Garrett Jestice

Community Founder | Startup GTM Advisor | Former CMO | BBQ Judge | Dad x4

Running a solo B2B business is deceptively hard.

Decisions are often made alone, feedback is slow, and progress depends on a handful of high-stakes choices made without enough signal. Capable operators end up guessing, chasing tactics, or quietly capping their income.

10x Solo exists to fix that.

10x Solo is a private community for full-time B2B consultants, fractionals, and boutique agency owners who want a clear, repeatable path to higher income without adding complexity.

Who it’s for

• Independent B2B consultants, fractionals, advisors, and small agency owners
• Full-time and earning real income
• Serving B2B SaaS companies or agencies
• Wanting to scale income without scaling hours, headcount, or chaos

What members get

Connection
Peers at a similar level to think out loud with, pressure-test decisions, and stop operating in isolation.

Learning
Direct feedback on positioning, offers, pricing, and strategy, plus visibility into what is actually working for other operators right now.

Referrals
Intentional relationship-building that leads to confident introductions over time. No pitch fests.

How it works

• Weekly Zoom meetups, rotating between:
– Workshops led by members or outside operators
– Structured networking for relationships and referrals
– Open Q&A on real business challenges
• Regular growth challenges to apply ideas
• Group and 1:1 office hours with me
• High-signal Slack discussion between sessions

Why I run it

I believe being a solo B2B service provider is one of the best paths to wealth, freedom, and meaningful work. But there is no single right model. Agency, fractional, consulting, productized services. Each has tradeoffs.

I have tested nearly every path myself. Fractional CMO. Productized consulting. Agency-building. Advisory and community. I have grown past $35k per month, torn it down, and rebuilt around what actually creates leverage and energy.

I am not a guru. I am still building. I share what works, what fails, and learn alongside others doing the same.

Background

Former B2B SaaS CMO and founding marketer. Built Lucidpress from launch to acquisition. Tripled revenue as CMO at Eddy. Solo operator for 3+ years. Still advising founders through Prelude Marketing.

Outside of work

Based in Utah with my wife and four kids. Coach youth basketball and soccer. Certified BBQ judge. Usually planning a trip to Hawaii. Building a business that fits around family and life, not the reverse.

GTM Advisor / Fractional CMO

Startup Marketers is a free, Slack community for startup marketing leaders, freelancers, and fractionals. If that sounds like you, join us to connect with others and share ideas, feedback, and resources to help us all get better.

Join us here: https://bit.ly/StartupMarketers

Apiture

•	Account Management advisor for new and existing bank and credit union accounts from implementation to renewal. 
•	Drove client revenue through cross-sales and professional services projects exceeding the 4th Quarter goal by 25%.

Senior Customer Success Manager

AppTech Payments Corp.

•  Responsible for new merchant acquiring and payment processor relationships: managing all legal contracting, pricing, and onboarding processes.    
•  Managed banking-as-a-service (BAAS) strategic relationships with banking partners, vendors, processors, compliance, and customers.
•	Managed, mentored, and trained direct reports.

VP, Payments 

•  Served the Executive team on acquisitions, sponsorship bank selection, payment and banking contracts, new sales, and customer success management.
•  Conducted marketing research and provided thought leadership on strategy for payment as a service (PAAS) and banking as a service (BAAS) offerings.

Executive Payments Consultant

MetaBank

•	Led a team of Acquiring Account Managers working with Fintech, SAAS, and Payment Clients to increase sales and profitability. 
•	Responsible for P&L Management and financial targets.
•	Developed KPIs and risk management metrics, reporting, and controls alongside Risk Team.
•	Worked alongside risk and legal to create policy guidelines and standards with evolving regulations, legal requirements, and industry trends.
•	Provide thought leadership through mentoring, education, and customer engagement.

VP, Acquiring Solutions

Merchant e-Solutions

•	Managed large-scale product launches from strategy, planning, and implementation of Card Payment Network releases on interchange, regulations, and mandates.  
•	Responsible for P&L Management and Product Performance Metrics.  
•	Partnered with cross-functional leaders in Compliance, Engineering, Operations, Sales, Finance, Relationship Management and Marketing.
•	Drove cadence and prioritization through Agile methodology leading several Scrum teams.
•	Authored a 60+ page Card Brand User Guide documenting processes and controls. 
•	Identified opportunities to upsell/cross-sell delivering value to the payment product suite. 
•      Assisted channel partners on issues to resolution. 
•	Trained and mentored direct reports through coaching resulting in employee satisfaction and retention.  
•	100% successful track record of delivering releases on time, within budget, and with no system impact.

