Gary Vaynerchuk

Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and Creator and CEO of VeeFriends, and 6x New York Times Best Selling Author. Gary is considered one of the leading global minds on what's next in culture, business, and the internet. 

Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.  

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has ofﬁces in Amsterdam, Bangkok, Chicago, Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League. 

Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 50 million followers and garner more than 2+ billion impressions per year across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally.  

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, The Paley Center, and Pencils of Promise. He is also a longtime Well Member of charity: water.

Gary's life ambition is to buy the New York Jets.

Vayner3 was founded to help the world’s leading enterprises navigate the next era of connected consumer behavior. Our mission is to grow your business by helping to build new markets and revolutionize digital engagement, charting a new course for enterprises. 

Vayner3 partners with leading brands to shape the next era of the internet; leverage AR, Blockchain, AI, and immersive digital experiences to future-proof your business.

This is for the leaders and future leaders out there …

I hope this really “hits” for some...

Too many don’t realize real time and real elimination of fear are at the core of a great culture and a great culture creates great companies...

For many of you, you have less than 20 employees… you should be able to ace this ..

Share this with someone who owns a business or has a large team 💜❣️

Chairman – VaynerX, CEO – VaynerMedia, Creator – VeeFriends

Huge shout out to the people on the right .. I respect you … to the people on the left … you’re only fooling yourself and the others who live in fear 😨….

Stop talking, start executing

Please give yourself grace. You're trying.

No one is better than you .. real talk.

If you give me any birthday gift today, promise me that this is the moment you all decide to stop beating yourself up ❤️

Listen ... talent, serendipity, moments and timing all matter ... but let there be no confusion .... 99% of the people who "make it" or the people many of you aspire to be are out-working you .. are working much harder than you think when you don't see them.

Work ethic matters, friends .. of course you need to balance it, but for the things many say they want .. it's hard work that is the missing ingredient ❤️

If you hate your job, tonight, instead of doing whatever the f*ck you normally do for 4 hours .. go on LinkedIn and email 100 people. 

Update your LinkedIn account .. post content about your expertise in financial services .. or in real estate .. or in bagel-making .. and let somebody find you. 

You can do sh*t instead of complaining. 

Complaining is, “My boss will never let me succeed.” Are you out of your f*cking mind?? Your boss at a random company? There are 87 trillion companies .. quit! 

Pound LinkedIn until your next job comes that pays you more so that you can leave. 

You. Can. Do. It.

Whether I have to write it on a napkin or post it here on LinkedIn, the message is the same… 

many of you are messing up, fear is fake but also holding you back, it’s time !

Go do your thing. Enough of the excuses and the fear, it’s time!

I turn 50 in less than 2 weeks .. and here's a message for those of you 50 and up.

You have a lot more time than you think.

It is super appropriate for you to start that business that you've always wanted right now. It is actually quite practical .. you probably actually have a much deeper understanding of what to do to be successful than the average 25-year-old that's rolling into my office looking for dollars to start their business because they've got an idea..

If I could just take the energy in my heart to deploy it into so many people's brains to understand how much time is still left in your life to do your thing .. that would make me very happy.

You may have 50—that's right, with modern medicine—you may have 50 more good years of executing .. 40 for sure!

I really think .. knock on wood .. so many of you reading this have 40 full, big years. Think back to when you were 10 .. from that moment until right now, all that life .. you've gone on the back end and people are trying to "wind down" and figure out how they're going to slow it down or "wrap it up" ..

F*ck wrapping it up, man.. Start it up!

Today I turn 50 … now that I am a wise man 😂 I thought I would share a few things here on LinkedIn that I hope can help someone today .. would mean a lot to me if you leave a comment with which one of these really hit 🎯 for you :)

PS: I go live today at garyvee.com/50 at 1pm ET -

Come see me do a live stream on TikTok that maybe will help you learn how to do one for yourself or your business

Today I turn 50 years old...

I need today to be the day you change up who you listen to, what you listen to, and where you allow your brain 🧠 and soul to go...

This is the start of the last month of the year .. read this page from “the book” 📕 and understand the biggest truth in the world 🌎

FEAR IS FAKE … and “they" use it against you to stop 🛑 you from your joy!

