Fast Fat Shred

Coaching Overweight Former Rugby Players how to lose significant amounts of unwanted fat.

Created App to deliver content that teaches the principles of fat loss that are aligned to my process.

Deliver individualised coaching in key areas.

What to eat - portion size and meal composition
When to eat - Works event coming up how to eat the day of and day after.
Navigating Holidays - Teach strategies to enjoy holidays without putting on weight.
Why do you eat what you shouldn't - Delve into the psychological reasons we shoot ourselves in the foot.

Chief Chasis Chiseler

Oxford University Rugby Football Club

Coaching the OURFC Whippets with Simon Brown

Widening participation within the wider Blues Squad.
Identifying and developing players with potential to play in the Varsity Match.

Rugby Coach - Whippets (OURFC 3rd Team)

le Plaisir du Mouvement - LPM Rugby

Coach at the inaugural Pleasure of Movement Coaching course at Kingham Hill in 2022

Rugby Coach

Skin PS Brands

Ambassador for Prolon 5 Day Fast Mimicking FMD Program discussing the benefits with participants at shows such as the Health Optimisation Summit, Integrative and Personalised Medicine Conference and Prescribing Lifestyle Medicine

Fasting Specialist

Windmill Primary School and Oxford Harlequins

Age Group Coach at oxford Harlequins started with an Under 9's team and moved through the age groups to U16
Also run and coach  2 after-school Rugby Club at Windmill Primary School, Oxford (Tag rugby 5 to 8 year olds and contact rugby for 9 to 11 year olds). 

Windmill are the only state primary school in Oxfordshire that plays contact rugby and we regularly have fixtures against the local private schhools.

I attend many different Coaching CPD's and have been to France to learn from Pierre Villepreux (Rugby Hall of Fame) four times.

Prüvit

Pruvit the Category King in the Ketone Drinks market. Pioneering the launch of the brand into the UK and Europe. First European based ProRank 7.

Pruvit 3rd year company sales in 2019 hit $320 million in US, Australia Canada and 7 Asian countries. Launching Mexico and Europe in 2019.

Esports Influencer and Streamer advertising and marketing specialist.

European Distributor Pro Champ Rank 7 - International Expansion Specialist

7Futures

Planning Organising and Delivering Nutritional and Healthy Workshops for groups of 10 to 200 participants.

Hands on practical sessions - Build your own Lunchbox

Presentations - Keeping your energy and focus during the working day

Body Composition Analysis - Used sophisticated scales - Calculating Metabolic Age. Short Individual Consultations with Clients to help them implement change.

Corporate Wellness Presenter

BodyPower Expo

Presented 6 sessions in the Body Power Healthy Kitchen
Practical nutrition strategies for fat loss and performance

Presenter

Sports Nutrition Vlog

Worked with Matt Lovell producing online content, marketing campaigns, and developing information products. I qualified as a Sports Nutritionist with the CISSN and also consulted with individuals to improve their body composition and performance.

Performance Nutritionist and Content Creation

Outsource Success

Providing Virtual Administrator services to small and medium sized organisations.
Strategic Internet Marketing advice for small business

Business Owner

Help former 🏉 players drop 20kg in 12 weeks, without giving up 🍺 or Curry.

Want to lose weight but don't want to give up Beer,  Curry and Pizza?
We all want to be in GREAT SHAPE but no one wants to be a boring Health Freak that never has a few beers.  Most diets make you avoid the FOODS YOU LOVE.
I PRIORITISE you having Beer and Curry at STRATEGIC points...

Like success at work and business.
TIMING is crucial.

The reason all the approaches you will have tried in the past and failed with is that they rely on
DISCIPLINE. It can work in the short term  but  a weekend away on the BEERS, the wheels fall off and you never get back on the wagon.

Well, that's where I come in.

I help busy, stressed men develop a sustainable strategy that POSITIVELY includes 🍻 🍕🍛🍷   that enables you to lose 20lbs or more in 8 weeks, WITHOUT giving up the food that you love.

My coaching will -

✅Help you lose all the body fat you want with ease.
✅Increase your energy, improve performance at work and home
✅FINALLY, GIVE YOU A SUSTAINABLE APPROACH THATincludes alcohol and WORKS FOR EVER!


When it comes to losing weight & burning body fat, I know you want results and you want them fast. For you to do that, you simply need to know how food works and how to be in control of food rather than it controlling you.

At the moment, YOU JUST DON'T KNOW HOW TO DO THIS.

I understand how confusing he DIET industry can be, which is why I'm proud to say I've helped hundred of clients just like you lose weight, improve their health & radically change the quality of their lives.

