shakeUp

Freelance Growth Marketer

Bobiotics

Co-Founder

Bizzy

At Bizzy, I'm focused on growing our brand through a variety of channels and strategies:

Lead our paid media campaigns across LinkedIn, Meta, and Google Ads, driving brand awareness and engagement.

Manage our use of HubSpot Marketing Hub to enhance lead generation and conversion rates.

Oversee organic social media efforts and SEO to improve our content's reach and visibility.

Responsible for building and leading the internal marketing team, focusing on collaboration and innovation.

Marked

Started my freelance business during this time.
At Marked I only focus on 2 major B2B SaaS clients with an annual paid media spend of 1.2 million dollars.

Main tasks: Improve HubSpot pipeline through paid media.

Responsible for:

LinkedIn ads (over $370,000 in yearly ad spend)
Google ads (over $200,000 in yearly ad spend)
Technical marketing (Google Analytics 4, Google Tag Manager, Hubspot setup)
Notion (database setup for Marked and clients)

Performance Marketing Lead

Proximus

- Digital strategy
- SEA (Search Engine Advertising), SEO (Search Engine Optimization)
- Google Analytics, Adobe Analytics
- Email marketing

Digital Marketing Intern

iDROPS

- Workshops & trainings  
- Design thinking

Stagiair projectassistent

Powering LinkedIn Ads & Paid Media for B2B SaaS & Service Companies

I'm an enthusiast in the B2B marketing world, specialising in LinkedIn and Google Ads that are designed to directly drive revenue for SaaS and Service companies. By creating ad strategies that focus on capturing high-quality leads (SQLs), I aim to turn your ad spend into real business opportunities and profits. While my speciality lies in LinkedIn ads, I also have a strong background in designing Google Ads campaigns that work.

But my approach goes beyond just running ads. Using proven LinkedIn strategies and demand generation techniques, I ensure we connect with the most valuable audience segments. Together with robust CRM tools like HubSpot and smart data tracking methods, we can keep a close eye on performance and adjust our strategies in real time.

Here are a few examples of what I've done for clients:

→ Dripl: I crafted a LinkedIn-focused marketing strategy that connected them with their key audience, driving SQLs and opportunities.
→ Froomle: I utilised a blend of LinkedIn and Google ads, effectively reaching their audience and converting leads into opportunities.
→ Make it fly: I led the charge on demand capturing campaigns and supported in demand generation, which boosted their profile among their target audience.
→ Manuport Logistics: I launched Google Ads campaigns across Asia and Europe, driving lead generation and creating business opportunities.

I'm also big on sharing insights. Every day, I post practical tips on linkedin ads, LinkedIn strategies, Google ads strategies & online business to keep you in the loop. So, follow me if you want to stay ahead of the curve!

I'm always ready to explore how my expertise in revenue-driving ad strategies can help your business grow. If you're curious to find out more, let's connect!

Gauthier Gallin

Quinning Digital

Marketing agency helping B2B startups and mid-sized companies create full-funnel digital marketing campaigns that actually drive ROI

LinkedIn Ads Expert | Digital Marketing Consultant

Incorta

End-to-end enterprise data and analytics platform

- Owned the multi-channel global digital acquisition strategy across SEO, SEM, paid social, retargeting, display, website and landing page optimization, live chat/chatbot and peer review sites.
- Managed key vendors and digital agencies including 6sense, Mutiny and Qualified; led digital marketing team hiring and buildout.
- Led a 400-page website rebuild, redesign and migration of incorta.com on an expedited 6-month timeline as well as the launch of the refreshed company brand across all digital channels.
- Implemented website A/B testing and personalization tool Mutiny across website and landing pages driving a 20% conversion lift.
- Promoted and supported PLG free trial process that generated over $6.7M in pipeline Jan–Nov 2022.
- Built LinkedIn Ads campaign strategy using persona and account-based targeting, driving 2.2k leads at a 10% conversion rate and 80% lead to MQL rate, resulting in $2.6M in marketing-influenced pipeline within 12 months.
- Partnered with an SEO agency to drive and execute SEO strategy across incorta.com and subdomains, which includes collaborating with product marketing to develop new content, such as the launch of a glossary, and technical SEO with web dev, driving a 58% increase in organic traffic YoY.
- Partnered with a Google Ads consultant to rebuild and refresh paid search campaigns, decreasing cost per MQL by 30% and increasing lead to MQL rate by 67% within 3 months.
- Reported directly to VP of Marketing.

