DealBuddi

I guide DealBuddi’s vision and partner with B2B founders, owners and sales teams to turn expertise into predictable, scalable revenue.

Strategic direction
• Define the product roadmap, brand positioning and go-to-market priorities
• Translate long-term vision into focused quarterly sprints so the team ships features that matter

Sales strategy co-creation
• Work directly with founders to turn big goals into an actionable plan grounded in Sales Market Fit and the 5ATE method
• Move organisations from hope-based selling to proactive demand creation

Playbook integration
• Build repeatable messaging frameworks, qualification guides and deal checkpoints that new reps can use from day one
• Map every activity to the buyer’s journey so value is clear at every stage

Coaching and upskilling
• Run workshops, pipeline reviews and live deal sessions to lift individual and team performance
• Provide ongoing feedback, role-plays and metric reviews to make new skills stick

Deal de-risking
• Act as the trusted advisor on the team’s shoulder, surfacing hidden friction and navigating stakeholder politics
• Quantify ROI and craft business cases that move prospects from interest to commitment

AI-driven scale
• Codify successful patterns into DealBuddi AI agents, giving teams on-demand guidance and tailored insights
• Continuously learn from wins and losses so every engagement makes the next one smarter

My goal is simple: make sales feel less overwhelming and more inevitable—one founder, one team, one deal at a time.

Founder 

Our B2B SaaS Journey Podcast

As Co-Host of Our B2B SaaS Journey, I lead conversations that unpack the unfiltered reality of building a B2B SaaS company from ideation to (hopefully) exit. 

Together with my co-founder, I share the wins, missteps, and frameworks that shape how we build SixSides, an event and community engagement platform.

Core Responsibilities

Content leadership: Shape episode themes around the real problems and decisions we face as early-stage founders.

On-air hosting: Co-present weekly podcast episodes, providing perspective from my role as Sales/Marketing Lead.

Storytelling: Translate raw founder experiences into practical lessons and playbooks listeners can apply in their own companies.

Audience engagement: Encourage listeners to subscribe, share, and interact across platforms (Apple, Spotify, YouTube, LinkedIn, Substack).

Community building: Position the podcast as a transparent, founder-led record of building SixSides, helping other SaaS founders learn in real time.

What the role represents
This isn’t just hosting a podcast. It’s documenting a startup in the messy middle, sharing frameworks like Sales Market Fit and founder-led go-to-market, and proving that building in public can be as valuable for the founders as it is for the audience.

Co Host

SixSides

As Co-Founder responsible for Sales and Marketing at SixSides, I'm dedicated to re-inventing the way communities connect, engage, and grow through innovative event technology. 

At SixSides, our platform is designed to deliver unique value for each side of an event community; Event Organisers, Attendees, Sponsors, Speakers, Associations and Staff.

Leveraging my extensive experience in strategic sales, marketing, and community engagement, I help organisations create exceptional event experiences that foster meaningful connections and drive measurable outcomes. 

My role involves developing and implementing strategies that highlight SixSides’ unique capabilities, including gamification, real-time networking, and insightful analytics, enabling our clients to achieve sustainable growth and profound community impact.

I believe in the transformative power of events to build stronger communities, amplify brands, and foster collaboration across industries.

Let's discuss how SixSides can help you elevate your community through memorable event experiences.

Co-Founder, Head of Sales & Marketing

Sales Market Fit

I help B2B founders transition from founder-led sales to a structured, scalable, and repeatable sales approach by finding their Sales Market Fit—the missing piece in most startups’ growth strategies.

Through a proven, structured approach, I help startups:
✅ Develop a repeatable sales framework that doesn’t rely on just one person’s skills
✅ Shift from ad-hoc selling to a process-driven approach that delivers consistent results
✅ Build and enable high-performing sales teams with the right tools and strategies
✅ Shorten sales cycles, increase close rates, and make sales a driver of growth rather than a bottleneck

I’ve seen too many startups struggle with unpredictable revenue, stalled deals, and sales teams that just don’t perform. 

The problem isn’t the people—it’s the lack of a structured approach to selling. Without Sales Market Fit, scaling sales is impossible.

My methodology ensures that startups position themselves correctly in the market, craft compelling messaging, and optimise their sales process for repeatable success.

If you're a founder looking to get control of your sales function, scale beyond yourself, and build a winning sales team, let’s have a conversation!

