Fractional Chief Product Officer (CPO) | Advising MDs, CEOs & Tech Founders on Growth

Helping Businesses Shape Strategy, Deliver Innovation, and Build Real Growth

Markets shift. Technology evolves. Customer expectations rise. The businesses that succeed are the ones that respond deliberately, make smart bets, and lead with clarity.

In recent years, I have focused my work on helping businesses tackle complex challenges, identify new opportunities, and build long-term value through practical, sustainable change.

With a background spanning product development and marketing, I work where strategy, operations, and technology meet — translating ideas into scalable, commercially viable outcomes. My focus is always on real-world execution: making sure businesses not only plan well but deliver better.

Business Strategy and Growth. I work with organisations to rethink their products, services, and operating models. From market entry strategies to workflow redesign, I help teams uncover new opportunities, simplify complexity, and set a path for profitable growth.

Brand and Market Development. Building a strong brand isn’t about noise — it’s about relevance. I help businesses sharpen their positioning, strengthen their messaging, and align with the changing expectations of customers, investors, and markets. The outcome is better engagement, stronger loyalty, and clearer differentiation.

Leadership, Governance, and Operational Focus. Good ideas fail without good execution. I advise organisations on governance frameworks, operational best practices, and leadership structures that build trust, resilience, and readiness for future demands.

Business transformation isn’t a one-off project. It’s an ongoing process — one that rewards clear thinking, Strong delivery, and the willingness to adapt. My role is to help businesses cut through the noise, focus on what matters, and move forward with confidence.

If your business is preparing for its next chapter, I’d welcome a conversation.

Gary Pine

Currys plc

Senior Product Development Manager

AJP Design Solutions

Owner/Director

GAIN Credit

Product Manager Synapi (SaaS Platform)

Product Owner - API (Software as a Service)

Senior Solutions Engineer

Product Manager

Customer OnBoarding Engineer

Project Support Engineer

Panasonic

Product/Project Implementation Engineer

National Assembly for Wales

Security Liaison Officer

I am an experienced IT professional with a proven track record of delivering highly successful projects/products to high profile clients. I am a motivated and tenacious individual who builds strong client relationships through my honest and responsive approach; who takes great pride in producing high-quality work the first time around. 

I thrive on a challenge, my successes and track record at W2 has allowed me to move into various positions, where I have gained valuable understanding in all areas of the business. 

Having high ambitions and the ability to pick up new skills & technologies quickly has allowed me to have a positive impact across all areas of the business. 

Having a good balance of both business and technical skills has resulted in me building and maintaining excellent relationships with both clients, suppliers and current or ex-colleagues.

I am a confident communicator with excellent negotiation, leadership and management skills. I am a strong advocate of Single Sign On (SSO), Software as a Service (SaaS) and cloud-based solutions. 

A firm believer in simple, scalable systems that are easy to use and accessible from anywhere on any device.


Anthony Phillips

taplio

The Battle

Gary Pine

Anthony Phillips

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