Buyer Led Growth | Go-to-Market Acceleration for companies with $5mm - $50mm in revenue

The Internet is flooded with advice on how to scale from $0 to $100MM, which is a dangerous trap.

The "hyperscale" advice may be entertaining and aspirational, but it is not very applicable to companies that need to drive growth with capital efficiency.

I help B2B companies with $5MM - $50MM in revenue create value by demystifying Go-to-Market with a simple framework called #BuyerLedGrowth.

In the last 15 years, I've created 3 companies, sold two of them and advised nearly 50. The common theme?

Companies get "stuck" at $10MM / $20MM / $30MM in revenue. They are likely still growing, but that growth is HARD and getting harder. 

The leadership roles in marketing, sales and even customer success have become revolving doors. Two steps forward, 1.5 steps back.

These headwinds have become even more challenging as the shift in B2B buyer expectations accelerate, requiring a comprehensive, integrated revenue engine.

I help companies break through these growth barriers in a variety of roles;
- Co-Founder and Managing Partner of Yield Group
- Operating Partner at Boathouse Capital
- Limited Partner in and advisor to Stage 2 Capital

gtmPRO.co is the place that my team and I "open source" our frameworks, templates and learnings (coming soon!)

We are driven to help take the friction out of growth and help functional revenue leaders expand into well-rounded business leaders.

Most importantly, I am blessed to be a husband to my wife and a father to our 4 children. 🙏

Gary Schwake

Yield Group

- Identified new revenue opportunities through data analysis, leading to the development of a new consultancy model.

- Increased campaign performance by 20% by tracking and analyzing data across multiple marketing channels and delivering actionable insights.

- Enhanced customer engagement and functionality by developing and launching two no-code websites optimized for user experience.

- Strengthened organizational visibility and authority by creating, producing, and managing a podcast series featuring prominent industry leaders.

- Improved online presence and search rankings by managing company websites with a focus on SEO, content optimization, and performance monitoring.

Marketing and Community Manager

Papeles y Cartones Moda

- Increased revenue by 20% within one year by developing and executing comprehensive marketing and business plans across multiple product lines.

- Launched a new product line with immediate impact, leveraging market research and competitor analysis to identify emerging trends, resulting in first-quarter revenue generation.

- Boosted organic web traffic by 30% and lead conversion by 15% by leading a full website redesign focused on user experience and performance optimization.

- Streamlined media management processes by consolidating and maintaining high-quality assets, improving efficiency in campaign execution and cross-team collaboration.

Marketing Operations Manager

Carne Argentina - La Gaucha

- Founded and scaled a nationwide import and distribution business, supplying premium Argentinian steak to high-end restaurants.

- Increased profit margins by 35% by leveraging data analytics to optimize product offerings and pricing strategies.

- Drove consistent revenue growth and market expansion by developing a comprehensive entry strategy covering supplier negotiations, logistics, and inventory management.

- Achieved 40% market penetration in the first year through strong relationship-building with restaurant partners and high client retention.

- Improved sales conversion rates by 25% by leading and training a cross-functional team to enhance sales techniques and customer engagement.

Founder

Adriana Arbelaez Estilo

Hit 120% of our sales targets by finding new business opportunities and building strong partnerships. Organized events and tradeshows, launched a customer retention program that boosted loyalty by 15%, and managed social media to grow our audience and engagement. I enjoyed digging into market research to spot trends and find new ways to bring in more customers.

Marketing and Sales Coordinator

Link Group

Found smart ways to grow businesses and connect while connecting with audiences. At Link, I’ve helped boost concert ticket sales by 35% with some creative marketing moves. I’ve also been hands-on with testing different marketing channels and refining paid campaigns to get better results. It’s all about combining strategy with a bit of creativity to make things happen.

Marketing Assistant

General Management Professional with over 7 years of experience in leading teams, optimizing operations, streamlining processes, and ensuring compliance in Companies such as Yield Group, Papeles & Cartones Moda and Adriana Arbelaez Estilo. Skilled in driving productivity, overseeing cross-functional initiatives, and delivering results in both operational and strategic capacities.

taplio

The Battle

Gary Schwake

Tiana Quiroga

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