ROAS Digital

ROAS Digital Inc – Your Trusted White-Label Digital Marketing Partner

Think of us as an agile extension of your in-house team. With minimal ramp-up time, we seamlessly integrate into your workflow, empowering you to deliver exceptional results without overstretching your resources.

From paid media, SEO, analytics/data, and design to development, content marketing, and project management, our expertise spans all the critical areas needed to drive growth.

Who Can Benefit Most from Partnering with ROAS Digital?

✅ Mid-Sized Agencies (21-200 Employees)
Expand with our expertise and take on challenging projects confidently. Stay on top of trends with our market insights.

✅ Large Agencies (201+ Employees)
Extend your team for high-volume projects. Ensure brand consistency and excellence in client engagements with our expertise.

Managing Director

Strategic Advisor

ROAS.in

Performance Marketing Agency that Grows with You 🚀

ROAS.in is your dedicated partner in digital growth. As your one-stop digital powerhouse, we offer a comprehensive suite of services, including Pay-per-click, SEO, Social Media Marketing, Content Writing, Web/Graphic Design, and Website Development.

Our mission is simple: We're here to drive your digital success. With a proven track record of helping startups & and businesses achieve remarkable results, we're committed to delivering outstanding ROI through our tailored strategies.

Connect with us today to explore how we can elevate your digital presence and achieve exceptional growth together.

Founder

CIM | The Chartered Institute of Marketing

CIM ACIM Member

Demoboost

At Demoboost, a leading demo automation and interactive product demo platform, my role is focused on bringing in high-quality leads through a blend of demand creation and demand capture strategies. I leverage Paid Media, SEO, Content, Website, and Social Media to achieve measurable growth.

During my tenure, I successfully drove 3X business growth by implementing effective performance marketing and channel optimization strategies.

Passionate about building from scratch, I specialize in crafting solutions that align with growth goals and deliver impactful results.

Growth Marketing Consultant

Writesonic

At Writesonic, an AI Content Creation & Customer Experience Platform

- Spearheaded the seamless transition of ad accounts (Google, FB, LinkedIn, TikTok) from external agency to in-house, ensuring tighter control and cost-effectiveness.

- Successfully restructured the entire ad account framework, resulting in enhanced performance and cost-efficiency.

- Played a pivotal role in the recruitment process, assisting in the selection of a Performance Marketing Manager to lead in-house operations.

- Implemented rigorous ROI analysis, providing invaluable insights to optimize digital ad spending.

Performance Marketing Consultant

TripleDart

Collaborated with Triple Dart, a leading SaaS marketing agency, to drive results for a dynamic sales-tech client.

- Successfully executed Google Ads and LinkedIn ABM (Account-Based Marketing) strategies, optimizing ad campaigns for maximum ROI.

- Crafted compelling ad copy that resonated with the target audience, leading to increased click-through rates and conversions.

- Provided valuable insights and recommendations to enhance landing page experiences, resulting in improved user engagement and lead generation.

- Collaborated closely with the team to establish a strong foundation for the client's paid marketing initiatives.

Paid Media Consultant

Outplay

- Achieved a 310% increase in sales qualified opportunities & 188% increase in deals won through inbound efforts during my tenure

- Responsible for inbound OKRs, including traffic, leads (MQLs and SQLs), CAC, customers, and ROAS

- Developed and executed digital marketing strategy for Paid Media channels, SEO, Content, and Conversion Rate Optimization

Head of Performance Marketing

NPAccel

I had the opportunity to set up a team of 20 talented professionals, including paid media specialists, copywriters, and creative designers in India.

Responsibilities:
• Led the recruitment and hiring process of high-performing individuals, ensuring that the team was comprised of the best talent available.
• Trained and mentored team members to achieve optimal performance, ensuring that they were equipped with the skills and knowledge required to excel in their roles.

Neil Patel Digital India

Head of Paid Media

Senior Manager - Paid Media & Strategy

Left Right Mind

Digital Marketing Consultant

I am a Digital Marketing Strategist with nearly a decade of experience, dedicated to helping businesses achieve sustainable growth through clear, results-driven strategies.

Focus Areas:
1. White-Label Solutions: Supporting agencies with turnkey marketing services that drive growth, allowing them to focus on client engagement and business development.

2. SMBs and Startups: Crafting tailored marketing strategies to generate leads, boost sales, and drive revenue from the ground up.

Through ROAS Digital, a Google Partner agency, we have delivered exceptional results for clients worldwide.

