Garrett Jestice

Community Founder | Startup GTM Advisor | Former CMO | BBQ Judge | Dad x4

Running a solo B2B business is deceptively hard.

Decisions are often made alone, feedback is slow, and progress depends on a handful of high-stakes choices made without enough signal. Capable operators end up guessing, chasing tactics, or quietly capping their income.

10x Solo exists to fix that.

10x Solo is a private community for full-time B2B consultants, fractionals, and boutique agency owners who want a clear, repeatable path to higher income without adding complexity.

Who it’s for

• Independent B2B consultants, fractionals, advisors, and small agency owners
• Full-time and earning real income
• Serving B2B SaaS companies or agencies
• Wanting to scale income without scaling hours, headcount, or chaos

What members get

Connection
Peers at a similar level to think out loud with, pressure-test decisions, and stop operating in isolation.

Learning
Direct feedback on positioning, offers, pricing, and strategy, plus visibility into what is actually working for other operators right now.

Referrals
Intentional relationship-building that leads to confident introductions over time. No pitch fests.

How it works

• Weekly Zoom meetups, rotating between:
– Workshops led by members or outside operators
– Structured networking for relationships and referrals
– Open Q&A on real business challenges
• Regular growth challenges to apply ideas
• Group and 1:1 office hours with me
• High-signal Slack discussion between sessions

Why I run it

I believe being a solo B2B service provider is one of the best paths to wealth, freedom, and meaningful work. But there is no single right model. Agency, fractional, consulting, productized services. Each has tradeoffs.

I have tested nearly every path myself. Fractional CMO. Productized consulting. Agency-building. Advisory and community. I have grown past $35k per month, torn it down, and rebuilt around what actually creates leverage and energy.

I am not a guru. I am still building. I share what works, what fails, and learn alongside others doing the same.

Background

Former B2B SaaS CMO and founding marketer. Built Lucidpress from launch to acquisition. Tripled revenue as CMO at Eddy. Solo operator for 3+ years. Still advising founders through Prelude Marketing.

Outside of work

Based in Utah with my wife and four kids. Coach youth basketball and soccer. Certified BBQ judge. Usually planning a trip to Hawaii. Building a business that fits around family and life, not the reverse.

GTM Advisor / Fractional CMO

Startup Marketers is a free, Slack community for startup marketing leaders, freelancers, and fractionals. If that sounds like you, join us to connect with others and share ideas, feedback, and resources to help us all get better.

Join us here: https://bit.ly/StartupMarketers

"We're surrounded by data but starved for insights." — Jay Baer

Most teams don’t need more data — they need someone to turn it into strategic direction. I help teams bridge that gap by uncovering the why behind performance, competition, and customer behavior — and translating those patterns into clear, evidence-based decisions.

I connect market context to business outcomes. That means analyzing not just what the data shows, but what it means for opportunity, risk, and strategic direction.

Recent Insight Work:

• Identified demographic, geographic, and competitive factors driving performance differences across   12+ self-storage clients representing hundreds of locations
• Flagged audience misalignment before launch, preventing misallocated investment
• Diagnosed analytics integrity issues affecting measurement accuracy and decision confidence
• Connected external trend signals to emerging market opportunities
• Recommended market-aligned language based on search intent and customer terminology

How I Work

I focus on helping teams answer three practical questions:

- What’s driving this performance?
- Who is the audience we’re actually reaching?
- What should we do next based on what the data shows?

To get there, I combine:

- behavioral data
- market and industry context
- customer language and intent
- competitor signals

Then I turn the findings into clear, concise recommendations that help teams make decisions with confidence.

Experience Across:
B2B SaaS • EdTech • Storage/Real Estate • Consumer Tech • Telecommunications

Outside of client work, I build small tools and frameworks that turn ambiguity into clarity — including a writing-assistant prototype that structures qualitative inputs into usable insights.

Recognition
Maven Analytics Hall of Fame — Class of 2024

Currently Seeking:
Market Research • Customer Insights • Market & Competitive Insights • CX Strategy
(remote or hybrid)

Open to short-term insights projects during my job search.

If your team is trying to understand your customers, market, or performance more clearly — I’d love to connect.

Caitlin Lemon

I don’t want to just write SQL queries or build dashboards.

I don’t want to be the person who only tells you that you sold 117 houses this month — or that sales are up 30%.

I want to be the person who explains why.

 ✔️ Why customers are behaving the way they are.
 ✔️ Which channels are actually worth doubling down on.
 ✔️ And what all of that means for the business.

After talking with my mentor (shout-out to David Yussen), I realized my real strength isn’t just in analysis or visualization — it’s in translating data into strategy.

That’s why I’m excited to refocus my search on Market Research and Strategy roles. This work has been the common thread throughout my career, even when the job titles didn’t say it outright.

I’m excited to see where 2026 leads.

#MarketResearch #CustomerInsights #Strategy

Customer & Market Insights Analyst | Strategic Decision Support

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The Battle

Garrett Jestice

Caitlin Lemon

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The Battle

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