Core Areas of Expertise
📈 Founder-to-Team Sales Transition – Helping startups shift from relying on the founder to a scalable, structured sales function
🧘 Sales Market Fit Discovery – Finding the right positioning, messaging, and go-to-market strategy for predictable revenue
📓 Sales Team Enablement – Building playbooks, frameworks, and processes to make sales teams more effective
🛞 Demand Creation & Sales Friction Reduction – Helping buyers make faster, better-informed decisions
Sales Process Optimisation – Structuring sales in a way that aligns with how buyers actually make decisions

Founder

Intercept East

As a strategic sales and marketing leader, I have successfully developed and implemented comprehensive sales and marketing strategies that have driven revenue growth, improved market positioning, and increased customer acquisition. 

My approach focuses ensuring that our value proposition aligns with customer needs and delivers measurable business outcomes.

Key Responsibilities:
✅ Developed and executed a structured sales strategy, optimising market positioning and streamlining the sales process to accelerate deal closures.
✅  Led the implementation of a Sales Market Fit approach, ensuring repeatable and scalable success in customer acquisition and retention.
✅  Designed and delivered targeted marketing campaigns, aligning brand messaging with customer pain points to increase engagement and lead conversion.
✅  Spearheaded business development initiatives, identifying new markets and expanding the customer base to drive revenue growth.

Sales and Marketing Director

Conductor

I am responsible for evolving Conductor's sales strategy to focus on its unique value proposition: using the latest neuroscience technology to improve clients' businesses.

Our customer-centric approach is focused on adding extraordinary value through the sales process and into a long-lasting partnership.

Head of Growth

FlyFreely

FlyFreely is a market-leading Drone Management Platform that enables any organisation, anywhere in the world to deploy drones at scale legally, safely and efficiently.

Growth Manager

GrowthMentor

Providing 1:1 mentoring for entrepreneurs starting and growing their own businesses through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors who have proven experience in their fields. 

Join to find your next mentor » https://www.growthmentor.com/?ref=gavintye

Mentor

Kinatico (Formerly CV Check)

CVCheck is a market leader in the global compliance, management and reporting SAAS workforce management sector. 

CVCheck is an ASX listed HR technology company servicing over 25,000 SME and large enterprise clients plus 1 million individual clients across Australia and New Zealand.

Client Executive

MyPass Global

Head of Growth & Partnerships

Most businesses leave their growth to chance, hoping their sales process clicks or their events spark engagement. I know, because I used to do the same.

As a sales leader and later a founder, I saw how outdated sales playbooks and underpowered event tools caused wasted opportunities, friction, and stalled growth. 

I was frustrated, because even talented teams and passionate communities couldn’t prove their true value.

That’s what drove me to rethink both challenges from first principles. I built Sales Market Fit to break sales down into something teachable and repeatable, and I co-founded SixSides to help leaders turn events into lasting communities. 

Along the way, I created DealBuddi, an AI sales coach to scale these frameworks and make them accessible to every SaaS founder and sales team.

Today, I help SaaS founders, sales leaders, and event communities simplify complexity, prove their value, and achieve growth. 

Whether it’s through smarter sales or stronger communities, my goal is simple: to ensure no business leaves their success to chance.

Gavin Tye

Australia Go to Market Pty Ltd

As a Business Owner at Australia Go to Market, I focus on creating and implementing effective go-to-market strategies to support tech companies in achieving sustainable growth. My role includes guiding local scale-ups and international businesses through strategic sales leadership, go-to-market planning, and operational improvements. I conduct in-depth assessments, build actionable plans, and optimise sales processes through targeted training. Working closely with clients including Nexl, Clipboard, TeamForm and HorizonX, I support growth by establishing tailored go-to-market approaches. 

I also act as a fractional CRO/CCO for select clients, overseeing revenue targets and P&L management to drive business objectives. Additionally, I participate in board meetings as a GTM advisor, liaising directly with investors. My work includes developing demand generation tactics such as ABM, lead qualification, and social selling to enhance client acquisition and retention.

