At ROAS Digital, we help agencies scale delivery, profit, and performance through AI-powered, white-label marketing so your team can focus on client relationships, strategy, and growth.

We’re a Google & Meta Partner agency built to serve as your behind-the-scenes marketing engine, managing PPC, SEO, AEO, GEO, Creative, Web, CRO, and Analytics with precision and transparency.

Our specialists operate like an extension of your in-house team — process-driven, deadline-focused, and invisible to your clients.

Why Agencies Partner with ROAS Digital 🤝 
- Scale without hiring: predictable capacity, senior oversight, and clean hand-offs.
- Performance obsession: clear goals, tight QA, and reporting that clients love.
- Plug-and-play ops: ready-to-deploy SOPs, templates, and alignment in ClickUp, Wrike, Asana, or Slack.

What We Deliver (White-Label) 🚀 

- PPC & Media Buying: Google, Meta, LinkedIn, Amazon, TikTok, Microsoft.
- SEO, GEO & AEO: technical SEO, on-page, off-page, and content strategies designed for Search and Answer Engines, ensuring visibility across AI-driven platforms like Gemini, ChatGPT, and Perplexity.
- CRO & Analytics: GA4, GTM, dashboards, and experimentation.
- Web & Creative: conversion-first design and development.
- CRM & RevOps: CRM setup, management, and automation for lead-flow hygiene.

Proven Global Impact 🌍 
- Worked with 200+ businesses via agencies across the US, EU, and APAC.
- Managed $100M+ in global ad spend with ROI-focused frameworks.
- Certified Google Partner and trusted white-label team for growth-focused agencies.

If you’re an agency leader looking to deliver more, hire less, and scale profitably, the ROAS Digital team is here to make that happen. ✨

Gautham Nagaraj

Why the Middle East is moving faster than most Western markets right now.

That's one of the things Olena Lemeshko breaks down in our next episode.

She's spent 20+ years building global brands like Starbucks and Persil across Europe, the Middle East, and North Africa. Her journey took her from Ukraine to Germany to Dubai, working across retail, FMCG, and FNB.

We talked about what it takes to lead a brand, not just manage one. How emotional bonds beat pricing logic. And why global brands fail when they think one size fits all.

This one is for marketers who want depth and not just dopamine.

Episode link dropping tomorrow.

🎙 Marketing Growth Circle

Hiring Paid Search & Social Managers | Founder, ROAS Digital

Most marketing content feels hollow but not this one.

Our guest Olena Lemeshko has spent 20+ years leading global brands like Starbucks across MENA and Persil in Europe. And she's worked across retail, FMCG, and FNB in multiple countries.

In this episode, she says something bold. 

Your competitive advantage as a small company is speed, not size. Big corporations move like oil tankers. You don't.

We also talked about why the Middle East is evolving faster than Western markets. And what actually separates managing a brand from leading one.

This conversation isn't polished. It's real from someone who's been in boardrooms and on retail floors across continents.

Worth your time if you're building something that needs to last.

Episode live now. Link in the comments.

🎙 Marketing Growth Circle

🎙 Guest Reveal | Marketing Growth Circle

Our first guest co-founded one of India's first digital agencies back in 2005 and has lived through every phase of digital marketing before it was cool, before it had dashboards, and long before AI entered the chat.

We’re excited to welcome Namrata Balwani.

Her career spans the full arc of modern marketing from building Media2Win in the early days,
to shaping brand craft at Ogilvy, to driving digital transformation inside large retail ecosystems at Landmark Group in Dubai, and now building the global growth engine at TPConnects, a B2B travel tech SaaS company.

Along the way, she’s worked with brands like L’Oréal, Microsoft, Lenovo, BMW, and Dabur across agency, consulting, and in-house leadership roles.

In this episode, we get into the real stuff 👇

• Why early digital marketing wasn’t about tools, but pure marketing fundamentals
• The mistake brands still make. Optimizing channels before fixing positioning
• Why brand and performance can’t exist in silos (and never should)
• What digital transformation actually starts with (hint: not technology)
• How AI should be adopted?
• What a high-performing marketing team will look like in 2026 (spoiler: not just humans)

This wasn’t theory. This was operator insight shaped by scale, failures, experimentation, and results.

