shakeUp

Freelance Growth Marketer

Bobiotics

Co-Founder

Bizzy

At Bizzy, I'm focused on growing our brand through a variety of channels and strategies:

Lead our paid media campaigns across LinkedIn, Meta, and Google Ads, driving brand awareness and engagement.

Manage our use of HubSpot Marketing Hub to enhance lead generation and conversion rates.

Oversee organic social media efforts and SEO to improve our content's reach and visibility.

Responsible for building and leading the internal marketing team, focusing on collaboration and innovation.

Marked

Started my freelance business during this time.
At Marked I only focus on 2 major B2B SaaS clients with an annual paid media spend of 1.2 million dollars.

Main tasks: Improve HubSpot pipeline through paid media.

Responsible for:

LinkedIn ads (over $370,000 in yearly ad spend)
Google ads (over $200,000 in yearly ad spend)
Technical marketing (Google Analytics 4, Google Tag Manager, Hubspot setup)
Notion (database setup for Marked and clients)

Performance Marketing Lead

Proximus

- Digital strategy
- SEA (Search Engine Advertising), SEO (Search Engine Optimization)
- Google Analytics, Adobe Analytics
- Email marketing

Digital Marketing Intern

iDROPS

- Workshops & trainings  
- Design thinking

Stagiair projectassistent

Powering LinkedIn Ads & Paid Media for B2B SaaS & Service Companies

I'm an enthusiast in the B2B marketing world, specialising in LinkedIn and Google Ads that are designed to directly drive revenue for SaaS and Service companies. By creating ad strategies that focus on capturing high-quality leads (SQLs), I aim to turn your ad spend into real business opportunities and profits. While my speciality lies in LinkedIn ads, I also have a strong background in designing Google Ads campaigns that work.

But my approach goes beyond just running ads. Using proven LinkedIn strategies and demand generation techniques, I ensure we connect with the most valuable audience segments. Together with robust CRM tools like HubSpot and smart data tracking methods, we can keep a close eye on performance and adjust our strategies in real time.

Here are a few examples of what I've done for clients:

→ Dripl: I crafted a LinkedIn-focused marketing strategy that connected them with their key audience, driving SQLs and opportunities.
→ Froomle: I utilised a blend of LinkedIn and Google ads, effectively reaching their audience and converting leads into opportunities.
→ Make it fly: I led the charge on demand capturing campaigns and supported in demand generation, which boosted their profile among their target audience.
→ Manuport Logistics: I launched Google Ads campaigns across Asia and Europe, driving lead generation and creating business opportunities.

I'm also big on sharing insights. Every day, I post practical tips on linkedin ads, LinkedIn strategies, Google ads strategies & online business to keep you in the loop. So, follow me if you want to stay ahead of the curve!

I'm always ready to explore how my expertise in revenue-driving ad strategies can help your business grow. If you're curious to find out more, let's connect!

Gauthier Gallin

Dimos Michailidis

LegiStorm

I plan a holistic marketing strategy to attract, engage, and delight prospects and customers in every stage of the journey. I lead and oversee the implementation of all digital marketing initiatives.

I've generated significant demand through SEO, Twitter, YouTube, review management, and email and increased demand capture through an optimized website and conversion rate optimization.

My strategies have led to extraordinary year-over-year growth in new bookings by aligning tiered pricing to buyer personas, increasing organic traffic, launching promo campaigns, and enabling sales.

I've also driven growth through retention and expansion by aligning the revenue teams and unifying revenue operations. I've introduced and set up the HubSpot CRM Suite, ensuring nothing falls through the cracks.

Head of Marketing & Sales

Head of Revenue Operations

Head of Marketing

Marketing Advisor

Head Of Digital Marketing

OnPlan

→ I successfully developed and implemented a multi-channel marketing strategy for the SaaS startup, resulting in a 19% YOY increase in the sales pipeline from organic traffic and a 15% YOY increase in sales in 3 months.

→ I optimized the blog based on the topic cluster model best practices, creating high-value organic traffic from visitors with buying intent.

→ I collaborated with the QuickBooks Intuit marketing team to define OnPlan's joint value proposition and co-organized a successful joint webinar, achieving an impressive 47% attendance rate.

→ I strategically optimized LinkedIn Ads campaigns, resulting in a 17% increase in ROAS (Return On Ad Spend). Additionally, I revamped our entire Google Ads PPC strategy, effectively reducing CPL (Cost Per Lead) by 35% in 2 months.

→ I managed an international team of 8 marketing professionals, providing coaching and training.

→ I owned the Enterprise HubSpot CRM suite and its integration with Salesforce to manage, optimize, and report on marketing, sales, and customer success activities.

→ I migrated the website from WordPress to HubSpot and optimized landing pages, increasing conversion rates from 4.5% to 7.2%.

→ I analyzed and optimized processes across departments to optimize revenue operations.

Wellics

→ I created and implemented the positioning, branding, and go-to-market strategies for the global SaaS early-stage startup. 

→ I led the international marketing team and partners responsible for social media, blog post and video creation, SEO, PPC, and other marketing initiatives. 

