Espinaca AI

El impacto y la oportunidad de AI en el mundo va a ser impresionante. Con Espinaca llevamos  capacitación sobre AI a empresas de Latinoamérica.

Founder

Inspower, Inc.

- Created an inspirational content network of social media properties, including an audio program "Whispers of Joy"
- Grew Twitter accounts to 3.5M followers and Facebook page to 500k fans
- Sold all the social media accounts in January 2018

Founder & CEO

remoting.la

You and your team are growing. But you know hiring is hard. You know talent is not everywhere.

Co-Founder

Terrifico Capital

We love crypto, that's all we do. 
We manage crypto portfolio for our clients, we invest in crypto, we talk about crypto, we write about crypto, and we advise about crypto. Administramos portafolios de criptomonedas para nuestros clientes.
The future of money will be digital, and banks are the first ones to be disrupted. 
We also help companies understand the impact that crypto and blockchain will have in their business models, in their future, and how to take advantage of the unique opportunity this revolution brings.

Fund Manager

Gestatio

Procter & Gamble, for Pampers. We increased the email marketing for the Argentinian branch. I can't disclose results, but were mind-boggling.

Consultant about Online Marketing

KillerStartups.com

- Planned, developed and launched an onliner publishing website targeting US internet entrepreneurs.
- Created from scratch a website that got over 2.5M visitors per month and $2mm in annual revenue
- Managed a 20-person team who wrote upwards of 100,000 reviews of internet startups.
- Sold to Fundable in September 2014

China NM Advertising

- Provide advice to US companies that were looking to enter, invest, and do business in China.
- Assisted BusinessWire China by identifying potential partners, selecting one and negotiating the joint venture to create China NM advertising based in Hong Kong.

General Manager

GauchoNet.com

- Created Argentina’s leading search engine and web portal, Gauchonet.com. 
- Managed a team of 8 people who developed the web site, reaching 350,000 unique visitors per month (4% penetration) in 3.5 years, making Gauchonet.com one of the top 10 most visited websites in Argentina. 
- Web site generated revenue exclusively from advertising. Negotiated long term internet advertising plans with top notch companies such as IBM, StarMedia, Xerox, Ford, Arcor, Citibank, HP, Patagon.com, Banco Supervielle, Axe, among others.
- Increased yearly revenue from USD 1,000 in 1996 to USD 250,000 in 1999.
- Managed successful negotiation of the GauchoNet’s acquisition by Terra/Lycos in September 1999 (the first multimillion dollar transaction in LatinAmerica for internet properties).

AIESEC "Association Internationale des Etudiants en Sciences Economiques et Commerciales"

VP Programmes, AIESEC Belgium
Carrera de Empleos, AIESEC Argentina

NC Programmes, Belgium

Author of +11 books. 2 exits. Fascinated by AI. Llevando capacitación sobre AI a empresas en latam.

ESPINACA | FOUNDER (July 2023 - )
Capacitación sobre AI para empresas de Latinoamérica. Marketing y Ventas con IA. Productividad con IA. Implementando IA en la organización.

BITCOINARIO.COM | FOUNDER (Sept 2017 - December 2022)
- Courses to learn about crypto.

TERRIFICO CAPITAL | FUND MANAGER (Sept 2017 - December 2022)
- Created the first crypto investment fund in Argentina
- Raised capital from 20+ investors

KILLERSTARTUPS.COM | FOUNDER & CEO (Jan 2007 – Sepr 2014)
- Planned, developed and launched an onliner publishing website targeting US internet entrepreneurs.
- Created from scratch a website that got over 2.5M visitors per month and $2mm in annual revenue
- Managed a 20-person team who wrote upwards of 100,000 reviews of internet startups.
- Sold to Fundable in September 2014

GAUCHONET | FOUNDER & CEO (Jan '96 – Sep '99)
- Created Argentina’s leading search engine and web portal
- Managed a team of 8 people who developed the web site, reaching 350,000 unique visitors per month (4% penetration) in 3.5 years, making Gauchonet.com one of the top 10 most visited websites in Argentina. 
- Web site generated revenue exclusively from advertising. Negotiated long term internet advertising plans with top notch companies such as IBM, StarMedia, Xerox, Ford, Arcor, Citibank, HP, Patagon.com, Banco Supervielle, Axe, among others.
- Increased yearly revenue from USD 1,000 in 1996 to USD 250,000 in 1999.

SKILLS & CORE COMPETENCIES
- Growth Hacking. Grew several Twitter accounts to 3.5M real followers in 5+ years.
- Content Strategy. Created and lead the development of content strategy to get to 100k visitors per day.
- Monetization. Grew total revenue to $10M in 7 years thru online advertising.
- Sales. In charge of selling online advertising for GauchoNet, in 1996 in Argentina.
- New Business Development. Forget long term relationships for KillerStartups. Deep understanding of B2B and SaaS operations.

Gonzalo Arzuaga

A Growth Marketing role with full funnel responsibilities, primarily for campaigns planning & activation, digital marketing, lead generation & customer relationship management. Develop and implement Marketing and Communications plans to address business priorities, add value and generate leads.

Market and Digital Visibility Lead

Advanced Quality Services Ltd (AQS)

Added value to the business by generating new Leads with appropriate Action Plans.