Milestones & Expertise:
🌍 Worked with 150+ global businesses
🏅 Certified Digital Guru by Google
💼 Managed over $30M in ad spend
📈 Developed proven ROI-focused strategies
🤝 Trusted white-label partner for agencies in the US and APAC regions

Services at ROAS Digital:
- Pay-Per-Click (PPC) Advertising: Managing campaigns across Google Ads, Meta, Microsoft Ads, LinkedIn, Amazon, TikTok, and more for precise targeting and impactful results.

- Search Engine Optimization (SEO): Implementing on-page, off-page, and technical SEO strategies to boost search rankings and organic traffic.

- Web and Graphic Design: Delivering visually appealing, responsive designs that reflect your brand identity and engage your audience.

- Website Development: Building fast, user-friendly, and responsive websites for a strong digital presence.

- Conversion Rate Optimization (CRO) & enhancing UX: Improving key website elements to turn visitors into paying customers.

- CRM Integration: Streamlining sales and marketing processes through systems like HubSpot and Zoho.

- Lead Generation: Attracting and converting the right audience to fuel B2B or B2C business growth.

- E-commerce Sales Strategies: Implementing tactics to increase online conversions and drive revenue growth.


If you're ready to grow your business with a strategic marketing approach, let’s connect and explore how ROAS Digital can support your success!

Gautham Nagaraj

I wasn’t always like this.


Someone who is constantly plugged in with mobile, work, deadlines, and meetings. And always hustling. There was a time I could actually sit and do nothing. Even get bored. (Fun Fact: I used to get bored a lot.)

I still remember those long months before college when life was slow and damn boring. That boredom pushed me toward books. Siddhartha and The Alchemist, the two books that completely changed me and even sparked my love for reading. I never thought boredom could build a habit or shape a personality.

And then ‘Engineering’ happened. Honestly, I never wanted to be an engineer in the first place. I was just checking boxes, doing what everyone else was doing, hoping it would somehow make sense later.

It didn’t.

After engineering, again, same boredom, same emptiness, same “what am I even doing with life?” phase. 
This time boredom slowly turned into something depressing and sad that you can’t explain to anyone.

Then it pushed me inward and led me to marketing… and eventually to digital marketing. I started analyzing what I actually enjoyed, and that’s when marketing made sense.

Looking back, boredom was never the villain. It was the catalyst.

It slowed me down.
It made me look inward.
It nudged me toward purpose.

But today, boredom is almost extinct. 
Between doomscrolling and notifications, we barely give ourselves a moment to sit with our thoughts and explore the sides of ourselves we’ve ignored.

Boredom isn’t the problem.
It is the gateway.
And I’m grateful for every slow, dull, frustrating minute of it.

Founder at ROAS Digital | Helping Agencies Scale with Performance-First, AI-Powered, White-Label Marketing

𝗢𝗻𝗲 𝗺𝗮𝗻 𝗿𝗼𝘄𝗶𝗻𝗴 𝗮𝘁 𝗳𝘂𝗹𝗹 𝘀𝗽𝗲𝗲𝗱 𝘃𝘀 𝗲𝗶𝗴𝗵𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗿𝗼𝘄𝗶𝗻𝗴 𝗮𝘀 𝗼𝗻𝗲. 𝗚𝘂𝗲𝘀𝘀 𝘄𝗵𝗶𝗰𝗵 𝗯𝗼𝗮𝘁 𝘄𝗶𝗻𝘀?


In the early years of my career, 𝗜 𝘄𝗮𝘀 𝗼𝗯𝘀𝗲𝘀𝘀𝗲𝗱 𝘄𝗶𝘁𝗵 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲.

⚡Hit the target.
⚡Prove myself.
⚡Outwork everyone.
⚡Make clients happy.
⚡Move fast.
⚡Repeat.

I was 𝗮𝗻 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿 in the purest sense- aggressive, hungry, and focused almost entirely on my output. And it worked... 𝘂𝗻𝘁𝗶𝗹 𝗜 𝗵𝗮𝗱 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝘁𝗲𝗮𝗺.

Because the truth nobody tells you is that, 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗰𝗮𝗻 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿 𝗳𝗮𝗿 𝗯𝘂𝘁 𝗶𝘁 𝗰𝗮𝗻 𝗻𝗲𝘃𝗲𝗿 𝘁𝗮𝗸𝗲 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗳𝗮𝗿.

𝗦𝘁𝗼𝗽𝗽𝗲𝗱 𝘀𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴 𝗮𝗹𝗼𝗻𝗲 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗿𝗲𝗹𝗮𝘆 𝘁𝗲𝗮𝗺 𝘁𝗵𝗮𝘁 𝗻𝗲𝘃𝗲𝗿 𝘀𝘁𝗼𝗽𝘀 𝗿𝘂𝗻𝗻𝗶𝗻𝗴. 𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝗲𝗻 𝘄𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝘄𝗶𝗻𝗻𝗶𝗻𝗴.