You’ve likely been successful in other areas of your life work, business, relationships and maybe even sport back in the day.  We take the same SKILLS and attitudes that you ALREADY POSSESS and COMBINE them with a PROVEN  FAT LOSS SYSTEM to GUARANTEE results. 

You deserve to have optimal focus,  energiser bunny levels of energy and have the confidence and self-esteem you've always wanted.

So, 📞SCHEDULE A CALL WITH ME TODAY📞 

We'll discuss your goals and challenges that you have, 
I’ll outline the 4 PILLARS of my proven FAST FAT SHRED system and help you develop a customised plan on that call. 

We can then decide if we are a good fit for each other for the 8 week FFS program. 
No offence if I think you are a 🍆 and full of  🐂💩excuses and not ready to make a change.
I’ll probably say I’m full at the moment…🤣

Schedule that call with me today if you are ready to make a SERIOUS change.

Message me here on LinkedIn! ⬆
or 
Go direct to my website and book a call thttps://bit.ly/FFS-Direct-Call

I look forward to hearing from you soon.

Gavin Allinson :) 


Gavin Allinson - Chief Chassis Chiseler

RWC Draw some big match ups...

Australia New Zealand
England Wales
Ireland Scotland

Uruguay v Portugal and
Fij Spain will be great games..

𝗗𝗲𝗻𝘀𝗲 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗶𝘀 𝗮 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿 𝗮𝗳𝘁𝗲𝗿 𝟰𝟬. 
Master it and you'll stay stronger than men half your age.

The training approach that worked when you were 25 will destroy your joints at 45. But there's a smarter way to build strength.

I learned this from Keegan Smith, who worked with professional teams like the Sydney Roosters in the NRL. He took principles from CrossFit, Poliquin, and Westside Barbell and created something genius in its simplicity.

**𝗧𝗵𝗲 𝗞𝗲𝗲𝗴𝗮𝗻 𝗦𝗺𝗶𝘁𝗵 𝗗𝗲𝗻𝘀𝗲 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵 𝗣𝗿𝗼𝘁𝗼𝗰𝗼𝗹**

Time-efficient strength building using a simple structure: sets of 5, 10, or 20 with 3, 5, or 10 reps per set.

Your options:

- 5 sets of 3 reps
- 5 sets of 5 reps
- 5 sets of 10 reps
- 10 sets of 3 reps
- 10 sets of 5 reps
- 10 sets of 10 reps

**𝗛𝗼𝘄 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀**

Start each set at the top of each minute (EMOM style).

Example: 5 sets of 10 reps. 
Each set of 10 reps takes approximately 30 seconds, and then your next set starts in 30 seconds. 
Fatigue builds quickly and progressively. 
The aim is to be working with a weight where the last set is genuinely challenging.

As you improve, you do more work in the same time. 
Because rest times are so strict the improvements made are real.

**𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗔𝗳𝘁𝗲𝗿 𝟰𝟬**

You can complete a strength session in 5-10 minutes. 
Track your progression easily. 
Build strength without going super heavy. Decrease injury risk.

But here's what really matters: it's gamified.

You're not chasing failure. 
You're chasing performance. 

Small wins. Adding one rep. 
Completing that final set when last week you couldn't.

This creates a positive feedback loop instead of the burnout that comes from constantly grinding to failure.

**𝗧𝗵𝗲 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗖𝗵𝗲𝗰𝗸**

Leave your ego at the door. You'll look like a wimp bench pressing with 16kg dumbbells.

But that's exactly the point.

This isn't about impressing 20-year-olds in the gym. It's about still being strong, mobile, and pain-free when you're 60, 70, 80.

Progressive volume over time. 
Consistency over intensity. 
Performance over ego.

**𝗧𝗵𝗲 𝗞𝗲𝘆**

Pick a weight you're struggling to complete on the final set. 
First couple of times you may need to back off and drop the weight. 
That's part of the process.

The goal isn't to do more than what's sustainable. 
The goal is to show up and complete the work.

I'm creating some sample workouts. 
Message me if you would like a copy.  
I can also give you examples of my set and rep ranges that I’m doing right now.