❤️❤️❤️❤️❤️

One of the things that has really allowed me to "win" is not wanting it fast.

Everyone's in a rush to "make it" .. but crushing it is actually more about patience than you think

I actually don't think making it faster is a good thing .. most people really struggle with understanding that, often times, the faster "it" happens, the more vulnerable it is.

Slow down. You've got time

Either you'll hear 👂 me now or you’ll hear 👂 me when in the future...

But the quicker you act on realizing you have to attack life, not let it happen to you, is the quicker you'll enjoy this journey versus wasting it on stress and anxiety and worry ❤️

Most new managers think that becoming a manager is the “graduation.”

Truth is, it’s the reverse.

Leaders work for their employees.

That means you have to understand what your employees want at a deep level. You have to be constantly adapting to their needs and what they want from the organization.

When you go from being someone who “executes” to someone who’s managing a team, you go from trading on IQ to trading on EQ.

You go from doing the actual work to listening to employees, catering to what they want, taking the blame, and being the bigger person.

No excuses … 

all you need is 1 example, and if you can’t find it … 

BE the example.

If you have toxic employees within your organization, you'll have other employees who are scared to have meetings with them. You'll have people who are spending time navigating discussions with those employees rather than actually executing. 

Your people will be spending time on politics, not on execution. 

When you build a culture where people feel safe and excited to come to work, they won't worry about dealing with other employees as much. 

When they're not spending any time worrying, they're spending time executing. If they don't have to spend 15 minutes a day bickering or figuring out who's trying to "ruin" them, they're free to come up with new ideas and actually do the job they were hired to do.

Whatever is bothering you right now, take a breathe, be grateful for what is going well and realize what you can and can’t control. If you can’t control it, let it go and focus on what you can control, which at least is your “gratitude scale” ❤️❤️❤️

You will not be replaced by AI, but...

Demonizing new technology is holding you back.

This is what happened in '96, '97, '98... I watched the biggest companies in the world get folded because they refused to respect that the internet was here..

Now, AI is here, and you need to do something about it .. learn it .. use it .. understand it ..

If you were fired, be grateful...

Kiss the ground and thank the heavens for the opportunity to get somewhere better! This goes for jobs but this also goes for relationships in any different form.

Be thankful you’re on to the next chapter ❤️❤️❤️ share this with a someone that needs to hear it.

The biggest truth in the world 🌍 is that you’re 100% in control of your life, and you are not trapped or stuck … and yet … the world 🌍 has got you all convinced it’s the reverse …. 

My friends, pls save this video and use it when you need it most ❤️❤️❤️❤️❤️

Oh, and pls share this with a friend who you know needs it ❤️❤️❤️❤️

Pls comment - in the comments - I’m in control … if this hit 🎯 for you ✅

Money, fame and power don't change who someone is ... they expose who someone is.

In the last 10-15 years, I've had the luxury of being in some pretty rare air with wildly successful people .. many of whom are more successful than me financially and fame-wise, and I'm telling you.. money is just a catalyst... the problem is, it can be a catalyst for bad.

This is the great trick of our society. People are addicted to the idea that money is going to solve all of their problems, but I've literally watched people get money and get way worse .. especially if they didn't earn their money.

Money exposes your truth. All it will do is expedite how fast people figure out who you really are, whether it's for better or for worse.

Vinnie Fisher

Mentor Academy

At Mentor Academy, we lead initiatives to transform leaders into effective mentors, ensuring their influence extends beyond their tenure. By creating tailored training programs, we have successfully mentored over 100 individuals, achieving a 75% success rate in establishing their mentoring practices. Our focus on empowering second career professionals has cultivated a supportive community dedicated to impactful leadership.

We are on mission to not allow you wisdom, strengths and impact retire to with you. Come along for the journey and get the encouragement, validation, tools and resources needed to impact the next generation of leadership in your organization, many other organizations through your thriving Mentorprenuer pracutce and in your community.