That meant:
→Letting go of control
→Teaching instead of doing
→Celebrating their wins over mine
→Being okay with slower progress at first

The result?
𝗢𝘂𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗲𝘄. Not because I worked harder.
Because 𝟭𝟬 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗹𝗶𝗴𝗻𝗲𝗱 𝗼𝗻 𝗼𝗻𝗲 𝘃𝗶𝘀𝗶𝗼𝗻 > 𝟭 𝗽𝗲𝗿𝘀𝗼𝗻 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗮𝗹𝗼𝗻𝗲.

Building that alignment is the invisible part of leadership most people never see.

𝗧𝗵𝗶𝗻𝗸 𝗼𝗳 𝗶𝘁 𝗹𝗶𝗸𝗲 𝗿𝗼𝘄𝗶𝗻𝗴 𝗮 𝗯𝗼𝗮𝘁. 𝗢𝗻𝗲 𝗽𝗲𝗿𝘀𝗼𝗻 𝗿𝗼𝘄𝘀 𝗳𝗮𝘀𝘁. 𝗔 𝘁𝗲𝗮𝗺 𝗿𝗼𝘄𝘀 𝗳𝗮𝗿.

That’s why, Leadership is not about being the strongest rower.
It’s about ensuring 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗿𝗼𝘄𝘀 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿, 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀, 𝗰𝗼𝗻𝗳𝗹𝗶𝗰𝘁𝘀, 𝗼𝗿 𝗶𝗺𝗽𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻𝘀.

𝗥𝗲𝗽𝗼𝘀𝘁 𝗶𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗱𝗼𝗻𝗲 𝗿𝗼𝘄𝗶𝗻𝗴 𝗮𝗹𝗼𝗻𝗲.

Cheers.

$𝟮𝟮𝟵 𝗳𝗼𝗿 𝗮 𝗸𝗻𝗶𝘁𝘁𝗲𝗱 𝗶𝗣𝗵𝗼𝗻𝗲 𝘀𝗼𝗰𝗸. 𝗔𝗻𝗱 𝗶𝘁 𝘀𝗼𝗹𝗱 𝗼𝘂𝘁 𝗶𝗻 𝟰 𝗵𝗼𝘂𝗿𝘀.


𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺

By late 2024, Apple’s biggest threat wasn’t Android, it was boredom. iPhone sales were flat and accessories were mostly functional, low-margin stuff. The unspoken brief is invent something useless yet irresistible, priced like Hermès, to remind the world Apple sells status, not just silicon.

𝗧𝗵𝗲 𝗖𝗵𝗮𝗼𝘀

Early ideas (MagSafe holsters, leather wallets) died fast. Then someone suggested Issey Miyake. Zero protection, pure pleated fabric. Focus groups laughed… except the 20% who refused to take the prototype off. That 20% became the entire bet.

𝗧𝗵𝗲 𝗗𝗿𝗼𝗽

Nov 14, 2025. No keynote, no hype video. The iPhone Pocket just appeared online and in stores. $149–$229. Sold out globally in 4 hours.

𝗧𝗵𝗲 𝗙𝗶𝗿𝗲𝘀𝘁𝗼𝗿𝗺

X exploded with memes, “late-stage capitalism sock.” Apple said nothing. Silence turned critics into free billboards and buyers into evangelists defending “it’s not a case, it’s art.”

𝗧𝗵𝗲 𝗣𝗮𝘆𝗼𝗳𝗳 & 𝗟𝗲𝘀𝘀𝗼𝗻

1.2 million units gone in 60 days at 78% margin. Highest accessory attach rate ever. Resale hit $550.
Apple proved you don’t need features when you sell identity. Price + scarcity + designer halo + internet outrage = the perfect luxury formula.

𝗧𝗵𝗲 𝗯𝗿𝗮𝗶𝗻 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗯𝘂𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀.
𝗜𝘁 𝗯𝘂𝘆𝘀 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗼𝗳 𝗶𝘁𝘀𝗲𝗹𝗳.

If this weren’t Apple, would it still sell? Drop your comments.

Two Minute Reports | GoX.ai

(a) Defined & aligned company’s revenue goals, strategize and implement sustainable plans to achieve the goals.
(b) Accelerated MRR by 32% through Organic, Paid and Marketplace Marketing strategies.
(c) Transformed marketing efficiency leveraging AI tools, achieving 5x more content delivery.
(d) Directed product rebranding, with no loss in organic visibility & boosting impressions by 182% (335K > 945K).
(e) Orchestrated a revenue-driving hook campaign in Q4’24, replicating the campaign based on seasonality.
(f) Successfully launched paid marketing campaigns generating 150+ signups monthly at CPL of $7.
(g) Increased marketing’s share (First + Last Touch) of total leads from 10% to 41%, and marketing-driven leads from 7% to 38% (Aug '24–Aug '25).

