Espinaca AI

El impacto y la oportunidad de AI en el mundo va a ser impresionante. Con Espinaca llevamos  capacitación sobre AI a empresas de Latinoamérica.

Founder

Inspower, Inc.

- Created an inspirational content network of social media properties, including an audio program "Whispers of Joy"
- Grew Twitter accounts to 3.5M followers and Facebook page to 500k fans
- Sold all the social media accounts in January 2018

Founder & CEO

remoting.la

You and your team are growing. But you know hiring is hard. You know talent is not everywhere.

Co-Founder

Terrifico Capital

We love crypto, that's all we do. 
We manage crypto portfolio for our clients, we invest in crypto, we talk about crypto, we write about crypto, and we advise about crypto. Administramos portafolios de criptomonedas para nuestros clientes.
The future of money will be digital, and banks are the first ones to be disrupted. 
We also help companies understand the impact that crypto and blockchain will have in their business models, in their future, and how to take advantage of the unique opportunity this revolution brings.

Fund Manager

Gestatio

Procter & Gamble, for Pampers. We increased the email marketing for the Argentinian branch. I can't disclose results, but were mind-boggling.

Consultant about Online Marketing

KillerStartups.com

- Planned, developed and launched an onliner publishing website targeting US internet entrepreneurs.
- Created from scratch a website that got over 2.5M visitors per month and $2mm in annual revenue
- Managed a 20-person team who wrote upwards of 100,000 reviews of internet startups.
- Sold to Fundable in September 2014

China NM Advertising

- Provide advice to US companies that were looking to enter, invest, and do business in China.
- Assisted BusinessWire China by identifying potential partners, selecting one and negotiating the joint venture to create China NM advertising based in Hong Kong.

General Manager

GauchoNet.com

- Created Argentina’s leading search engine and web portal, Gauchonet.com. 
- Managed a team of 8 people who developed the web site, reaching 350,000 unique visitors per month (4% penetration) in 3.5 years, making Gauchonet.com one of the top 10 most visited websites in Argentina. 
- Web site generated revenue exclusively from advertising. Negotiated long term internet advertising plans with top notch companies such as IBM, StarMedia, Xerox, Ford, Arcor, Citibank, HP, Patagon.com, Banco Supervielle, Axe, among others.
- Increased yearly revenue from USD 1,000 in 1996 to USD 250,000 in 1999.
- Managed successful negotiation of the GauchoNet’s acquisition by Terra/Lycos in September 1999 (the first multimillion dollar transaction in LatinAmerica for internet properties).

AIESEC "Association Internationale des Etudiants en Sciences Economiques et Commerciales"

VP Programmes, AIESEC Belgium
Carrera de Empleos, AIESEC Argentina

NC Programmes, Belgium

Author of +11 books. 2 exits. Fascinated by AI. Llevando capacitación sobre AI a empresas en latam.

ESPINACA | FOUNDER (July 2023 - )
Capacitación sobre AI para empresas de Latinoamérica. Marketing y Ventas con IA. Productividad con IA. Implementando IA en la organización.

BITCOINARIO.COM | FOUNDER (Sept 2017 - December 2022)
- Courses to learn about crypto.

TERRIFICO CAPITAL | FUND MANAGER (Sept 2017 - December 2022)
- Created the first crypto investment fund in Argentina
- Raised capital from 20+ investors

KILLERSTARTUPS.COM | FOUNDER & CEO (Jan 2007 – Sepr 2014)
- Planned, developed and launched an onliner publishing website targeting US internet entrepreneurs.
- Created from scratch a website that got over 2.5M visitors per month and $2mm in annual revenue
- Managed a 20-person team who wrote upwards of 100,000 reviews of internet startups.
- Sold to Fundable in September 2014

GAUCHONET | FOUNDER & CEO (Jan '96 – Sep '99)
- Created Argentina’s leading search engine and web portal
- Managed a team of 8 people who developed the web site, reaching 350,000 unique visitors per month (4% penetration) in 3.5 years, making Gauchonet.com one of the top 10 most visited websites in Argentina. 
- Web site generated revenue exclusively from advertising. Negotiated long term internet advertising plans with top notch companies such as IBM, StarMedia, Xerox, Ford, Arcor, Citibank, HP, Patagon.com, Banco Supervielle, Axe, among others.
- Increased yearly revenue from USD 1,000 in 1996 to USD 250,000 in 1999.

SKILLS & CORE COMPETENCIES
- Growth Hacking. Grew several Twitter accounts to 3.5M real followers in 5+ years.
- Content Strategy. Created and lead the development of content strategy to get to 100k visitors per day.
- Monetization. Grew total revenue to $10M in 7 years thru online advertising.
- Sales. In charge of selling online advertising for GauchoNet, in 1996 in Argentina.
- New Business Development. Forget long term relationships for KillerStartups. Deep understanding of B2B and SaaS operations.