Founder & CEO

Beyond Your Shadow

Beyond Your Shadow has multiple brands that it supports in its mission:  Mentor Academy focused on equipping second career professionals to become Mentorprenuers.  We also have the Foundry which is a private mastermind group operated by our Founder, Vinnie Fisher where he is mentoring the current generation of leaders in leadership growth, development and multiplication.

You can learn more about each brand at:

Mentor Academy: https://mentoracademy.co/

The Foundry:  https://vinniefisher.com/foundry/

We believe that multiplication is the key to legacy and your impact living beyond your shadow.  Our mission is to help leaders transform from hero to guide by embracing the journey of mentoring the next generation of leaders.  Our commitment is to help you excel at mentoring. We equip you with skills, inspire you with the opportunity and invite you into the mission of mentoring the next generation of leadership in your organization and community. 

Experience matters, and so does how you leverage it to influence and cultivate tomorrow’s leaders. 

Shoot for success, you might find significance.  Shoot for significance and you will find both.

Founder

Fully Accountable

Fully Accountable is a outsourced accounting and finance company offering fractional controller, CFO and data services.  As Chairman, I help to steer the ownership team and advise the CEO on growth strategies and expansion.

Chairman of the Board

Co-Founder, Chairman and CEO of the Company. My primary role was the Chief Evangelist and Visionary of the company. As such, I developed the strategies for acquisition of customers, expanding business lines, hiring key employees, and the growth and scale of the company.

Fully Accountable is not your traditional accounting firm.  We specialize in using digital technology, cloud based services and real time reporting to offer Trusted Advisor Services to Companies that have a large digital footprint, utilizing eCommerce, digital advertising and agencies that specialize in service work to these businesses.

At Fully we offer a full range of services from fractional CFO all the way to master bookkeeping.  We offer a free no obligation strategy call here:  www.fullyaccountable.com/strategycall to help you identify the holes in the leaky bucket and finally achieve the profit margin your business deserves.

CEO and Co-Founder

Leading Health

Created an online health supplement company offering the most popular formulations for sale directly to consumers. My initial focus was developing the company and training our second-in-command to take over operation of the business. In June of 2014, after training our new quarterback, I stepped away from the company. Today, Leading Health is thriving and expanding its product lines and customer base.

Chairman

Brain Host

Created a shared website hosting and domain services company. We grossed over $100 million in revenue across five brands during the next five years. I stepped away from operating the company after we brought a new CEO into the business in 2012. I subsequently returned to oversee operations after that CEO did not work out in the company. I formally stepped away from all operations, except for the Board, in June of 2013.

Co-Founder and CEO

Founder and Chairman | Leadership Expert | Business Strategist | Investor | Best Selling Author

Entrepreneur, Author, and Mentor dedicated to leadership multiplication through intentional mentorship.

After building and exiting multiple successful companies, including Fully Accountable last year, I now dedicate myself to addressing what I see as a critical leadership crisis: five generations working side-by-side, unprecedented leadership transitions, and a growing deficit of prepared leaders in organizations, churches, and communities.

Through Mentor Academy, we equip experienced professionals to become "Mentorprenuers" - turning their hard-earned wisdom into impactful mentoring businesses that create both legacy and income. My Multiplication Method helps leaders identify, invite, equip, and deploy the next generation of talent.

My philosophy is simple: leadership isn't about personal achievement but about who you develop. True legacy extends far beyond your own shadow through the leaders you help create.

I've been blessed with 29+ years of marriage to my amazing wife Debbi, four incredible children, and a life guided by faith. I believe extraordinary achievement doesn't require sacrificing what matters most – that's why I advocate for a 360° Life approach across Faith, Family, Fitness, Finance, and Fun.

Bestselling author of "Beyond Your Shadow: Legacy Through Multiplication," "The CEO's Mindset," "False Profits," and "The Best Investment: A Better You."

"One of the greatest values of mentors is the ability to see ahead what others cannot see and to help them navigate a course to their destination." - John C. Maxwell

For more information, visit our website:

https://mentoracademy.co/

I am also an active mentor.  You can learn more about me and the Foundry at:

https://vinniefisher.com/foundry/

You can also grab a copy of my latest book Beyond Your Shadow: Legacy Through Multiplication:

https://beyondyourshadow.com/get-the-book/

Are we seeing this?