Poetry - the most comprehensive suite of AI solutions in talent acquisition

We have built the world's most useful talent acquisition technology, saving recruiters 2 hours daily with the following AI enablement solutions: 

📣 Marketing & Employer Brand
• Brand Adverts – Promote EVP & culture
• Colleague Stories – Templates & AI support
• Content Recommendations – Improve readability, cut bias
• Content Scoring – Readability & performance metrics
• Conversation Guides – Scripts & elevator pitches
• EVPs – Centrally managed, always on-brand
• Email Copy – Create, retrieve & manage
• Image Generator – Custom visuals + asset library
• Job Adverts – Create, retrieve & manage
• Landing Page Copy – Campaign content made easy
• Objection Handling – Responses ready to go
• Personas – Buyer/candidate profiles on demand
• Social Outreach – Structured messaging
• Social Posts – Pre-approved, ready-to-use

⚙️ Operations
• Interview Guides – Create, retrieve & manage
• Hiring Manager Packs – Auto-built for collaboration
• Job Descriptions – Create, retrieve & manage
• Kick-Off Templates – Structured hiring intakes
• Policies & Processes – Central, customizable content
• Skills-Based Hiring – Ready-to-use frameworks

📚 Learning & Knowledge
• Find Colleagues – Locate internal expertise fast
• Research – Understand any role in seconds
• Team Learning – Central knowledge hub

🛠️ Recruiter Tools
• Boolean Builder – No skills needed
• Business Cases – Justify headcount & budget
• Competitor Intel – Know what others are doing

🚀 Features & Workflow
• Marketplace – 140+ TA tech tiles
• Chrome Extension – Use from ATS, CRM, LinkedIn
• Job Playbooks – 30 assets in 30 seconds

📊 Analytics
• Asset Value – Prove ROI in $$
• Team Activity – Track usage & engagement
🔧 Admin Control
• Custom Layouts – Tailor desktop views
• GenAI Prompt Control – Align AI to your org
• Language Settings – 185+ languages supported
• Brand Templates – Ensure consistency

Co-Founder

GHA Rugby Club

Board director at Scotland's largest rugby club. Specific responsibility for marketing.

Marketing Director

Adway

Investor & Advisor

Rectec®

Advisor

HireAra

GenAI pioneer. Successful exit to Access Group.

Investor

iCIMS

Sold Candidate.ID to iCIMS in March 2022 and supervised the transition.

Candidate.ID®

I led Candidate.ID as we built the world's first genuine marketing automation platform for talent acquisition.

"The current and future challenge for talent acquisition is to attract high performing passive candidates by engaging them with compelling content. Candidate.ID is perfectly positioned to help organisations achieve this." Jonny Briggs, Group Head – Talent Acquisition, Aviva

CEO, Candidate.ID®

Norman Broadbent Group

Originally CEO and founder of talent sourcing and social media marketing business Social Media Search. Took this into a joint venture with Norman Broadbent plc, where I sat on the operating board.

Managing Director

Rise Group

We ran the world's biggest daily call centre recruitment event.

Director, Recruitment Marketing

HR communications and business development.

Manager - HR Services

I advise enterprise employers on talent pipelining and related tactics and technologies. adamwgordon.com

The world of HR shares a lot in common with sales & marketing, yet it lags on innovation. My professional mission is to close that gap and if I can generate personal success in tandem, that's a bonus.

Go to www.poetryhr.com to find out about the world's first hiring enablement workspace. Your first 14 days are free so sign up and have a look around.

Follow www.linkedin.com/company/poetryhr/

Join the Recruiter Enablement LinkedIn Group at https://www.linkedin.com/groups/14384155

Go to www.youtube.com/@RecruiterEnablement and smash the 'subscribe' button and visit www.recruiterenablement.org to find out more about this subject.

----

Prior to Poetry, I was CEO and co-founder at Candidate.ID, acquired by iCIMS, Inc / Vista Equity Partners in 2022.

- Recruitment tech start-up of the year, Unleash Paris, 2018
- Recruitment tech start-up of the year, Hiring Success San Francisco, 2019
- Top HR tech product of the year, HR Tech Las Vegas, 2022
- Exit to iCIMS, Inc, 2022

Adam Gordon

Sorry, been busy 🏴󠁧󠁢󠁳󠁣󠁴󠁿🏴󠁧󠁢󠁳󠁣󠁴󠁿🏴󠁧󠁢󠁳󠁣󠁴󠁿🏴󠁧󠁢󠁳󠁣󠁴󠁿

I’m Scottish. Poetry is the AI workspace for experienced hire talent acquisition, saving recruiters 25% of their time, daily

In my spare time, I'm learning a lot about the business of sport, in advance of a future career move into that industry in my 50s.

Rangers just fired their CEO today, after only a year in the job. Celtic's AGM descended into chaos last week. I keep coming back to one simple thought. These football clubs are consumer brands with millions of stakeholders. So why then are they not led by brand-strategists? By experiential thinkers? By marketers and sales leaders?

