Garrett Jestice

Community Founder | Startup GTM Advisor | Former CMO | BBQ Judge | Dad x4

Running a solo B2B business is deceptively hard.

Decisions are often made alone, feedback is slow, and progress depends on a handful of high-stakes choices made without enough signal. Capable operators end up guessing, chasing tactics, or quietly capping their income.

10x Solo exists to fix that.

10x Solo is a private community for full-time B2B consultants, fractionals, and boutique agency owners who want a clear, repeatable path to higher income without adding complexity.

Who it’s for

• Independent B2B consultants, fractionals, advisors, and small agency owners
• Full-time and earning real income
• Serving B2B SaaS companies or agencies
• Wanting to scale income without scaling hours, headcount, or chaos

What members get

Connection
Peers at a similar level to think out loud with, pressure-test decisions, and stop operating in isolation.

Learning
Direct feedback on positioning, offers, pricing, and strategy, plus visibility into what is actually working for other operators right now.

Referrals
Intentional relationship-building that leads to confident introductions over time. No pitch fests.

How it works

• Weekly Zoom meetups, rotating between:
– Workshops led by members or outside operators
– Structured networking for relationships and referrals
– Open Q&A on real business challenges
• Regular growth challenges to apply ideas
• Group and 1:1 office hours with me
• High-signal Slack discussion between sessions

Why I run it

I believe being a solo B2B service provider is one of the best paths to wealth, freedom, and meaningful work. But there is no single right model. Agency, fractional, consulting, productized services. Each has tradeoffs.

I have tested nearly every path myself. Fractional CMO. Productized consulting. Agency-building. Advisory and community. I have grown past $35k per month, torn it down, and rebuilt around what actually creates leverage and energy.

I am not a guru. I am still building. I share what works, what fails, and learn alongside others doing the same.

Background

Former B2B SaaS CMO and founding marketer. Built Lucidpress from launch to acquisition. Tripled revenue as CMO at Eddy. Solo operator for 3+ years. Still advising founders through Prelude Marketing.

Outside of work

Based in Utah with my wife and four kids. Coach youth basketball and soccer. Certified BBQ judge. Usually planning a trip to Hawaii. Building a business that fits around family and life, not the reverse.

GTM Advisor / Fractional CMO

Startup Marketers is a free, Slack community for startup marketing leaders, freelancers, and fractionals. If that sounds like you, join us to connect with others and share ideas, feedback, and resources to help us all get better.

Join us here: https://bit.ly/StartupMarketers

Aptean

Senior Director Product Marketing

Director of Product Marketing

Coface

Global Head of Product (Business Information)

Stacker

Head Of Product Marketing

wejo

VP, Strategy (Marketplace)

Head of Product Marketing

Head of CEO Office

Head of Contact Centre & Commercial Partnerships

MoneySuperMarket.com

Partnerships & Commercial Performance Manager

Contact Centre Manager

Bank of America

Customer Advisor

GTM Strategy | Product Marketing | Senior Leader, Coach & Mentor | Helping B2B Tech businesses launch and grow complex products, globally

Product Marketing | GTM Strategy | B2B SaaS | AI Platforms | Enterprise | Start-up & Scale-Up Growth

Product marketing leader with 15+ years in B2B tech and 9+ years leading product marketing, go-to-market and positioning strategies across SaaS, AI, ERP and data platforms. I’ve been a 3x founding PMM, built and scaled teams in start-ups and scale-ups and led platform strategy at a billion-dollar global enterprises.

Across roles at Aptean, Coface, Stacker and Wejo, I’ve driven global GTM programs, launched complex platform and AI products, built repeatable messaging frameworks and aligned cross-functional teams around commercial growth. I’ve supported $300M+ in fundraising, doubled enterprise revenue and managed strategic partnerships with companies like Microsoft, Palantir and GM.

My core focus areas include:
•	End-to-end GTM strategy & execution
•	Product positioning, messaging & value propositions
•	Platform & AI product launches
•	Sales enablement & cross-functional GTM alignment
•	Customer segmentation & competitive intelligence

I’m passionate about simplifying complex propositions, building scalable PMM models and leading teams that thrive on clarity, customer-focus and commercial outcomes. If you’re building something ambitious — especially in B2B SaaS, AI, or platform GTM — I’d love to connect.

Key roles: Senior Product Marketing Director, Vice President Strategy, Head of Product Marketing, Chief of Staff

Andy Pickering

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Garrett Jestice

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