Director of Digital Marketing

Digital Marketing & Demand Gen Consultant

BrightGuest

Text message marketing SaaS platform

- Developed and executed go-to-market strategy for a B2B SaaS startup, driving a 335% increase in number of customers.
- Managed customer onboarding, success and support for 100 customers, achieving NPS score of 89%.
- Created and launched 500 text message marketing campaigns for customers ranging in audience sizes of 100–10k subscribers.
- Developed pitch collateral for Arizona Commerce Authority’s 2019 Arizona Innovation Challenge where BrightGuest was awarded the $150k grant and graduated from the accelerator program Venture Ready.

Director of Marketing & Customer Success

Lucid Agency

Interactive marketing agency specializing in digital marketing and web technology solutions

- Drove strategy, execution and optimization of SEO, SEM, paid social, retargeting and display campaigns for 15 clients, such as driving a 50% CPL decrease and 90% conversion rate increase YoY through paid ads for a nationally ranked business school.  
- Managed $300k per month in paid media budgets for global campaigns across Google Ads, LinkedIn Ads and Facebook Ads.
- Led cross-functional team and client communication, building relationships based on transparency and trust resulting in ongoing account growth.
- Presented on a panel for the 2015 national conference eduWeb Digital Summit.

Senior Account Manager

Account Manager

Boutique To You

E-commerce retailer specializing in women's apparel and accessories

- Drove content strategy from photo editing to copywriting for website and Amazon store.
- Created and managed product listings for 100+ brands in e-commerce software platform.
- Built the Amazon store from the ground up, resulting in 500% growth in revenue in less than a year.

Senior E-Commerce Content Manager

Insight

Fortune 500-ranked global provider of B2B information technology solutions

- Analyzed business requirements, created sales quotes through complex Excel reporting and delivered to sales team for Cisco hardware, software and services ranging from thousand to multimillion dollar values.

Cisco Solutions Quoting Specialist

I help B2B companies launch and scale their LinkedIn Ads campaigns

Over the last decade, I've single-handedly built over 100 LinkedIn Ads campaigns and scaled and managed over $1M in LinkedIn Ads spend. In 2013, I started out on the agency side where I immersed myself in all things digital marketing, specializing in paid ads for some of the biggest universities in the US. There I got my start and discovered my passion for LinkedIn Ads. Since then I've worked with many B2B companies creating high-performing, targeted LinkedIn Ads campaigns. I'm all about data-driven personalized campaign strategy that produces results and ROI. Let's just say LinkedIn is my jam!

Some of my LinkedIn Ads 📈 results:
➡️ Drove 2.2K leads at a 10% conversion rate and 80% lead to MQL rate, resulting in $2.6M in marketing-influenced pipeline within 12 months for an enterprise tech startup
➡️ 50% decrease in cost per lead and 90% increase in conversion rate year-over-year for a nationally ranked business school
➡️ Scaled LinkedIn ad spend from $0 to $50K per month within 45 days while decreasing cost per lead by 200% for an enterprise tech startup
➡️ Promoted and supported inaugural virtual event that drove 7.2K registrations, 5K MQLs, 90 opportunities, 40 sales accepted opportunities and $3.8M in pipeline

 What my clients have to say 😀 about me:
👍 "Alex is a talented LinkedIn Ads expert and has an impressive grasp on the strategy and management of LinkedIn ads. Would strongly recommend Alex for any Seed, Series A, or Series B companies who are looking to grow a LinkedIn ads strategy."
👍 "Alex's extreme attention to detail and ability to set strategic direction while backing it with flawless execution is her super power."
👍 "Work product was far more comprehensive than I could have imagined. Very impressed."
👍 "Pleasure to work with and very focused on driving the best results in the shortest amount of time."

Get in 👋 touch:
Interested in scaling your company's LinkedIn strategy? I'm here to chat! DM me on LinkedIn.

taplio

The Battle

Gauthier Gallin

Alex Quinn

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