YES every serious organisation needs strong governance, risk management and financial discipline. But when Celtic's chairman's telling shareholders they refuse to spend more money on the team and need to get realistic about expectations, they literally must MAKE MORE MONEY.... That's the priority.

Fans don’t turn up, subscribe, buy merch and travel across Europe to celebrate a cautious P&L. They do it for belief, pride and success on the pitch. You can protect a club through cost control. You can’t build dominance through cost control. If you want to win consistently, you have to grow the top line.

Rangers Football Club your next CEO's job description needs to start with commercial growth. This needs to be a role for a brand-builder, an experience designer, a modern marketer, a partnership seller, a digital and community thinker - someone who wakes up thinking about how Rangers becomes bigger, louder, more valuable, more global and more loved.

Governance keeps you safe. Growth gives your football operation the fuel to compete. Rangers need both; but right now, they need a leader whose professional priority is making money by building the brand and getting partners and fans to spend more money.

Free text AI prompting is a big risk for #TalentAcquisition teams. 

Here's why and here's why we've deliberately taken a different path; to ensure employer brand governance, best-practice talent attraction and consistent candidate experience.

Everyone’s seen the demo: a recruiter pastes a job description into a big empty AI box, adds a free-text prompt - “write me a great job advert for thi

Open article: Free-Text AI Prompting Is a Big Risk in Talent Acquisition (And Why We’ve Gone a Different Way) by Adam Gordon • 6 min read

Free-Text AI Prompting Is a Big Risk in Talent Acquisition (And Why We’ve Gone a Different Way)

After thousands of hours of research and interviews with talent acquisition leaders, I'm the analyst of hiring enablement. Here's my analyst quadrant for hiring enablement.

The 'Recruiter Enablement Landscape' explains the choices talent acquisition teams face as AI and automation move into everyday recruiting.

The vertical axis is recruiter speed and automation; how quickly a recruiter can move from a hiring need to real activity in the market. The horizontal axis is governance, consistency and brand control; how confident a TA leader can be that candidate and manager-facing content is accurate, compliant, on-brand and repeatable.

Bottom left is 'manual recruiting and scattered docs'. Adverts, interview questions, outreach copy and process documents live across email, spreadsheets, local drives and individual Docs. Recruiters can sometimes find something, but it takes time, versions are unclear and leaders lack visibility. Speed is limited and governance is weak.

Top left is 'free-prompt AI and point tools'; where teams go when they start experimenting with AI. Individual recruiters use standalone tools or chatbots to generate adverts, messages and posts. They move faster, but everyone creates their own content independently. Tone, messaging and compliance vary widely and it’s hard to measure and improve. Speed is high, control is low.

Bottom right, 'legacy portals and enablement decks' is how orgs have tried to codify how they recruit: SharePoint libraries, LMS playbooks and slide decks. Content is centrally controlled and aligned with brand and legal requirements, but often sits outside recruiters’ day-to-day workflow. Under pressure, they revert to personal files and tools. Governance is high on paper, but real-world usage and speed are low.

The top right quadrant is Poetry - giving recruiters both speed and strong governance by combining three elements: locked templates and brand rules managed centrally; AI that generates assets only within those rules; and orchestration that connects data, templates and workflows so recruiters can work in one place.

A recruiter chooses the team, role and location. Poetry assembles a Playbook of assets: job ads, outreach messages, screening questions, interview guides, hiring manager briefings and more. All are produced using centrally defined guidance on tone, structure, messaging and compliance. Recruiters review and adapt, but don't start from scratch or invent a new approach each time.

For TA leaders this means they can scale the best practice of their strongest recruiters, measure and improve performance as content and process are consistent, and reduce risk by embedding brand, legal and DE&I guidelines in the system rather than relying on memory. It moves AI from an informal experiment to an operational layer in hiring.

Many teams have speed without control, or control without speed. As we approach 2026, a huge opportunity for you is to design an environment where recruiters work quickly with AI and automation, while leaders know every candidate and manager is experiencing a consistent, high-quality process. That is the space Poetry is built to occupy.

In this short demo video, I've built a full recruiting Playbook for a Financial Controller role at Philip Morris International in Stamford, Connecticut in 20 seconds. 

Typically, recruiters either:

- Spend hours developing these assets using a variety of different products and / or desktop research on Google
- Use off-the-shelf AI like ChatGPT and produce things which are off-brand, inconsistent and wrong
- Skip the development of this intel, attraction and operational recruiting materials and go into each req kinda blind, grasping for info

This is saving experienced hire recruiters 25% of their time and nobody is offering anything like this in TA. Book time to talk to us about this before prices double in January.

