Brand & Growth

Adelson School of Entrepreneurship

Mentor

Terrific

Contributed to refining the company's growth strategy by honing in on the ICP, optimizing positioning, and improving GTM execution. Contributions include advising on strategic partnerships, expanding client acquisition channels hands-on, and aligning product messaging with market needs.

Fractional GTM

Propel PRM

Joined Propel in its earliest days and played a key role in establishing its foundations. Led the transition from a traditional sales-led approach to a scalable, product-led growth model + deploying AI agents. Today professionally guiding the company’s growth strategy.

Gett

Contributed to the product marketing, growth, and UX teams in GTM motions; formulating customer profiles, positioning, differentiation, and content long-term strategies to meet growth objectives in multiple regions worldwide, both B2C and B2B.

Marketing Director

Pyro TLV

A creative design&dev house focused on product design architecture, e-commerce, and animation - mixed with a passion for smary coding. Acquired in 2021.

CMO & Managing Partner

I differentiate.

Founder of Pyro, a design & dev agency with extensive expertise in the fields of e-commerce, branding, gamification, and animation with a genuine passion for smart development. Additionally founded Teyst - a 360 low-touch power tool that empowers kitchen talents by bringing business & data analytics, culinary guidance, brand digital presence, and vendors marketplace - to bridge the gap between culinary artists' hidden, wasted talent and monetization & recognition highways. 

Responsible for the brand strategy of top FMCG, retail businesses, and high-tech giants like Gett, Weissbeerger, AromaIL, MyHeritage, PropelPR, and more.

Managed different teams in matrix management, encompassing recruitment and onboarding processes, along with teams' growth and OKR strategies fulfillment, both commercially and culturally. Breathes zero to one motions.

Gal Rubin

WP Favs

Owner

Spank Media

As the CEO and co-founder of Spank, I lead a creative digital agency that partners with startups to help them grow and scale through strategic digital solutions. From a small apartment in Tel Aviv, my co-founder Ben and I have grown Spank into an agency with a global footprint, working with brands that are solving real-world problems.

With a focus on purpose-driven digital experiences, I oversee business development and client acquisition, ensuring our projects deliver exceptional results. Over the last 9 years, we've helped our clients raise $50M+ in funding, managed $25M+ in ad spend, and contributed to their success with strategic UX/UI, branding, and digital product development.

My passion is working with early-stage startups to bring their vision to life through design and strategy that speaks to their target audience. Whether it’s launching a new brand or creating seamless user experiences, I’m dedicated to helping startups achieve their business goals.

taplio

The Battle

Gal Rubin

Yair Mizrahi

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