Google just launched Nano Banana Pro on Gemini. 
The most realistic AI image generator yet.

The reactions rolling in? Panic. Concern. Fear.
People can't tell what's real anymore. And they know it.

Look at the comments. 
Read the threads. 
The sentiment is clear: "How do we trust anything we see now?"

This is exactly what I've been warning about.
We just crossed a line. 

AI-generated content is now indistinguishable from reality. No watermarks. No disclosure requirements. No way to verify.

And consumers are terrified.

Not because the technology is bad. 
Because nobody's being transparent about when it's being used.

Here's what happens next:
Companies will use this to create marketing content, product images, testimonials, reviews. 
All synthetic. 
None disclosed.
Consumers will figure it out. 

Trust will collapse. 
Brands will scramble.

Or—and this is the pivot—companies get ahead of it now.

They disclose AI use. 
They verify their transparency. 
They prove they're trustworthy before consumers demand it.
This is why SiteTrust exists.

Not to stop AI. 
To make it trustworthy through transparency.

Because moments like this—when technology leaps ahead of trust—are when infrastructure gets built.

SSL certificates happened after security breaches became epidemic. 
Privacy regulations happened after data scandals exploded. 
Transparency certifications will happen now, as AI makes "real" impossible to define.
Nano Banana just proved it.

P.S. Look at the reactions to Nano Banana. That's not excitement. That's alarm.
If your customers feel that way about AI, you need to address it. 
Now.
#AITransparency #NanoBanana #GoogleGemini

We're live.

SiteTrust officially launched yesterday, and I wanted to personally walk you through what we've built.

Our first newsletter just dropped. 

It covers:
→ What SiteTrust is and how verification works 
→ The three certification tiers (Verified, Advanced, Exemplary) 
→ Why this matters now (spoiler: EU enforcement starts August 2026) 
→ Legal updates on AI regulation 
→ The technology infrastructure behind trust 
→ What's coming in 2026

This isn't marketing. It's education.

AI transparency is infrastructure, not a trend. 

And infrastructure only works when everyone understands how to use it.
If you're using AI in your business, this newsletter is for you.

If you're advising companies on AI strategy, this newsletter is for you.

If you're wondering how to prove trustworthiness before regulation hits, this newsletter is definitely for you.

👉🏼Read the full first edition here

We're Live. After months of development, SiteTrust is officially open. This newsletter is your inside look at AI transparency, regulatory updates, and

Open article: Welcome to the AI Transparency Era by Vinnie Fisher • 5 min read

Sometimes the right decision is the hardest one.

After an incredible year of building Mentor Academy, working with over 2,000+ mentors, coaches, and consultants, I'm announcing that we've closed operations.

We fulfilled our final commitments a few weeks ago, and now it's time to be honest about what I learned:

I was building the wrong business.

Not wrong because the work didn't matter. 

The people we served were extraordinary. 
The frameworks we created were solid. 

The Multiplication Method™ works, I still believe in it deeply.

But I was building a business that served mentors when the world needed something different. 

Something bigger. 
Something more urgent.

Over the past year, while working with thousands of professionals trying to build trust with their clients, I kept hearing the same crisis emerging:

"How do I prove I'm trustworthy when AI is destroying credibility?"
"How do I show transparency when regulations are coming and I don't know what to do?"
"How do I differentiate when everyone claims to be 'ethical' but nobody can prove it?"

That's when it hit me.

The opportunity wasn't helping people become better mentors. 

The opportunity was solving the trust crisis that every organization, not just mentors, is facing in the AI era.

So I made the call. We closed Mentor Academy to focus on something that matters more.

What I learned from MA:
✅ How to build frameworks that codify expertise
✅ How to create systems that scale trust
✅ How regulatory pressure drives adoption
✅ How to position something the market doesn't know it needs yet
✅ How to pivot when you realize you're solving the wrong problem

I'm incredibly grateful for everyone who believed in Mentor Academy. 

You taught me more than I taught you.

And what we learned there is going to change everything.

Happy Thanksgiving🦃

This week I've been sharing about closing Mentor Academy and launching SiteTrust.

