limited

CEO and Co-Founder

Mariupol IT Cluster

Mofy.life

I am engaged in the strategic planning and growth of the Mofy.life service. This is a service that allows you to save moments of life, form family values and share your emotions with loved ones.

Co-Founder and Strategist

SysIQ, Inc.

He was engaged in the support and development of the internal CRM based on SugarCRM

PHP developer

MariupolCity

Senior PHP developer

NewAgeLab

Let’s rock it! 🤘 We make History with our Partners.

Once upon a time, I started my first business to do things better. Today, I lead two companies that help ambitious eCommerce brands grow: 
🤘 MakeBeCool, a Shopify Agency that partners with ambitious eCommerce brands to build winning customer journeys and drive sustainable growth. 
🚀 CPTN Limited - Elevating Shopify Apps for Smarter Growth

🤘 What We Do
- MakeBeCool Shopify Agency: Transform Shopify stores with performance-driven processes that optimize AOV, LTV, CR, and more.
- CPTN Limited: Revolutionize customer's journeys to increase revenue and reduce operational costs with Shopify Apps

🚀 Some of Our Wins
Beauty & Personal Care
- Avon.co.uk: Increased revenue by 7% YoY by cross-sell & upsell strategies and reduced warehouse costs with smart automation 
- DSLaboratories.com: Grew one store into six global Shopify markets with enhanced scalability. Increased revenue by 800% in 5 years

Health & Wellness
- NL.nupure.eu: Re-launched eCommerce direction and made an expansion to 5 countries. Increased the revue by 2 times in the first year
- Alyvewellness.com: Designed a custom customer journey for vitamin selection, boosting conversions and repeat purchases
- Awarenutrition.se: Total sales increased by 12% in the first 3 months and AOV by 25%

We also like to work with Sports & Outdoors and Fashion & Apparel

💡 Why Work With Us?
We don’t just hit KPIs—we craft customer journeys that turn visitors into loyal buyers. Through faster stores, smarter strategies, and seamless automation, we help brands scale profitably while keeping customers coming back

🌟 From Mariupol to the World
It all started in Mariupol, Ukraine. Today, we’re proud to be one of the Top 15 Shopify Agencies in the World (Clutch, 2019) and a trusted partner for brands across the US, UK, Netherlands, Sweden, Italy, and beyond.

Let’s make History together! 🤘
https://bit.ly/linkedin-ceo-bio

Pieter ✨ Van der Auwera

Fuel4Pets

Chief Marketing Officer

Strategische marketingconsultant

Digiti ( hiring 🚀  )

Senior Performance Consultant

Karel de Grote Hogeschool

Docent

Hurae

Rosie Antwerp

Ad Astra Marketing

Marketing Strategist⎪Consultant⎪Workshop Lead⎪Growth Hacker⎪Media Buyer⎪Keynote Speaker

About Ad Astra:
As a freelance Marketing Consultant, I built a small agency: Ad Astra.
Ad Astra is Latin for "to the stars" which is where we scale your brand to when we do your marketing.
It also refers to your North Star Metric; the goal you set to achieve.

UPR Benelux

Consultant digitale marketing

SpeakUp

Chief Growth Marketeer

My Derma Dream

Growth Consultant

If you ever want to find me, just search for PTRVDA. That's me, nothing to hide.

I'm easy to trust, dutiful and always there to go the extra mile.
I really believe in the power of technology and social media but I'll always fight for privacy first.
But if you have to describe me, I'd suggest you'd go with: Social Media Enhousiast Car- & technology loving Hypebeast & Sneakerhead

Growth Marketeer

Here’s what I’ve learned about working with agencies: if you want results fast, skip the army of juniors.

Last year, Digiti ( hiring 🚀  )  called me in for a quick favour.
One project, maybe two.

Fast forward twelve months and I’m supporting almost every marketing track they’ve got.

It’s not just about clocking hours or stacking more people.
With a lean senior team, everything moves at a different pace:
- Less noise
- Fewer meetings
- No hand-holding

Just align, launch, optimise, repeat.

The familiar faces from my junior days made it easy to settle, but what really made the work fun was how quickly things moved.
Real results in weeks, not months.
Campaigns live.
Conversions up.
Teams locked in.

Adding people doesn’t always mean you’ll get more done.
Often, it means more managing and less progress.

Derek let the seniors lead.
The proof’s there in every new case on the Digiti site.

That’s all it took.

Your friendly neighbourhood Marketing Consultant

I just realised something...

I'm now helping not my first, not my second, not even my third, 
but a fourth client scale beyond $100M revenue per year.


And I will never claim that growth was on me.
But you'll always hear me say "I was a part of it.".

Because, let’s be honest, I was a piece of the puzzle.
A gear that made the clock tick.

I don't need a big stage at a conference to boast about how I did it.
Because I didn't do it alone.
And I certainly don’t have a secret sauce I can spam your feed with, promising guaranteed growth.
Because that doesn't exist.

That’s not how this works.

What I do know is this:
You need to understand where you are in the machine.
What gear you are, and what gears should be moving around you.