If you care about marketing that drives real business impact (not vanity metrics), this conversation is worth your time.

Episode drops soon.

Our case study just went live on Meta’s Ads Partner Excellence Program.

Most of our work is with agencies through white-label partnerships.
From time to time, we also work with select brands to sharpen our systems, thinking, and execution.

This engagement was with a hospitality brand struggling with:
	•	delayed follow-ups
	•	low-intent leads

We rebuilt the acquisition flow around a WhatsApp-first, Click-to-WhatsApp (CTWA) system — aligning intent, speed, and conversations.
The result was a 3× increase in qualified enquiries.

CTWA is becoming a critical channel for many businesses, especially where response time and conversation quality directly impact revenue.

Credit goes entirely to the team. Proud of what we delivered together 👏

Manimegalai Subramani Vignesh K  Sudheev M Dinesh Subramani Adithya Venkatesh Bavadharini Baskaran  

The case study is now live on Meta.
Link in the comments.

ROAS Digital

Most people remember their first Starbucks experience.

Not because of the coffee. Because of how it made them feel.

Olena Lemeshko says when you ask someone about their first visit, they'll tell you exactly when and where. Late nights after university. Early mornings before a big meeting. That feeling stays.

Every time they walk back in, they're not just buying coffee. They're reliving that memory.
That's the bond great brands build. It's emotional, not transactional.  

In this podcast, she explains why sentiment beats promotions. And why marketers should focus on creating memories, not just conversions.

If you're curious about how iconic brands actually think, this podcast is a must-watch.

Full episode live now. Link in the comments.

🎙 Marketing Growth Circle

I started Marketing Growth Circle podcast because I wanted to learn from people who've actually done the work.


The real experience from marketers who've been through all the cycles, made the mistakes, and figured things out on the ground.

And our first guest Namrata Balwani has spent 20+ years in marketing. This conversation with her reminded me why I wanted to do this in the first place.

She's seen marketing evolve from the ground up. Agency life. Global brands. Corporate transformation. Now B2B SaaS. Every shift taught her something different.

And all her perspective doesn’t come from frameworks but  from experience.

Marketing Growth Circle is about these conversations.
Real people.
Real challenges.
Real lessons.

🎧 Full episode is live on Spotify & YouTube.

Link in the comments

We're hiring Performance Marketers at ROAS Digital

Right now, we're looking for Paid Search and Paid Social Managers who are excited about growing their skills while working on high-impact performance accounts.

What we offer:

✔️ Insurance coverage
✔️ Flat team structure – less politics, more ownership
✔️ Startup hierarchy – faster decisions, faster learning
✔️ Frequent performance-based bonuses & rewards
✔️ Autonomy + accountability – you own outcomes, not just tasks
✔️ Direct exposure to US & global clients
✔️ Rapid growth path for high performers (skills + responsibility)

If you're someone who thinks in ROAS and scale, enjoys solving real problems, and wants to grow faster than traditional setups allow  this might be your sign to apply to this role. And fyi we don’t do any micromanagement.

It’s just Good work, real ownership, and yes, a lot of fun too.

Don’t wait. Apply now and build your next phase with ROAS Digital. 

If this sounds like you or someone in your circle let’s connect.

📩 Apply via LinkedIn
or
📧 Email your resume to: saravanan@roas.in

#hiring #performancemarketer #PPCJobs #paidsearch #paidsocial #growthmarketing #ROASDigital #agencylife #globalcareers

A step-by-step guide to building your high-performing marketing team for 2026.

From hiring the right people to using AI as your teammate, each stage is designed to help you create a team that wins.

The future isn't just humans or just AI. It's humans who know how to use both.

Start building your 2026 team today.

What's your first step going to be? 

The full podcast is live on YouTube, Spotify, and Apple Podcasts. Link in the comment.