Today, I just want to say thank you.

I'm grateful for:

• Faith. 
I've learned that the best decisions I make are the ones where I trust something bigger than my own understanding. Closing MA to build SiteTrust was one of those decisions. It didn't make logical sense at first. But it was right.

• Family. 
Debbi has been by my side for 30 years. Four kids who have watched me build, break, and rebuild businesses. They've seen the wins and the losses. And they've supported every pivot. I don't take that for granted.

• The Mentor Academy community. 
You taught me more than I taught you. Every conversation, every question, every success story shaped what became SiteTrust. You showed me the real problem that needed solving.

• The lessons from breaking businesses. 
I've built companies that succeeded. I've built one that broke. Both taught me what I needed to know. Failure isn't the opposite of success—it's part of the curriculum.

• The people who believed before it made sense. 
The team that's building SiteTrust with me. The advisors who saw the vision early. The partners who are already certified. You took a bet on something that doesn't exist yet. That matters.

• This moment. 
To be at the beginning of something that could become infrastructure. To see the window open. To have the experience, the team, and the timing align. That doesn't happen often. I don't take it lightly.

Entrepreneurship is hard. 
Pivoting is harder. 
Betting everything on something new is terrifying.

But it's also the most alive I've ever felt.

So today, I'm grateful. 
For the journey. 
For the people who've been part of it. For the opportunity to build something that matters.

And I'm excited about Monday. 😊

Hope you have a great Thanksgiving with the people you love.
—Vinnie

#happythanksgiving🍂

Yesterday I told you I closed Mentor Academy to build something bigger.
Today, I'm telling you what it is.

Introducing SiteTrust, the verification and certification platform for AI transparency.

Here's what I realized while working with 2,000+ professionals at Mentor Academy:

Every organization is facing the same crisis.
• Consumers can't tell what's real anymore
• AI regulations are coming (EU AI Act enforces August 2026, Colorado June 2026)
• Companies don't know how to prove they're trustworthy

There's no independent standard for AI transparency

That's what SiteTrust solves.
What SiteTrust Does:
✓ Provides independent AI transparency certification (3 tiers)
✓ Creates a public registry where consumers can verify companies
✓ Establishes the standard before regulations mandate it
✓ Gives organizations a way to prove transparency, not just claim it

Think of it like this:
What SSL certificates did for web security in the 2000s, SiteTrust will do for AI transparency in the 2020s.

It started as optional. Then it became expected. Then it became mandatory.

We're at the beginning of that curve right now.

Everything Mentor Academy taught me is built into SiteTrust:
→ How to create frameworks that simplify complex problems
→ How to build scalable trust systems
→ How to position something before the market realizes it needs it
→ How to move fast when the window is open

This isn't just a business. It's infrastructure.

We're building the trust layer for the AI era.

And we're launching on Cyber Monday (12/2) with something special. 
More on that soon.

Learn more:

Open article: SiteTrust | AI Transparency Certification by sitetrust.com

SiteTrust - AI Transparency Certification Logo

SiteTrust | AI Transparency Certification

The most dangerous phrase in business right now? "We'll worry about AI compliance next year."

By "next year," it will be too late.

Here is the regulatory countdown: 
→ Colorado AI Act goes into effect June 30, 2026.
 Businesses using high-risk AI will face new duties around documentation, impact assessments, and disclosures. This deadline was already delayed once, but it’s still the first comprehensive AI law in the U.S.

→ The EU AI Act is already in force. Its requirements roll out in phases between now and 2027

→ Enterprise procurement cycles are 6–12 months.
 Meaning: if your AI product or service isn’t compliant ahead of deadlines, you simply won’t get through procurement.

Do the math. 
The time to prepare is today.

This is why we are launching SiteTrust on December 2nd.

We are establishing the registry and certifying the founding partners before the inevitable panic in 2026.

I’ve seen this pattern with SSL and ISO certifications. 
The first movers establish the category.
 
Everyone else just follows.

The market is ready:
Legal is warning about disclosure. 
Marketing is fighting for authenticity. 
Consumers are demanding proof.

We are providing the answer. 
#AI #AITransparency

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