Key Achievements:

* Improved go-to-market efficiency within LegalTech, leading revenue function through >100% YoY growth
* Accelerated growth at an EduTech, contributing to record-breaking sales performance.
* Reducing CAC payback period and burn rate within a PropTech, reducing churn, and improving revenue growth.
* Delivered Go to Market Strategy and implemented Go to Market foundations at an HRTech and Professional Services business

Owner

TeamForm

Client Services Leader

HorizonX

Chief Commercial Officer

WP Engine

As Vice President of APAC Sales at WP Engine, I was responsible for driving market expansion and strengthening the company's presence across the APAC region. My role included leading the development and execution of go-to-market strategies that aligned with the company’s broader objectives, and I worked to increase regional revenue and build a robust sales team. In addition to overseeing APAC operations as Site Leader, I managed People & Culture, IT, Facilities, and Developer/Support teams to ensure seamless operations. 

I also played a key role as the APAC spokesperson, representing the company in media engagements and industry events. Furthermore, part of my responsibilities included integrating the FlyWheel acquisition in Australia and pioneering new sales models, such as Brand & Agency Acquisition and efficiency pods, which were later adopted globally.

Key Achievements:

* Expanded the APAC team from one to 45 members, enhancing regional capabilities and support.
* Increased annual revenue significantly through strategic growth initiatives.
* Received “Supercharged Leader” and “Sales Impact” awards in recognition of impactful contributions.
* Achieved top global engagement score, reflecting a positive and collaborative team environment.
* Consistently exceeded monthly sales targets throughout 2020, setting new performance benchmarks.
* Launched a new sales office in Singapore, strengthening the company’s APAC market reach.
* Built a high-performing leadership team, with members achieving recognition in Presidents Club and top company awards.

VP, APAC Sales

Go-to-market consultant

Bulletproof Group Limited

As Director of Sales & Marketing at Bulletproof, I focused on accelerating growth, expanding sales and marketing capabilities, and preparing the business for its ASX listing. My role involved establishing key partnerships, including a strategic shift toward AWS, which positioned Bulletproof as a leading partner in ANZ. I developed strong alliances with major Digital Agencies, enhancing our market reach and supporting customer acquisition. 

As Executive Sponsor for several high-profile accounts, I ensured strong client relationships and tailored solutions to support their objectives. Additionally, I worked on creating hosting strategies for platforms such as SiteCore and Magento, building go-to-market and technical alliances to support targeted product offerings.

Key Achievements:

* Drove significant revenue growth through a partner-led acquisition strategy.
* Built a leadership pipeline, developing team members into essential roles within the organisation.
* Expanded the sales and marketing team while maintaining strong employee engagement.
* Established a new regional office in Melbourne, successfully integrating multiple acquired businesses.

Director of Sales and Marketing

Rackspace Hosting

As Country Manager for Rackspace Australia and first in-region, I was responsible for establishing and growing operations from the ground up, focusing on market entry and long-term expansion within Australia. I developed and implemented strategic plans that prioritised a customer-first approach, ensuring high standards of service delivery and client satisfaction across a broad portfolio. A key part of my role was recruiting, training, and managing a cohesive team, which helped build a strong and performance-driven culture. 

I also put scalable processes in place to support the rapid growth of the business while maintaining operational efficiency. Furthermore, I managed budgets and forecasts to ensure alignment with revenue targets and organisational profitability goals.

Key Achievements:

* Built and expanded operations, establishing a strong market presence in Australia.
* Secured a broad client base across various industries, including numerous high-profile companies.
* Established partnerships with leading Digital Agencies, enhancing market reach and brand visibility.
* Consistently exceeded annual sales targets, achieving strong sales performance each year.
* Achieved high engagement scores within the team, contributing to a positive workplace culture.

Country Manager (Australia/NZ)

Enterprise Sales Manager (EMEA)

Mark Randall is the Founder and Owner of Australia Go to Market, where he helps B2B SaaS companies accelerate growth and scale effectively across Australia and APAC. With a proven track record of leading three companies to IPO and scaling multiple businesses to $50M+ in revenue, Mark specialises in go-to-market strategy, fractional CRO/CCO support and aligning sales and marketing initiatives to drive measurable outcomes.

Drawing on over two decades of experience in high-growth environments, Mark has a deep understanding of what it takes to build dynamic teams, optimise sales processes and enhance revenue performance. He is passionate about empowering founders to transition from founder-led sales to scalable operations, creating tailored strategies that attract investors, improve customer retention and deliver sustainable growth.

Beyond his professional expertise, Mark advocates for authenticity in leadership and supports mental health and well-being within the startup ecosystem. Through a combination of strategic insight, operational excellence and industry expertise, Mark continues to empower SaaS businesses to thrive in competitive markets.

taplio

The Battle

Gavin Tye

Mark R.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?