* Measured, analyzed and optimized email marketing campaigns according to marketing plan
* Managed social media & marketing activities. Engaged with leads & prospects according to our segments, used appropriate channels to communicate our selected and pre-tested messages
* Coordinated events/sponsorships & production of marketing material & equipment
* Briefed, supervised & monitored the agency’s work on the development & launch of AQS website

Marketing Lead

RETAIL CONCEPTS DEVELOPMENT

Apart from Yoleni’s development, developed & supervised the implementation of another 2 Food retail stores (1 Convenient store & 1 Health Food store).

* Recruited & trained personnel. Led the team on daily store operations as Store Manager
* Set up an eshop, used Facebook & Google Ads to reach 15000+ prospects. Built a client list of 150 new regular customers. Managed & monitored the Social Media campaigns.
* Focused on location and the use of appropriate pricing, promotions, product mix & categories to reach the optimum in financial results vs budget
* Yoleni’s Retail Development (4 months) – Acted as Retail Store manager, re-designed processes, introduced planograms, HACCP & SOPs manual, trained personnel, managed stock & served clients

Marketing Consultant

AB VASSILOPOULOS

Managed daily management store operations & selected to participate in the set up & renovation of 5 acquired and new built stores of different formats (Mega, Large, City).

* Supervised 15 associates through their coordination, direction & control of all activities
* Placed orders and maintained inventory according to company policies
* Implemented best practices to increase sales and profitability

Retail Manager

Freelance

Managed various projects in Media, Food, Wine & Spirits, Marketing Research, Franchising, Real Estate & Renewable Energy industries.

Marketing & Business Development Consultant

SEKAP S.A.

Managed a portfolio of brands in Greece & other regions.
 
* Planned, managed and controlled the development and execution of all marketing activities related to the allocated brands & projects, in order to meet the objectives
* Managed the brands portfolio, in order to maximize performance and ROI, by monitoring performance and suggested improvement actions

Group Brand Manager (GR, BF, Cooper)

Richemont

Head of the Jaeger-LeCoultre (luxury watches), Greece & Cyprus subsidiary, reporting directly to the HQ in Switzerland. 

* Led the Commercial Development of the brand with full business (P&L) accountability
* Managed a Wholesale Distribution network of 21 Retail Stores
* Brand leader with Sales, Trade Marketing, Communications, PR, Events, Client Service responsibilities

Jaeger–LeCoultre Regional Manager Greece & Cyprus

* Developed the marketing mix, including new product, new pack, all communications and trade programs 
* Monitored and analyzed consumer trends in the market and developed strategies to ensure the brands remain competitive. Analyzed consumer, shopper, competitive and trade data
* Managed projects & brand campaigns in Greece, Romania, Albania, Israel & UAE (Dubai)

Brand & Exports Marketing Manager (BF)

W.S. Karoulias SA

Brand leading role in New Product Development and local Brand Strategy implementation.

* Launched Cutty Sark Brand extensions in Greek market as part of brand’s local strategy. Developed New Products in RTD sector. Implemented Brand strategy on all channels 
* Managed marketing budget of €2M efficiently, through brand management, new product launch, trade marketing, PR, Advertising & Promotions (ATL & BTL) activities & events
* Supervised Glenrothes relaunch campaign
* Assessed Greek wineries market potential

Brand Development Manager (Cutty Sark Scotch Whisky & Glenrothes)

Notos Com. Holdings S.A.

A marketing role for Kolynos, Majorette & Best Friends brands, concerned with getting the right mix of packaging, pricing, promotions & planning. 

* Responsibilities included Strategy Planning & Implementation, Budget Management & Control, Business Plans for New Business/Products, Reporting to Foreign Principals & Managing Licensing Contracts, Trade Marketing Planning & Implementation, Product Planning & Pricing & Communications Strategy for Kolynos products
* Implemented Disney Best Friends relaunch campaign. Sales +20%vsPY. Initiated exports to Cyprus

Product Manager (Kolynos, Best Friends)

Educated, experienced, hands-on Marketing Manager with 20 years of Consumer Insights, Brand, Trade & Digital Marketing Management in Professional Services, Food, FMCG, Wine & Spirits industries, seeks to leverage managerial excellence & marketing skills to contribute to overall corporate success and growth.

Throughout my professional experience I can sum the following:
+ Brand management & Brand development
+ Selected, Briefed & Managed external suppliers’ work & programs development (Advertising, Media, PR, Marketing Research, Sales Promotion agencies)
+ Designed & implemented Strategic Marketing Communications campaigns in all forms of Media (TV / Radio / Print / OOH / Digital) & Below the Line (Sales Promotions / Events / PR / Exhibitions / Direct Marketing)
+ Managed various (Market & Consumer) Insights, Marketing Research & Competitors Analysis studies for a number of Clients & Brands
+ Trade Marketing, Category management & Retail data analysis
+ Developed Digital strategies for Lead nurturing, management & development  
+ Planned & managed Strategic Sales plan, organized & developed Corporate sales & Key Accounts 
+ Presented & communicated projects at C-Level executives & Business owners. Negotiated terms & agreements
+ Team management & people development
+ Business & Financial understanding with A&P plus P&L budget set up & management

My personal & professional characteristics : Responsibility - Integrity - Open Communication

My moto : "A ship in the harbour is safe, but that's not what ships are made for"

taplio

The Battle

Gonzalo Arzuaga

George Galoussis

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