Marketing Manager

Infrascale

(a) Enhanced the presence of the brand by listing in prominent B2B review sites & organically achieved a 500-follower‬ increase in LinkedIn. Introduced & onboarded 5+ select partners.‬
(b) ‭Manage a team of 8 highly skilled market researchers identifying new opportunities and enriching the existing pipeline.‬
‭(c) Formulate & execute‬‭ SEO strategy‬‭ . Carry out SEO audit, work on Core Web Vitals and implement SEO changes‬ resulting in‬‭ improvement of SERP ranking.‬
(d) ‭Implemented a‬‭ Content Marketing strategy‬‭ to engage and bring in more users. Responsible for identification, creation‬ and execution of blogs, landing pages, social media posts and video.‬
‭(e) Created company-wide sales & marketing reports and dashboards.‬
‭(f) Responsible for GTM strategy for the launch of a product update and an improved partner program.‬
‭‭Work with cross-functional teams to identify opportunities and process improvement.‬

Marketing Operations Manager

Zoho

(a) Manage the ManageEngine affiliate program since the inception.
(b) Evaluate and onboard affiliate partners.
(c) Share recommendations and feedback to affiliate.
(d) Develop email marketing strategy to target new affiliate partners.
(e) Working closely with the Dev team to setup tracking
(f) Handle the payout process

Manager - Affiliate Marketing

(a) Solely responsible for increasing the presence of the Brand & solutions across the B2B digital space.
(b) Manage multiple campaigns over 200+ websites globally.
(c) Liaise with 150+ vendor partners and maintain a positive working partnership with them.
(d) Identify and create new opportunities in Online Marketing.
(e) Devise ABM strategies.
(f) Work closely with product & design teams on content & nurturing strategies.
(g) Create analytical reports & dashboards for organisation-wise use.
(h) Responsible for regional SEO, SEM marketing efforts for 15+ languages.
(i) Work closely with Legal & Privacy teams on DPIA process documents & contract review.
(j) Handle the billing and invoicing for 100+ vendors globally.
(k) Work closely with Analyst & PR teams and knowledge of Wikipedia page creation.

Digital Marketing Analyst - Online Marketing

(a) Google adwords campaign management for 100+ campaigns.
(b) Deep-dive and analysis of the campaigns and optimise them.
(c) Create granular reports.

Incubation Trainee - Digital Marketing

Frost & Sullivan

(a) Worked as a Marketing Executive, performing market research to identify top verticals in companies to  market our products and services through e-Marketing.
(b) Thorough knowledge of Marketing tools and CRM activities bound by internal system software (SLX, Infor CRM).
(c) Focus mainly on Lead and Demand Generation for the events conducted by Frost & Sullivan, thereby converting it to sales.
(d) Adept in Product/Event Marketing and Social media analysis.

Skills:
Market Research
Industry Analysis
Email Marketing
Lead Generation
Pre Sales Process

Marketing Automation Specialist

Infosys

(a) Worked as Systems Engineer in Development vertical.
(b) Worked on development of an Online shopping website, with an UK based firm -House of Fraser.
(c) Developed the skill and competence to work with various departments in our organization considering the clientele’s requirement.

Systems engineer

Completed Infosys Training Program in Microsoft Dot Net, Object Oriented Programming, Database Management System, HTML, and Cascade Style Sheets.

Software Trainee

Ashok Leyland

Student Trainee

Oil and Natural Gas Corporation Ltd

Results-driven Marketing Leader with 10+ years of experience scaling B2B SaaS products globally. I specialize in driving measurable growth through performance marketing, demand generation, affiliate programs, and marketing operations.

Career highlights include:
- Scaling MRR by 32% at GoX.ai through blended organic, paid & marketplace strategies
- Generating $5M+ via a zero-investment affiliate program at Zoho
- Driving 450% revenue growth through multi-channel paid campaigns
- Boosting MQLs by 200% with automation & optimized lead nurturing
- Leveraging AI tools to 5x content delivery efficiency

I thrive at the intersection of strategy and execution, aligning marketing with business goals, building scalable processes, and leading cross-functional teams to deliver impact.

Areas of expertise: Growth Marketing | Paid Media | Affiliate & Partner Marketing | SEO/SEM | Marketing Ops | Demand Gen | AI-driven Marketing

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Gautham Nagaraj

Sylvester Jayan P R

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The Battle

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Sylvester Jayan P R

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gautham Nagaraj's LinkedIn Performance

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