Buyer Led Growth | Go-to-Market Acceleration for companies with $5mm - $50mm in revenue

The Internet is flooded with advice on how to scale from $0 to $100MM, which is a dangerous trap.

The "hyperscale" advice may be entertaining and aspirational, but it is not very applicable to companies that need to drive growth with capital efficiency.

I help B2B companies with $5MM - $50MM in revenue create value by demystifying Go-to-Market with a simple framework called #BuyerLedGrowth.

In the last 15 years, I've created 3 companies, sold two of them and advised nearly 50. The common theme?

Companies get "stuck" at $10MM / $20MM / $30MM in revenue. They are likely still growing, but that growth is HARD and getting harder. 

The leadership roles in marketing, sales and even customer success have become revolving doors. Two steps forward, 1.5 steps back.

These headwinds have become even more challenging as the shift in B2B buyer expectations accelerate, requiring a comprehensive, integrated revenue engine.

I help companies break through these growth barriers in a variety of roles;
- Co-Founder and Managing Partner of Yield Group
- Operating Partner at Boathouse Capital
- Limited Partner in and advisor to Stage 2 Capital

gtmPRO.co is the place that my team and I "open source" our frameworks, templates and learnings (coming soon!)

We are driven to help take the friction out of growth and help functional revenue leaders expand into well-rounded business leaders.

Most importantly, I am blessed to be a husband to my wife and a father to our 4 children. 🙏

Gary Schwake

Brian Lischer

Follow me for daily tips on branding | Founder of Ignyte | Helping businesses grow with branding services, training & coaching

I studied in psychology in college, but being a shrink wasn’t for me.

So I became a marketer instead.

After a decade of working with nearly every type of business, I noticed a pattern…

Most of their problems weren't about marketing.

They were about positioning.

→ Slow growth
→ Hiring struggles
→ Price sensitivity
→ Investor skepticism
→ High customer churn
→ Low conversion rates
→ No real differentiation

Every single one of these stems from poor positioning.

Once I saw that, I couldn't unsee it.

So, I made the leap from marketing to branding.

I interviewed at every branding agency I could find.

But they all said the same thing: "You don’t have the right experience." 

So, I said screw it—and started my own.

Since then, I’ve built that agency into a multi-million-dollar business, spoken to thousands about the power of branding, and written for publications like Forbes, Inc., and Entrepreneur. 

Here's what I've learned: 

A better business starts with better positioning.

And improving your positioning? It's easier than you think.

You don’t need a huge budget. 

You don't need an MBA.

You simply need the right framework—and a little guidance.

Want to position your business for growth?

Here’s how I can help:

𝟭. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗺𝘆 𝗳𝗿𝗲𝗲 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.

Get actionable tips for building a better brand and deep dives on improving your positioning.

🔗 Subscribe → https://ignytebrands.com/better-branding

𝟮. 𝗚𝗲𝘁 𝘂𝗻𝘀𝘁𝘂𝗰𝗸 𝗱𝘂𝗿𝗶𝗻𝗴 𝗮 𝟭:𝟭 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗰𝗮𝗹𝗹

Gain the clarity you need to sharpen your positioning and move your brand forward—fast. Limited spots available.

🔗 Schedule → https://www.ignytebrands.com/brand-coaching

𝟯. 𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝘆.

Find out how Ignyte can help you grow—whether you need a brand audit, a rebrand, or something in between.

🔗 Explore → https://ignytebrands.com

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The Battle

Gary Schwake

Brian Lischer

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