Fractional Chief Product Officer (CPO) | Advising MDs, CEOs & Tech Founders on Growth

Helping Businesses Shape Strategy, Deliver Innovation, and Build Real Growth

Markets shift. Technology evolves. Customer expectations rise. The businesses that succeed are the ones that respond deliberately, make smart bets, and lead with clarity.

In recent years, I have focused my work on helping businesses tackle complex challenges, identify new opportunities, and build long-term value through practical, sustainable change.

With a background spanning product development and marketing, I work where strategy, operations, and technology meet — translating ideas into scalable, commercially viable outcomes. My focus is always on real-world execution: making sure businesses not only plan well but deliver better.

Business Strategy and Growth. I work with organisations to rethink their products, services, and operating models. From market entry strategies to workflow redesign, I help teams uncover new opportunities, simplify complexity, and set a path for profitable growth.

Brand and Market Development. Building a strong brand isn’t about noise — it’s about relevance. I help businesses sharpen their positioning, strengthen their messaging, and align with the changing expectations of customers, investors, and markets. The outcome is better engagement, stronger loyalty, and clearer differentiation.

Leadership, Governance, and Operational Focus. Good ideas fail without good execution. I advise organisations on governance frameworks, operational best practices, and leadership structures that build trust, resilience, and readiness for future demands.

Business transformation isn’t a one-off project. It’s an ongoing process — one that rewards clear thinking, Strong delivery, and the willingness to adapt. My role is to help businesses cut through the noise, focus on what matters, and move forward with confidence.

If your business is preparing for its next chapter, I’d welcome a conversation.

Gary Pine

Sales Made Easy Ltd

Our Virtual Sales Manager Formula (VSM Formula) helped our clients increase their sales by an average of 24% in 2023.

We take the pressure off the owner, relieve their frustration and take over the sales management of their sales people.

We assess the sales performance of their business against our 12-Point Framework to prioritise the work we do to make sure the sales foundations are in place before we grow their sales.

Our 12-Point Framework covers:

- Sales culture
- Sales management
- The right people
- Process & structure
- Lead generation
- Increased activity
- sales pipeline
- Coaching
- Sales training
- Targets & accountability
- Reward & recognition
- Systems & automation

All for a lot less than it would cost to hire a Sales Manager!

Founder & CEO

The Monday Mojo

Start Your Week (Every Week) With A Bang

Aubas Consulting Ltd

- Sales and Payments Consultancy for Kwalitas Ltd
- Sales and Payments Consultancy for Paymentsave (UK) Ltd
- Sales and Sales Leadership Coaching for Storekit
- Payments Consultancy for Storekit

Annecto UK Ltd

Sales of Chip & PIN Terminals, E-commerce Gateways and Cash Advances to SME's.
- Signed over 9,000 SME's between 2013 - 2018
- Started with 120 Self Employed Sales Agents 
- Evolved to a Telesales model in 2016
- 28 Full Time Employees & £3m turnover per annum

Fidelity Payment

-  Signed over 1,000 new merchants in the first year of trading
- Managed the build of the UK operation from concept, through launch to full operation.
- Sourced, negotiated and agreed all Terminal, Lease and Ecommerce vendor contracts
- Structured the operational and customer services teams to set up merchant facilities (and deliver terminals) within 4 days, to manage merchant queries and provided outstanding service to all new customers.
- Managed the recruitment of all key personnel and implemented the correct sales methodologies and sales training to recruit and drive sales across the mid-corporate sector.

Head of UK Division

Handepay Limited

A Direct Sales Organisation selling Chip & PIN terminals to the SME sector.
- Set up the new Sales Division that signed over 20,000 new merchants
- Delivered revenue in excess of £3.5m per annum
- Built an effective recruitment process for new Sales Execs / Managers
- Defined, wrote and implemented a new Sales Process & Direct Sales Process, coaching these methodologies at management & seller level.
- Influence within product build, product launch & web site.

Sales Director

First Data Corporation

July 2005 to January 2007 I successfully set up and managed the new Portfolio Management Team holding overall responsibility for 15,000 customers on the BoS acquiring portfolio. 
- Correctly aligned the portfolio with Scheme Interchange requirements, the company revenue strategy generating £1.3m additional revenue on a 12 month period (130% of target)
- Up sell / Cross sell campaigns were planned, agreed and implemented across the portfolio
- Involved in the design & build of the new Multicurrency functionality within the FDI processing platform.

October 2003 - July 2005 - New Business Acquiring Manager within Bank of Merchant Services

Head of Portfolio Management, Bank of Scotland Merchant Services

Barclaycard Business

1995 to 1999 - New Business Manager / Account Manager - South Wales
1999 to 2003 - New Business Manager / Account Manager - London

Sales Manager

Sales is a ‘dirty’ word isn’t it?

A lot of people think it is, so I’m a man on a mission and my mission is to change that perception.  I love helping businesses move out of their comfort zones to embrace sales, to build a professional sales culture that makes it easy for their customers to buy from them

I want salespeople to stand tall and to shout from the rooftops that they are a salesperson. To become a professional and to be proud of that.

That’s why I’ve set up Sales Made Easy, so that Business Owners and Salespeople can become part of our community and access whatever they need to improve their sales. We’re making it all available, easy to follow and affordable. We’re putting it in a format that people can follow and implement to make a fundamental difference to how they sell.

You can probably tell that I’m a man on a mission, can’t you?

I've built and managed sales teams that have sold to over 35,000 business clients so I get it.

I understand the ups and downs of running a business, the challenges, the successes and the loneliness. I’ve made the mistakes; I’ve been there seen it and done it! 

I’ve also learned a few things about sales and sales leadership over the last 20 years so, let me ask you, do any of these situations sound familiar?

•	You keep employing salespeople who promise me great things but they rarely live up to their hype.
•	Why do your salespeople appear busy, promise you sales, then have a good excuse why the customer didn’t sign up?
•	You want to sell to your customers but you don’t want to come across as a salesperson!

They resonated with me and if they resonate with you then something needs to change.

There is good news though, together, we can change your approach to sales that will help you sell more things to more people.

Personally, I moved to South West France (with Sandra) in 2020 to enjoy the culture, wine and cheese....and I love it. The pace of life is slower and I’ve relaxed a lot giving me more time to think, learn and grow. I’m slowly learning the language but I still sound like the policeman from “Allo Allo” for those of you who can remember that TV programme from the 1980’s!

Enough about me, your turn! Click on the ‘connect’ button above to chat or contact me directly at kevin@salesmadeeasy.sale

taplio

The Battle

Gary Pine

Kevin Hayler

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