Namrata Balwani 
ROAS Digital – White Label Marketing Partner

What I learned from the marketing leaders doesn't fit into LinkedIn posts.
So 𝘄𝗲 𝗯𝘂𝗶𝗹𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵 𝗖𝗶𝗿𝗰𝗹𝗲 - 𝗔 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝗵𝗼𝘄 𝗯𝘆 ROAS Digital – White Label Marketing Partner


The real insights always come from long, unfiltered conversations about what actually works, what fails quietly, and how growth really happens at scale.

𝗪𝗶𝘁𝗵 𝗻𝗼 𝘀𝘂𝗿𝗳𝗮𝗰𝗲-𝗹𝗲𝘃𝗲𝗹 𝘁𝗮𝗸𝗲𝘀, 𝗻𝗼 𝗿𝗲𝗰𝘆𝗰𝗹𝗲𝗱 𝗮𝗱𝘃𝗶𝗰𝗲𝘀 𝘄𝗲 𝗮𝗿𝗲 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝘆𝗼𝘂 𝗮𝗹𝗹 𝘄𝗶𝘁𝗵 𝗷𝘂𝘀𝘁 𝗵𝗼𝗻𝗲𝘀𝘁 𝗱𝗲𝗽𝘁𝗵 𝗳𝗿𝗼𝗺 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼'𝘃𝗲 𝗯𝗲𝗲𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗮 𝗱𝗲𝗰𝗮𝗱𝗲.

They've seen,
The crazy campaigns that broke the internet.
The ups and downs of every platform shift.
The non-AI era when everything was manual.
The AI era that's rewriting the rules.

We also talked about career transitions, leadership lessons, and what it’s really like working across global markets.

Trust me, it’ll be worth your time and if you’re a young marketer trying to build a long-term career, this will help you think beyond tactics.

𝗟𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝗼𝗻 Spotify 𝗮𝗻𝗱 YouTube 𝗮𝘀 𝘄𝗲𝗹𝗹.
First guest reveal soon.
Stay tuned.

𝗜𝘁’𝘀 𝗮 𝗵𝗮𝗽𝗽𝘆 𝘀𝘁𝗮𝗿𝘁 𝘁𝗼 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿 𝗳𝗼𝗿 𝘂𝘀.
𝗪𝗶𝘀𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮𝗹𝗹 𝗮 𝗵𝗮𝗽𝗽𝘆, 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝟮𝟬𝟮𝟲.

Founder at ROAS Digital | Helping Agencies Scale with Performance-First, AI-Powered, White-Label Marketing

We're hiring for our Paid Media team.

At ROAS Digital, we're looking to bring in experienced Paid Search and Paid Social specialists to work on US-based accounts.

What you'll be doing:

- Managing and improving performance for global / US clients
- Agency-style work: multiple moving parts, recurring optimisation, real accountability
- Working as an offshore / white-label extension for US agencies (performance-first, no fluff)
- Opportunity to guide junior team members as the pod scales
- Fast-paced environment where you’ll learn global paid media best practices very quickly

What we're looking for:

- Solid agency experience (preferred)
- Comfortable managing multiple accounts and shifting priorities
- Strong fundamentals + curiosity to test and scale
- People who think in outcomes, not just checklist execution

We’re looking to bring in 2–4 specialists overall (mix of Search and Paid Social), and we’re okay with immediate joiners too.

If this sounds like you (or someone you know),

👉 DM me with your profile
👉 Please tag the right people in the comments and help this reach the right talent

This is a challenging role but a very rewarding one if you want to grow fast in global paid media.

— Gautham Nagaraj

I got this insight while talking to a marketing veteran with 35+ years of global experience.


In every organization, there are two kinds of professionals. The Operators and The Fixers.

Neither role is superior. But they require very different mindsets.

And in a world where AI is automating execution, fixing is becoming the real leadership skill.

Swipe through to see the difference →

Have you been rewarded more for keeping things running or for fixing what others avoid?

Are you an operator or a fixer?

At 2 a.m., we doom scroll and buy impulsively.

But at work, we put on our rational hat and think we're making logical decisions.