→ I introduced an improved product to the market, bringing it from a zero-usage app to a state-of-the-art web and mobile application with video modules. I received positive feedback from early adopters and increased brand awareness by 396% (as measured by direct traffic) from May to August 2022.

→ I managed the marketing budget and implemented the HubSpot CMS and CRM Professional suite, including website, landing pages, workflows, and more. 

→ I increased the annual organic traffic value from 0 to $120k - as measured by Ahrefs - in less than 4 months by launching a wellness blog focused on SEO and content strategy based on topic clusters and EAT best practices. 

→ I generated a $2.1M sales pipeline in Q2-Q3 2022 by applying an inbound marketing strategy and implementing account-based marketing campaigns, including LinkedIn Ads and PPC (Sourceforge - Capterra)

Chief Marketing Officer

MD & CO

I aligned Objectives and Key Results (OKRs) with business goals. I planned and executed strategies for all Marketing initiatives (SEO, SEM, Social, Email). I worked with Web Developers to improve and optimize user experience. I analyzed KPIs and leveraged Google Analytics to monitor effectiveness of marketing strategies and discover opportunities to boost results through Organic and Paid traffic.
Key Achievements: I achieved extraordinary results during Covid-19 lockdown and 5.0-star average rating in 45 Google Reviews and 88 Skroutz Marketplace Reviews.

Digital Marketing & eCommerce Director

Miele

I drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development, and customer experience. I created content for blogs, promotional materials, advertisements, and e-commerce. I planned and executed Google Ads campaigns (Search, Shopping, and Display) and planned Video Marketing strategy to increase e-commerce conversion rates.
Key Achievements: I achieved consistently high online sales and retained 100% customer satisfaction.

Digital Marketing & eCommerce Director - Online Miele Store

I trained sales teams in products, techniques, and processes and provided everyday coaching and feedback to all team members. I drove new business by acquiring new clients and expanding new and existing relationships. I improved and optimized operations to maximize key results and meet objectives. I organized events that increased brand awareness and generated high-quality leads.
Key Achievements: I increased sales by 45% in the first year and by 435% within five years and maintained 35% Quote to Close ratio.

Sales Director B2B W.Greece - B2C Miele Store

I delighted customers with exceptional after sales services, responded to customer enquiries and provided required info. I also handled customer complaints and achieved response time within the same working day.

Customer Service Manager - B2C Miele Store

Head of Marketing & RevOps | 13x Cert. HubSpot Evangelist | 15+ years in Marketing & Sales | Marketing Strategy | Revenue Operations | AI

Over the last 15+ years, I've helped a global brand and B2B SaaS startups in the US & Europe grow through Marketing, Sales, or RevOps.

I align teams with business goals and create processes and personalized experiences to attract, engage, and delight prospects and customers at every stage of the buyer's journey. 

No hacks. 

No cutting corners.

"The whole is greater than the sum of its parts" (Aristotle).

That's my business philosophy.

That's what I add to the business:

- A holistic marketing strategy
- A frictionless sales process
- Unified revenue operations

No more silos between Marketing, Sales, and Customer Success.

No more funnels.

Because they imply a one-way flow to the bottom and set teams apart.

That's why I build flywheels of growth.

Because a business can grow only with happy customers,

who will add positive energy to the flywheel and accelerate company growth.


Some notable results:

→ Increased revenue by 131% YoY in 10 months
→ Generated a $2.1M sales pipeline for an early-stage startup in 2 quarters
→ Grew total traffic by 477% YoY in 6 months
→ Achieved an 8-month average of 1245% ROAS in Google Ads PPC


I believe growth equals happiness, and I have an endless thirst for knowledge. 

I'm hardwired to shoot for the stars and accept nothing less than excellent. 

I love data.

I love connecting the dots and have a wide range of hands-on experience to support that. 

I leverage AI using tools like ChatGPT, Perplexity, Claude, Ideogram, Clay, Instantly, Canva, Ahrefs, Breeze, Midjourney, Runway, Arcade, SmokeLadder, OpusClip, Captions, Scribe, Lucidchart, WordHero, and ByWord.

I create interactive AI avatars and avatar videos with HeyGen and Synthesia

I use Zapier and Make (a.k.a. Integromat) to interconnect systems.

I build AI agents.

I am a HubSpot Super Admin with 13 certifications and 2 boot camp graduations.


I'll get my hands dirty - whenever needed - to get things done no matter what.

I translate ideas into reality.


I don't seek to be the smartest in the room. 

I'm interested in people and teams with different perspectives that push the envelope, move forward, and grow.


Want to chat?

DMs are open

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Skills & Industries👇

AI | Marketing Strategy | Sales | Revenue Operations | Inbound Marketing | Digital Marketing | Digital Advertising | Email Marketing | Social Media Marketing | Automation | Search Engine Marketing (SEM) | Search Engine Optimization (SEO) | Business to Business | B2B | SaaS | Technology | Computer Software | Consumer Electronics | Hotels & Tourism | Health & Fitness | Corporate Wellness

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Gauthier Gallin

Dimos Michailidis

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