Gonzalo Arzuaga

Arash Ghaemi

VC Lab

Venture Institute is a free, venture capital training program by VC Lab designed to train and educate the rising tide of new venture capital leaders. The venture institute program consists of two months of focused training, plus an additional two months of practical on-the-job experience which aims to enrich the knowledge base of venture professionals.

Venture Institute | Cohort IV

HeroSwap

Grew HeroSwap, an instant, anonymous cross-chain swap unlocking liquidity for DeSo and beyond. 

Built on DeSo, I forged partnerships with Sui, Solana, and Avalanche apps—teams embedded it, streamlining user onboarding and juicing DeSo’s ecosystem.

Growth Marketing

DeSo Foundation

GTM & Brand Positioning: Designed and executed go-to-market and brand strategies for DeSo’s Layer-1, refining messaging for both retail and institutional audiences: drove an 8× token rally, 1000% user growth, and 10M+ impressions newsjacking Elon Musk buying Twitter.

Marketing Ops from 0→1: Built PR, content, communications, and email-marketing workflows, creating a repeatable framework across multiple app launches.

DeSo Content Creation: Authored 40+ blog posts for DeSo, distilling complex Layer-1 blockchain and DeFi concepts into clear, engaging content across web, social, and educational channels that resonated with retail and institutional audiences.

Ecosystem Alliances: Forged cross-chain partnerships with Sui, Solana & Avalanche applications.
Influencer & VC Outreach: Initiated programs to onboard VCs and KOLs. Entrusted to go on AMAs/podcasts and contributed to awareness and user growth.

Social & Community: Helped manage and educate the community, engaging app builders and co-marketing with the ecosystem to help them GTM.

Growth Marketing Lead

Openfund

Growth Marketing 

Darwin & Goliath

Partnered with Darwin & Goliath’s CEO on growth and UX strategy. 

Building a platform to boost loyalty programs—think quality, reusability, longevity—for deeper consumer ties and higher lifetime value. Shaping digital marketing, SEO, and content for its launch.

Advisor

Lazer Defi

– Advised the Lazer DeFi team on growth strategies to drive token and NFT sales

Lead Growth Strategist

Atlendis Labs

Crafted website copy for Atlendis Labs, an Ethereum DeFi protocol targeting institutional investors. Blended SEO keywords with sharp, investor-focused content for JellyFi’s main site—contract role.

Copywriter

The Defiant

Teamed with Camilla Russo, founder of The Defiant, a top Ethereum media outlet, to craft a paid search strategy. Built and ran campaigns across Google, Facebook, and LinkedIn—3-month contract gig.

Paid Media and Guest Author

Two Prime

Multi-Million AUM Inflows: Led rebranding and institutional GTM campaigns that generated multi-million-dollar capital inflows from hedge funds and family offices.

Viral Institutional Report: Produced an Ethereum market deep-dive report that achieved 3M+ Twitter impressions and converted into 1,000 high-value leads.

Multi-Channel Funnels: Architected and optimized marketing funnels across Google (SEO/SEM), X (formerly Twitter), LinkedIn, YouTube & Email, accelerating lead capture and AUM conversion.

200% MoM Organic Growth: Implemented SEO strategies and on-page optimizations that drove 200% month-over-month growth in organic search traffic for investor-focused content.

Director of Strategy

The Integer Group

Entrusted to lead SEO for Starbucks, the agency’s fastest-growing, most lucrative account—doubled ecomm and Google search YoY with a mix of foundational and advanced tactics. 

Reverse-engineered Amazon’s algorithm to craft a title tag formula for thousands of product pages, spiking rankings and sales across Amazon, Walmart, and Target. 

Teamed with UX to boost design and conversions, built data-driven quarterly reports for execs, and shaped internal SEO processes—guided a creative agency into a digital powerhouse.

Senior SEO Manager

I'm a 0-to-1 growth marketer who architects the engine that attracts and activates developers, users, and capital, turning a protocol's vision into a thriving, self-sustaining community.

I pair Fortune-500 brand craft with hands-on crypto & AI growth campaigns.

Career highlights:

- Built DeSo (layer-1 blockchain) marketing processes from zero to one, including comms, PR, email, and content-driven rebrand, token rallies, and user spikes.
- Sparked significant price action for the token, went viral newsjacking Elon Musk buying Twitter
- Doubled Starbucks’ ecomm and Google search YoY, ignited sales on Amazon, Walmart, and Target, crafted data reports for executives.
- As Bitcoin hedge fund Strategy Director, I pivoted retail to institutional. I co-wrote an Ethereum report that flipped the script and went viral, pulling millions in AUM.

Strengths:

- Growth Marketing & SEO
- Comms & Content Strategy
- Copywriting & PR
- Social + Video Creation
- GTM

I thrive on driving results and unpacking trends, especially in crypto and AI.

Reach out to connect, collaborate, or dive into the industry. 

Check my recs below for the real take on working with me!

taplio

The Battle

Gonzalo Arzuaga

Ash Ghaemi

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