Garrett Jestice

Community Founder | Startup GTM Advisor | Former CMO | BBQ Judge | Dad x4

Running a solo B2B business is deceptively hard.

Decisions are often made alone, feedback is slow, and progress depends on a handful of high-stakes choices made without enough signal. Capable operators end up guessing, chasing tactics, or quietly capping their income.

10x Solo exists to fix that.

10x Solo is a private community for full-time B2B consultants, fractionals, and boutique agency owners who want a clear, repeatable path to higher income without adding complexity.

Who it’s for

• Independent B2B consultants, fractionals, advisors, and small agency owners
• Full-time and earning real income
• Serving B2B SaaS companies or agencies
• Wanting to scale income without scaling hours, headcount, or chaos

What members get

Connection
Peers at a similar level to think out loud with, pressure-test decisions, and stop operating in isolation.

Learning
Direct feedback on positioning, offers, pricing, and strategy, plus visibility into what is actually working for other operators right now.

Referrals
Intentional relationship-building that leads to confident introductions over time. No pitch fests.

How it works

• Weekly Zoom meetups, rotating between:
– Workshops led by members or outside operators
– Structured networking for relationships and referrals
– Open Q&A on real business challenges
• Regular growth challenges to apply ideas
• Group and 1:1 office hours with me
• High-signal Slack discussion between sessions

Why I run it

I believe being a solo B2B service provider is one of the best paths to wealth, freedom, and meaningful work. But there is no single right model. Agency, fractional, consulting, productized services. Each has tradeoffs.

I have tested nearly every path myself. Fractional CMO. Productized consulting. Agency-building. Advisory and community. I have grown past $35k per month, torn it down, and rebuilt around what actually creates leverage and energy.

I am not a guru. I am still building. I share what works, what fails, and learn alongside others doing the same.

Background

Former B2B SaaS CMO and founding marketer. Built Lucidpress from launch to acquisition. Tripled revenue as CMO at Eddy. Solo operator for 3+ years. Still advising founders through Prelude Marketing.

Outside of work

Based in Utah with my wife and four kids. Coach youth basketball and soccer. Certified BBQ judge. Usually planning a trip to Hawaii. Building a business that fits around family and life, not the reverse.

GTM Advisor / Fractional CMO

Startup Marketers is a free, Slack community for startup marketing leaders, freelancers, and fractionals. If that sounds like you, join us to connect with others and share ideas, feedback, and resources to help us all get better.

Join us here: https://bit.ly/StartupMarketers

Abbie Copy Co

I’m on a mission to boost your bottom line with the power of words. Persuasive words, written intentionally and strategically, designed to give your audience the feels. 

Because that’s the secret sauce – getting them to feel. When your words make your audience feel like you get them, like you can make their lives better, they’re left thinking, “This is what I’ve been searching for. I need it NOW!”. 

So, if you want words that do more than just sound good, let's chat. 

I write for pretty much everything. So whether you need words for a website, an email funnel, some sales materials, brochures or a lead magnet, I can help.

Freelance Copywriter

MIS Active Management Systems Limited

Marketing Manager

Incline IT

MIS Emergency Systems

Freelance (Self employed)

Freelance Marketing Consultant

Calderdale College

Marketing and Communications Lead

ZenOffice

Senior Marketing Executive

Digital Outreach Ltd

Programme Officer - Communications

NHS Western Cheshire

Project Support Officer

Quay Marketing

Marketing Executive

"Christ. I hope this works." 
 
There's that voice again. Piping up like clockwork. Every time you're crossing your
fingers and hoping your campaign will perform. 
 
"Does the copy suck?"
 
"Will our ideal customers actually want to read this lead magnet?"
 
"Is anyone going to open these emails?" 
 
No matter how amazing you are at your job, a LOT of work goes into creating a successful campaign. 
 
And you simply don't have time to:
 
-	Dig a little deeper into your ideal customer profile…
-	Scrutinise your competition….
-	Nail down your unique value proposition and….
-	Optimise your messaging.

You know, deep down, your copy is built on guesswork. 
 
As a result, you’re missing out on leads. Your conversions are suffering. And reporting your results to the CFO feels worse than sitting in the waiting room before a root canal appointment….
 
 
Now, imagine knowing your copy is laser-focused on your customers' biggest pains. And positions your brand as THE go-to solution. 
 
Suddenly, you start looking forward to campaign launch day.
 
When you open your metrics report, you're excited to see what you've achieved. 
 
And reporting to the CFO becomes pretty fun because you can see they're impressed with your results. 
 
That 👆 is where I come in. 

With my painfully practical yet cleverly creative approach to copywriting.
 
Having specialised in behaviour change campaigns before jumping into tech marketing, I know a thing or two about creating messaging that moves people.
 
 
 
I use smart thinking to find the sweet spot where your strategy and messaging align. Then, I use proven frameworks to write copy that converts. 

So, if you want to:
 
-	Keep your marketing funnel full of prospects that believe you can help them
-	Up your lead gen game and become the sales teams' new best friend
-	Watch your campaign metrics improve and…
-	Take a whole heap of stress off your plate
 
Get in touch, and let's chat about your goals. 
 
Catch me in the DMs, or email me on hello@abbiecopyco.com

Abbie Mellor-Cross Copywriter

taplio

The Battle

Garrett Jestice

Abbie Mellor-Cross Copywriter

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