Disclaimer: PMI is purely for demonstration and does not have any formal relationship with Poetry.

It's Friday so take a little time to check this out. 

Monika Evje is a TA / HR technology expert who has worked at companies like TikTok, LinkedIn. We spent a little time building a Poetry workspace and talking through functionality. Poetry's saving experienced hire recruitment teams 25% of their time every day and we discussed a variety of the additional benefit we're offering. Check it out.

Frankly, beyond what we're doing at Poetry, I've been pretty underwhelmed with the enhancements in talent acquisition technology this year. Here's one very notable exception.. Match2 is absolutely superb. This is what we need. It's OpenTable for TA. The candidate has one profile and can connect to employers and jobs through that profile. Utterly brilliant. Though not strictly 'Recruiter Enablement', check out my interview with co-founder Doug Berg, one of the most succesful entrepreneurs in the history of talent acquisition.

The Silent Generation and early Baby Boomers worked for 2 orgs across their whole career. Today, over half of Millennials are working for 2 orgs at the SAME TIME. #TalentAcquisition and #EmployerBrand leaders need to accept and harness this.

A Guardian report on polyworking shows a huge chunk of Millennials working 3+ jobs. Post-pandemic, we’ve crossed into a new era of work.
The Bureau of Labor Statistics says millions of people now hold 2+ jobs in the US, stacking employment as a normal strategy.

The psychological contract is gone. Gallup says global engagement fell to 21% in 2024, meaning nearly 4 in 5 workers aren’t truly engaged. Even managers are checking out — manager engagement dropped to ~27%. That’s a breakdown of trust and reciprocity.

Employers optimise for efficiency and optionality. Employees respond with resilience and optionality. Many people have learned the hard way; "you’re not family". People are typically no longer prioritised over software.

So people keep skills portable, networks warm, and options open; a second job, side hustle, or emotional distance.

Employers increasingly prefer to buy outcomes over employing people. Alternative workforce models are going mainstream, especially Statement-of-Work and project/ deliverable hiring where companies pay for tasks completed instead of fixed headcount. HR Executive’s 2025 coverage flags advanced SOW and outcome-based agreements as a growing default because they scale up/down easily and tie spend to results. McKinsey says outcome-based pricing is about a quarter of its global work and rising, as clients pay for impact, not time served.

Expert networks are the infrastructure for this new 'task economy'. The market is multi-billion-dollar and growing again as organisations tap specialists on demand. Mercor is a proof point: it manages 30,000+ contractors doing AI-training tasks, pays out over $1.5m per day, and just raised at around $10B valuation.

That’s employers buying completed work via a marketplace instead of hiring.

TA and Employer Brand leaders need to get real about this reality and align with the CEO agenda. CEOs are being rewarded for flatter orgs, lower fixed headcount, and more variable cost structures. Like it or not, less headcount + more output is the direction of travel. If TA / EB keeps optimising for growth-era goals, we’ll be out of step with the business we serve.

Winners will adapt hiring, engagement, and brand promises to how people actually work now rather than how we wish they still did.

Review of the Year 2025 - Talent Technology

- Investment landscape in Worktech
- Sector breakdown...where is the VC going?
- Rise of AI sourcing tools
- Big deals, the M&A's - what does this mean?
- Linkedin Hiring Assistant
- Open AI jobs
- Monster / Career Builder Obit
- Mercor...
- Indeed, what is going on?
- Verticalised AI Agents, what are the implications for core platforms?
- ATS / HRIS combo - didn't happen?
- ATS / CRM - did happen?
- Job Candidate use of AI vs AI Assessment
- Rise of Verification / Background Checking 
- What else is under-the-radar that we need to talk about?

Review of the Year 2025 - Talent Technology

I absolutely love music. My listening age is 17 and I played "no for real, wtf?" by Yaya Bey 111 times in a row on 14th July. I was concentrating.

#SpotifyWrapped

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The Battle

Gavin Allinson - Chief Chassis Chiseler

Adam Gordon

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Performance ScoreGavin Allinson - Chief Chassis Chiseler's LinkedIn Performance

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taplio

The Battle

Gavin Allinson - Chief Chassis Chiseler

Adam Gordon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gavin Allinson - Chief Chassis Chiseler's LinkedIn Performance

Performance ScoreAdam Gordon's LinkedIn Performance

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Performance ScoreGavin Allinson - Chief Chassis Chiseler's LinkedIn Performance