Brand & Growth

Adelson School of Entrepreneurship

Mentor

Terrific

Contributed to refining the company's growth strategy by honing in on the ICP, optimizing positioning, and improving GTM execution. Contributions include advising on strategic partnerships, expanding client acquisition channels hands-on, and aligning product messaging with market needs.

Fractional GTM

Propel PRM

Joined Propel in its earliest days and played a key role in establishing its foundations. Led the transition from a traditional sales-led approach to a scalable, product-led growth model + deploying AI agents. Today professionally guiding the company’s growth strategy.

Gett

Contributed to the product marketing, growth, and UX teams in GTM motions; formulating customer profiles, positioning, differentiation, and content long-term strategies to meet growth objectives in multiple regions worldwide, both B2C and B2B.

Marketing Director

Pyro TLV

A creative design&dev house focused on product design architecture, e-commerce, and animation - mixed with a passion for smary coding. Acquired in 2021.

CMO & Managing Partner

I differentiate.

Founder of Pyro, a design & dev agency with extensive expertise in the fields of e-commerce, branding, gamification, and animation with a genuine passion for smart development. Additionally founded Teyst - a 360 low-touch power tool that empowers kitchen talents by bringing business & data analytics, culinary guidance, brand digital presence, and vendors marketplace - to bridge the gap between culinary artists' hidden, wasted talent and monetization & recognition highways. 

Responsible for the brand strategy of top FMCG, retail businesses, and high-tech giants like Gett, Weissbeerger, AromaIL, MyHeritage, PropelPR, and more.

Managed different teams in matrix management, encompassing recruitment and onboarding processes, along with teams' growth and OKR strategies fulfillment, both commercially and culturally. Breathes zero to one motions.

Gal Rubin

Rapyd

Global Internal Communications Manager

Storemaven

• Serving as a partner in achieving Storemaven's business strategy by supporting the company's growth, design, engagement, high performance and retention
• Providing strategic business partnership and coaching to senior leadership
• Initiating and implementing HR processes, platforms and best practices relating to hiring, on-boarding, performance management, compensation and benefits, and more
• Creating a growth strategy to assist in hiring top talent across the organization; assisted in more than doubling the team
• Managing a team responsible for recruitment and employee experience

Head of HR

Payoneer

Head of Internal Communications

• Provide strategic business partnership and coaching to senior managers in a fast growing, global department of 310 individuals located in Israel, Hong Kong, New York and the Philippines
• Initiate, drive and implement organizational design, visioning and team building activities that support growth and scalability
• Ensure smooth global operations by coordinating programs to support engagement, high performance and retention 
• Launch and manage a new company-wide intranet, based on Share Point 2013, from both a content and technology viewpoint
• Launch, compose and manage the monthly companywide newsletter for entry and management levels, crafting dynamic business and people content with a global perspective
• Support cross-company programs by addressing and implementing communication best practices, leading to the enhancement of collaboration and the advancement of the organization's strategic goals
• Research and compose company guidelines in partnership with the Legal and Global HR teams.

HR Business Partner, Operations & Internal Communications

NICE Systems

• Support cross-company programs by addressing and implementing communication best practices, leading to the enhancement of collaboration and the advancement of the organization's strategic goals
• Manage and compose the monthly, companywide newsletter, crafting dynamic business and people content with a global perspective
• Introduce and manage a new *social* communication platform based on jive
• Manage ongoing activities on the company-wide intranet, based on Share Point 2013, from both a content and technology viewpoint

Global Corporate Internal Communications Project Manager

Marom Philanthropy & Business Group

• Consult with governments, corporations, philanthropic foundations, family offices and a diverse range of international and Israeli social organizations to integrate innovative management, financial and social models into their business' social portfolio
• Consult with small to large NGOs to develop and initiate social investment projects for international clientele and ensure the highest level of professionalism, accountability and effectiveness 
• Oversee the international development and marketing team, including HR, recruiting and training
• Produce a full range of marketing collateral: web content, business proposals, press releases and advertising copy
• Travel internationally for conferences and meetings; deliver sales presentations to current and potential funders

Director of International Development & Marketing

Jewish Agency for Israel

• Resource Development: identify and cultivate individuals and communities from 75 communities in the United States, assisting to raise $45 million + per year 
• Maintain meaningful relationships with clients using advanced data base systems and creative online and offline marketing techniques 
• Produce a full range of marketing collateral: proposals, reports, press releases
• Travel internationally for conferences and meetings; give sales presentations to current and potential funders
• Received the 'Employee of the Year Award' from the Department of Resource Development & Public Affairs in 2011.

Director of Resource Development for Social Activism Programs, External Relations Account Executive

Global Marketing Intermedia

•	Trained, managed and led a team of 20, created schedules and shift reports, gave guidance and helped develop new marketing approaches
•	Managed clients by attracting, retaining, and upgrading international client accounts

Assistant Manager of Internal Marketing and Account Manager

Atidim Youth Summer Program

•	Worked with Israeli teenagers from the periphery, strengthening leadership skills, identity, and creativity while improving their matriculation scores

Mentor and Counselor

Keren has worked with global teams to support growth, scalability and smooth business activity; she creates strategic, creative communications to enhance collaboration and advance an organizations' goals.

taplio

The Battle

Gal Rubin

Keren Arazi

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