Powering LinkedIn Ads & Paid Media for B2B SaaS & Service Companies

I'm the founder and CEO of Bobiotics, a DTC e-commerce company specializing in premium dog supplements across Belgium and the Netherlands. We operate both traditional sales and subscription models, serving thousands of customers who rely on our science-backed nutrition solutions.

With 5+ years of performance marketing experience, I've scaled my own business while helping other companies achieve measurable growth, with particular expertise in Online Business, DTC strategy, Odoo, Shopify, SEO, AI for ecommerce, Meta Ads, LinkedIn Ads and Google Ads.

My expertise spans:

- Building and scaling DTC e-commerce with subscription offerings
- Multi-channel acquisition funnels (Meta, Google, LinkedIn)
- SEO and organic social strategies
- Brand development and visual identity
- Customer support and relationship management systems

I've worked with companies like Peloton de Paris, Bizzy, Dear Digital, Dripl, and Froomle, creating performance marketing strategies that deliver results:

→ Dripl: LinkedIn campaigns that improved lead quality and conversion rates
→ Froomle: Integrated Google and LinkedIn strategies that expanded market reach
→ SaaS clients: Demand generation campaigns boosting qualified pipeline

I'm always exploring innovative products within the pet care industry and currently developing a new concept that builds on our established customer base and operational experience.

I share insights on LinkedIn about performance marketing, DTC growth strategies, and lessons from building an e-commerce business. My content focuses on actionable revenue-driving tactics.

Always open to connecting with entrepreneurs, marketers, and anyone interested in scaling DTC businesses.

Gauthier Gallin

B2B Digital Marketing Studio 🧩 | CMO @ Diligent Studios® | Creator of Adfolio

Hey there, I'm Andrea 👋

Here on LinkedIn, I'm known for my ad and hero section breakdowns.

I research and find great examples, including my own, and explain why they work.

My partner and I even made our own curated library of impactful B2B ads, called Adfolio ◼️ (www.adfolio.design). People absolutely love it! So, make sure to check it out!

Through great examples is how I get inspired and fuel my creative thinking.

This gives me an edge at my job, as my jam is designing ad creatives, landing pages, and websites. 

Check our work at www.diligentstudios.com

Andrea Todorova

5 B2B ad concepts that were rejected for being too crazy.

Some people remember last year by their professional milestones. Others by the memories they made with loved ones.

I remember it by the crazy ad concepts we came up with.

Here are 5 lo-fi B2B ad concepts we created, and that clients rejected for being too crazy.

—

👉 If you want to see concepts that made it (plus a lot of great examples from other creatives), check out www . adfolio . design

B2B Ad Creatives | Adfolio◼️ & Diligent Studios®

Rejected B2B Ad Concepts

When creating ad creatives for our clients, we’re in direct contact with their product and all their marketing efforts. 

This gives us a front-row seat to a range of industries and expert knowledge.

One of my latest reads was Instantly’s Cold Email Benchmark Report.

The report is based on +4 billion emails sent through the Instantly platform and breaks down exactly what top performers are doing differently so others can replicate it.

If you care about outbound actually working in 2026, this is worth a read.

👉 Access Instantly’s Cold Email Benchmark Report in the comments.

What to avoid when using stats in data 📊

Data is powerful in ads, but it’s also one of the easiest things to misuse.

If you want your metrics to build trust instead of break it, here are the common pitfalls to avoid:

✦ Don’t drop stats without context
Sharing a teaser from a report is great, but it needs to lead somewhere meaningful. A stat with no clear “so what?” just becomes noise.

✦ Don’t over-promise outcomes
Highlighting KPIs like hours saved works only if the numbers are credible. If it feels too good to be true, it tanks trust instantly.

✦ Don’t use shock value for the sake of it
A surprising stat can frame the problem, but if it feels exaggerated or fear-mongering, it backfires and makes your brand look gimmicky.

✦ Don’t present pricing data without clarity
Visualizing your price helps unless the comparison is vague or cherry-picked. Ambiguous price charts = instant skepticism.

✦ Don’t misuse competitive ratings
If you’re showing how you stack up, make sure the data is accurate, sourced, and compliant. Nothing damages credibility faster than questionable comparisons.

Remember:

The right creative + data integration builds credibility, but the wrong execution burns trust and budget.

Want more ad creative inspiration?

Head over to www . adfolio . design

CTRs are dropping. CPAs are rising. Your ROI is shrinking. So what gives?

You could be dealing with an underrated ad bottleneck:

Creative fatigue.

When your audience keeps seeing the same visuals, headlines, and messages, their brains tune out.

Your once high-performing ads suddenly stop getting attention because they’ve become “invisible”.

Creative fatigue can hit one ad or an entire batch that shares the same concept or color scheme.

So how do you fight it?

You diversify your creative strategy.

Here are 3 go-to ways I use for our SaaS clients:

✦ Message
Build ads around different:
- emotional motivators (pains, desires, and triggers)
- functional motivators (business outcomes, product capabilities, features)

✦ Format
Experiment with:
- static ads
- GIFs
- carousels
- video ads
- thought leadership ads

✦ Visual concept
For static ads and GIFs, try out:
- side-by-side comparison
- metaphor/analogy
- visual exaggeration
- the product in action
- chat conversation
- real-world context
- memes

In a nutshell: You move away from volume to variety.

That’s how you outsmart fatigue and keep ad performance strong.

Every high-performing B2B SaaS ad follows a certain structure and patterns.

So we decided to get nerdy (or rather, culinary-nerdy) about it.

We’ve been studying the winning ads and also documenting our own process we use with clients along the way.

As part of that work, we created something you can use right away because this stuff is too useful not to share:

⏲️ 3 Proven Ad Recipes ⏲️

Think Gordon Ramsay–level precision, minus the shouting to help you:

- Speed up your testing cycles
- Reduce “creative roulette”
- Refresh ads with intention, not guesswork
- Improve performance without increasing spend

You’ll get all of them when you take our short (3-min) survey: https://lnkd.in/ex8TsDwQ

Help us build the industry’s first look at how SaaS teams handle creative and grab some Michelin-level ad recipes while you’re at it.

taplio

The Battle

Gauthier Gallin

Andrea Todorova

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taplio

The Battle

Gauthier Gallin

Andrea Todorova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrea Todorova's LinkedIn Performance

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Performance ScoreAndrea Todorova's LinkedIn Performance