Namrata Balwani says even then, emotion decides first. We're still asking, “Does this brand feel right? Does it understand me?”

After 20+ years in marketing, she's watched this play out across industries. The brands that win aren't the ones with better features. They're the ones that make you feel something.

This podcast is worth your time.

Watch this.
Full episode on Spotify, YouTube, and Apple Podcasts.

How Shopify turned $150 into billions. 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗮 𝗱𝗶𝗺𝗲 𝗼𝗻 𝗮𝗱𝘀.


The challenge was brutal.

Shopify needed merchants. Literally fast. But customer acquisition costs were crushing margins.

Every new sign-up drained the marketing budget. They needed a smarter play and entered the Bounty Program.

𝗛𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝗲𝗱?

Pay affiliates $150 per merchant. One time only. No recurring commissions. No complex revenue splits.

Just a simple bounty for every new store.

𝗧𝗵𝗲 𝗺𝗮𝘁𝗵 𝘄𝗮𝘀 𝗴𝗲𝗻𝗶𝘂𝘀,

• $150 = roughly two months of subscription fees
• After that? Pure profit for years
• High-value countries got $150 (US, Canada, Australia)
• Lower rates for emerging markets ($25 India, $10 Brazil)

Affiliates loved it because the payout was instant and predictable.
Bloggers wrote tutorials. 
YouTubers created walkthroughs.
Podcasters shared success stories.

All driving merchant sign-ups through unique referral links.

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀?

Shopify's revenue exploded in one year. Affiliates became an unstoppable growth engine. No ads. No sales team overhead. Just a network of partners.

𝗪𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀?

You align incentives perfectly.
Affiliates get paid fast.
You acquire high-LTV customers cheap.
Everyone wins.

𝗧𝗵𝗲 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆:

Stop thinking recurring commissions only. Test fixed bounties for customer acquisition.

Target content creators in your niche. Make the math work for long-term profit.

What's your affiliate play? Drop it below.

Founder, ROAS Digital | Helping Agencies Scale with Performance-First, AI-Powered, White-Label Marketing

What would a CMO with 20+ years tell a marketer starting out today?

𝗗𝗼 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝘀𝗰𝗮𝗿𝗲 𝘆𝗼𝘂.

It's simple. But it's also what separates marketers who grow from those who stay stuck.

Namrata Balwani shares more in the full episode.

Check out the link in the comments.

🎙 Marketing Growth Circle

Do you remember the Uber's Ferrari campaign?

December 2023. Uber partners with Sky Originals for the Ferrari film release. They offer UK Uber One members a chance to ride in an actual Ferrari Purosangue to the cinema on Boxing Day. Free tickets included.

Sounds like typical brand theatre, right? But we need to look closer.
 
To enter, you had to take any Uber ride between Dec 6-13. Not fill a form. Not tag friends. Take a ride.
That means every single entry generated revenue.

The experience was only for Uber One members. So if you weren't subscribed and wanted in, you had to sign up first.

And the timing? December. When people are traveling, visiting family, going out more. But also when regular weekday ride patterns drop.

They didn't just create a moment. They built the entire campaign around driving subscriptions and rides during a specific window.

What made this smart?

Most experiential campaigns are disconnected from the business. You create buzz, people post about it, and then what?

Uber tied every part of this to their core metrics. Rides. Subscriptions. Activity during a slow period.
The Ferrari wasn't the campaign. It was the hook to move numbers that actually matter.

And I think that's what separates good experiential marketing from expensive content.

One creates a viral moment. The other creates a reason for people to take action that benefits the business.

Good marketing creates interest. Smart marketing creates action.

If you ran this campaign again, what metric would you tie it to?

