Brand & Growth

Adelson School of Entrepreneurship

Mentor

Terrific

Contributed to refining the company's growth strategy by honing in on the ICP, optimizing positioning, and improving GTM execution. Contributions include advising on strategic partnerships, expanding client acquisition channels hands-on, and aligning product messaging with market needs.

Fractional GTM

Propel PRM

Joined Propel in its earliest days and played a key role in establishing its foundations. Led the transition from a traditional sales-led approach to a scalable, product-led growth model + deploying AI agents. Today professionally guiding the company’s growth strategy.

Gett

Contributed to the product marketing, growth, and UX teams in GTM motions; formulating customer profiles, positioning, differentiation, and content long-term strategies to meet growth objectives in multiple regions worldwide, both B2C and B2B.

Marketing Director

Pyro TLV

A creative design&dev house focused on product design architecture, e-commerce, and animation - mixed with a passion for smary coding. Acquired in 2021.

CMO & Managing Partner

I differentiate.

Founder of Pyro, a design & dev agency with extensive expertise in the fields of e-commerce, branding, gamification, and animation with a genuine passion for smart development. Additionally founded Teyst - a 360 low-touch power tool that empowers kitchen talents by bringing business & data analytics, culinary guidance, brand digital presence, and vendors marketplace - to bridge the gap between culinary artists' hidden, wasted talent and monetization & recognition highways. 

Responsible for the brand strategy of top FMCG, retail businesses, and high-tech giants like Gett, Weissbeerger, AromaIL, MyHeritage, PropelPR, and more.

Managed different teams in matrix management, encompassing recruitment and onboarding processes, along with teams' growth and OKR strategies fulfillment, both commercially and culturally. Breathes zero to one motions.

Gal Rubin

PrettyDamnQuick

With the recent explosive growth in online retail, delivery experience is the final frontier in customer retention. From large enterprises to local mom-n-pops it’s more cost-effective to maintain customers than to acquire new ones. PDQ provides an easy-to-implement scalable platform that empowers merchants with flexible multi-carrier selection, smart filtering, scoring and automated rules for day-to-day decision making and fast, cost-effective fulfillment.

Chief Product Officer, Co-Founder

Propel (PR CRM)

Hello PRM, Goodbye Legacy Media Database.

Propel is reimagining PR with the first Public Relations Management (PRM) software. Propel PRM consists of a global media database with over a million influencers and journalists, Gmail and Outlook integrations, journalist engagement scores, a CRM built specifically for PR, business outcomes attribution, and interactive dashboard reports - all in one. We make it all intelligent with AI. The result? 

Targeted Outreach, Stronger Relationships, Improved Results, Measurable ROI. Better PR.

We were founded and are led by PR people, for PR people. We are easy-to-use, flexible and have amazing customer service. Finally, PR software that you will fall in love with.

Product & Growth Advisor

Managed Propel product roadmap and design from zero to first paying customer as part of Pyro services. 

Hello PRM, Goodbye Legacy Media Database. Propel is reimagining PR with the first Public Relations Management (PRM) software. Propel PRM consists of a global media database with over a million influencers and journalists.

Product Manager

Terrific helps brands and Influencers create new sales channels, boost profits, and give consumers a unique shopping experience.

Product Advisor

Pyro is a digital creative house with brilliant skills in the fields of 3d and animation mixed with passion for smart programming and development. Our unique vision is to create thrill and excitement by merging interactive online experiences with innovative web-based solutions.

In 2016, the fruitful cooperation between volcano's digital solutions and Sparqly's creative services gave birth to Pyro - one rooftop where complexity and magic meet in order to generate valuable engagement online to every customer. Our team of creative graphic designers and 3d modalists work in perfect synergy with our innovative software ninjas and marketing experts, so vision could become a reality. With our special expertise and modular services, we have the ability to collaborate with our clients at every stage, and offer a one-of-a-kind solution that fits their digital needs.

Managing Partner

Sparqly™

Sparqly™ | Creative solutions for consumer product startups, such as; Crowdfunding, Product Videos, Branding and Creative, Marketing and Strategy, Public Relations and more. 

Sparqly™ is a boutique creative company, dedicated to lead consumer product startups to the forefront of the industry. Enjoy personal treatment, prime visual content, promising sales online, a distinguished marketing strategy and broad technical solutions at attractive prices.

Sparqly partnered with Pyro during 2017.

Co-founder & Creative Manager

XnTouch Ltd.

XnTouch invents and develops unique gaming accessories for smartphones and tablets, 
creatively-designed to enhance player experience on touchscreen devices. 
XnTouch products offer consumers the perfect connection between the physical and digital worlds.

Co-founder & CMO

Harley-Davidson Motor Company

Israel VP & Sales Manager

Israel Motorcycles Salesman

Israel Defense Forces

After serving in several operational positions in the IDF artillery special units, Liran started his career at 21 as sales manager for Harley-Davidson Israel and at 23 was promoted to dealership management. 

At age 24, while studying Law and Business at IDC, Liran along with his older brother Idan and their partner Sean Gal, established XnTouch, one of the world’s first app-toy companies.
The company designed and manufactured unique physical toys that integrate with smartphones and tablets, enhancing the mobile gaming experience.

In 2012-2013, XnTouch partnered with Halfbrick Studios, the Australian developer of the top-selling app Fruit Ninja, to release a line of branded app-toys combining the physical and digital to provide the ultimate Fruit Ninja experience. XnTouch launched worldwide campaigns through muliple digital channels including Facebook, Amazon, Shopify and Kickstarter.  

After graduating with a Law and Business degree, Liran continued his focus on digital and e-commerce and became a strategic marketing advisor to Israeli consumer product companies seeking to expand online.

That year, after successfully working with clients including RideAir and WheeMe, Liran took his passion a step further and created Sparqly, a digital services company with a focus on crowdfunding campaigns and e-commerce shops.

In 2017, after a series of fruitful collaborations between Volcano Studios (a 3D and web development company) and Sparqly, the two companies combined and established Pyro - an edgy digital creative studio, where complex web development merged with visual art and animations to create unique solutions for websites, social media, ecommerce for established brands in Israel.
Pyro grew quickly to more than 25 professionals on staff offering a one-stop solution for leading brands in Israel. 

As a Pyro partner and head of business development, Liran led projects with a global footprint including: Johnson Control Innovation, Strauss, Amdocs, Gett, Hotelmize and BridgeCrew.

In 2018 Pyro participated in the initial product development and became an equity partner in Propel, a leading PR SaaS platform. Liran continues to work with the Propel leadership team on product development and marketing strategies.

In 2020 Pyro launched BeerBazaar‘s online store, which quickly rose to top 10 amongst Shopify stores in Israel. After firsthand experience with logistics while launching the BeerBazaar online store, Liran together with Avi Moskowitz (BeerBazaar's Partner & CEO) created PDQ - a software platform to end the logistics nightmare for SMBs.

taplio

The Battle

Gal Rubin

Liran Erez

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