Gregory Batchelor

Pavilion

Executive Member

Improvado

Leading AI-Powered marketing analytics platform.

Vice President of Marketing

Accelo

Heading marketing for the leading client work management platform. Private equity acquisition exit after 5 months.

Platform.sh

Heading demand generation globally for Platform.sh. Raised $140M series D.

Vice President of Growth Marketing

Engine

Heading marketing for the leading lodging performance network, built the marketing team from 0 to 8 people, significantly increased new business. Raised $65M series B at $1.3B valuation. Now valued at $2.1B.

AB Tasty

Managing global marketing team of 25 for the fastest growing experimentation, personalization and product optimization company. Raised $40M series C.

NTT DATA, Inc.

Managing our Small & Medium Business in North America. 30 people and $25M P&L. In charge of sales, marketing, customer care and product development.

Vice President & General Manager, Small & Medium Business

Heading the growth of Arkadin's Unified Communications business line in EMEA. In charge of sales, marketing & operations.

Unified Communications Director, EMEA

Arkadin Global Conferencing

Head of Marketing for North America. Supporting $110M revenue and sales team of 80 people.

Marketing Director, North America

Marketing Director, EMEA

Brocade

Sr. Manager, EMEA Direct Marketing & Marketing Operations

Citrix Online

Head of Marketing, EMEA

Vice President of Growth Marketing @ Platform.sh | B2B Marketing

Senior marketing and business operations leader. Driving growth for Improvado, the AI-powered marketing analytics & intelligence platform.

Happy Sunday! We're hiring for our marketing team at Skan AI

Open roles:
- Sr. Growth Marketing Manager
- SEO & AI Search Manager
- BDR

We're growing 3X this year, working with Fortune 2000 companies in insurance, banking, and healthcare. Looking for great people who can help us continue to scale in 2026 and beyond 💪 🚀

#agentic #ai #processintelligence #skanai

Head of Growth Marketing | Enterprise Agentic AI

Most AI marketing is noise. We're building the signal.

Here's the truth: Enterprises are deploying agentic AI without understanding how work actually happens. They're automating in the dark. That's chaos, not transformation.

Skan AI provides the missing context that makes AI agents actually work. We're not selling software. We're redefining how the world's biggest companies think about work itself.

Join a talented and growing marketing team that's tackling a differentiated category creation, translating visionary tech into market-moving narratives, and working with the creative freedom and cultural trust to make a real impact.

Explore your path at Skan AI: https://hubs.ly/Q03ScLYj0

Xuan Liao Gregory Batchelor Brian Dreyer

Vector 👻

Product Marketing

Virdical

I partner with founders, CMOs, and teams at B2B start ups and B2C companies early stage products or companies / startups to refine brand, messaging, and positioning to build authentic connections with audiences.

Expert in:
> messaging & storytelling
> pricing & packaging 
> enablement & GTM team alignment
> naming & branding
> GTM strategy & roadmap prioritization

Oh, and I sell vintage glass ✨

Connect with me:
🗺️ Website - virdical.com
📅 Calendar: calendly.com/alexandra-virden
🏺 Etsy - etsy.com/shop/TwinThriftVintage


I promise I won't sell you anything, unless you're looking for vintage glass.

Product Marketing & GTM Advisor

Metadata

Hired as the founding product marketer (aka building product marketing from the ground up). I did a little bit of everything. I overhauled Metadata's launch process, pricing, and enablement strategies while managing eight full-time and contracted team members. 

I consistently hit marketing-sourced pipeline targets, driving ARR growth to $15M with over 75% sourced from Marketing efforts.

Director of Product Marketing

PatientPop Inc.

Hired to rebuild the product marketing function post-COVID and reported to the VP of Marketing. 

I owned the launch process for PatientPop's biggest feature push and drove GTM alignment throughout the merger with Kareo that formed Tebra.

Head of Product Marketing

EVERFI

Hired at EVERFI to run product marketing for the Community Engagement portfolio, which included over 21 products, 100k end users, and customers like the NFL, UnityPoint Health, Kroger Health, MassMutual, The Anti-Defamation League, Beyond Meat, Northwell Health, Walmart, Altice, and the Entertainment Software Association.

Head of Product Marketing, Community Engagement

Head of Demand Generation, Community Engagement

Celerity

Marketing Manager - Product Marketing & Demand Generation

Access Intelligence

Demand Generation Manager

Blue Water 

Growth Marketing Manager

Warschawski

Marketing Communications Associate

Revenue-focused Product Marketing Leader | GTM Pro | Mentor

👋 Hi, I'm Alex!

I'm a fractional product marketing leader with 12+ years of experience in driving growth for B2B companies across diverse sectors like healthcare, technology, SaaS, start ups, education, and HR. 

I help companies clarify their product positioning, launch with impact, and build high-performing teams. I blend strategic vision with hands-on execution, balancing quick wins with long-term success.

What I bring to the table:
✔️ Growth-driven leadership: My background in demand generation and growth marketing keeps my "product marketing eye" on generating revenue, building brand, and executing key go-to-market plays.
✔️ Brand champion: Whether it’s speaking to a packed room of execs or crafting a compelling narrative, I know how to advocate for a brand.
✔️ Team player (and builder): I thrive on creating strong connections across product, marketing, and sales, ensuring everyone’s rowing in the same direction.
✔️ Leader and mentor: I’m all about empowering teams to stay focused, motivated, and collaborative—and seeing them succeed.
✔️ Numbers-driven: I’m a pro at tracking ROI, spotting what’s working, and adjusting course when needed.

I'm always up for a chat and am currently open to both fractional roles and full-time leadership opportunities in product marketing. 

Let's connect:
https://calendly.com/alexvirden/30min

Outside of product marketing, I run Twin Thrift Vintage, a vintage glass store. 
Check it out here: instagram.com/twin.thrift.vintage

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Gregory Batchelor

👾 Alex Virden

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The Battle

Gregory Batchelor

👾 Alex Virden

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gregory Batchelor's LinkedIn Performance

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Performance ScoreGregory Batchelor's LinkedIn Performance