#performancemarketer #ROASdigital #smartmarketing #experientialmarketing

Sanitation First India

Sanitation First is a UK based charity providing sustainable WASH services to the poorest of the poor communities
•	Major contributor in spearheading the transformation strategy of Sanitation First from a technical service provider to an international non-profit focused on water, women and world
•	Principal in managing multi-donor, multi-currency grants through donor stewardship, establishment of enterprise risk management protocols and ongoing monitoring.
•	Increased funding from a single donor to multiple national and international corporate, UN, academic and institutional donors resulting in a 450% increase in fund flow to the organization.
•	Led the development of India’s first container-based sanitation safety plan in collaboration with WHO.
•	Developed the comprehensive Happy Periods curriculum that covers menstrual health awareness and education through the entire lifecycle of women, for women, men, sanitation workers and communities.
•	Led the India team to win several awards and recognitions provided by State and Central Governments, NGOs and other non-profit organisations.

Chief Executive

LEBARA FOUNDATION

•	Lebara Foundation is the non-profit philanthropic arm of the Lebara Group in the UK. 
•	Led the implementation of the India Country Programme focused on nutrition, health, education, and WASH for displaced and vulnerable children in ten states through thirty implementing partners 
•	Built strategic partnerships with State Governments, UN agencies, diplomatic entities, key medical institutions 
•	Pursued programme and policy advocacy in anaemia among children and lactating mothers, urban nutrition, and stunting in children due to poor sanitation.
•	Served as local host & successfully led several Student Exchange and Employee volunteering programmes between UK and India
•	Recruited the entire governing board and handled their orientation and development.
•	Managed the distribution of grants to the tune of INR 6 crores annually

Country Head - India

British Council

•	•	Led strategic management of resources for South India Directorate, managing over 1500 HR contracts comprising of local and international staff, consultants, temps, part time & hourly paid teachers, examiners and invigilators.
•	Key player in managing the 2015 restructuring - led communication, counselling, transitions, resettling staff, and management of assets & contracts. 
•	Managed 65000 square feet of diplomatic premises. Achieved first position in India in carbon footprint savings of 40% in a year.
•	Led the Diversity, Security & Child protection initiatives for the Council, liaisoning with specialist agencies and internal stakeholders.
•	Managed high profile events such as Education Summits and Education UK events for students liaisoning with multiple stakeholders.

Head Resources, South India

International Training and Education Center for Health (I-TECH)

•	•	Led the registration of the I-TECH, U/W as a society in India. Identified and recruited Board members, staff, curriculum developers and medical professionals.
•	Handled transition from international consultancy contracts to local contracts through market survey and compensation benchmarking.
•	Built partnerships with the TANSACS, Government of Tamil Nadu, APAC/USAID, Engender Health Society, WHO – SEARO, UNICEF, IL & FS and World Vision 
•	Ran the India training centre, handling all areas of operation of a one year residential fellowship programme for medical doctors.
•	Won the Fiscal Excellence award among fourteen countries for best fiscal management.

Director - Operations, India

Save the Children UK

•	Led the administration of a large multi-sectoral programme in Tamil Nadu, Andhra Pradesh and Andaman & Nicobar Islands.
•	Handled large value emergency procurement in complex locations in Andaman & Nicobar Islands.
•	Created a robust Vendor, Vehicle & Inventory management system.

Manager - Administration

Care India

•	•	Established the entire operations of the organization in Chennai, which included premises, staff, vendors, consultants and partners.
•	Handled 14 donors & Managed construction of 2000 shelter and 650 community micro projects worth 20 million USD.
•	Procured large scale and large value program assets within a short duration during relief and rehabilitation

Program Support Manager

Hemophilia Federation (India)

•	Implemented a Danida funded programme in 24 chapters of South India
•	Built financial and organizational Capacity of partners
•	Conducted CME programs for doctors in hemophilia care 
•	Created a data management system for advocacy and research.

Regional Director

High Performing Professional with over 20 years of experience, primarily in the Non-Profit & Diplomatic Sector. In-depth knowledge and proficiency in management of large international Projects, with focus on Operations, Strategic Human Resources, and communication.

Specialties:
•	Background in International Non-Profits 
•	Operations and Finance Expert
•	Effective Program Management
•	Donor and Board Relations
•	Human Resource Management
•	Leadership & Communication Skills
•	Strategic Objective Execution
•	Multi-donor Multi-Currency Grants Management

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CMA.Padmapriya TS

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