Here’s what I’ve seen across those four clients who’ve broken through the ceiling:
- Strict, measurable goals with tight deadlines.
- A clear start and finish line.
- The journey from A to B is down to those flying the plane no confusion, no detours.
- The C-level makes sure you understand their dream destination and preferred time of arrival.
- The experts? They’re the drivers, pilots, captains: responsible for the safe passage, not pedal-to-the-metal chaos.
- Growth stalls when someone crosses boundaries and tells others how to do what they’re supposed to do.
- They’re not just focused on one income stream. They actively explore upselling, cross-selling, even down-selling keeping customers on board
- They’re not afraid to invest where their experts say it’s necessary.
Every investment is treated like a project: measurable goal, strict deadline, expected outcome.

If you feel stuck, if growth seems just out of reach.
Ask yourself & be honest:

Do you have all pieces of the puzzle?
Do you allow the gears in the clock to move as they should?

Because at the end of the day, you’re the one holding the clock.
And time is ticking.

Will you allow the gears to turn?

Or are you still tinkering with what’s missing?

Time to check if all the pieces fit.
Time to see if your clock can truly tick forward.

"Krijg hoogtevrees"

Da's wat mijn schoonpa zei.

Hij bedoelde dat ik succes moest voelen op een niveau dat ongemakkelijk voelt. Als het ongemakkelijk voelt dan ben je dingen aan het doen die je ervoor niet deed.

En ja, dat is beangstigend. 

Maar dat schoon uitzicht, dat heb je boven.

An ad-account is like preparing a special dinner

You need to find the perfect recipe to turn it into a success

There is no one fits all solution. There's multiple solutions, some fit, some don't.

Claiming this one sauce is the perfect sauce for everyone and every dish is equally ridiculous as claiming this strategy is the strategy for every ad-account, every product, every ideal customer profile.

Don't be fooled by a one size fits all sales pitch.
THE secret sauce doesn't exist, you're not adding bbq-sauce to your ice cream neither are you adding chocolate-caramel to your steak.

Experiment in the kitchen, but with a bit of sense

Or hire a chef & LET HIM COOK

Snel groeien? Iedereen lijkt het te willen. Maar "snel" is geen strategie.

Je kan processen automatiseren tot je team 1 computer groot is.
Je kan targets pushen tot je team het beu is.
Maar als niemand echt mee is, blijft het kunst- en vliegwerk.

De enige groei die standhoudt, is de groei waar mensen zelf aan trekken.
Niet omdat het moet, maar omdat ze geloven in waar je naartoe wil.

Een paar simpele observaties:

Geef vertrouwen. Eis niet dat het eerst verdient wordt.
Vier vooruitgang, niet alleen de grote overwinningen.
Leg uit waarom je iets doet, niet alleen wat je verwacht.
Gun rust. Wacht niet tot mensen hun lichaam of geest het begeeft.
Neem iemand aan die zin heeft om te bouwen, niet gewoon een goed CV.

Alles draait om mensen die willen knallen, niet mensen die moeten presteren.

Groeien gaat niet sneller als je harder duwt.
Plankgas gaat sneller als er niemand op de rem trapt.

Growth isn’t about one big win. 

It’s about showing up every day. 

One post won’t turn into a flood of leads. 

One campaign doesn’t build trust overnight. 

Don't chase the one viral moment. 

Do what moves the needle. 

A steady rhythm. 

Consistency cuts through the noise. 

It takes 30 days to start seeing signals. 

60 days to get into a groove. 

90 days to build real momentum. 

Then, growth becomes predictable. 

No more guessing. 

Just progress. 

If you’re tired of starting from zero every month, 

it’s time to build a system that works quietly but relentlessly. 

Because real growth isn’t a flash in the pan it’s a habit.

To be honest, I thought this was a super cool take on AI emails.

It made me think and I kind of agree.

Affiliate Marketing Consultant for DTC brands

I don’t care if a prospect replies to my email with something copy-pasted from ChatGPT.

In fact, I kind of appreciate it.

✅ It means they replied quickly.
✅ It means they're trying to stay efficient.
✅ It gets the job moving.

If AI helps you procrastinate less or answer faster, that’s a win for both sides.

Affiliate managers spend too much time chasing replies. If a bit of AI makes that easier, I’ll take it every time.

I’d rather get a slightly robotic “Let me check and get back to you” than absolute silence.

Perfection is overrated. Progress isn’t.

--

PS: I send affiliate tips that are actually useful (and probably written by a human).

💌 Join 270+ others reading Affiliate Snacks: https://lnkd.in/etb79H3M

In 2026, the brands that stand out won’t just be those with the best skills. 

It’ll be the ones that are truly authentic. 

People crave real stories, human moments, and transparency.
Skills can be learned, polished, and copied.

With AI unskilled people can more easily than ever replicate what used to be years of training & hours of crafting.

But genuine connection?
That’s what builds trust and loyalty.

The real skillgap will be: Authenticity. The story. Actual coolness.

Let me paint a mental picture:
Everyone can dress like Kanye, but most of you will just look dumb.

A unique idea, a great thought is what will get you there.
Not the quadrillionth AI generated copy of what once was an original idea used as training data.

Don't get me wrong, AI will still be there, be important, improve and speed up things. But it needs a story, a feeling, a coolness.

So, are you ready to show up as your true self? Or will the mask fall?
Because in 2026, authenticity wins.

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Andrey Gadashevich

Pieter ✨ Van der Auwera

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The Battle

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