Brand & Growth

Adelson School of Entrepreneurship

Mentor

Terrific

Contributed to refining the company's growth strategy by honing in on the ICP, optimizing positioning, and improving GTM execution. Contributions include advising on strategic partnerships, expanding client acquisition channels hands-on, and aligning product messaging with market needs.

Fractional GTM

Propel PRM

Joined Propel in its earliest days and played a key role in establishing its foundations. Led the transition from a traditional sales-led approach to a scalable, product-led growth model + deploying AI agents. Today professionally guiding the company’s growth strategy.

Gett

Contributed to the product marketing, growth, and UX teams in GTM motions; formulating customer profiles, positioning, differentiation, and content long-term strategies to meet growth objectives in multiple regions worldwide, both B2C and B2B.

Marketing Director

Pyro TLV

A creative design&dev house focused on product design architecture, e-commerce, and animation - mixed with a passion for smary coding. Acquired in 2021.

CMO & Managing Partner

I differentiate.

Founder of Pyro, a design & dev agency with extensive expertise in the fields of e-commerce, branding, gamification, and animation with a genuine passion for smart development. Additionally founded Teyst - a 360 low-touch power tool that empowers kitchen talents by bringing business & data analytics, culinary guidance, brand digital presence, and vendors marketplace - to bridge the gap between culinary artists' hidden, wasted talent and monetization & recognition highways. 

Responsible for the brand strategy of top FMCG, retail businesses, and high-tech giants like Gett, Weissbeerger, AromaIL, MyHeritage, PropelPR, and more.

Managed different teams in matrix management, encompassing recruitment and onboarding processes, along with teams' growth and OKR strategies fulfillment, both commercially and culturally. Breathes zero to one motions.

Gal Rubin

Building the design tool of the future 🎨

Software Developer

Noname Security

● Responsible for the quality of product delivery.
● Implement a CI pipeline to include e2e tests using Cypress.
● Migrate an old system written with Vue 2 to Vue 3 with better design using Hasura, Postgres and GraphQL.
● Migrate a micro service written in ExpressJs to NestJS and extensively work with Typescript.
● Design from scratch an API for developers.
● Educate the R&D and leading methodology to write better code that can scale using Typescript and NestJS.
● Responsible for the product in a high-level architecture design to allow scaling for processing big amount of data in a reasonable amount of time.

Tech lead

BigID

Write and design modules in NodeJs, Java, Python, Typescript, React and AngularJS

●  Intensively work with Spring Framework of Java, writing a micro service that connects to many data sources (structured and unstructured) in the cloud (Hadoop, GDrive, Onedrive, etc...).
●  Implement micro services and integration tests using NodeJS, work a lot with reactive streams using the RxJS library, Rabbit MQ and NestJS.
● Responsible for designing a system to manage and monitor complex task flows and exported it as a NestJS module.
● Being responsible to design a system with high throughput for data classification using unsupervised machine learning methods (clustering). Implemented it as a web service using Python, Celery and Gunicorn frameworks.
● Write UI components using React (on TypeScript) and AngularJS, work also with Lerna and Storybook.
● Implement Jenkins declarative pipelines with Groovy for CI purposes.
● Developed a CLI in NodeJS to increase the R&D׳s work performance (commands for building, set up environments, deployments, etc.. from any working station) - this was my initiative.
●  Developed an application as part of a hackathon using NodeJS that finds and notify BigID customers about any data breach (PI leaks posted on the deepweb through TOR network).
● Won BigImpact reward

Senior Full Stack Software Engineer

Ofek Unit - IAF

Migrating a long period operational monolithic Java program to a distributed microservices and event-driven architecture.

● Designed and implemented event-driven communication between microservices using pub & sub architecture of Kafka streams.
● Improved the availability and scalability of microservices using Docker, Kubernetes, Openshift and integrate these tools as part of the CICD.
● Contributed to standardize and develop a logging infrastructure to allow high-quality supervision of data flow between microservices and cross-systems. Integrate it with ELK.
● Built general utilities to help development teams enhance their productivity, for instance, a script that uploads diffs between local Maven repository to a central repository (Nexus).
● Responsible for doing code reviews while maintaining high quality, clean and efficient code.
● Design and implement RESTful APIs using Spring framework and GraphQL on Java.
● Migrating projects from RTC to GIT version control while preserving their critical modification history.
● Consultation and support to development teams in terms of version control, implementation, CICD, testing, and technology, also guiding the teams on how to work with GIT CLI and solve common problems.

Senior Software Engineer

● Maintained and develop an operational Java program.
● Designed and developed from scratch the second generation of a library in C++ and support backward compatibility with the old operational API.
● Perform integration with Rafael projects and work a lot with CMake.
● Migrated version control of the project from ClearCase to GIT and defined better standards for development and knowledge management.
● Made a "proof of concept" to the next generation by testing performance and quality of compression and decompression algorithm.

Software Engineer

● Develop a cross platform library in C++ to compress and decompress data efficiently, supports variety of operating systems including realtime.
● Build scripts via Python to perform a continuous integration and delivery flow. Prove the functionality on each target and create release kits automatically.
● Integrate with teams inside and outside the organisation in many platforms and applications, to use the library.
● Perform throughput benchmark testing for each of the api functions under a hardened OS environment and requirements.

Realtime Software Developer

Open Source Projects

Play with high tech web & mobile technologies such as NodeJs, Angular, Ionic, Laravel, React just for fun and support open-sources on Github at my free time :).

● Design & Develop an arbitrage to find price gaps of crypto currencies between markets using Nodejs and reactive streams. 
● Design & Implement a secured e-commerce system with valuable sensitive data using NodeJS, React, TypeORM and GraphQL.
● Built an e-commerce website from scratch with Laravel framework.
● Contribute to the open source community on Github.

Full Stack Developer

Have vast experience programming both SAAS and low-level embedded-realtime applications. In my free time as a full-stack developer, I love contributing to open sources, build my own projects, and participating in hackathons. I'm a self-learner, a hard worker, responsible, and highly motivated. Strive to innovate and bring creativity to my work, eager of learning new technologies and challenge myself.

taplio

The Battle

Gal Rubin

Lihai Ben-Haim

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?