Director of Product and Card Brand Management

Alacriti

•	Owned the strategic Payment Facilitator relationship with card processors, banks, and vendors.
•	Created end-to-end operations and processes (sales motion, underwriting, onboarding, fraud & and risk monitoring, compliance, and activation of merchants) to launch and scale the SAAS payments product. 
•	Collaborated with Executive Leadership to ensure optimal merchant experience, and define strategy for best-in-class Merchant Operations and SAAS platform, improving delivery and expertise.
•	Partnered with System Analysts, Compliance, and Operations on new products and integrations.  
•	Monitored the overall payment processing portfolio, identifying $175K savings through proper interchange clearing and negotiating new products with an overall 15% savings.    
•	Trained Internal Staff and Partners on Card Brand rules and compliance updates.
•       Assisted partners and customers with issues or complaints to maintain positive relations.

Senior Manager, Payments Operations and Partnerships

•	Managed a high-value portfolio of Financia, channel partners, and non-financial clients  (insurance, healthcare, government, and utility industries). 
•	Responsible for revenue retention, contract renewals, upsells/cross-sales, and proactive relationship building through business reviews. 
•	Served as a key voice of the customer to influence product and business strategy.
•	Onboarded clients while providing white glove service. 
•	Led CRM development and implementation improvements.

Vantiv

•      Managed 24+ regional banks and credit unions resolving complex client issues.  
•	Accountable for P&L and revenue growth of $600M+ exceeding renewal and goal targets. 
•	Developed and executed strategies to increase and secure long-term revenue.

Snr. Relationship Manager-Financial Institutions

Wells Fargo

•	Managed a billion-dollar portfolio of high-value and complex corporate clients within e-commerce, B2B, retail, subscription billing, healthcare, software, and public sectors. 
•      Ownership of P&L, increasing YOY by 20% through selling additional products and services.
•      Consistently surpassed yearly personal, revenue, and retention goals.
•	Mentored and trained relationship managers and associates.
•	Delivered executive client presentations on interchange, PCI, risk, fraud, and chargebacks. 
•       Leadership participation in both the LA Metro and WFMS Diversity Council. 
•       Pitched, co-developed, and led the first Wells Fargo Merchant Services Mentorship Program.

Senior Relationship Manager 

•	Merchant service sales and account management for Retail and Commercial Banking Groups. 
•	Partnership management with over 40+ bankers
•       Closed over 85 merchants with $30M in yearly sales volume. 
•	Prepared analysis statements, developed RFP responses, presented executive proposals, negotiated agreements, and oversaw implementations on all new client locations.  
•	Exceeded sales goals YOY by 25%.

Senior Sales Consultant 

Payments and Fintech Powerhouse | Building Success Across the Ecosystem

I'm a strategy guru with a proven track record of maximizing revenue, profit, and contract negotiations in the dynamic world of payments, Embedded Finance, SaaS, BAAS, and Fintech. You name the areas – Customer Success, Payment Operations, Business Development, Vendor & Partnership Management, or Product – I've led the charge, driving results, and building impactful relationships.

My deep understanding of Acquiring, Merchant Services, Interchange Optimization, Payment Rails, BAAS, Banking, Payment Facilitation, ISO, ISV, Risk, and Compliance allows me to navigate the complexities of this ever-evolving landscape. As a transformational leader, I thrive on crafting winning strategies, defining a clear vision, and setting ambitious yet achievable team goals. But my passion doesn't stop there,  I'm a firm believer in the power of coaching and succession planning, helping individuals and teams unlock their full potential.

Fueled by a passion for new technology and innovative solutions, I relish learning and investigating the next big thing. I'm a collaborative problem-solver, a strategic thinker, a storyteller, and a true advocate for building strong partnerships that drive sustainable growth.

Let's connect and discuss how my diverse experience and passion can contribute to your team's success.

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Garrett Jestice

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