Garrett Jestice

Community Founder | Startup GTM Advisor | Former CMO | BBQ Judge | Dad x4

Some months are busy. Some months are quiet. You don't know if you should hire, spend on marketing, or wait.

Referrals show up, then stop. Marketing doesn't bring steady customers. Every sales call requires explaining what you do all over again.

So you try more: new campaigns, new channels, new messaging. But every move feels risky because you never figured out why the good customers chose you in the first place.

You have won deals, but you don't know the pattern behind those wins. Which customers fit best. What problem made them buy. Why they picked you. 

Without that, every decision is a guess. And the feast-and-famine revenue rollercoaster keeps spinning.

---

I spent almost a decade inside fast-growing B2B software companies as the founding marketer at Lucidpress (acquired 2021), then CMO at Eddy where my team doubled marketing-generated MRR year-over-year.

What I learned: the fastest path to growth isn't adding more. It's identifying the 20% of customers and activities driving 80% of results and doubling down on them. The companies that grow most consistently aren't doing more things. They are doing fewer things better.

Three years ago, I left to build my own practice and tested nearly every solo model — fractional, productized consulting, agency, advisory. What I kept finding: smart operators stuck on the feast-and-famine rollercoaster, adding tactics instead of studying the wins they already had.

The fix is almost always the same: find your single best-fit customer, study exactly why they bought, and build your ICP, offer, positioning, and demand engine around replicating them.

---

This is where I help.

I work with founders of B2B software and service businesses doing $500K-$5M who have initial traction but can't predict what comes next. We identify your best-fit customer, study the buying pattern, and use it to sharpen your ICP, offer, positioning, and demand channels so you stop riding the rollercoaster and start replicating the revenue you want.

12-week Revenue Advisory: Weekly working sessions + async Slack support.

Learn more: PreludeMarketing.com

---

I also run 10x Solo, a community for independent consultants, fractionals, and micro-agency owners working to build steadier, simpler businesses. Learn more: 10xSolo.com

---

Outside of work: I live in Utah with my wife and four kids. I coach youth basketball and soccer, judge BBQ competitions, and I am usually planning my next trip to Hawaii.

GTM Advisor / Fractional CMO

Startup Marketers is a free, Slack community for startup marketing leaders, freelancers, and fractionals. If that sounds like you, join us to connect with others and share ideas, feedback, and resources to help us all get better.

Join us here: https://bit.ly/StartupMarketers

"We're surrounded by data but starved for insights." — Jay Baer

Most teams don’t need more data — they need someone to turn it into strategic direction. I help teams bridge that gap by uncovering the why behind performance, competition, and customer behavior — and translating those patterns into clear, evidence-based decisions.

I connect market context to business outcomes. That means analyzing not just what the data shows, but what it means for opportunity, risk, and strategic direction.

Recent Insight Work:

• Identified demographic, geographic, and competitive factors driving performance differences across   12+ self-storage clients representing hundreds of locations
• Flagged audience misalignment before launch, preventing misallocated investment
• Diagnosed analytics integrity issues affecting measurement accuracy and decision confidence
• Connected external trend signals to emerging market opportunities
• Recommended market-aligned language based on search intent and customer terminology

How I Work

I focus on helping teams answer three practical questions:

- What’s driving this performance?
- Who is the audience we’re actually reaching?
- What should we do next based on what the data shows?

To get there, I combine:

- behavioral data
- market and industry context
- customer language and intent
- competitor signals

Then I turn the findings into clear, concise recommendations that help teams make decisions with confidence.

Experience Across:
B2B SaaS • EdTech • Storage/Real Estate • Consumer Tech • Telecommunications

Outside of client work, I build small tools and frameworks that turn ambiguity into clarity — including a writing-assistant prototype that structures qualitative inputs into usable insights.

Recognition
Maven Analytics Hall of Fame — Class of 2024

Currently Seeking:
Market Research • Customer Insights • Market & Competitive Insights • CX Strategy
(remote or hybrid)

Open to short-term insights projects during my job search.

If your team is trying to understand your customers, market, or performance more clearly — I’d love to connect.

taplio

The Battle

Garrett Jestice

Caitlin Lemon

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?